What Paraty Tech does

Paraty Tech (legal entity Paraty Hoteles SLU) is a Malaga, Spain-based hotel technology company founded in 2012 that operates a 100% in-house developed, cloud-native platform for hotels to drive direct bookings and reduce OTA dependence. Its core product is a high-conversion booking engine supplemented by revenue management tools (Price Seeker, Parity Maker, Rate Check), metasearch campaign management (Paraty Metas), digital marketing services (Paraty Digital Suite, Rescue Seeker), loyalty programs (Paraty Loyalty), a contact center (Ring2Travel), and a 2026-launched native AI Suite (Paraty AI Knowledge, AI Webchat, AI Voice, AI Bookings, Paraty Business AI) connected via the Model Context Protocol. The platform serves 3,500+ hotels across 40+ countries spanning Iberia, Latin America, the Caribbean, and the United States, with offices in Malaga, Portugal, Mexico (Cancún), and Colombia, and wholly-owned operating subsidiaries Ring2Travel (contact center) and Data Seekers (price intelligence).

Name

Paraty Tech

Legal name

Paraty Hoteles SLU

Website

https://paratytech.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Paraty Tech is a Spain-based hotel technology company providing an in-house-built SaaS platform spanning booking engine, revenue management, metasearch, loyalty, digital marketing, contact center, and an AI Suite, serving 3,500+ hotels across 40+ countries.

Ownership category

akta.pro rank

Product category

Hotel Technology SaaS

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

akta.pro primary industry

Upsell, Ancillary & Merchandising Platforms (THALACAN)

akta.pro secondary industry

Online Travel Agencies (OTAs) & Meta-Search (BPAMAIAA)

Keywords

• Hotel booking engine
• Hotel revenue management
• Direct booking technology
• Hotel digital marketing
• Hotel contact center services

Headquarters

HQ city

Torremolinos-málaga

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (Booking Engine & Tools): Hotels pay recurring subscription fees for access to the booking engine, revenue management tools, metasearch management, loyalty programs, and digital marketing modules. Pricing varies by property size, feature set, and the number of modules contracted.
2. Contact Center Services (Ring2Travel): Hotels and chains contract Ring2Travel's contact center services, which are billed based on call volume, service scope, and languages covered. The service is available 24/7 and supports overflow handling as well as fully outsourced call management.
3. Transaction/Booking Fees: Revenue is generated on a per-transaction basis as hotels process bookings through the direct channel using the booking engine, with potential take rates on payments processed through Paraty E-Payments.
4. Professional Services (Digital Marketing, Setup): Paraty Tech provides fee-based digital marketing campaign management, SEO/SEM execution, website design, and onboarding/professional services for enterprise and chain clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Paraty Tech sells a cloud-native hotel technology ecosystem built 100% in-house, anchored by a high-conversion Booking Engine for hotels and extended with revenue management (Price Seeker), OTA parity tools (Parity Maker, Rate Check), metasearch management (Paraty Metas), digital marketing (Paraty Digital Suite), loyalty programs (Paraty Loyalty), an in-house contact center (Ring2Travel), and a native AI Suite (Paraty AI Webchat, Voice, Bookings, Knowledge, Business AI). The platform is sold on subscription, per-transaction, and managed-service contracts to independent hotels, hotel chains, and resorts seeking to grow direct bookings and reduce OTA commissions.

