Name

Wis-Pak

Legal name

Wis-Pak, Inc.

Website

https://wis-pak.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Soft Drink Manufacturing and Distribution

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Bottled Water Manufacturing (312112)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Alcoholic Beverage Co-Packing (Soft Drinks, Juice, RTD) (AFAFAIAB)

akta.pro secondary industry

Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)

Keywords

• Soft drink manufacturing
• Beverage distribution
• Bottler cooperative
• PET bottle production
• Pepsi-Cola franchise bottling

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Soft Drink Manufacturing and Distribution: Wis-Pak manufactures and distributes Pepsi-Cola and other leading soft drinks through its cooperative network of Pepsi-Cola franchise owners. The company operates seven filling plants and warehouses throughout the central U.S., producing beverages for its shareholder-franchise network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wis-Pak is a beverage manufacturer and cooperative distributor that produces and packages Pepsi-Cola and other leading soft drinks through seven filling plants in the central United States. The company operates as a cooperative owned by independent Pepsi-Cola franchise bottlers and produces over 100 million raw cases per year. In addition to manufacturing PepsiCo franchise brands, Wis-Pak owns a portfolio of proprietary beverage brands including Klarbrunn, BUBBL'R, Vita Ice, übr water, doc, Hog Wash, Glacier Blast, and Harvest Ridge, distributed through its majority-owned subsidiary WP Beverages.

Product overview

Wis-Pak is a beverage manufacturing and distribution cooperative owned by independent Pepsi-Cola franchisees. The company operates seven filling plants across six states producing over 100 million cases annually. Wis-Pak's product portfolio consists of proprietary brands (Klarbrunn Sparkling Water, BUBBL'R, Vita Ice, übr water, doc, Hog Wash, Glacier Blast, Harvest Ridge) distributed under the Wis-Pak Brands umbrella, alongside PepsiCo franchise brands (Pepsi, Mountain Dew, Brisk, Starry, Mug, Pepsi Zero Sugar) that Wis-Pak produces and distributes through its franchise territories. The company also maintains a transportation company and centralized administration structure for its franchisee-owned cooperative model.

Differentiator

Problem solved

Functional benefit

Brands

• BUBBL'R: Antioxidant sparkling water featuring natural flavors and colors, no artificial sweeteners, and naturally sourced caffeine. Launched in 2017.
• Klarbrunn Sparkling Water
• Vita Ice
• übr water
• doc
• Hog Wash
• Glacier Blast
• Harvest Ridge

Products and services

• BUBBL'R Proprietary sparkling water brand owned by Wis-Pak, featuring natural flavors and colors, no artificial sweeteners, and naturally sourced caffeine. Sold through Wis-Pak's franchise bottler distribution network and WP Beverages.
• Klarbrunn Sparkling Water Proprietary naturally flavored sparkling water brand owned by Wis-Pak; zero calories and sodium, derived from natural flavor sources. Distributed through Wis-Pak's franchise bottler network.
• Vita Ice Proprietary vitamin and antioxidant-infused bottled water brand owned by Wis-Pak, available in multiple flavors with zero calories.
• übr water Proprietary premium water brand owned by Wis-Pak, combining electrolytes with a high pH level of +7 for elevated hydration.
• doc Proprietary bold flavored soft drink brand owned by Wis-Pak.
• Hog Wash Proprietary naturally sweetened, vitamin-enriched, low-calorie children's beverage owned by Wis-Pak.
• Glacier Blast Proprietary slushy beverage product owned by Wis-Pak, featuring vibrant colors and intense flavors, sold through fountain and frozen channels.
• Harvest Ridge Proprietary small-batch roasted coffee brand owned by Wis-Pak.
• Pepsi-Cola and PepsiCo Franchise Brands Pepsi-Cola and related PepsiCo franchise brands manufactured and distributed by Wis-Pak under franchise agreements, including Pepsi, Mountain Dew, Brisk Ice Tea, Starry, Mug Root Beer, and Pepsi Zero Sugar. Produced at Wis-Pak's seven filling plants and distributed to shareholder franchise bottlers across the central United States.
• WP Beverages Distribution Services Beverage distribution services provided through Wis-Pak's majority-owned subsidiary WP Beverages, headquartered in Madison, Wisconsin with distribution facilities in Green Bay WI, Park Falls WI, Rock Island IL, Rockford IL, Logansport IN, Iron Mountain MI, Sault Ste. Marie MI, Mitchell SD, and Memphis MO.
• Contract Beverage Manufacturing and Packaging Centralized contract manufacturing, bottling, canning, and packaging of soft drinks and beverages for independent Pepsi-Cola franchise bottlers, including diverse cold fill capabilities (PET, cans, bag-in-box, pre-mix, fountain syrup), short order windows, layer and case picking, and variety pack assembly.

