INSP, LLC

What INSP, LLC does

INSP, LLC is a privately held broadcast media company founded in 1990 and headquartered at 3000 World Reach Drive in Indian Land, South Carolina (with legal counsel in Charlotte, North Carolina). The company operates INSP, a 24-hour cable television network specializing in Western-themed entertainment, complemented by direct-to-consumer streaming via the INSP.com website and the INSP GO mobile application. INSP is available nationwide to more than 40 million households through all major traditional MVPDs (DISH on Channel 259, DIRECTV on Channel 364, Comcast Xfinity, Cox, Charter Spectrum, Verizon Fios on Channel 286, AT&T U-verse on Channel 564, and NCTC member systems) and leading virtual MVPDs (Sling TV via Heartland Extra, Philo, Frndly TV, Vidgo, and FreeCast).

The company's core product is a curated Western content catalog that combines exclusive original series (Wild West Chronicles, Elkhorn featuring Keith Carradine, Into the Wild Frontier, and Blue Ridge: The Series) with a deep library of classic Western television (Gunsmoke, The Big Valley) and films starring John Wayne, Clint Eastwood, Tom Selleck, Kevin Costner, and others. INSP extends engagement beyond the linear feed through editorial content (INSP Stories), actor hero profiles (INSP Heroes), trivia and puzzle games (including Zoo Boom), sweepstakes (e.g., Country Road Trip Sweepstakes), and an email newsletter (INSP Inner Posse), with merchandise monetized through the INSP General Store on Threadless.

INSP monetizes primarily through advertising sold across its linear broadcast and streaming platforms, supplemented by content licensing to third-party platforms and international markets. As a free-to-air network, viewer-facing pricing is set by MVPDs and vMVPDs (e.g., Philo at under $30/month, Frndly at $7.99/month). The company serves value-conscious American households seeking family-friendly, values-driven Western entertainment — a demographic it positions under the 'Heroes Live Here' brand identity. Leadership is led by Chairman and CEO David Cerullo and VP of Content Acquisitions Ken Reiner; the organization employs 251-500 people.

Name

INSP, LLC

Legal name

INSP, LLC

Website

https://insp.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

INSP, LLC operates INSP, a 24-hour US cable and streaming television network dedicated to Western entertainment, serving values-driven, family-friendly viewers across 40M+ households via major MVPD and vMVPD distributors.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Radio and Television Broadcasting Stations (5161), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Interfaith / Ecumenical Broadcasting (MPABALAK)

Keywords

• Western television programming
• Cable television network
• Family-friendly entertainment
• Streaming video platform
• Western entertainment content

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: INSP generates revenue through advertising sold on its linear broadcast network and streaming platforms. The network offers programming breaks to advertisers targeting its viewer demographic.
2. Content Licensing: INSP licenses its original series and programming content to third-party platforms and international markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels15 records

Marketing channels6 records

Core offering

INSP, LLC operates INSP, a 24-hour television network specializing in Western-themed entertainment, including exclusive original series (Wild West Chronicles, Elkhorn, Into the Wild Frontier, Blue Ridge: The Series), classic Western TV shows (Gunsmoke, The Big Valley), and a curated library of Western movies featuring legendary stars. The network is distributed nationwide to over 40 million households via traditional MVPDs (DISH, DIRECTV, Comcast, Cox, Spectrum, Verizon Fios, AT&T U-verse) and virtual MVPD streaming services (Sling TV, Philo, Frndly TV, Vidgo, FreeCast), with companion digital access through the INSP GO mobile app and INSP.com streaming.

Product overview

INSP, LLC operates INSP, a 24-hour television network and streaming platform specializing in Western entertainment. The core offering includes original Western series (Wild West Chronicles, Elkhorn, Into the Wild Frontier, Blue Ridge: The Series), classic Western TV shows (Gunsmoke, The Big Valley), and Western movies featuring legendary stars. The platform extends engagement through complementary digital products including interactive games (Zoo Boom, trivia quizzes), sweepstakes, editorial stories, and actor hero profiles. The company also offers a mobile app (INSP GO), email newsletters, and an e-commerce store. Content is distributed through traditional MVPD providers and virtual MVPD streaming services reaching over 40 million households.

Differentiator

Problem solved

Functional benefit

Brands

• INSP GO: Mobile app for streaming INSP content

Products and services

• INSP TV Network A 24-hour cable and broadcast television network specializing in Western-themed programming, including original series, classic Western TV shows, and Western movies, distributed nationwide to over 40 million households via MVPDs (DISH, DIRECTV, Comcast, Cox, Spectrum, Verizon Fios, AT&T U-verse) and vMVPD streaming services. The network is sold on a wholesale carriage basis to distribution partners and monetized through advertising and content licensing.
• INSP GO Mobile App Proprietary mobile application for iOS and Android that allows viewers to stream INSP's Western entertainment content directly on mobile devices, extending the linear broadcast network into on-the-go streaming consumption.
• INSP General Store E-commerce merchandise store selling INSP-branded and Western-themed apparel and goods to consumers via the Threadless storefront.