Product overview

Paraty Tech is a Spanish hotel technology company founded in 2012 in Malaga, offering a comprehensive 360-degree technology ecosystem for hotels. The core product is a cloud-based Booking Engine with high conversion rates, supplemented by an integrated suite of revenue management, marketing, and customer engagement tools. The platform operates on a 100% in-house developed technology model, giving complete control over integration and development speed. The product portfolio includes the core Booking Engine, Price Seeker (price intelligence), Paraty Campings (camping/glamping engine), Paraty Metas (metasearch management), Paraty Digital Suite (digital marketing), Paraty Loyalty (up to 6 loyalty programs), Paraty Boosters (real-time incentives), Parity Maker (OTA price matching), Rate Check (channel comparison), Rescue Seeker (retargeting), Call Seeker (quotation tool), and Ring2Travel (contact center). The recent Paraty AI Suite represents a native AI ecosystem including Paraty AI Knowledge (centralized knowledge base), Paraty AI Webchat (conversational AI), Paraty AI Voice (voice triage), Paraty AI Bookings (adaptive booking engine), and Paraty Business AI (AI analytics). Supporting services include custom website design, online check-in, and Paraty Academy training platform. Serving over 3,500 hotels across 40+ countries, with presence in Iberia, Latin America (Colombia, Mexico, Caribbean), and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Ring2Travel: Contact center service for hotels offering 24/7 call attention in 5 languages, call overflow services, outbound campaigns, and Call Seeker tool for quotation and pre-booking generation
• Price Seeker
• Paraty Metas
• Paraty Digital Suite
• Paraty Loyalty
• Parity Maker
• Rate Check
• Rescue Seeker
• Call Seeker
• Paraty Boosters
• Paraty Campings
• Paraty AI Suite
• Paraty World

Products and services

• Booking Engine (Motor de Reservas) Cloud-based hotel booking engine claimed to have one of the highest conversion rates in the market, featuring geolocation, simulator, timers, promo codes, offer loading, additional services, packages, capacity redirection, alert systems, and BI of availability and capacity. Sold to independent hotels, hotel chains, and resorts seeking to maximize direct reservations.
• Ring2Travel Contact Center Omnichannel contact center service for hotels providing 24/7 incoming call reception in 5 languages, call overflow handling, exclusive specialized agents presenting as hotel staff, outbound campaigns, email and chat management, and Call Seeker quotation tool. Achieved a 27% conversion rate during Black Friday 2025 and a +98.15% revenue increase versus 2024. Sold to independent hotels, chains, and resorts.
• Paraty Campings Booking engine adapted for camping and glamping operators, bringing the conversion optimization and direct-channel features of the hotel Booking Engine to outdoor accommodation inventory types. Sold to camping and glamping operators seeking to digitize direct reservations.
• Paraty AI Suite Native AI platform encompassing Paraty AI Knowledge (centralized RAG knowledge base), Paraty AI Webchat (multilingual conversational AI), Paraty AI Voice (call triage), Paraty AI Bookings (adaptive booking engine), and Paraty Business AI (analytics) - all unified by a single shared knowledge base. Sold to hotels seeking AI-driven guest engagement, operational automation, and direct-channel intelligence.
• Price Seeker Rate shopper, rate checker, and price intelligence platform (v4) providing competitor pricing monitoring, rate parity analysis, flight + hotel data, and destination intelligence. Sold to hotel revenue managers as a SaaS subscription module starting from €49/month.
• Paraty Metas Metasearch campaign management solution providing best-in-class connectivity and bidding on Google Hotel Ads, TripAdvisor, Trivago, and other metasearch engines with strategic budget optimization and commission adjustment. Sold to hotels and chains seeking direct booking traffic via metasearch.
