Broadway Media
Broadway Media Group is a privately held Salt Lake City media company operating eight radio stations across Utah and a podcast studio rental service, selling integrated radio, outdoor, digital, and event advertising to local and regional advertisers.
- Company typePrivate
- Founded-
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Broadway Media does
Broadway Media Group is a privately held, Utah-based multi-platform media company headquartered at 50 West Broadway, Suite 200 in Salt Lake City. The company operates a cluster of eight radio stations covering the Salt Lake City metropolitan area across distinct formats: contemporary hit radio (X96, Mix 105.1), modern rock (92.5 The Beat), classic hits (100.7 & 105.5 Bob FM), country (101.5 & 104.7 Hank FM), and sports (ESPN 700, ESPN The Fan). Its primary customers are local and regional advertisers seeking reach into Utah radio audiences, with secondary service to individual podcast creators and small businesses via the Broadway Media Podcast Room studio rental offering.
The company monetizes its broadcast footprint through integrated advertising packages spanning radio airtime, outdoor/billboard, digital, and event sponsorship channels, sold via direct sales and a corporate website inquiry form. Pricing is quote-based and not publicly disclosed. The Podcast Room service offers turnkey podcast production, including studio space, equipment, and editing support, marketed to both hobbyist and business creators. All go-to-market activity is direct-to-consumer and direct-to-advertiser, with no public listing, no disclosed parent company, no funding rounds, and no third-party alliances identified.
The company's underlying technology stack is traditional radio broadcast infrastructure (FCC-licensed frequencies, transmitter network, studio facilities) supplemented by a physical podcast production studio. There are no disclosed software products, mobile applications, APIs, SDKs, or AI/ML capabilities. Marketing and distribution are conducted through station-branded websites and the corporate site broadwaymediagroup.com. No management team, headcount, or financial performance data is publicly available.
Broadway Media firmographics
Firmographics- Name
- Broadway Media
- Legal name
- Broadway Media Group
- Website
- https://broadwaymediagroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Broadway Media Group is a privately held Salt Lake City media company operating eight radio stations across Utah and a podcast studio rental service, selling integrated radio, outdoor, digital, and event advertising to local and regional advertisers.
- Ownership category
- akta.pro rank
Broadway Media industry classification
Industry- Product category
- Radio Broadcasting & Advertising
- NAICS
- Radio Broadcasting Stations (51611), Sound Recording Studios (51224)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Audio Production & Podcasting (BPAFAIAE), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
Keywords
Where Broadway Media is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Broadway Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Radio Advertising: The company operates multiple radio stations in Utah and sells advertising airtime to businesses seeking to reach local audiences. Revenue is generated through spot advertisements aired during programming across all owned stations.
- Outdoor/Billboard Advertising: Sale of billboard and outdoor advertising inventory to complement radio advertising packages.
- Digital Advertising: Digital advertising offerings bundled with radio and outdoor media packages for advertisers seeking multi-channel reach.
- Podcast Room Studio Services: Rental of podcast studio space, equipment (mics, gear), and editing services to individuals and businesses wanting to launch podcasts. Customers pay for access to professional recording facilities.
- Events: Event-based advertising and sponsorship opportunities tied to station-organized events.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Broadway Media product offering
Product offeringCore offering
Broadway Media Group owns and operates 8 radio stations in Utah across multiple formats (CHM, modern rock, classic hits, country, and sports) and sells advertising across radio, outdoor/billboard, digital, and event channels. The company also runs the Broadway Media Podcast Room, a paid studio service that provides recording space, microphones, gear, and editing support to individuals and businesses wanting to launch podcasts.
Product overview
Broadway Media Group is a multi-platform media company operating a portfolio of seven radio stations across various formats in the Utah market, supplemented by a professional podcast production service (Broadway Media Podcast Room) and integrated advertising solutions spanning Radio, Outdoor/Billboard, Digital, and Events. The company operates its radio stations under distinct branded formats—contemporary hit radio (X96, Mix 105.1), rock (92.5 The Beat), classic hits (Bob FM), country (Hank FM), and sports (ESPN 700, ESPN The Fan)—while offering advertising partners cross-media opportunities to reach audiences across all stations and platforms through its unified sales and marketing operation.
Differentiator
Problem solved
Functional benefit
Brands
- X96: Radio station operated by Broadway Media Group in Utah
- Mix 105.1
- 92.5 The Beat
- 100.7 & 105.5 Bob FM
- 101.5 & 104.7 Hank FM
- ESPN 700
- ESPN The Fan
- Broadway Media Podcast Room
Products and services
- X96 Radio station operated by Broadway Media Group in Utah, featuring contemporary hit radio programming for local listeners.
- Mix 105.1 Adult contemporary hit radio station operated by Broadway Media Group, targeting adult contemporary listeners in Utah.
- 92.5 The Beat Modern rock radio station operated by Broadway Media Group in the Utah market.
