Documents & Design (D2)

What Documents & Design (D2) does

D2 Worldwide LLC, operating as Documents & Design (D2), is a privately held, founder-owned professional services firm headquartered in North Sioux City, South Dakota. Founded in 2004 by Tony Olson — a former VP of Engineering and Product Development at Gateway — the firm has operated continuously for 20 years and rebranded to D2 Worldwide in April 2020 to signal an expanded geographic scope. The company is organized around four interlocking service lines: managed IT support (marketed under the D2 IT Support sub-brand with a dedicated website), customer communications (technical writing, copywriting, graphic design, packaging, and training collateral producing 1,000+ pieces per year), UX research and data analytics, and intellectual property services (IP strategy, portfolio generation, and patent drafting and filing). Underlying delivery relies on a multidisciplinary in-house team of writers, editors, graphic designers, UX researchers with cognitive psychology and human factors backgrounds, data analysts, IT technicians, and system administrators, supported by standard productivity and creative tooling plus security infrastructure including HTTPS/SSL encryption and Google reCAPTCHA v3.

D2 serves clients across retail, manufacturing, finance, healthcare, education, software, and nonprofit sectors in the US and internationally. Publicly referenced customers include Best Buy (multi-decade relationship), Goodwill of the Great Plains (10+ years), LinguaTech International (15+ years), Williams & Company P.C., Element Electronics, Sweet Spot America, and Boys and Girls Home and Family Services. Revenue mechanics are quote-based and project-scoped: engagements are custom-priced, billed per project or under managed services agreements for IT, and the company does not publish pricing. Go-to-market is sales-led, with no self-serve or productized SaaS channel. There are no disclosed funding rounds, no institutional investors, no M&A activity, and no revenue figures in the source material. The company is actively hiring, maintains a content blog, and runs the Books for Budding Brains community initiative, which has distributed more than 40,500 books to underserved Siouxland children since 2009.

Name

Documents & Design (D2)

Legal name

D2 Worldwide LLC

Website

https://d2worldwide.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

D2 Worldwide is a privately held, founder-owned professional services firm in North Sioux City, SD, providing managed IT support, customer communications, UX research, and intellectual property services to retail, manufacturing, finance, nonprofit, and other clients across the US and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

North Sioux City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services — Customer Communications: Custom project-based engagements for technical writing, copywriting, graphic design, document design, packaging, infographics, and training collateral. D2 designs, develops, and manages 1,000+ communications pieces per year for clients across retail, manufacturing, finance, and other sectors. Engagements are scoped per project and delivered on time and within budget.
2. Managed IT Services (D2 IT Support): Recurring managed services including 24/7 monitoring, help desk support, network and server administration, cybersecurity audits and assessments, IT systems overhauls, and infrastructure deployment for local and regional businesses of all sizes.
3. UX Research & Data Analytics Consulting: Project-based consulting services including user experience research, user experience design, market research, analytics & insights, strategy & consulting, visualization & reporting, and organizational/leadership development.
4. Intellectual Property Services: Project and portfolio-based engagements covering IP strategy, risk & opportunity assessment, portfolio generation, IP defense, and patent drafting/filing, with implementation services to mine development efforts for IP and turn ideas into granted patents.

Pricing tiers

Go-to-market motion1 record

Core offering

D2 Worldwide is a multidisciplinary professional services firm that bundles four service lines for business clients: (1) D2 IT Support—managed IT services including 24/7 monitoring, help desk, network/server administration, and cybersecurity audits; (2) Customer Communications—technical writing, copywriting, graphic design, packaging, infographics, and training collateral delivered at 1,000+ pieces per year; (3) UX Research—usability testing, heuristic evaluation, surveys, focus groups, data analytics, and visualization; and (4) Intellectual Property—IP strategy, patent mining/drafting, portfolio generation, and defense. Engagements are custom-scoped and delivered on time and within budget.

Product overview

D2 Worldwide (Documents & Design) operates as a unified professional services firm rather than a single software product; its offering is a portfolio of four inter-locking service lines — D2 IT Support, Customer Communications, UX Research, and Intellectual Property — that share a multidisciplinary team of writers, designers, UX researchers, data analysts, technicians, and system administrators. These four service modules are bundled under one brand and frequently combined on engagements (for example, D2 IT Support often pairs with UX Research for IT audits, and Customer Communications leverages UX Research insights for documentation), supported by a content marketing blog (D2 Blog), a published case study library (Our Work), and community initiatives such as Books for Budding Brains.

Differentiator

Problem solved

Functional benefit

Brands

• D2 IT Support (D2 IT): Managed IT services and IT support brand operated under a dedicated website (d2itsupport.com), offering comprehensive IT support for businesses of all sizes.

Products and services

• D2 IT Support Comprehensive managed IT support offering for businesses of all sizes, including network management, help desk support, cybersecurity audits and assessments, infrastructure design, system migrations, server/network deployment, and 24/7 monitoring. Targets local and regional businesses, SMBs, and nonprofits needing reliable, responsive IT services.
• Customer Communications Multi-discipline customer communications services producing 1,000+ pieces per year across user guides, setup guides, packaging copy, infographics, email/direct mail, sell sheets, brochures, website design, and training collateral. Delivered in print and digital, single- or multi-lingual formats. Targets retailers, manufacturers, and organizations needing strategic customer-facing content.
• UX Research User experience research, data analysis, and business consulting services including usability testing, heuristic evaluation, competitive evaluation, surveys, focus groups, customer reviews analysis, in-person product tests, and data visualization. Delivers actionable insights to improve product documentation and customer experience. Targets product and marketing teams needing evidence-based UX strategy.
• Intellectual Property End-to-end intellectual property platform offering IP strategy, risk and opportunity assessment, portfolio generation, and IP defense. Includes implementation services to mine development efforts for IP, draft patents, draw figures, perform inventor reviews, and file applications to turn ideas into granted patents. Targets organizations seeking to protect innovation and create IP-driven revenue streams.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• RWS Group: RWS Group (formerly SDL) provides translation, localization, and technical content management services to global enterprises, directly comparable to D2's Customer Communications line in technical writing, documentation production, and multilingual content delivery.
• Nielsen Norman Group: Nielsen Norman Group is a leading UX research and usability consulting firm offering training, research, and advisory services, directly comparable to D2's UX Research service line including usability testing, heuristic evaluation, and customer experience research.
• Insight Creative: Insight Creative is a mid-sized integrated creative agency offering branding, digital, video, and marketing services, comparable in scale and multidisciplinary structure to D2's Customer Communications service line for SMB and regional clients.
• Burns Marketing Communications: Burns Marketing Communications is a mid-sized marketing communications agency with comparable scale and multi-service capabilities, providing creative, content, and digital services similar to D2's customer communications offerings for regional B2B clients.
• AnswerLab: AnswerLab is a UX research consultancy serving enterprise clients with usability testing, strategy, and customer insights services, comparable in approach and scale to D2's UX Research service line for product and digital experience engagements.

Broad incumbents

• TransPerfect: TransPerfect is a large global language and content services firm spanning translation, interpretation, and content management, serving enterprise clients across the same customer communications workflow that D2 supports but at significantly greater scale.
• ConnectWise: ConnectWise is a major platform provider serving managed IT service providers (MSPs), addressing similar SMB and mid-market IT managed services needs that D2 IT Support targets, though at platform rather than direct service delivery scale.
• Fish & Richardson: Fish & Richardson is a major IP law firm offering patent prosecution, litigation, and IP strategy services, comparable to D2's Intellectual Property service line in patent drafting and IP strategy but operating at significantly larger scale with full legal services.

Emerging players

• Acrolinx: Acrolinx provides AI-powered content operations and editorial governance software for enterprise content teams, an emerging adjacent player in the same content strategy and documentation workflow that D2 services operate in.
• UserTesting: UserTesting operates an enterprise UX research and human insights platform for usability testing and customer experience research, an emerging player whose service scope overlaps with D2's UX Research offering but delivered via a software platform rather than consulting engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/d2worldwide
• YouTubeyoutube.com/channel/UCp-zaI3ypotoHKGrHB67rNQ
• LinkedInlinkedin.com/company/documents-&-design-d2-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Documents & Design (D2)