Max Borges Agency

What Max Borges Agency does

Max Borges Agency (MBA) is a Miami-headquartered, founder-owned public relations agency founded in 2002 by CEO Max Borges. The firm specializes in consumer technology, lifestyle, and health and wellness brand PR, serving more than 100 client brands across consumer electronics, audio, smart home, fitness, travel, outdoor, and musical instrument verticals. Named clients include Hisense USA, Polar, Strava, Marshall, Monos, Roland, Satechi, Juiced Bikes, Scosche, ECOVACS, Sphero, DJI, and Nixplay, with several relationships spanning 10+ years (Satechi, Polar). The firm has supported multiple client exits and IPOs over its 20+ year operating history and operates with a work-from-anywhere staffing model.

The agency's service portfolio is organized around four pillars: Public Relations (product PR and brand PR), Data Storytelling (research-driven campaigns leveraging consumer trend data), Maxed Influence (a wholly-owned influencer marketing subsidiary built in-house after the firm could not source an external partner matching its standards), and Creative Agency (a separately branded creative arm). Underpinning the offering is the proprietary Collective Intelligence platform, which analyzes 30,000+ data points of media coverage annually across lifestyle, mainstream, business, trade, and tech media to identify high-impact journalists and influencers. The firm employs 35+ media professionals supported by a broader team of directors, account executives, finance, operations, and IT staff.

MBA generates revenue through professional-services retainers and project-based fees on a sales-led, direct-to-brand B2B model targeting enterprise and growth-stage consumer brands. Distribution combines enterprise direct sales with client referrals (and a $1,500 employee referral bonus). Geographic reach is North America-focused with select global brand engagements. The firm has accumulated industry recognition including the 2020 PRWeek Best in Technology Award, the 2015 Golden Bridge Award for Consumer Launch Campaign of the Year (with Cricket Wireless), and founder Max Borges served as a 2016 CES Innovation Awards judge in Fitness, Sports & Biotech.

Name

Max Borges Agency

Legal name

Max Borges Agency

Website

https://maxborgesagency.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Miami-based, founder-owned PR agency founded in 2002, specializing in consumer tech, lifestyle, and health and wellness brands. Serves 100+ clients including Hisense, Polar, Marshall, and Satechi through retainers, data storytelling, influencer marketing (Maxed Influence), and creative services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Affiliate & Performance Creator Programs (BPAFAHAG), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Public relations services
• Consumer tech PR
• Media relations agency
• Influencer marketing services
• Product launch communications

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR Retainer & Project Fees: Ongoing retainer engagements and project-based fees for public relations services including product launches, brand PR, media relations, and strategic communications. Clients include consumer tech brands, lifestyle companies, and health & wellness brands seeking national media coverage.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Max Borges Agency is a consumer technology and lifestyle PR firm that plans and executes media relations programs for brands, including product launch PR, brand PR, data-driven storytelling campaigns, and influencer marketing. Services are delivered by a 35+ person media team and supported by a proprietary Collective Intelligence platform that analyzes 30,000+ data points of media coverage annually to guide outreach to journalists and influencers.

Product overview

Max Borges Agency is a public relations agency specializing in consumer tech and lifestyle brands. The company offers a unified suite of PR services built around four core pillars: Public Relations (product PR and brand PR), Data Storytelling (research-driven media campaigns), Maxed Influence (proprietary influencer marketing), and Creative Agency (brand storytelling and creative campaigns). These core offerings are supplemented by Strategy and Reporting modules including real-time trend dashboards and the Collective Intelligence Report. The agency positions itself as a full-service PR firm rather than a software platform, with services delivered by a team of 35+ media professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Maxed Influence: Influencer marketing service providing strategy, partnerships, campaign development, and content creation for brands.

Products and services

• Public Relations (Product PR) Product-focused PR service for consumer tech and lifestyle brands covering product launches, review programs, lifestyle roundups, gift guides, YouTube reviews, media tours, media events, and media beta testing. Intended for consumer tech, audio, mobile, smart home, and lifestyle brands seeking national media coverage.
• Brand PR Corporate communications service for consumer brands including support for corporate milestones, funding announcements, executive positioning, thought leadership, and creative storytelling. Intended for brands seeking coverage of business-level news rather than product-level reviews.
• Data Storytelling Research-driven PR service that combines data analysis with public relations to manufacture media moments. The team analyzes internal brand data, polls consumers for trends, and scrapes internet and social media to tie brands into newsworthy trends. Intended for consumer brands seeking to anchor stories in proprietary data.
• Maxed Influence Proprietary influencer marketing service operating as an in-house subsidiary, offering influencer strategy and planning, influencer partnerships and relationship management, campaign development and execution, and content development including user-generated content programs. Intended for brands seeking integrated influencer campaigns alongside PR.
• Creative Agency Services Creative services division operating as a separate entity, supporting brand storytelling and creative campaigns for consumer tech and lifestyle clients.
• Collective Intelligence Report Annual media intelligence report analyzing 30,000+ data points of coverage across lifestyle, mainstream, business, trade, and tech media to identify journalists and influencers that drive traffic, engagement, positive sentiment, and sales. Used to direct outreach strategy for the agency's clients.

Quantifiable outcome

• Multiple client exits and IPOs achieved
• +3 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ModernOmsupportingOthersWellness partnership providing mindfulness programs to MBA employees. Through this partnership, team members have access to mindfulness and meditation programs supporting mental clarity and peace.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Edelman: Largest global PR firm with a dedicated consumer technology practice. Competes for enterprise consumer tech accounts at the top end of the market.
• Weber Shandwick: Global holding-company PR network with a strong consumer marketing practice. Competes for integrated consumer brand mandates that include PR at scale.
• Ruder Finn: Large independent global PR firm with significant technology, healthcare, and lifestyle practices. Overlaps with MBA on consumer tech but offers broader geographic and service reach.

Emerging players

• Maverick: Smaller specialized PR and influencer marketing agency that intersects with MBA's Maxed Influence offering, particularly in consumer/lifestyle verticals.

Regional players

• TrizCom PR: Dallas-based consumer tech and B2B PR agency with comparable service offering but a different geographic center of gravity than Miami-based MBA.

Direct peers

• Walker Sands: Mid-sized B2B and consumer tech PR and integrated marketing agency. Directly comparable to MBA in client vertical (consumer/B2B tech), retainer-based PR model, and mid-market agency scale.
• 5W Public Relations: Independent consumer tech and lifestyle PR agency with strong product launch capability. Closest peer on business model and consumer electronics client focus.
• Highwire PR: Consumer and enterprise technology PR agency with deep expertise in cybersecurity, enterprise, and consumer electronics. Directly competes for the same tech brand mandates.
• Inkhouse: Technology and consumer PR agency with a strong record of B2B and consumer tech product launches. Similar retainer-based, mid-sized agency model.
• Boutique Communications (Boutique PR agencies broadly): Mid-sized consumer tech PR shops that compete head-to-head for the same AOR and product launch mandates; included here as a peer cluster given no single dominant niche player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/maxborgesagency
• Facebookfacebook.com/maxborgesagency
• LinkedInlinkedin.com/company/max-borges-agency
• Instagraminstagram.com/maxborgesagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Borges Agency