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Ted's Montana Grill

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uuid000cznv

Namestring
Ted's Montana Grill
Legal namestring
Ted's Montana Grill, Inc.
Company typeenum
Private
Founded yearint
2002
Descriptiontext

Ted's Montana Grill is an American full-service restaurant chain, founded in 2002 by media mogul Ted Turner and restaurateur George W. McKerrow, and headquartered at 133 Luckie Street in Atlanta, Georgia. The chain's defining product is what it calls the world's largest bison menu, featuring burgers, steaks, and other dishes built around bison that is sourced primarily from Ted Turner's ranches through a Turner Ranches partnership, with grass-fed then grain-finished, hormone- and steroid-free husbandry. The company operates more than 30 corporate-owned restaurants across at least 14 US states (Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Massachusetts, Montana, North Carolina, Ohio, Tennessee, and Virginia), and does not offer franchising.

The business model is straightforward full-service dine-in revenue, augmented by online ordering for pickup and delivery, a no-expiration gift card program processed via the CashStar platform, and reservations across all locations. Supporting consumer-facing technology is limited and non-AI: an interactive Nutrition Calculator, Interactive Allergen Tool, downloadable gluten-free menu, and a loyalty-style email newsletter ('Ted's Insider') offering birthday and anniversary perks. Sustainability is positioned as a differentiation lever — sub-2% food waste versus an industry 3-4% benchmark, paper straws, antibiotic-free proteins, and strategic distribution-center placement to reduce food miles.

Commercially, the chain is privately held (Ted's Montana Grill, Inc., incorporated in Georgia, no public ticker) with no disclosed venture capital, private equity, or franchise owner-operator structure. Management is founder-led, with Ted Turner and George W. McKerrow as Co-Founders and George W. McKerrow currently serving as CEO per the leadership roster. The customer base is horizontal — families and individuals seeking American casual dining with a bison and sustainability angle — and the marketing mix is centered on website/email capture, organic social storytelling around sustainability, and a gift card program that doubles as a referral channel.

Short descriptiontext

Ted's Montana Grill is a privately held, US full-service restaurant chain founded in 2002 by Ted Turner and George W. McKerrow, operating 30+ corporate-owned locations across 14+ states and serving general consumers a bison-centered American menu sourced primarily from Turner Ranches.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersAtlanta, United States
HQ citystring
Atlanta
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices32 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
bison restaurant, american grill, full-service dining, sustainable restaurant, gift card program
Industry1 code
1AFAEAIAB
CodeAFAEAIABPrimaryNo
NAICS code1 code
  • 722513
SIC code2 codes
  • 5810
  • 5812
Product category
Casual Dining Restaurants
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Restaurant Dining
TypeOne Time License
Description

Traditional full-service restaurant revenue from dine-in customers, with bison as the centerpiece protein on the menu. The company operates corporate-owned locations and does not offer franchises.

tedsmontanagrill.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Pricing details1 tier
1Standard restaurant pricing with nutritional calculator available
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Restaurant offers a Nutrition Calculator, Interactive Nutrition Menu, and Interactive Allergen Tool to help guests make informed choices. Gluten-free menu available.

tedsmontanagrill.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Ted's Montana Grill is a full-service American restaurant chain founded in 2002 that operates the world's largest bison menu across 30+ corporate-owned locations in the U.S. The chain sells bison-centered dine-in meals made from scratch, supports online ordering, reservations, and gift card sales, and emphasizes sustainability through locally sourced produce, paper straws, and food waste below industry averages.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Food waste reduced to 1.62% vs. 3-4% industry average
+1 more record
Product overview1 text field

Ted's Montana Grill is a restaurant chain founded in 2002 by media mogul Ted Turner and George W. McKerrow. The company operates a single unified restaurant concept centered on its flagship offering—the world's largest bison menu—featuring bison burgers, steaks, and other dishes made from scratch. The core product portfolio includes the bison menu, online ordering, reservations, and gift cards. Supporting offerings include nutrition and allergen tools for dietary customization, periodic limited-time Chef Features for seasonal occasions, and a sustainability program emphasizing locally sourced ingredients, antibiotic-free proteins, and food waste reduction. The company is corporately owned with locations across multiple U.S. states, primarily in the Southeast, Colorado, and mid-Atlantic regions.

