FlexMyRoom

What FlexMyRoom does

FlexMyRoom is a Spanish B2B InsurTech company, legally registered as FLEXMYROOM INSURETECH S.L. and headquartered in Benidorm, Spain, founded in 2020. The company provides technology that embeds travel insurance products — specifically cancellation insurance and travel assistance coverage — directly into hotel booking engines, channel managers, and PMS systems at the point of booking. Its core offering is a pay-for-success platform: hotels incur no fixed costs, no integration fees, and no long-term commitments, with FlexMyRoom earning a transaction-based fee when bookings are insured. The product suite comprises three configurations: (1) automatic cancellation insurance bundled into non-refundable rates, (2) travel assistance insurance automatically included for direct bookings, and (3) optional travel assistance insurance as a guest-paid add-on.

The platform is built around a proprietary integration layer pre-connected to 14+ major hotel technology providers including booking engines (Mirai, Paraty Tech, Witbooking, Roiback, Neobookings, Cloudbeds), channel managers (Dingus, YieldPlanet), PMS systems (Avalon, MEWS, Hestia), and yield managers (MasterYield). Policy issuance, claims handling, and guest communication are fully automated. FlexMyRoom is GDPR and LOPD compliant and operates insurance broker relationships to manage underwriting.

The company serves primarily Spanish hotels and hotel chains across both urban and resort segments, with a customer base of approximately 20 named logos spanning mid-market and enterprise accounts (Zafiro, Fergus, Casual, MarSenses, Hotel Liabeny, GPRO, Sümmum Prime, Soho Boutique, Seramar, Arrecife Gran, Hoteles Poseidon, among others). Distribution occurs exclusively through B2B channels — direct sales with assigned account managers, partner referrals via booking engine providers, and commercial distributors like Turismark. The company does not sell directly to consumers. Miguel Signes serves as CEO, and the team comprises 1-10 employees, operating as a privately held, founder-led company with no disclosed external venture funding.

Name

FlexMyRoom

Legal name

FLEXMYROOM INSURETECH S.L.

Website

https://flexmyroom.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

FlexMyRoom is a Spanish B2B InsurTech that embeds cancellation and travel assistance insurance directly into hotel booking engines and PMS systems, serving primarily Spanish hotels and hotel chains through a pay-per-success transaction model with no upfront costs.

Ownership category

akta.pro rank

Product category

Hospitality Insurance Technology

NAICS

Traveler Accommodation (7211)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), Hotel CRS & Booking Engines (THALADAA)

Keywords

• Hotel insurance technology
• Travel insurance platform
• Cancellation insurance
• Booking engine integration
• Hotel revenue management

Headquarters

HQ city

Benidorm

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Premium / Transaction Fee: FlexMyRoom earns revenue by embedding insurance products into hotel bookings. The model is described as 'pago a éxito' (pay-for-success) — no fixed costs, no commitments, no integration fees. Revenue is generated when hotel bookings are insured through the platform, taking a percentage or fee per transaction. Hotels gain guaranteed booking payments and reduced cancellations, while FlexMyRoom monetizes through insurance policy issuance.
2. Optional Travel Assistance Add-on: Hotels can offer optional travel assistance insurance as an extra service to guests. As stated on the product pages, 'No cost for the hotel — like any other additional service. It's the client who chooses to hire it.' This generates additional transaction-based revenue when guests opt in.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

FlexMyRoom provides a B2B InsurTech platform that embeds travel insurance products (cancellation insurance and travel assistance insurance) directly into hotel booking engines, channel managers, and PMS systems. The platform automates policy issuance at the point of booking without requiring hotels to change their existing technology stack, and operates on a pay-for-success fee model with no fixed costs or commitments for hotel clients.

Product overview

FlexMyRoom is a B2B insurtech platform that provides hotel technology to embed travel insurance products directly into hotel booking engines, channel managers, and PMS systems. The portfolio consists of three insurance products: (1) Seguro de cancelación — a cancellation insurance automatically bundled into prepaid/non-refundable rates, protecting both hotel revenue and guest prepayments; (2) Seguro de asistencia en viaje para clientes directos — a travel assistance insurance automatically included for all direct booking customers as a service differentiator; and (3) Seguro de asistencia en viaje opcional — a customer-payable add-on for travel assistance that hotels can offer as an extra service. All three products are 100% automated, fully embedded in the hotel's existing booking infrastructure, with no fixed costs or long-term commitments required from the hotel.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro de cancelación (Cancellation Insurance) Travel cancellation insurance product embedded automatically into hotel prepaid and non-refundable rates that protects guests against unforeseen cancellation events while guaranteeing the hotel's booking revenue. Reduces cancellations, improves cash flow forecasting, and is targeted at hotels that want to sell more non-refundable rates with insurance backing.
• Seguro de asistencia en viaje para clientes directos (Travel Assistance Insurance for Direct Clients) Travel assistance insurance offered to all direct booking customers at no cost to the hotel, providing guests with medical emergency and travel disruption protection during their stay. Designed to differentiate the hotel's direct website from OTA channels and increase website conversion by up to 40% for direct clients.
• Seguro de asistencia en viaje opcional (Optional Travel Assistance Insurance) Optional travel assistance insurance that hotel guests can add to their booking as an extra paid service. No cost for the hotel; the client chooses whether to purchase it. Allows hotels to offer OTA-level service without mandatory inclusion in the rate.

