Four Percent
Four Percent is a privately held U.S.-based online education and software company founded in 2016, headquartered in Sioux Falls, with 11-50 employees. It is led by founder & CEO Vick Strizheus; specific products, customers, and pricing are not disclosed in available data.
- Company typePrivate
- Founded2016
- HeadquartersSioux Falls, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Four Percent does
Four Percent is a privately held for-profit company classified as an online education and software business, headquartered in Sioux Falls, United States, with an estimated 11-50 employees and founded in 2016. The company operates in the digital education and software segment, serving learners and/or software users via its website at fourpercent.com; however, the website returned only a bot verification/loading page during source aggregation, so no products, features, course catalog, software modules, or functional specifications could be verified. As a result, the company's specific product surface, customer segments served, value proposition, and pricing mechanics are not derivable from the input data, and any characterization beyond the firmographic category is unsupported.
Leadership is limited to a single documented individual, founder Vick Strizheus, who serves as founder & CEO. There is no evidence in the input of additional executive team members, a management bench, advisors, board composition, or investors. The company has no documented subsidiaries, no parent company, no disclosed funding rounds, no mergers or acquisitions, no partnerships or alliances, no awards, no patents or trademarks, no certifications, no social media profiles, and no operating geographies beyond its U.S. headquarters. The aggregate data footprint is unusually thin for a ten-year-old private firm, suggesting either a low public profile, limited investor or third-party coverage, or restricted visibility into the business. Any assessment of business model, revenue mechanics, go-to-market motion, customer concentration, or growth trajectory therefore rests on minimal firmographic evidence and should be treated as low-confidence.
Four Percent firmographics
Firmographics- Name
- Four Percent
- Website
- https://fourpercent.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 11–50 employees
- Short description
- Four Percent is a privately held U.S.-based online education and software company founded in 2016, headquartered in Sioux Falls, with 11-50 employees. It is led by founder & CEO Vick Strizheus; specific products, customers, and pricing are not disclosed in available data.
- Ownership category
- akta.pro rank
Four Percent industry classification
Industry- Product category
- Online Education
- NAICS
- All Other Schools and Instruction (61169), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Certification & Credentialed Creator Programs (MPACALAI)
- akta.pro secondary industry
- Group & Class-Based Live Tutoring Platforms (EDANAGAB)
Keywords
Where Four Percent is headquartered
LocationHeadquarters
- HQ city
- Sioux Falls
- HQ country
- United States
- HQ region
- North America
Markets served
Four Percent business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Four Percent product offering
Product offeringCore offering
Four Percent is an online education and software company that delivers digital training programs and educational content over the internet. The company operates in the e-learning space, providing courses and resources to individual learners through its online platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Education Programs Digital training courses and educational content delivered online to individual learners, focused on digital marketing and online business skills.
Companies that use Four Percent
Customer profileIdeal customer profiles1 record
Four Percent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Four Percent partnerships and signals
Strategic signalRecent moves2 records
Four Percent competitors and assessment
Company assessmentDirect peers
- DigitalMarketer: DigitalMarketer is a direct peer offering structured digital marketing training, certification programs (Certified Marketing Specialist), and tools for marketers and business owners — overlapping on the creator-led course model and target learner (entrepreneurs wanting to skill up on digital marketing).
- ClickFunnels: Founded by Russell Brunson, ClickFunnels is a closely comparable direct peer — a software-plus-education company that sells online marketing courses, funnels training, and affiliate program education (the 'Two Comma Club' and 'Affiliate Bootcamp'), targeting aspiring online entrepreneurs with founder-led training.
- Affiliate Marketing Ninjas / Wealthy Affiliate: Wealthy Affiliate is a direct peer providing online training, community, and tools specifically for affiliate marketers — closely aligned with Four Percent's core curriculum on affiliate marketing, online business, and traffic generation.
Broad incumbents
- Udemy: Udemy is a broad incumbent marketplace for online courses including extensive digital marketing and affiliate marketing catalogs — operates at larger scale and broader scope, but competes for the same self-directed learner audience.
- Coursera: Coursera partners with universities and companies to deliver online marketing and business courses with certifications — a broad incumbent in the online learning category that overlaps with Four Percent's certification-style program offering.
- HubSpot Academy: HubSpot Academy offers free and paid certifications across inbound marketing, content marketing, and sales — overlapping in the digital marketing certification space and serving similar upskilling intent, though distributed as part of a broader CRM platform.
Emerging players
- MasterClass: MasterClass is a creator-led premium video learning platform with high production value and named instructors — overlapping on the model of selling individual-expert-led courses with strong brand, though positioned at higher price points and broader topic coverage.
- Kartra (by Karta): Kartra bundles marketing software with an integrated course platform and affiliate management — serves the same entrepreneurial customer and offers creator-led course delivery in a similar feature/price tier to Four Percent's stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Four Percent social profiles
Digital presenceFour Percent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Four Percent leadership team
Management profileNumber of profiles
Profiles1 record
Four Percent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Four Percent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Four Percent
What does Four Percent do?
Four Percent is an online education and software company that delivers digital training programs and educational content over the internet. The company operates in the e-learning space, providing courses and resources to individual learners through its online platform.
When was Four Percent founded?
Four Percent was founded in 2016. It employs 11 to 50 people.
Where is Four Percent based?
Four Percent is headquartered in Sioux Falls, United States, in the North America region.
Who are Four Percent's main competitors?
Direct peers on record are DigitalMarketer, ClickFunnels and Affiliate Marketing Ninjas / Wealthy Affiliate. Broad incumbents are Udemy, Coursera and HubSpot Academy. Emerging players are MasterClass and Kartra (by Karta).
Does Four Percent have an API?
No public API is recorded for Four Percent.
What industry is Four Percent in?
Four Percent's product category is Online Education. Its primary akta.pro industry code is MPACALAI, Certification & Credentialed Creator Programs, with a secondary code of EDANAGAB, Group & Class-Based Live Tutoring Platforms. Its NAICS code is 61169 and its SIC code is 8200.