Product and service5 records
1Bison Menu
CategoryRestaurant Dining Menu
Description

The signature bison menu featuring bison burgers, steaks, and other bison-based dishes made from scratch; bison is ranch-raised on grass then finished on grain without hormones or steroids and primarily sourced from Ted Turner's ranches.

2Online Ordering
CategoryDigital Ordering Service
Description

Web-based food ordering service that allows guests to place pickup or delivery orders at any Ted's Montana Grill location.

3Restaurant Reservations
CategoryRestaurant Service
Description

Reservation service that lets guests book tables in advance at any Ted's Montana Grill restaurant location.

4Gift Cards
CategoryStored Value Product
Description

Physical and electronic gift cards sold online and in restaurants, redeemable at any Ted's Montana Grill location without expiration.

5Limited-Time Chef Features
CategorySeasonal Menu Offering
Description

Seasonal or commemorative menu offerings introduced for special occasions, featuring elevated classic American comfort food made from scratch with premium ingredients.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Turner Ranches
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-04-16
Description

Ted's Montana Grill has partnered with Turner Ranches to help restore the North American bison population to an estimated 500,000. The majority of Ted's bison supply comes from Ted Turner's ranches, creating a vertically integrated supply chain and supporting conservation efforts.

prnewswire.com
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Large US full-service steakhouse/casual dining chain with 600+ locations. Directly comparable to Ted's as a full-service American grill concept serving premium protein (steak vs. bison) in a similar price-point and dining experience category.

TypeDirect peer
Description

Casual dining chain owned by Bloomin' Brands specializing in steaks and American fare. Closely comparable full-service concept competing for the same dinner occasion and protein-centric menu positioning.

TypeDirect peer
Description

Darden-owned full-service steakhouse chain. Comparable as a casual full-service American grill with a center-of-plate protein focus and similar suburban footprint strategy.

TypeDirect peer
Description

Bloomin' Brands casual upscale dining concept focused on a signature protein (seafood). Directly comparable differentiated-protein positioning, full-service experience, and similar unit economics.

TypeDirect peer
Description

Iconic full-service casual dining chain with an extensive, differentiated menu. Comparable in full-service American dining experience, corporate-owned model, and broad menu positioning.

TypeDirect peer
Description

Full-service American comfort food chain with an Americana/regional heritage brand. Highly comparable to Ted's Montana Grill on American heritage dining, corporate-owned model, and broad geographic footprint.

TypeDirect peer
Description

Landry's-owned steakhouse chain with Texas heritage theme. Comparable full-service grill concept with a regional heritage narrative similar to Ted's Montana positioning.

TypeDirect peer
Description

Upscale steakhouse concept under Bloomin' Brands. Comparable in premium full-service dining, corporate-owned operations, and center-of-plate protein menu strategy.

TypeDirect peer
Description

Western-themed steakhouse chain with American heritage branding. Closely comparable to Ted's on the Americana/Montana theme, full-service casual dining, and premium protein positioning.

TypeDirect peer
Description

Premium steakhouse chain, many locations company-owned. Comparable premium full-service dining experience, center-of-plate protein focus, and mix of corporate and franchised units.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Ted's Montana Grill

Casual Dining Restaurantstedsmontanagrill.com

Ted's Montana Grill is a privately held, US full-service restaurant chain founded in 2002 by Ted Turner and George W. McKerrow, operating 30+ corporate-owned locations across 14+ states and serving general consumers a bison-centered American menu sourced primarily from Turner Ranches.

What Ted's Montana Grill does

Ted's Montana Grill is an American full-service restaurant chain, founded in 2002 by media mogul Ted Turner and restaurateur George W. McKerrow, and headquartered at 133 Luckie Street in Atlanta, Georgia. The chain's defining product is what it calls the world's largest bison menu, featuring burgers, steaks, and other dishes built around bison that is sourced primarily from Ted Turner's ranches through a Turner Ranches partnership, with grass-fed then grain-finished, hormone- and steroid-free husbandry. The company operates more than 30 corporate-owned restaurants across at least 14 US states (Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Massachusetts, Montana, North Carolina, Ohio, Tennessee, and Virginia), and does not offer franchising.