Quantifiable outcome

• Up to 50% improvement in prepaid rate conversion (cancellation insurance product page)
• +10 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• MiraicoreTechnology or IntegrationMirai is a major Spanish booking engine provider with offices in Madrid, Barcelona, Benidorm, Gijón, Gran Canaria, Málaga, Mallorca, Tenerife (Spain), Miami (USA), Paris (France), Albufeira, Lisbon, and Porto (Portugal). FlexMyRoom is integrated with Mirai's booking engine, allowing hotels using Mirai to offer cancellation and travel assistance insurance directly in their booking flow. Mirai was involved in the SLEEP'N Atocha integration project.
• Paraty TechcoreTechnology or IntegrationParaty Tech is a technology company focused on increasing hotel direct sales with 100% in-house developed technology. Headquartered in Torremolinos, Málaga. FlexMyRoom is integrated with Paraty Tech's booking engine. Key joint clients include Casual Hoteles (Paraty Tech was described as 'fundamental' in their growth) and Soho Boutique Hotels.
• WitbookingcoreTechnology or IntegrationWitbooking is a booking engine provider adaptable to all accommodation types, from large hotel chains to apartments. Based in Barcelona. FlexMyRoom is integrated with Witbooking. Key joint clients include GPRO Valparaiso Palace and Hotel Playa Golf. Ventura Marti (Founder of Witbooking) contributed to the FlexMyRoom eBook.
• RoibackcoreTechnology or IntegrationRoiback is a booking engine company based in Palma de Mallorca, with over 100 functionalities for direct sales. FlexMyRoom is integrated with Roiback. Key joint clients include Súmmum Prime Boutique Hotel (The Morgana Group), where Roiback was described as agile and committed during integration.
• NeobookingscoreTechnology or IntegrationNeobookings is a comprehensive solution for hotel chains and demanding hotels, offering CRS (booking engine + channel manager), Neopayments, API for custom booking engines, web design, SEO, and PPC. Based in Ibiza. FlexMyRoom is integrated with Neobookings. Key joint clients include MarSenses Hotels & Homes and Arrecife Gran Hotel & Spa. Jose Maria Ramon Cardona (CEO of Neobookings) contributed to the FlexMyRoom eBook.
• TurismarkcoreGTM or Marketing PartnerTurismark is a commercial distributor for tourist establishments, acting as an extension of the hotel's own commercial team. They integrate FlexMyRoom within their distribution strategy for their hotel clients. The Arrecife Gran Hotel & Spa case was commercialized through Turismark, which used FlexMyRoom as a key element in building a competitive direct sales proposition for their hotel.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Expedia Group: Expedia, Vrbo, and Hotels.com offer trip protection and travel insurance products bundled into lodging reservations. Like Booking.com, Expedia is referenced explicitly as competitive context for FlexMyRoom's direct-booking insurance parity story.
• Booking.com: Booking.com bundles travel insurance with hotel bookings as part of its consumer platform. While FlexMyRoom sells to hotels rather than consumers, both compete for the same traveler insurance dollar at the point of booking.
• WTW (Willis Towers Watson): WTW is a global insurance brokerage and risk management firm that facilitated insurance for the Soho Boutique Hotels 2024 summer campaign through FlexMyRoom. As a FlexMyRoom integration partner, it operates in overlapping travel-insurance distribution territory.
• RoamRight: RoamRight provides travel insurance products (including cancellation and emergency medical) for travelers worldwide through online distribution. It competes in the underlying insurance product category that FlexMyRoom embeds into hotel bookings.
• Airbnb (AirCover): Airbnb's AirCover and Guest Damage Protection are embedded insurance products that protect travelers booking accommodation. It is the canonical example of a marketplace building insurance into direct lodging bookings.
• Allianz Travel: Allianz Travel is one of the largest global travel insurance underwriters and product providers, distributing through OTAs, airlines, and other travel intermediaries. It represents the incumbent insurance-supply side that FlexMyRoom's pay-for-success model partially disintermediates.

Others

• Cloudbeds: Cloudbeds is a global hotel PMS/booking engine platform with which FlexMyRoom has a native integration. It is a technology distribution partner rather than a competitor, but represents the broader hotel-tech stack context in which FlexMyRoom operates.
• Mews: Mews is a hospitality cloud-based PMS platform integrated with FlexMyRoom. Like Cloudbeds, it is a distribution partner that also competes in adjacent modules for hotel revenue optimization and guest experience.

Direct peers

• Cover Genius: Cover Genius is a global embedded insurance platform whose technology stack allows merchants to embed insurance products into their purchase flows. FlexMyRoom is the hotel-vertical equivalent of Cover Genius' embedded-insurance API approach for travel.

Emerging players

• Battleface: Battleface is an insurtech offering customizable travel insurance products with a focus on niche and adventure travel. It competes for the same end-customer travel-insurance wallet with technology-led distribution, similar to FlexMyRoom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flexmyroom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FlexMyRoom