Nuqi Wealth

What Nuqi Wealth does

Nuqi Wealth (legal entity: Nuqi Wealth India Private Limited, CIN U65990MH2020FTC351885) is a SEBI-registered investment adviser (Reg. INA000016612, perpetual from January 2022) operating a digital wealth management platform for Indian investors. The offering is built around a mobile application available on iOS and Android, an AI-powered Robo Advisory module, and 18+ curated equity portfolios (e.g., Future of Healthcare, Sustainable Future ESG, Recession Proofers, Inflation Beaters) spanning 1,500+ ethically screened Indian stocks, ETFs, and mutual funds, with claimed access to 9+ global markets. Supporting modules include IRIS (ethical-stocks research platform) and the Ethosphere research library (92+ editions), while the Nuqi Universe extends to Nuqi Gold (DMCC-registered fractional physical 24K gold) and Nuqi Sukuk (Islamic fixed-income marketplace). Nuqi Prive is a dedicated direct-advisory division serving Ultra-High Net Worth Individuals with custody arrangement, private equity deal access, asset management, credit advisory, and legacy planning.

The company monetizes through subscription-style advisory fees billed monthly, with no hidden charges or commissions disclosed and a stated refund policy capping breakage at one quarter of fees. Go-to-market is product-led growth via the free mobile app coupled with a direct-advisory channel for UHNI. Distribution is anchored by exchange partnerships with BSE and NSE for Indian market access and an execution partnership with Interactive Brokers for global securities trading. The firm holds a DFSA license for UAE operations from a Dubai International Financial Centre (DIFC) office and received a strategic investment from Landmark Group's Raza Beig in March 2025 to fund expansion. The leadership team, led by founder Imran Farooqui and co-founder Shreemohan Chauhaan, draws on prior tenures at Citibank, Standard Chartered, Credit Suisse, Dubai Islamic Bank, Alpen Capital, Mashreq Bank, EY, IBM, and Microsoft, with SEBI compliance audits conducted annually with no adverse findings for FY2020-21 through FY2023-24.

Name

Nuqi Wealth

Legal name

Nuqi Wealth India Private Limited

Website

https://in.nuqiwealth.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Nuqi Wealth is a SEBI-registered digital wealth management platform offering ethical investment advisory via a mobile app to Indian investors, combining AI-powered Robo Advisory with curated equity portfolios, fractional gold, Islamic finance, and UHNI private services.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO)

akta.pro secondary industries

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Islamic Private Banking & Wealth (FSABAGAD)

Keywords

• Ethical investing
• Robo advisory
• Wealth management
• Islamic finance
• Investment advisory

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory Fees: Nuqi Wealth charges advisory fees for investment advisory services provided through its mobile application and platform. The company explicitly states no hidden charges, fees, or commissions - all costs are clearly communicated upfront. Fees are chargeable for use of application and services, with alterations to fee structure at company's discretion.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Nuqi Wealth is a SEBI-registered digital wealth management platform that delivers ethical investment advisory through a mobile application. It combines AI-powered Robo Advisory with human advisor oversight to provide personalized, risk-profiled recommendations across 1,500+ screened stocks, 18+ curated equity portfolios, ETFs, and mutual funds, with portfolios rebalanced every six months. The broader ecosystem adds Nuqi Prive for UHNI clients, Nuqi Gold for fractional physical gold ownership, and Nuqi Sukuk for Islamic fixed-income access.

Product overview

Nuqi Wealth is a SEBI-registered digital wealth management platform providing ethical investment advisory through mobile applications. The core platform (Nuqi Wealth Digital Wealth) offers AI-powered Robo Advisory alongside access to 1,500+ ethically screened stocks and 18+ curated equity portfolios. The ecosystem includes Nuqi Prive for ultra-high-net-worth individuals, Nuqi Gold for fractional physical gold ownership (DMCC-registered), and Nuqi Sukuk for Islamic fixed-income investments. Supporting features include IRIS for market research and Ethosphere for investment insights.