The business model is straightforward full-service dine-in revenue, augmented by online ordering for pickup and delivery, a no-expiration gift card program processed via the CashStar platform, and reservations across all locations. Supporting consumer-facing technology is limited and non-AI: an interactive Nutrition Calculator, Interactive Allergen Tool, downloadable gluten-free menu, and a loyalty-style email newsletter ('Ted's Insider') offering birthday and anniversary perks. Sustainability is positioned as a differentiation lever — sub-2% food waste versus an industry 3-4% benchmark, paper straws, antibiotic-free proteins, and strategic distribution-center placement to reduce food miles.

Commercially, the chain is privately held (Ted's Montana Grill, Inc., incorporated in Georgia, no public ticker) with no disclosed venture capital, private equity, or franchise owner-operator structure. Management is founder-led, with Ted Turner and George W. McKerrow as Co-Founders and George W. McKerrow currently serving as CEO per the leadership roster. The customer base is horizontal — families and individuals seeking American casual dining with a bison and sustainability angle — and the marketing mix is centered on website/email capture, organic social storytelling around sustainability, and a gift card program that doubles as a referral channel.

Ted's Montana Grill firmographics

Firmographics
Name
Ted's Montana Grill
Legal name
Ted's Montana Grill, Inc.
Website
https://tedsmontanagrill.com
Company type
Private
Founded year
2002
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
Ted's Montana Grill is a privately held, US full-service restaurant chain founded in 2002 by Ted Turner and George W. McKerrow, operating 30+ corporate-owned locations across 14+ states and serving general consumers a bison-centered American menu sourced primarily from Turner Ranches.
Ownership category
akta.pro rank

Where Ted's Montana Grill is headquartered

Location

Headquarters

HQ city
Atlanta
HQ country
United States
HQ region
North America

Offices32 records

Markets served

Ted's Montana Grill business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

  1. Restaurant Dining: Traditional full-service restaurant revenue from dine-in customers, with bison as the centerpiece protein on the menu. The company operates corporate-owned locations and does not offer franchises.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goStandard restaurant pricing with nutritional calculator available

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Ted's Montana Grill product offering

Product offering

Core offering

Ted's Montana Grill is a full-service American restaurant chain founded in 2002 that operates the world's largest bison menu across 30+ corporate-owned locations in the U.S. The chain sells bison-centered dine-in meals made from scratch, supports online ordering, reservations, and gift card sales, and emphasizes sustainability through locally sourced produce, paper straws, and food waste below industry averages.

Product overview

Ted's Montana Grill is a restaurant chain founded in 2002 by media mogul Ted Turner and George W. McKerrow. The company operates a single unified restaurant concept centered on its flagship offering—the world's largest bison menu—featuring bison burgers, steaks, and other dishes made from scratch. The core product portfolio includes the bison menu, online ordering, reservations, and gift cards. Supporting offerings include nutrition and allergen tools for dietary customization, periodic limited-time Chef Features for seasonal occasions, and a sustainability program emphasizing locally sourced ingredients, antibiotic-free proteins, and food waste reduction. The company is corporately owned with locations across multiple U.S. states, primarily in the Southeast, Colorado, and mid-Atlantic regions.

Differentiator

Problem solved

Functional benefit

Products and services

  • Bison Menu The signature bison menu featuring bison burgers, steaks, and other bison-based dishes made from scratch; bison is ranch-raised on grass then finished on grain without hormones or steroids and primarily sourced from Ted Turner's ranches.
  • Online Ordering Web-based food ordering service that allows guests to place pickup or delivery orders at any Ted's Montana Grill location.
  • Restaurant Reservations Reservation service that lets guests book tables in advance at any Ted's Montana Grill restaurant location.
  • Gift Cards Physical and electronic gift cards sold online and in restaurants, redeemable at any Ted's Montana Grill location without expiration.
  • Limited-Time Chef Features Seasonal or commemorative menu offerings introduced for special occasions, featuring elevated classic American comfort food made from scratch with premium ingredients.

Quantifiable outcome

  • Food waste reduced to 1.62% vs. 3-4% industry average
  • +1 more outcomes

Companies that use Ted's Montana Grill

Customer profile

Segments1 record

Ideal customer profiles2 records

Ted's Montana Grill technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Ted's Montana Grill partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Turner RanchescoreStrategic or Co-development Partner · 16 April 2026Ted's Montana Grill has partnered with Turner Ranches to help restore the North American bison population to an estimated 500,000. The majority of Ted's bison supply comes from Ted Turner's ranches, creating a vertically integrated supply chain and supporting conservation efforts.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Ted's Montana Grill competitors and assessment

Company assessment

Direct peers

  • Texas Roadhouse: Large US full-service steakhouse/casual dining chain with 600+ locations. Directly comparable to Ted's as a full-service American grill concept serving premium protein (steak vs. bison) in a similar price-point and dining experience category.
  • Outback Steakhouse: Casual dining chain owned by Bloomin' Brands specializing in steaks and American fare. Closely comparable full-service concept competing for the same dinner occasion and protein-centric menu positioning.
  • LongHorn Steakhouse: Darden-owned full-service steakhouse chain. Comparable as a casual full-service American grill with a center-of-plate protein focus and similar suburban footprint strategy.
  • Bonefish Grill: Bloomin' Brands casual upscale dining concept focused on a signature protein (seafood). Directly comparable differentiated-protein positioning, full-service experience, and similar unit economics.
  • The Cheesecake Factory: Iconic full-service casual dining chain with an extensive, differentiated menu. Comparable in full-service American dining experience, corporate-owned model, and broad menu positioning.
  • Cracker Barrel Old Country Store: Full-service American comfort food chain with an Americana/regional heritage brand. Highly comparable to Ted's Montana Grill on American heritage dining, corporate-owned model, and broad geographic footprint.
  • Saltgrass Steak House: Landry's-owned steakhouse chain with Texas heritage theme. Comparable full-service grill concept with a regional heritage narrative similar to Ted's Montana positioning.
  • Fleming's Prime Steakhouse & Wine Bar: Upscale steakhouse concept under Bloomin' Brands. Comparable in premium full-service dining, corporate-owned operations, and center-of-plate protein menu strategy.
  • Black Angus Steakhouse: Western-themed steakhouse chain with American heritage branding. Closely comparable to Ted's on the Americana/Montana theme, full-service casual dining, and premium protein positioning.
  • Ruth's Chris Steak House: Premium steakhouse chain, many locations company-owned. Comparable premium full-service dining experience, center-of-plate protein focus, and mix of corporate and franchised units.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

Ted's Montana Grill social profiles

Digital presence

Ted's Montana Grill financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ted's Montana Grill leadership team

Management profile

Number of profiles

Profiles2 records

Ted's Montana Grill funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ted's Montana Grill M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ted's Montana Grill

What does Ted's Montana Grill do?

Ted's Montana Grill is a full-service American restaurant chain founded in 2002 that operates the world's largest bison menu across 30+ corporate-owned locations in the U.S. The chain sells bison-centered dine-in meals made from scratch, supports online ordering, reservations, and gift card sales, and emphasizes sustainability through locally sourced produce, paper straws, and food waste below industry averages.

Is Ted's Montana Grill a public or private company?

Ted's Montana Grill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Ted's Montana Grill founded?

Ted's Montana Grill was founded in 2002. It employs 1,001 to 5,000 people.

Where is Ted's Montana Grill based?

Ted's Montana Grill is headquartered in Atlanta, United States, in the North America region.

How does Ted's Montana Grill make money?

One revenue line is on record: restaurant Dining.

Who are Ted's Montana Grill's main competitors?

Direct peers on record are Texas Roadhouse, Outback Steakhouse, LongHorn Steakhouse, Bonefish Grill, The Cheesecake Factory, Cracker Barrel Old Country Store, Saltgrass Steak House, Fleming's Prime Steakhouse & Wine Bar, Black Angus Steakhouse and Ruth's Chris Steak House.

Does Ted's Montana Grill have an API?

No public API is recorded for Ted's Montana Grill.

