iPrice Group
iPrice Group is a Southeast Asian price comparison and affiliate marketing platform operating across 7 markets (Malaysia, Indonesia, Singapore, Thailand, Vietnam, Philippines, Hong Kong). It aggregates 7.5 billion+ product offers from 1,000+ e-commerce partners, serving 30 million+ monthly shoppers with price comparison, coupons, and lending product discovery.
- Company typePrivate
- Founded2015
- HeadquartersKuala Lumpur, Malaysia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What iPrice Group does
iPrice Group is a Southeast Asian price comparison and affiliate marketing platform headquartered in Kuala Lumpur, Malaysia, operating across seven markets: Malaysia, Indonesia, Singapore, Thailand, Vietnam, the Philippines, and Hong Kong. The company's core product is a meta-search engine that aggregates over 7.5 billion live product offers from more than 1,000 e-commerce partners, supplemented by 15,000+ active coupons, price alert functionality, and a country-specific website and mobile app portfolio. The platform serves price-conscious online shoppers by sorting through partner catalogues to identify the cheapest trustworthy offers, while delivering high-converting, purchase-intent traffic to e-commerce partners. In 2022, iPrice expanded into digital lending comparison via iPrice Lending Services, targeting Southeast Asia's projected $92 billion digital loan market.
The company operates on a performance-based affiliate revenue model, earning commissions only when partner sales are generated through its traffic—no monthly fees are charged to partners. Secondary revenue comes from advertising, newsletter promotions, and social media marketing services across seven countries. Technology infrastructure relies on a stack of third-party providers including AWS for cloud, Searchmetrics for SEO, Productsup for product feed management, HasOffers (Tune) for affiliate tracking, and Rackspace for hosting. iPrice has raised approximately $26.25 million across multiple funding rounds since 2015, with investors including Asia Venture Group (its parent portfolio firm), Itochu Corporation, KDDI Open Innovation Fund III, LINE Ventures, Naver, Venturra, and Gobi Partners. The company employs ~150 people across 20+ nationalities and is led by CEO Paul Brown-Kenyon, with co-founders Heinrich Wendel (CPO/CTO) and David Chmelar (Executive Vice-Chairman).
iPrice Group firmographics
Firmographics- Name
- iPrice Group
- Legal name
- iPrice Group Sdn Bhd
- Website
- https://ipricegroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- iPrice Group is a Southeast Asian price comparison and affiliate marketing platform operating across 7 markets (Malaysia, Indonesia, Singapore, Thailand, Vietnam, Philippines, Hong Kong). It aggregates 7.5 billion+ product offers from 1,000+ e-commerce partners, serving 30 million+ monthly shoppers with price comparison, coupons, and lending product discovery.
- Ownership category
- akta.pro rank
iPrice Group industry classification
Industry- Product category
- Price Comparison and Affiliate E-commerce Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where iPrice Group is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
iPrice Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Affiliate/Referral Revenue: iPrice generates revenue through affiliate partnerships with e-commerce platforms. Partners pay only when sales are generated through iPrice's traffic and referrals. No monthly fees charged to partners.
- Advertising and Promotions: Revenue generated from brand partnerships, newsletter promotions, and social media marketing services across 7 countries for partner brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Performance-based affiliate model with no upfront costs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
iPrice Group product offering
Product offeringCore offering
iPrice Group operates a Southeast Asian price comparison and affiliate aggregation platform that indexes product listings, prices, coupons, and delivery information from 1,000+ e-commerce partners across seven markets (Malaysia, Indonesia, Singapore, Thailand, Vietnam, Philippines, Hong Kong). Shoppers use the platform for free to identify the cheapest trustworthy offers, while e-commerce partners gain access to high-converting purchase-intent traffic via performance-based affiliate referrals with no monthly fees. Following the March 2022 funding round, the platform has expanded into digital loan comparison and broader financial product discovery.
Product overview
iPrice Group operates as a unified price comparison platform across 7 Southeast Asian markets (Malaysia, Indonesia, Singapore, Thailand, Vietnam, Philippines, and Hong Kong), with over 7.5 billion live product offers and 30 million+ monthly visits. The core product portfolio consists of the iPrice Platform (price comparison engine), supplemented by iPrice Lending Services (loan comparison feature added with 2022 funding), Price Alert Feature, iPrice Coupons (15,000+ live coupons), and iPrice Analytics (e-commerce research and market reports). The platform connects shoppers with 1,000+ e-commerce partners through a meta-search model that aggregates catalogues, compares prices, and presents deals to help consumers make informed purchase decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- iPrice Price Comparison Platform Southeast Asian meta-search and price comparison platform that aggregates 7.5 billion+ live product offers from 1,000+ e-commerce partners across seven markets (Malaysia, Indonesia, Singapore, Thailand, Vietnam, Philippines, Hong Kong), helping price-conscious shoppers find the cheapest trustworthy online offers.