- 100.7 & 105.5 Bob FM Classic hits radio station operated by Broadway Media Group, playing classic hits from the 1970s, 80s, and 90s in Utah.
- 101.5 & 104.7 Hank FM Country music radio station operated by Broadway Media Group, serving Utah listeners with country music programming.
- ESPN 700 Sports radio station operated by Broadway Media Group in Utah featuring ESPN sports programming and local sports talk.
- ESPN The Fan Sports radio station operated by Broadway Media Group providing sports talk and ESPN-affiliated programming in Utah.
- Broadway Media Podcast Room Professional podcast production service offered by Broadway Media Group that provides recording studio space, microphones, gear, and editing services to individuals and businesses wanting to launch podcasts.
- Radio Advertising Radio advertising opportunities across Broadway Media's portfolio of radio stations including X96, Mix 105.1, 92.5 The Beat, Bob FM, Hank FM, ESPN 700, and ESPN The Fan, sold to businesses seeking to reach Utah audiences.
- Outdoor/Billboard Advertising Billboard and outdoor advertising placements offered by Broadway Media Group as part of its advertising and marketing services in Utah.
- Digital Advertising Digital advertising solutions including online media placements across Broadway Media's digital platforms and properties, bundled with radio and outdoor media packages.
- Event Advertising Event-based advertising and sponsorship opportunities tied to station-organized events offered by Broadway Media Group to advertisers in Utah.
Companies that use Broadway Media
Customer profileSegments2 records
Ideal customer profiles2 records
Broadway Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Broadway Media partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights8 records
Broadway Media competitors and assessment
Company assessmentDirect peers
- Bonneville International: Salt Lake City-based, family-owned radio broadcaster operating KSL Newsradio, FM 100.3 and other Utah stations. Direct head-to-head competitor in the same Utah market with overlapping formats and audience targets.
- Cumulus Media: Large US radio broadcast operator with hundreds of stations across many markets. Directly comparable to Broadway Media as a multi-station radio broadcaster selling local advertising, though at substantially greater scale.
- Salem Communications: Operates radio stations nationally across music, news/talk, and sports formats. Comparable to Broadway Media's mix of music and sports stations in regional markets.
- Townsquare Media: Operates 300+ radio stations in mid-sized US markets, often clustered geographically. Closely comparable business model of selling local advertising across multiple formats in defined regions.
- iHeartMedia: Largest US radio operator with 800+ stations and a national digital audio platform. Shares Broadway Media's core model of selling radio advertising across multiple station brands in local markets, including Utah.
- Hubbard Radio: Privately-held operator of radio stations in multiple US markets. Comparable as a regional radio broadcaster selling local advertising and bundled digital inventory.
- Cherry Creek Radio: Owns and operates radio stations in smaller and mid-sized US markets. Comparable regional/local station operator with a multi-format portfolio serving advertisers in defined geographies.
- Audacy: Major US radio operator with an extensive station portfolio, ESPN sports affiliations, and a sizable podcast business. Closely comparable to Broadway Media across radio, sports, and podcast production.
Regional players
- Lotus Communications: Western US-focused regional radio operator headquartered in Las Vegas. Comparable as a regional radio broadcaster with multi-format stations in mid-sized western markets, though it does not directly compete in Utah to the same extent.
Broad incumbents
- Cox Media Group: Operates radio and TV stations plus digital advertising platforms across multiple US markets. Comparable in multi-platform local advertising strategy, though with significantly broader scale and a TV portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Broadway Media social profiles
Digital presenceBroadway Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadway Media leadership team
Management profileNumber of profiles
Broadway Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadway Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadway Media
What does Broadway Media do?
Broadway Media Group owns and operates 8 radio stations in Utah across multiple formats (CHM, modern rock, classic hits, country, and sports) and sells advertising across radio, outdoor/billboard, digital, and event channels. The company also runs the Broadway Media Podcast Room, a paid studio service that provides recording space, microphones, gear, and editing support to individuals and businesses wanting to launch podcasts.
Is Broadway Media a public or private company?
Broadway Media is a private company. It is classified as unknown and is currently operating.
When was Broadway Media founded?
Broadway Media was founded in -1. It employs 101 to 250 people.
Where is Broadway Media based?
Broadway Media is headquartered in Salt Lake City, United States, in the North America region.
How does Broadway Media make money?
Five revenue lines are on record. Radio Advertising is the primary driver. The others are outdoor/Billboard Advertising, digital Advertising, podcast Room Studio Services and events.
Who are Broadway Media's main competitors?
Direct peers on record are Bonneville International, Cumulus Media, Salem Communications, Townsquare Media, iHeartMedia, Hubbard Radio, Cherry Creek Radio and Audacy. Lotus Communications is listed as a regional player. Cox Media Group is listed as a broad incumbent.
Does Broadway Media have an API?
No public API is recorded for Broadway Media.
What industry is Broadway Media in?
Broadway Media's product category is Radio Broadcasting & Advertising. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 51611 and its SIC code is 4832.