Differentiator

Problem solved

Functional benefit

Brands

• Nuqi Gold: Seamless platform for fractional gold ownership backed by real physical 24K assets.
• Nuqi Sukuk
• Nuqi Prive
• IRIS
• Ethosphere

Products and services

• Nuqi Wealth Digital Wealth SEBI-registered digital wealth management platform providing ethical investment advisory for individual Indian investors through a mobile application, combining AI-powered Robo Advisory with human advisor oversight, access to 1,500+ screened stocks, 18+ curated equity portfolios, ETFs, and mutual funds, with portfolios rebalanced every six months.
• Nuqi Prive Dedicated asset management division of Nuqi Wealth exclusively serving Ultra-High Net Worth Individuals with bespoke services including custody arrangement, private equity deal access, asset management, credit solutions and advisory, legacy planning, family office management, and financial product advisory.
• Nuqi Gold DMCC-registered platform under the Nuqi Universe ecosystem offering fractional ownership of physical 24K gold backed by real assets for individual investors seeking ethical, asset-backed exposure.
• Nuqi Sukuk Fractional and ethical sukuk marketplace under the Nuqi Universe ecosystem democratizing access to the global Islamic fixed-income market for individual investors seeking Shariah-compliant income instruments.

Quantifiable outcome

• 1,500+ ethically screened stocks available for investment
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Global Ethical Finance Initiative (GEFI)coreStrategic or Co-development PartnerNUQI partnered with GEFI to participate in events leading up to COP28 in the UAE and Climate Summit in Edinburgh. The association emphasizes creating value in underserved areas across Africa, India, and UAE, promoting ethical finance solutions addressing global challenges.
• IFA SportminorStrategic or Co-development PartnerCollaboration with IFA Sport, a decade-old UAE academy, to integrate financial literacy education into youth programs. The partnership aims to empower over 1,000 families by equipping youngsters with tools for a secure financial future.
• BSE (Bombay Stock Exchange)coreTechnology or IntegrationExchange partnership providing access to Indian equity markets through BSE's trading infrastructure and regulatory framework.
• NSE (National Stock Exchange)coreTechnology or IntegrationExchange partnership providing access to Indian equity markets through NSE's trading infrastructure and regulatory framework.
• Interactive BrokerscoreTechnology or IntegrationInteractive Brokers provides execution and clearing services. Indian residents can open cash accounts for securities trading with full protection through SIPC insurance up to USD 500,000.

Scale indicators5 records

Recent moves8 records

Expansion highlights14 records

Direct peers

• Kuvera: India-based SEBI-registered investment adviser and direct mutual fund platform. Kuvera is directly comparable to Nuqi's retail digital advisory motion, though Kuvera is more MF-centric and lacks Nuqi's ethical/Islamic product positioning.
• INDmoney: Indian super-money app aggregating mutual funds, stocks, US equities, and wealth advisory. Overlaps with Nuqi on multi-asset retail wealth, AI-driven guidance, and UHNI advisory, with broader scale.
• Smallcase: Indian thematic equity portfolio platform offering curated baskets of stocks. Closely comparable to Nuqi's Curated Equity Portfolios (Future of Healthcare, ESG, Recession Proofers, Inflation Beaters) and rebalancing model.
• Cube Wealth: India-focused digital wealth advisor for HNI/UHNI clients with a Robo-plus-human advisory model. Directly comparable to Nuqi's hybrid Robo + Nuqi Prive UHNI structure.
• Tavaga: Indian SEBI-registered Robo-advisor offering model portfolios and direct advisory. Directly comparable to Nuqi's AI Robo Advisory on stocks, MFs, and ETFs, though with a different fee structure.
• Sarwa: UAE-based DFSA-regulated digital wealth platform with global ETF portfolios. Closely comparable to Nuqi on the UAE digital wealth side, especially for retail and mass-affluent investors in the GCC.
• Wahed Invest: Global Shariah-compliant digital wealth platform offering ethical portfolios to Muslim investors worldwide. Directly comparable to Nuqi Sukuk and Nuqi's Islamic/ethical positioning, particularly for GCC and diaspora clients.
• Sanctum Wealth: India-based private wealth manager serving HNI/UHNIs with bespoke advisory. Directly comparable to Nuqi Prive for the UHNI segment, particularly on custody, legacy planning, and private-market deal access.

Broad incumbents

• Groww: One of India's largest retail investment platforms for stocks and mutual funds. Competes with Nuqi on mass-affluent digital wealth acquisition, though Groww is a broker-led model without Nuqi's ethical/Islamic advisory positioning.
• Zerodha (Coin): India's largest retail broker, with Coin as its direct mutual fund platform. Competes with Nuqi on retail investor attention and infrastructure, though lacking Nuqi's ethical/Islamic specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Nuqiadvisory

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuqi Wealth