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Live signals
FsrmagazineHow a Handshake Between George McKerrow and Ted Turner Changed the Trajectory of the Bison IndustryGeorge McKerrow and Ted Turner partnered without a contract to build Ted's Montana Grill, which introduced bison to mainstream dining. The chain grew to 56 units and helped expand the bison population from 500,000 to 500,000, with Turner doubling his herd to over 50,000. McKerrow plans slow expansion of one to two restaurants per year.PR NewswireTED'S MONTANA GRILL TOASTS AMERICA'S 250TH WITH NEW CLASSIC AMERICAN CHEF FEATURESTed's Montana Grill announced new Chef Features, including a Classic American Bison Dip, to commemorate America's 250th Birthday with elevated classic American comfort food made from scratch. The restaurant chain, founded in 2002 by Ted Turner and George McKerrow, operates the world's largest bison menu and has partnered with Turner Ranches to help restore the North American bison population to an estimated 500,000. The limited-time menu offering highlights the chain's longstanding commitment to sustainability, including its role in launching the paper straw movement and reducing food waste by over 50 percent.PR NewswireTED'S MONTANA GRILL TOASTS TO 21 YEARS WITH COCKTAILS FOR A CAUSE, NEW PREMIUM ITEMS & GLUTEN-FREE MENU EXPANSIONTed's Montana Grill is celebrating its 21st anniversary by launching craft cocktails for a cause, with all proceeds from new Espresso Martinis and Huckleberry Mules going to Children of Restaurant Employees (CORE), a nonprofit supporting food and beverage workers facing hardship. The restaurant chain is also expanding its menu with new bison steak items, premium tequila selections, and gluten-free options timed for Gluten-Free Diet Awareness Month in November. Ted's aims to exceed last year's fundraising total of $25,000 while positioning itself as the only U.S. restaurant offering Bison Steak Frites.PR NewswireTed's Montana Grill Announces 20 Year Impact on Environment and Reviving Bison PopulationTed's Montana Grill, founded in 2002 by Ted Turner and George McKerrow, celebrated its 20th anniversary by highlighting its bison conservation efforts, claiming to have helped double the North American bison herd to approximately 500,000 through its restaurant concept featuring bison meat. The Atlanta-based restaurant also reported sustainability milestones including preventing nearly 75 million plastic straws from entering landfills and reducing food waste by more than half compared to industry averages. The National Bison Association credited the founders with recognizing bison's commercial potential and helping grow the population through consumer education.MarketingSherpaConversion Rate Optimization Tools: Marketing case studies with brands that used 5 types of CRO toolsA MarketingSherpa email newsletter article presents five conversion rate optimization case studies covering A/B testing, analytics, email marketing software, paid advertising platforms, and non-CRO customer acquisition tools. Examples include Castos' 91% lift on a pricing page, Raypcb's 17% increase via device-targeted surveys, Displate's $17,500 profit gain, and Ted's Montana Grill's 22% review growth.PR NewswireTed's Montana Grill Launches Nationwide Meat Delivery Service with Free Shipping OfferTed's Montana Grill has launched an online meat delivery service called Butcher Shoppe, offering fresh (never frozen) American bison and premium beef steaks, ground meat, and specialty boxes with next-day delivery to customers in the continental U.S. As a holiday promotion, the company is offering free shipping on orders of $150 or more using code FREESHIP150, with orders required by 11 a.m. EST Monday through Thursday. CEO and co-founder George McKerrow highlighted the service as the only meat delivery option providing fresh next-day delivery, positioning it as a convenient solution for holiday gifting and entertaining.GlobeNewswireTed’s Montana Grill Announces New Corporate ChefKirk Biondi joined Ted's Montana Grill as Corporate Chef, bringing experience in R&D and food cost analysis. He is working on menu innovation and reducing food waste from 1.62% to under one percent. He will also collaborate with locations to maximize local and seasonal ingredients.GlobeNewswireThis Earth Day Ted’s Montana Grill Surpasses 50 Million Straws Saved from Landfills and WaterwaysTed's Montana Grill announced it has saved over 50 million plastic straws from landfills and waterways since 2002, serving only paper straws. The company also uses compostable cups and bio-mass cutlery, reducing plastic waste by 70% compared to average restaurants. It is now testing electrolyzed water to replace toxic cleaners.GlobeNewswireTed’s Montana Grill Hosts a Three Course Feast on Thanksgiving DayTed's Montana Grill will host a three-course Thanksgiving feast for $29 per person, featuring roast turkey, sides, and Apple Pecan Crisp. Kids 12 and under get the meal for $13, and a limited menu is also available. Reservations are encouraged as some locations close.YouTubeIn the Kitchen: 'Aunt Fannie’s' Squash CasseroleChef Derek Emery from Ted's Montana Grill prepared 'Aunt Fannie’s Squash Casserole' on The Rhode Show, a daily lifestyle program. The segment features cooking demonstrations and lifestyle content for viewers. The show aims to inspire audiences to enjoy cooking and living well.