Quantifiable outcome

• Less than 1.0 complaint per one million of units produced — industry leading product quality

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WP BeveragescoreStrategic or Co-development PartnerWis-Pak is the majority owner of WP Beverages. WP Beverages provides customers and consumers with superior products, innovative marketing, and exceptional service. Headquartered in Madison, Wisconsin with distribution facilities in Green Bay and Park Falls, Wisconsin; Rockford and Rock Island, Illinois; Logansport, Indiana; Iron Mountain and Sault Ste. Marie, Michigan; Mitchell, South Dakota, and Memphis, Missouri.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Reyes Holdings (Reyes Beverage Group): One of the largest independent Pepsi bottlers and distributors in the US, operating multiple production facilities and a national distribution footprint. Directly comparable to Wis-Pak as a large independent Pepsi franchise system with co-manufacturing and distribution operations across multiple regions.
• Pepsi Bottling Ventures: Independent Pepsi bottler operating production facilities across the southeastern and central US. Closest direct peer to Wis-Pak as a Pepsi system bottler with multi-plant manufacturing, franchise relationships, and proprietary beverage brands.
• Polar Beverages: Independent beverage manufacturer producing Pepsi franchise brands as well as proprietary seltzer and soda brands. Closely comparable to Wis-Pak in combining franchise CSD manufacturing with proprietary premium sparkling water brand building.
• Refresco: The world's largest independent beverage co-packer, producing soft drinks, juices, and bottled water for retailers and brand owners. Highly comparable to Wis-Pak's contract/co-manufacturing business model and multi-line, multi-plant cold-fill production approach.
• Liberty Coca-Cola Beverages: Large independent Coca-Cola bottler with similar cooperative/franchise-style structure producing and distributing a major soft-drink licensor's portfolio. Comparable as a peer independent bottler with multi-plant CSD production and a related alternative licensor (Coca-Cola vs. Pepsi).
• Country Pure Foods: Independent co-packer of juices, waters, and beverages operating multiple production facilities for retailer and brand owner customers. Comparable to Wis-Pak's contract manufacturing model serving franchise/brand customers with multi-format (PET, carton, bottle) capabilities.

Broad incumbents

• Keurig Dr Pepper: Major publicly-traded beverage company with broad manufacturing, bottling, and brand portfolio spanning CSDs, water, and coffee. Comparable as a broad incumbent in beverage manufacturing with scale and category overlap (soft drinks and water).
• Cott Corporation (now part of Primo Water): Large-scale beverage co-packer and water bottler serving retailers and brand owners across multiple product categories. Comparable to Wis-Pak in co-pack manufacturing scale and water/soda production, though broader and international in reach.
• BlueTriton Brands: Independent bottled water producer (formerly Nestlé Waters North America) with major brands across spring, purified, and flavored water. Comparable to Wis-Pak's bottled water operations (Klarbrunn, übr water, purified water) and multi-plant regional footprint.
• Primo Water Corporation: Publicly-traded water delivery and bottling company with both bottled water manufacturing and water-exchange services. Comparable to Wis-Pak's purified water manufacturing (Watertown facility) and broader packaged water category participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wispakinc
• LinkedInlinkedin.com/company/wis-pak-inc
• Instagraminstagram.com/wispakinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wis-Pak