Quantifiable outcome

• 40M+ households reached

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Philo TVcoreChannel Partner/ Reseller/ DistributorPhilo TV offers INSP as part of its streaming channel bundle, making INSP available to Philo's subscriber base of over 70 channels for under $30/month with unlimited DVR and 7-day free trial.
• Frndly TVcoreChannel Partner/ Reseller/ DistributorFrndly TV offers INSP as part of its family-friendly channel lineup from $7.99/month, targeting similar value-driven viewing demographics with plans from $7.99-$9.99/month and simultaneous streaming on multiple devices.
• Sling TVcoreChannel Partner/ Reseller/ DistributorSling TV offers INSP via its Sling Orange and Sling Blue packages with the Heartland Extra add-on package, making INSP available to Sling subscribers with up to 50% off first month pricing.
• DIRECTVcoreChannel Partner/ Reseller/ DistributorDIRECTV distributes INSP as part of its satellite TV channel lineup on channel 364, providing nationwide satellite distribution for the network.
• DISH NetworkcoreChannel Partner/ Reseller/ DistributorDISH Network distributes INSP as part of its satellite TV channel lineup on channel 259, providing nationwide satellite distribution for the network.
• Comcast XfinitycoreChannel Partner/ Reseller/ DistributorComcast Xfinity distributes INSP as part of its cable TV channel lineup, providing cable distribution across Xfinity service areas.
• Cox CommunicationscoreChannel Partner/ Reseller/ DistributorCox Communications distributes INSP as part of its cable TV channel lineup, providing cable distribution across Cox service areas.
• Charter SpectrumcoreChannel Partner/ Reseller/ DistributorCharter Spectrum distributes INSP as part of its cable TV channel lineup, providing cable distribution across Spectrum service areas.
• National Cable Television Cooperative (NCTC)coreChannel Partner/ Reseller/ DistributorNCTC is a cooperative of cable operators that distributes INSP to its member cable companies across the United States.
• Verizon FioscoreChannel Partner/ Reseller/ DistributorVerizon Fios distributes INSP as part of its fiber-optic TV channel lineup on channel 286, providing Fios TV subscribers access to the network.
• AT&T U-versecoreChannel Partner/ Reseller/ DistributorAT&T U-verse distributes INSP as part of its TV channel lineup on channel 564, providing U-verse subscribers access to the network.
• VidgominorChannel Partner/ Reseller/ DistributorVidgo is a vMVPD streaming service that includes INSP in its channel lineup.
• FreeCastminorChannel Partner/ Reseller/ DistributorFreeCast is a streaming aggregator platform that includes INSP in its channel offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bounce TV: Niche-targeted broadcast network (now Bounce TV/ION) offering curated entertainment for an underserved audience. Comparable niche-cable business model and MVPD distribution dynamics to INSP.
• FETV (Family Entertainment Television): Cable network offering classic family programming including Westerns and timeless TV shows. Highly comparable library-and-classic approach to INSP's content mix.
• Cowboy Channel: Niche cable/satellite network dedicated to Western lifestyle, rodeo, and Western-themed entertainment. Most directly comparable to INSP on genre positioning and MVPD distribution model.
• UP TV: Uplifting entertainment network focused on family-friendly movies and series. Similar niche positioning and MVPD/vMVPD distribution profile as INSP.
• Great American Family: Family-friendly, values-driven entertainment network featuring movies and original series. Competes with INSP for the same traditional-values audience and vMVPD distribution slots.
• getTV: Free over-the-air and cable network airing classic American TV shows and movies. Overlaps with INSP's classic-library programming strategy and advertiser base.
• RFD-TV: Cable network targeting rural America with agriculture, Western lifestyle, and traditional-values programming. Closely comparable audience and distribution footprint to INSP.

Emerging players

• Pure Flix: Faith-and-family focused SVOD streaming service. Comparable values-driven audience and complementary distribution strategy to INSP GO streaming.

Broad incumbents

• Hallmark Channel: Established family-friendly entertainment network with broad MVPD reach. Operates in the same values-driven, family-entertainment category as INSP but at significantly greater scale.
• Trinity Broadcasting Network (TBN): Large-scale faith-based broadcast network with nationwide carriage. Comparable heritage and values-oriented content orientation to INSP's 'Inspiration' origins, though much larger in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/insp_tv
• Facebookfacebook.com/insp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSP, LLC