• Paraty Digital Suite Full-service online marketing suite including social media management, email marketing, retargeting and remarketing (Rescue Seeker), SEO and SEM, and display advertising. Sold as a bundled managed digital marketing service to hotels and chains.
• Paraty Loyalty Loyalty platform offering up to six different loyalty program types: Privilege, Promo Plus (promotional codes), Rate Plus (member rates), Points Pro (points accumulation), Nights Pro (night accumulation with membership tiers), and custom programs. Sold to hotels and chains seeking integrated loyalty infrastructure.
• Paraty Boosters Real-time incentive generation platform that is 100% configurable and measurable for driving conversion during the booking process through targeted incentives. Sold to hotels seeking in-booking conversion optimization.
• Parity Maker Real-time OTA price matching tool that automatically adjusts hotel pricing to match specified OTAs, ensuring parity across distribution channels. Sold to hotels seeking automated rate parity enforcement.
• Rate Check Price comparator with OTAs and metasearch engines integrated directly within the official website booking process, surfacing competitive pricing to drive direct bookings. Sold to hotels aiming to convert price-sensitive visitors on the direct channel.
• Rescue Seeker Active retargeting and remarketing platform providing real-time incentives to recover abandoned bookings and drive conversion from previously interested visitors. Sold to hotels seeking to recapture booking intent.
• Call Seeker Quotation and pre-booking generation tool used by contact center and on-property teams, with up to 65% of quotations converting to reservations. Sold to hotels and the Ring2Travel contact center.
• Custom Website Design Bespoke hotel website design service without templates, with separate desktop and mobile versions optimized for page speed, cross-browser compatibility, content management system, and periodic visual renewal. Sold to independent hotels and chains seeking custom direct-channel websites.
• Paraty AI Knowledge Centralized RAG-based knowledge base serving as the single source of truth for all Paraty AI Suite products (webchat, voice, booking engine, business AI) and connected via MCP protocol to PMS, CRS, channel managers, and the booking engine. Sold to hotels as the foundation for AI-driven guest engagement and analytics.
• Paraty AI Webchat Conversational AI chatbot integrated into the official website booking channel, providing instant 24/7 responses in seven languages with real hotel information, personalized recommendations, and direct booking engine connection via MCP protocol. Sold to hotels as an AI-driven guest engagement and conversion tool.
• Paraty AI Voice AI-powered voice channel triage system that transforms call handling through intelligent routing and classification, augmenting Ring2Travel human agents with AI capabilities. Sold to hotels seeking automated voice triage and AI-assisted call handling.
• Paraty AI Bookings Next-generation booking engine that adapts the reservation process to each guest segment using AI personalization, providing hyper-personalized booking experiences. Sold to hotels seeking AI-personalized direct conversion.
• Paraty Business AI AI-powered analytics platform integrated into Paraty Manager enabling natural language data queries, automated executive summaries, predictive analytics, and real-time insights on cancellations, demand, conversion funnels, attribution, and acquisition channels. Sold to hotel revenue and commercial teams.
• Paraty E-Payments Proprietary payment system for hotel transactions integrated with main payment terminals, gateways, and collection platforms including Bizum in Spain. Sold as the in-platform payment backbone for direct-channel transactions.
• Online Check-In Online check-in system allowing guests to complete the check-in process from booking to room without reception queues, reducing staff workload and improving the guest experience. Sold to hotels and resorts of all sizes.
• Paraty Academy Free training platform providing educational resources for hoteliers on direct sales, revenue management, and Paraty Tech product usage, supplemented by PreFitur Academy webinars. Available to prospects and existing customers.

