ASV

What ASV does

ASV Inc. is a privately held, full-service experiential marketing agency headquartered in Torrance, California. Founded with a heritage spanning over 30 years, the firm designs, engineers, fabricates, and activates live brand experiences for Fortune 2500 and Inc. 5000 enterprise clients across automotive (VinFast, Lexus, Cadillac, Kia, NASCAR), financial services (Chase, Ally Financial), hospitality (JW Marriott, Sheraton), consumer goods and food & beverage (Heinz, Wendy's, Wrigley's, Dos Equis, Subway), entertainment (HBO), and healthcare/life sciences (Imaging Endpoints, STAAR Surgical). Disclosed project outcomes — e.g., nearly 4,000 leads, 1,000+ test drives, and 300 chauffeur rides from a single VinFast CES activation — frame the firm's value proposition around measurable lead generation and brand engagement rather than brand awareness alone.

The core technology stack combines modular sustainable booth systems (35%-55% cost savings vs. custom builds; up to 85% waste reduction over five years), projection mapping, AR/VR experiences, NFC/QR badge technology, and digital-twin pre-event planning that can eliminate 80% of site visits. ASV also integrates biomaterials (Corn Wall, Acoustic Byssus, mushroom leather alternatives), kinetic/solar energy installations, and battery storage as sustainability differentiators. A separately marketed Scenic sub-division handles scenic design and fabrication, and a parallel product line sells brandable hand sanitizer stations and previously offered COVID-19 support infrastructure.

ASV monetizes primarily through project-based professional services engagements (custom-quoted, non-publicly-disclosed pricing) targeting brand managers and marketing directors via consultative enterprise field sales. A secondary revenue stream consists of unit-priced branded physical products (countertop hand sanitizer stations at $164.95, floor stands at $259.95) sold direct with bulk discounts. Distribution is global in scope, with disclosed activations in the U.S., Qatar, and Tokyo. Leadership is anchored by President Taline Hasholian (hired 2001) and a senior team including VP of Design Eddie Poon and Executive Director of Client Services Sammy Bliss. The company is a certified minority-owned small business, holds no patents or trademarks in the source data, and has no disclosed funding rounds, M&A, or institutional investors.

Name

ASV

Legal name

ASV Inc.

Website

https://asv1.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ASV is a Torrance, California-based, privately held experiential marketing agency that designs, engineers, fabricates, and activates live brand experiences for Fortune 2500 and Inc. 5000 enterprise clients across automotive, financial services, hospitality, consumer goods, and entertainment verticals.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Indoor and Outdoor Display Advertising (541850), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Corporate Event Production & AV Services (HSACADAB), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD)

Keywords

• Experiential marketing services
• Trade show exhibits
• Corporate event planning
• Brand activation campaigns
• Custom fabrication services

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Experiential Marketing Services: ASV generates revenue through designing, engineering, building, managing, and activating brand launches and live experiential events for Fortune 2500 and Inc. 5000 companies. Services span experiential activations, corporate events, trade shows, and custom graphics. Revenue is project-based, with each engagement custom-designed to client objectives.
2. Custom Fabrication & Product Sales: Revenue from custom fabrication of branded environments, modular booth systems, hand sanitizer stations, and other branded physical products. The company sells or rents hand sanitizer stations (countertop at $164.95, floor stand at $259.95) as a product line.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ASV is a full-service experiential marketing agency that designs, engineers, fabricates, and activates immersive live brand experiences for Fortune 2500 and Inc. 5000 corporations. Its offerings span experiential activations, trade show exhibits, corporate events, custom graphics, and scenic design/build services, complemented by branded physical products such as hand sanitizer stations. The agency operates from a Torrance, California headquarters that includes a fabrication shop for custom builds.

Product overview

ASV is an experiential marketing agency offering a comprehensive suite of live brand activation services. The core offerings include Experiential Marketing Services (immersive brand activations), Corporate Events, Trade Show Exhibits, Graphics, and Scenic Services. The agency also offers physical products including Brandable Hand Sanitizer Stations (countertop and floor stand models) and COVID-19 Support Solutions (treatment rooms, safety guards, testing booths). ASV serves Fortune 2500 and Inc. 5000 companies, leveraging over 30 years of experience in creating live events and brand experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Scenic: A division of ASV offering scenic design services including services, capabilities, leadership, and contact capabilities.

Quantifiable outcome

• VinFast CES press event generated nearly 4,000 leads, over 1,000 test drives, and 300 chauffeur rides
• +7 more outcomes

Named customers34 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• George P. Johnson Experience Marketing: Large global experiential marketing agency that designs and produces brand experiences, trade show exhibits, and corporate events for Fortune-class clients; directly comparable in service mix and enterprise customer profile.
• Jack Morton Worldwide: Brand experience agency offering experiential marketing, trade shows, digital, and content; comparable in offering breadth and blue-chip enterprise client roster.
• Sparks: Experiential marketing agency specializing in live brand experiences, trade shows, and corporate events for global brands; closely matches ASV's core service lines.
• MKG: Experiential and creative agency delivering brand experiences, immersive events, and content; directly competes for similar mid-to-large enterprise engagements.
• Mosaic: Experiential marketing agency offering field marketing, events, and trade show programs for major consumer brands; strong overlap with ASV's enterprise client work.
• Derse: Full-service exhibit and experiential marketing company specializing in trade show exhibits, custom builds, and event programs; directly comparable fabrication-plus-experiential model.
• AgencyEA: Boutique experiential agency producing corporate events, trade shows, and brand activations for Fortune-class clients; comparable in service mix and customer profile.
• MKTG: Dentsu-owned experiential marketing agency offering live brand experiences, sponsorships, and trade show programs for global brands; directly comparable service offering.
• ProExhibits: Trade show exhibit design and fabrication company; overlap with ASV's trade show exhibit and custom build offerings.
• MAS Event Design: Event design and production agency specializing in custom scenic fabrication and brand activations; comparable in experiential production and scenic capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ASVglobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASV