Windsor Homes
Stanley Martin Homes, LLC is a privately held southeastern U.S. residential homebuilder designing and selling new-construction single-family homes, townhomes, condos, and 55+ active-adult homes across seven states via direct-to-consumer model home communities.
- Company typePrivate
- Founded2001
- HeadquartersGreensboro, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Windsor Homes does
Stanley Martin Homes is a privately held residential homebuilder that designs, constructs, and sells new-construction single-family homes, townhomes, condos, and 55+ active-adult homes. Operations span seven southeastern U.S. states (Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia), with communities concentrated in major metropolitan areas in each state. The company markets a 'Make It Yours' personalization platform that allows buyers to customize floor plans and design features. It claims 60+ years of homebuilding expertise and reports 96% homebuyer satisfaction, 91% would-refer, and 94% customer-service ratings. The legal entity, Stanley Martin Homes, LLC, is domiciled in Virginia and headquartered in Reston, VA.
The business model is direct-to-consumer: the company sells exclusively through physical model homes and community sales offices, supplemented by self-guided tours, a content-marketing blog, and an active presence on Facebook, Instagram, X, LinkedIn, YouTube, and Pinterest. There are no resellers, dealers, or third-party distribution partners. Revenue is generated by one-time sale of newly built homes, with starting prices ranging approximately $329,490 to $499,990 depending on community and location. Two customer personas are addressed: primary homebuyers (first-time, move-up, downsizers) and 55+ active adults, with the latter served through age-restricted communities such as Falls Village in Durham, NC.
The source data is silent on the company's revenue, headcount, founding date, ownership structure, management team, funding history, and AI/ML capabilities. There is no disclosed parent company, no institutional investor information, and no record of mergers, acquisitions, or regulatory actions. A data conflict exists between the unsourced firmographics block, which describes a separate small entity named 'Windsor Homes' (founded 2001, 1-10 employees, Greensboro, NC), and the source-attributed data, which describes Stanley Martin Homes, LLC; per source-precedence rules, the source-attributed data governs.
Windsor Homes firmographics
Firmographics- Name
- Windsor Homes
- Legal name
- Stanley Martin Homes, LLC
- Website
- https://windsorhomes.us
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stanley Martin Homes, LLC is a privately held southeastern U.S. residential homebuilder designing and selling new-construction single-family homes, townhomes, condos, and 55+ active-adult homes across seven states via direct-to-consumer model home communities.
- Ownership category
- akta.pro rank
Windsor Homes industry classification
Industry- Product category
- Residential Home Building
- NAICS
- New Housing For-Sale Builders (236117)
- akta.pro primary industry
- Single-Family Home Construction (Detached Homes) (IMAFABAA)
Keywords
Where Windsor Homes is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Windsor Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Home Sales: One-time sale of newly constructed single-family homes, townhomes, and condos to individual homebuyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-Family Homes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Windsor Homes product offering
Product offeringCore offering
Windsor Homes designs, builds, and sells new residential homes including single-family homes, townhomes, and condos for individual homebuyers across multiple planned communities in the southeastern United States. The company offers customizable floor plans and design features through its Make It Yours personalization platform, with homes available in seven states (Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia).
Product overview
Stanley Martin Homes is a residential home builder offering a unified portfolio of single-family homes, townhomes, and condos across communities in the southeastern United States. The company's core products include detached single-family homes, attached townhome-style products with garages, and condominium units. All offerings are marketed through their 'Make It Yours' personalization platform, which allows buyers to customize floor plans and design features. The company operates across seven states with communities in Florida (Orlando, Tampa), Georgia (Atlanta, Augusta, Savannah), Maryland (Baltimore Metro, Washington DC Metro), North Carolina (Charlotte, Coastal/Wilmington, Greensboro, Raleigh/Durham), South Carolina (multiple regions), Virginia (multiple regions), and West Virginia (Ranson/Charles Town).
Differentiator
Problem solved
Functional benefit
Products and services
- Single-Family Homes
- Townhomes
- Condos
- 55+ Single-Family Homes
Quantifiable outcome
- 96% Homebuyer Satisfaction
- +2 more outcomes
Companies that use Windsor Homes
Customer profileSegments2 records
Ideal customer profiles2 records
Windsor Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Windsor Homes partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Windsor Homes competitors and assessment
Company assessmentDirect peers
- NVR, Inc. Top-five U.S. homebuilder operating under the Ryan Homes, NVHomes, and Heartland Homes brands across the Mid-Atlantic and Southeast, directly overlapping Stanley Martin's Virginia, Maryland, and Carolinas markets with a similar for-sale community model.
- M/I Homes: Mid-size national homebuilder with concentrated operations in the Mid-Atlantic and Southeast, including the Carolinas, Virginia, and Florida. Comparable scale, product mix, and direct-to-consumer sales motion to Stanley Martin.
- Tri Pointe Homes: Mid-size national homebuilder with southeastern operations across the Carolinas, Virginia, and Georgia. Comparable move-up and premium positioning with a community-based direct sales model similar to Stanley Martin's.
- D.R. Horton: The largest U.S. homebuilder, operating across Stanley Martin's same southeastern states with a broad product portfolio spanning entry-level through move-up. Closest direct competitor by product breadth, sales-channel model (model homes + community sales offices), and core Southeast U.S. overlap.
- KB Home: National homebuilder with strong southeastern U.S. presence (North Carolina, Florida, Texas-adjacent markets). Comparable direct-to-consumer community model with buyer personalization options analogous to Stanley Martin's 'Make It Yours' platform.
- PulteGroup: National homebuilder with strong southeastern U.S. presence and a dedicated active-adult brand (Del Webb) directly comparable to Stanley Martin's 55+ Falls Village product. Competes on first-time, move-up, and active-adult buyer segments.
- Toll Brothers: National luxury and move-up homebuilder with active communities in the Carolinas, Virginia, Georgia, and Florida. Comparable for-sale community model targeting similar move-up and active-adult buyer segments at higher price points.
- Taylor Morrison: Mid-size national homebuilder with deep presence in the southeastern U.S. (Florida, Georgia, the Carolinas, Texas) and an active-adult brand (MartinRay) closely comparable to Stanley Martin's 55+ offering. Similar scale and product mix make it a strong benchmark.
- Lennar Corporation: Top-three U.S. homebuilder with a national footprint including heavy concentration in Florida, Georgia, the Carolinas, and Virginia. Direct competitor on single-family homes, townhomes, and condos with a comparable direct-to-consumer community sales model.
- Meritage Homes: Top-ten U.S. homebuilder with significant presence in the Southeast, particularly the Carolinas, Georgia, Florida, and Tennessee. Comparable entry-level through move-up product mix and energy-efficient home positioning overlapping Stanley Martin's mid-tier offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Windsor Homes social profiles
Digital presenceWindsor Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Windsor Homes leadership team
Management profileNumber of profiles
Windsor Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Windsor Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Windsor Homes
What does Windsor Homes do?
Windsor Homes designs, builds, and sells new residential homes including single-family homes, townhomes, and condos for individual homebuyers across multiple planned communities in the southeastern United States. The company offers customizable floor plans and design features through its Make It Yours personalization platform, with homes available in seven states (Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia).
Is Windsor Homes a public or private company?
Windsor Homes is a private company. It is classified as unknown and is currently operating.
When was Windsor Homes founded?
Windsor Homes was founded in 2001. It employs 1 to 10 people.
Where is Windsor Homes based?
Windsor Homes is headquartered in Greensboro, United States, in the North America region.
How does Windsor Homes make money?
One revenue line is on record: new Home Sales.
Who are Windsor Homes's main competitors?
Direct peers on record are NVR, Inc., M/I Homes, Tri Pointe Homes, D.R. Horton, KB Home, PulteGroup, Toll Brothers, Taylor Morrison, Lennar Corporation and Meritage Homes.
Does Windsor Homes have an API?
No public API is recorded for Windsor Homes.
What industry is Windsor Homes in?
Windsor Homes's product category is Residential Home Building. Its primary akta.pro industry code is IMAFABAA, Single-Family Home Construction (Detached Homes). Its NAICS code is 236117.