Quantifiable outcome

• Average 30% increase in direct bookings for hotels using the platform
• +8 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability13 records

Feature14 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• seQuracoreTechnology or Integration · 24 June 2026seQura, a leading commerce technology platform in Southern Europe, integrated its installment payment technology into Paraty Tech's booking ecosystem, enabling hotels to offer payment installments of up to 12 months directly within the booking process. Soho Hotels is the first group to activate this technology.
• WavyssacoreTechnology or Integration · 8 June 2026Paraty Tech and Wavyssa integrated rate shopper and Revenue Management System (RMS) into a single unified platform, combining Price Seeker with Wavyssa's RMS capabilities for seamless revenue management workflow.
• American Hotel & Lodging Association (AHLA) and HSMAIminorGTM or Marketing Partner · 12 April 2024Paraty Tech joined AHLA and HSMAI to drive innovation and growth in the US hotel market, gaining access to industry networks and marketing channels in the United States.
• SojerncoreStrategic or Co-development Partner · 2 March 2021Strategic partnership with Sojern to leverage traveler behavior data and digital marketing solutions to boost direct hotel bookings.
• CloudbedscoreTechnology or IntegrationParaty Tech reinforced its technology ecosystem with Cloudbeds integration, enabling interoperability between the booking engine and Cloudbeds' PMS/channel manager platform.
• Trust PaymentscoreTechnology or IntegrationParaty Tech and Trust Payments partnered to guarantee secure payment transactions for hotels and chains using the Paraty Tech booking ecosystem.
• SiteMindercoreChannel Partner/ Reseller/ DistributorParaty Tech is an authorized SiteMinder reseller, distributing revenue management capabilities and booking engine tools through SiteMinder's channel manager ecosystem. Also integrated with SiteMinder's platform.
• Maarlab / OceanflightscoreTechnology or IntegrationParaty Tech integrated Maarlab's Oceanflights solution to offer Hotel + Flight booking within the direct channel, the first native such integration in the market. Jointly presented at Fitur 2025.
• PortAventura WorldminorStrategic or Co-development PartnerPartnership with PortAventura World to enhance traveler experience by integrating theme park activities into hotel booking for select Paraty Tech clients.
• GooglecoreTechnology or IntegrationParaty Tech is a Google integration partner and Google Partner Premier 2023. All Paraty Tech clients are connected to Google Hotel Ads and Free Booking Links. The company is a certified Google integration partner.
• DuettocoreTechnology or IntegrationParaty Tech's booking engine integrates with Duetto's Revenue Management System (RMS), enabling bi-directional data flow for pricing optimization.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• SiteMinder: SiteMinder is a global hotel distribution and revenue platform offering channel management, booking engine, and metasearch tools. It directly competes with Paraty Tech's booking engine, metasearch, and revenue management modules, and Paraty Tech is actually an authorized SiteMinder reseller.
• Cloudbeds: Cloudbeds is an all-in-one hospitality SaaS suite combining PMS, booking engine, channel manager, and revenue management for independent hotels and chains. Paraty Tech integrates with Cloudbeds and competes head-to-head for the same independent-hotel and chain buyers across Iberia, LatAm, and the US.
• Mews: Mews is a cloud-native PMS and hospitality platform that has expanded into booking engine, payments, and guest experience modules. It targets the same independent and boutique hotel segment as Paraty Tech and competes on integrated, AI-enabled, mobile-first operations.
• Bookassist: Bookassist provides hotel booking engines, digital marketing, and metasearch campaign management, with deep European heritage and strong direct-channel positioning. It is one of the closest direct peers to Paraty Tech's booking engine + digital marketing + metasearch stack.
• Avvio: Avvio is a hotel booking engine and direct-channel platform with AI-driven personalization and pricing capabilities. It competes with Paraty Tech on direct booking conversion, ancillary merchandising, and AI personalization for independent hotels and groups.
• Net Affinity: Net Affinity offers hotel booking engines, CRM, and digital marketing services targeting independent hotels and groups, with strong European and Irish roots. Its offering closely mirrors Paraty Tech's direct-channel and Paraty Digital Suite capabilities.
• Little Hotelier: Little Hotelier provides an all-in-one booking engine, channel manager, and website builder aimed at small independent hotels and B&Bs. It targets the same SMB/independent segment as Paraty Tech and overlaps directly on booking engine and metasearch connectivity.
• Bookinglayer: Bookinglayer (by Lodgify) is a booking engine and direct-channel platform specialized in campsites, glamping, and outdoor accommodation — directly comparable to Paraty Tech's Paraty Campings vertical. Both target the alternative-accommodation direct booking opportunity.
• Lighthouse (formerly OTA Insight): Lighthouse is a hotel revenue intelligence, pricing, and demand-analysis platform used by chains and independent hotels. It is closely comparable to Paraty Tech's Price Seeker and revenue management offering, sitting in the same 'rate shopper + RMS' product category.

Emerging players

• HiJiffy: HiJiffy is an AI-powered conversational platform for hotels, offering chatbot and guest communication tools integrated with booking engines. It integrates with Paraty Tech's Rate Check and competes in the same AI-for-hotels space as the Paraty AI Webchat and AI Suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ParatyTech
• Facebookfacebook.com/paratytech

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paraty Tech