Solle Naturals
Solle Naturals is a Utah-based direct-to-consumer company that formulates and sells adaptogenic herbal capsules and drink mixes — featuring at least one adaptogen in every formula — to health-conscious adults seeking natural stress, sleep, hormonal, and gut health support, distributed through its own e-commerce site, subscriptions, and an MLM Brand Specialist network across the US and Mexico.
- Company typePrivate
- Founded2012
- HeadquartersPleasant Grove, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Solle Naturals does
Solle Naturals, LLC is a privately held, Utah-based direct-to-consumer company that formulates and sells adaptogenic nutritional supplements. Founded in 2012 by Greg and his wife Donna after their personal search for emotional wellness support, the company builds herbal capsule and drink-mix products that include at least one adaptogen (e.g., eleuthero, schizandra, astragalus, rhodiola, ashwagandha) in every formula. Its portfolio spans four category frameworks — Balance, Lift, Calm, and Clarify — and includes signature products such as SolleVital®, CinnaMâte®, SolleReNue®, SolleExcell®, Neuro IM®, SolleFlex PI®, Verdezymes®, SolleClear SI™, SolleRoyal™, SolleFIT GP™, SolleComplete®, LongeviD3™, and AvantGreens®, plus curated packages like the Top 4 Package and Bella Health Package. Manufacturing occurs in Spanish Fork, Utah, under a SolleCertain™ third-party testing protocol covering purity, potency, and identity verification across all raw materials and finished products.
The company monetizes through three primary streams: (1) one-time and subscription DTC e-commerce sales via sollenaturals.com, with subscription orders offering 10–25% recurring discounts; (2) enrollment fees from independent Brand Specialists (Virtual Success Kit $25, Brand Specialist Success Kit $85) who sell products directly and earn commissions across eight income streams including retail margin, team-building overrides, and subscription residuals; and (3) the Share the WELLth / SolleRewards referral program, which pays $10 product credits per referral and is capped at $599 annually per account. Customers are predominantly individual health-conscious adults seeking natural solutions for stress, anxiety, sleep, hormonal balance (including peri/menopause), gut health, energy, and inflammation — a base served through a Brand Specialist network, organic social media, content marketing (blog, ingredient education, menopause guidebook), SEO, and email/SMS automation via Attentive. Distribution is currently limited to the United States and Mexico, with the company operating without disclosed institutional funding, acquisitions, or enterprise customer contracts.
Solle Naturals firmographics
Firmographics- Name
- Solle Naturals
- Legal name
- Solle Naturals, LLC
- Website
- https://sollenaturals.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Solle Naturals is a Utah-based direct-to-consumer company that formulates and sells adaptogenic herbal capsules and drink mixes — featuring at least one adaptogen in every formula — to health-conscious adults seeking natural stress, sleep, hormonal, and gut health support, distributed through its own e-commerce site, subscriptions, and an MLM Brand Specialist network across the US and Mexico.
- Ownership category
- akta.pro rank
Solle Naturals industry classification
Industry- Product category
- Herbal & Adaptogenic Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Solle Naturals is headquartered
LocationHeadquarters
- HQ city
- Pleasant Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Solle Naturals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales (Consumer E-commerce): Solle Naturals generates the majority of its revenue through direct-to-consumer sales of its adaptogenic supplement products via its e-commerce website. Products are sold as individual items (capsules, drink packets, powders) and curated packages/bundles. Both one-time purchases and subscription orders are available. Individual product prices range from approximately $14.95 (sample pack) to $202 (SolleExcell 100-count).
- Subscription/Recurring Revenue: Monthly subscription orders provide recurring revenue with customer discounts of up to 25%. Subscribers receive automatic monthly deliveries and benefit from the highest savings tier.
- Brand Specialist Enrollment Fees: The company enrolls Brand Specialists who pay to join the business opportunity. Enrollment options include the Virtual Success Kit at $25 and the Brand Specialist Success Kit at $85. These one-time fees contribute to revenue.
- Referral Program (Share the WELLth): Customers can earn up to $599 USD annually in SolleRewards through the Share the WELLth referral program. While this is primarily a loyalty mechanism, it drives customer acquisition and retention, functioning as an affiliate/referral revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product purchases at standard retail price |
| Unit Pricing | Pay-as-you-go | Product bundles and packages at discounted rates |
| Subscription | Monthly | Monthly subscription orders with recurring discounts |
| One time/ perpetual license | Pay-as-you-go | Brand Specialist enrollment kits |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Solle Naturals product offering
Product offeringCore offering
Solle Naturals manufactures and sells a line of adaptogenic herbal supplements — capsules, drink mixes, plant-protein powders, enzyme blends, mushroom extracts, essential oils and topical creams — formulated so that every product contains at least one adaptogen (e.g., ashwagandha, rhodiola, eleuthero, schizandra, astragalus, jiaogulan). Products are organized into four lifestyle categories (Balance, Lift, Calm, Clarify), sold directly to consumers via the company's own e-commerce site and through an independent Brand Specialist network, with monthly subscription and curated package options.