- iPrice Coupons Live coupon aggregation service offering 15,000+ active promotional codes and deals from partner e-commerce platforms across the seven Southeast Asian markets.
- iPrice Lending Services Digital loan comparison feature on the iPrice platform that lets users compare and access consumer lending products from partner lenders across Southeast Asia.
- iPrice Analytics (E-commerce Reports) Data-driven research reports and market intelligence on Southeast Asian e-commerce trends, including country-specific e-commerce rankings and shopper behavior analysis published for media and partner use.
Quantifiable outcome
- Over 110 million shoppers can potentially save money using the platform
- +2 more outcomes
Companies that use iPrice Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
iPrice Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
iPrice Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MDEC (Malaysia Digital Economy Corporation)minorMalaysian government agency supporting digital economy development, associated with iPrice's operations in Malaysia.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
iPrice Group competitors and assessment
Company assessmentBroad incumbents
- Shopee: Leading SE Asian marketplace owned by Sea Group. Relevant because it absorbs comparison-and-deal shopper intent that would otherwise flow through aggregators like iPrice, while also functioning as a major affiliate partner.
- Lazada Group: One of the largest SE Asian e-commerce marketplaces, operated by Alibaba. Comparable because it sits on the supply side of iPrice's affiliate relationships but also competes for end-shopper discovery via in-app search and deals.
- Tokopedia: Major Indonesian marketplace (now part of GoTo). Comparable as both a key affiliate partner source for iPrice's Indonesian catalogue and a competing destination for price-conscious shoppers.
- Google Shopping: Global price-comparison and shopping-discovery destination. Comparable in surfacing merchant offers to shoppers, but operates at a vastly larger scale and competes for the same SEO-driven top-of-funnel traffic.
Regional players
- Kelkoo Group: European price-comparison and shopping platform operating across multiple countries. Comparable in catalogue aggregation and affiliate monetisation, though focused on European rather than SE Asian merchants.
- PriceRunner: Nordic/UK price-comparison platform (owned by Klarna). Comparable in product-offer aggregation and affiliate monetisation, but focused on European geographies rather than SE Asia.
- Idealo: Large European price-comparison portal owned by Axel Springer. Comparable in meta-search and affiliate-revenue model, but serving primarily German-speaking European markets rather than SE Asia.
Direct peers
- PricePanda: Historical SE Asian price-comparison platform backed by Rocket Internet, with overlapping catalogue aggregation and affiliate-referral monetisation. Closely comparable in product model despite being more limited in geographic reach.
- ShopBack: SE Asia-focused cashback and affiliate shopping platform operating across multiple regional markets. Highly comparable to iPrice because it monetises the same purchase-intent traffic via affiliate commissions and coupons from e-commerce merchants.
Others
- iMoney: Sister comparison company under the Asia Venture Group portfolio focused on financial products (loans, credit cards) in SE Asia. Closely comparable in comparison-and-affiliate model and in shared ownership, and a useful reference point for iPrice's lending-services expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iPrice Group social profiles
Digital presenceiPrice Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
iPrice Group leadership team
Management profileNumber of profiles
Profiles6 records
iPrice Group funding detail
Funding detailFunding overview
Funding rounds10 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iPrice Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iPrice Group
What does iPrice Group do?
iPrice Group operates a Southeast Asian price comparison and affiliate aggregation platform that indexes product listings, prices, coupons, and delivery information from 1,000+ e-commerce partners across seven markets (Malaysia, Indonesia, Singapore, Thailand, Vietnam, Philippines, Hong Kong). Shoppers use the platform for free to identify the cheapest trustworthy offers, while e-commerce partners gain access to high-converting purchase-intent traffic via performance-based affiliate referrals with no monthly fees. Following the March 2022 funding round, the platform has expanded into digital loan comparison and broader financial product discovery.
Is iPrice Group a public or private company?
iPrice Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was iPrice Group founded?
iPrice Group was founded in 2015. It employs 101 to 250 people.
Where is iPrice Group based?
iPrice Group is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does iPrice Group make money?
Two revenue lines are on record. Affiliate/Referral Revenue is the primary driver. The others are advertising and Promotions.
Who are iPrice Group's main competitors?
Broad incumbents on record are Shopee, Lazada Group, Tokopedia and Google Shopping. Regional players are Kelkoo Group, PriceRunner and Idealo. Direct peers are PricePanda and ShopBack. iMoney is listed as an others.
Does iPrice Group have an API?
No public API is recorded for iPrice Group.
What industry is iPrice Group in?
iPrice Group's product category is Price Comparison and Affiliate E-commerce Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals.