Pricebook
- Company typePrivate
- Founded2013
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Pricebook firmographics
Firmographics- Name
- Pricebook
- Website
- https://pricebook.co.id
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pricebook industry classification
Industry- Product category
- Price Comparison Engine
- NAICS
- Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (449210)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where Pricebook is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
Pricebook business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Pricebook product offering
Product offeringCore offering
Pricebook operates an online shopping search engine that helps consumers in Indonesia and Southeast Asia find and compare prices of gadgets and consumer electronics across multiple retailers. The platform aggregates product listings and pricing data so shoppers can identify the best deals on smartphones, laptops, and other electronic devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Pricebook Shopping Search Engine
Companies that use Pricebook
Customer profileIdeal customer profiles1 record
Pricebook technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pricebook competitors and assessment
Company assessmentDirect peers
- Priceza: Priceza is a Thailand-founded price comparison and product search engine covering electronics, gadgets, and consumer goods across Southeast Asia including Indonesia. It is a direct peer because it operates the same price-comparison business model and serves overlapping gadget-shopper segments in the same region.
- PricePanda: PricePanda is a Rocket Internet-backed price comparison platform focused on Southeast Asia (including Indonesia) and consumer electronics. It is a direct peer because Pricebook and PricePanda both target the same Indonesian gadget shopper with affiliate-driven price comparison and are direct competitors in the same niche.
- iPrice: iPrice is a Southeast Asia-focused comparison shopping platform operating across Indonesia, Malaysia, Vietnam, Thailand, and the Philippines, covering gadgets, fashion, and general merchandise. It is a direct peer because it overlaps almost entirely with Pricebook's product (price comparison engine) and Southeast Asia footprint, with both catering to Indonesian gadget shoppers.
- Aucfan (Nanappli): Aucfan is a Japan-based price comparison and auction analytics platform — and is itself listed as a 2016 investor in Pricebook — making it the closest international functional peer. It is directly comparable because Aucfan validates the same comparison-shopping business model and has explicit commercial overlap with Pricebook via shared investor history.
Broad incumbents
- Google Shopping: Google Shopping is the dominant global product search and price comparison engine operated by Google. It is a broad incumbent because it competes for the same Indonesian gadget price-discovery queries Pricebook depends on for traffic, while owning search-distribution surface advantages no independent comparison engine can match.
- ShopBack: ShopBack is a leading Southeast Asia cashback, deals, and price discovery platform operating across Indonesia, Singapore, and other regional markets. It is a broad incumbent because, while wider in scope (cashback + deals), it competes directly for the same Indonesian shopper-attention wallet that Pricebook targets when consumers research gadget purchases.
- Tokopedia: Tokopedia is one of Indonesia's largest e-commerce marketplaces (now part of GoTo), heavily used for gadget shopping and offering native comparison features. It is a broad incumbent because, while primarily a marketplace, it absorbs comparison-shopping intent that Pricebook relies on, and its scale dwarfs any independent comparison engine.
- Idealo: Idealo is a leading European price comparison platform with strong coverage of consumer electronics and gadgets. It is a broad incumbent because it represents the scaled, mature version of the same comparison-shopping business model Pricebook operates in Indonesia.
- Kelkoo: Kelkoo is a European price comparison engine for products including consumer electronics, operating a global merchant-feed platform. It is a broad incumbent because it shares Pricebook's core comparison-shopping technology and business model across geographies, demonstrating the global template Pricebook would need to scale.
Market position
Customer concentration
Pricebook social profiles
Digital presencePricebook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pricebook leadership team
Management profileNumber of profiles
Profiles1 record
Pricebook funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pricebook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pricebook
What does Pricebook do?
Pricebook operates an online shopping search engine that helps consumers in Indonesia and Southeast Asia find and compare prices of gadgets and consumer electronics across multiple retailers. The platform aggregates product listings and pricing data so shoppers can identify the best deals on smartphones, laptops, and other electronic devices.
When was Pricebook founded?
Pricebook was founded in 2013. It employs 11 to 50 people.
Where is Pricebook based?
Pricebook is headquartered in Jakarta, Indonesia, in the Asia region.
Who are Pricebook's main competitors?
Direct peers on record are Priceza, PricePanda, iPrice and Aucfan (Nanappli). Broad incumbents are Google Shopping, ShopBack, Tokopedia, Idealo and Kelkoo.
Does Pricebook have an API?
No public API is recorded for Pricebook.
What industry is Pricebook in?
Pricebook's product category is Price Comparison Engine. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces. Its NAICS code is 4492.