Product overview
Solle Naturals is a direct-to-consumer adaptogenic supplement company offering a portfolio of herbal capsules and drink mixes organized into four product categories: Balance (foundational nutrition), Lift (energy/stimulation), Calm (stress/relaxation), and Clarify (mental sharpness/cleansing). The core product line includes SolleVital® (daily adaptogen blend), SolleComplete® (plant protein powder with adaptogens), CinnaMâte® (energy drink), SolleReNūe® (calming tea), SolleExcell® (hormonal support), Neuro IM® (mushroom blend for cognitive/immune health), SolleFlex PI® (inflammation support), VerdeZymes® (digestive enzymes), SolleClear SI™ (sinus/immune), SolleRoyal™ (collagen support), and SolleFIT GP™ (metabolic support). The company also offers essential oil blends, topical creams, and bundled wellness packages. All products feature adaptogens and are third-party tested for purity, potency, and identity.
Differentiator
Problem solved
Functional benefit
Brands
- SolleVital®: Core daily herbal blend containing six adaptogens, chlorophyll, and trace mineral blends to fortify mind and body against daily stressors.
- CinnaMâte®
- SolleReNūe®
- SolleExcell®
- Verdezymes®
- SolleFlex PI®
- Neuro IM®
- AdaptAble®
- SolleRoyal™
- SolleClear SI™
- Top 4 Package
- SolleComplete®
- LongeviD₃™
- ProBio IQ®
- SolleMegas®
- SolleCertain™
Quantifiable outcome
- Third-party testing confirms purity (no microbials, pesticides, heavy metals), potency, and ingredient identity before any raw material is accepted for manufacturing
- +2 more outcomes
Companies that use Solle Naturals
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Solle Naturals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Solle Naturals partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Solle Naturals competitors and assessment
Company assessmentDirect peers
- Moon Juice: Premium DTC adaptogenic and functional wellness brand selling powders, capsules, and tonics directly to consumers. Closely comparable to Solle on product (adaptogen-forward formulas), customer (wellness-focused women), and channel (DTC + selective retail).
- Four Sigmatic: Mushroom- and adaptogen-based functional beverage and supplement brand. Directly overlaps Solle's CinnaMâte and Neuro IM drink/capsule lines and competes for the same holistic-wellness consumer via DTC e-commerce.
- Gaia Herbs: Established herbal and adaptogenic supplement manufacturer with strong botanical liquid-extract and capsule range. Comparable category (herbal/botanical supplements), with deeper retail distribution than Solle.
- Host Defense (Fungi Perfecti): Mushroom-based supplement brand built around adaptogenic fungi such as lion's mane, cordyceps, and reishi — directly comparable to Solle's Neuro IM 10-mushroom extract blend.
- Sun Potion: Single-ingredient and tonic-focused adaptogen brand selling powders and capsules through DTC. Comparable premium positioning, adaptogen-forward SKU mix, and holistic-wellness target customer.
Broad incumbents
- doTERRA: Large MLM-distributed essential-oil and wellness company. Relevant because Solle also runs a Brand Specialist MLM structure and sells complementary botanicals/essential oils (e.g., SE Balance essential oil blend).
- Herb Pharm: Long-standing botanical liquid-extract and supplement manufacturer with broad herb catalog including adaptogens. Larger, more established herbal company with retail and practitioner channels Solle does not yet access.
- Young Living: Incumbent MLM wellness company with herbal supplements and essential oils. Mirrors Solle's Brand Specialist direct-sales model and botanical product positioning at much larger scale.
Emerging players
- Cymbiotika: Liposomal and adaptogen-forward supplement brand with premium DTC positioning. Comparable adaptogenic SKU mix and emphasis on bioavailability and clean-label testing, though broader format range than Solle.
- Wunder Workshop: Adaptogenic tonic and functional beverage brand centered on turmeric and reishi. Overlaps Solle's drink-mix functional beverage strategy and adaptogen-first philosophy at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Solle Naturals social profiles
Digital presenceSolle Naturals compliance and trust
Trust signalCompliance4 records
Solle Naturals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solle Naturals leadership team
Management profileNumber of profiles
Profiles3 records
Solle Naturals funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solle Naturals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solle Naturals
What does Solle Naturals do?
Solle Naturals manufactures and sells a line of adaptogenic herbal supplements — capsules, drink mixes, plant-protein powders, enzyme blends, mushroom extracts, essential oils and topical creams — formulated so that every product contains at least one adaptogen (e.g., ashwagandha, rhodiola, eleuthero, schizandra, astragalus, jiaogulan). Products are organized into four lifestyle categories (Balance, Lift, Calm, Clarify), sold directly to consumers via the company's own e-commerce site and through an independent Brand Specialist network, with monthly subscription and curated package options.
Is Solle Naturals a public or private company?
Solle Naturals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solle Naturals founded?
Solle Naturals was founded in 2012. It employs 11 to 50 people.
Where is Solle Naturals based?
Solle Naturals is headquartered in Pleasant Grove, United States, in the North America region.
How does Solle Naturals make money?
Four revenue lines are on record. Direct Product Sales (Consumer E-commerce) is the primary driver. The others are subscription/Recurring Revenue, brand Specialist Enrollment Fees and referral Program (Share the WELLth).
Who are Solle Naturals's main competitors?
Direct peers on record are Moon Juice, Four Sigmatic, Gaia Herbs, Host Defense (Fungi Perfecti) and Sun Potion. Broad incumbents are doTERRA, Herb Pharm and Young Living. Emerging players are Cymbiotika and Wunder Workshop.
Does Solle Naturals have an API?
No public API is recorded for Solle Naturals.
What industry is Solle Naturals in?
Solle Naturals's product category is Herbal & Adaptogenic Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production. Its NAICS code is 456191 and its SIC code is 2833.