Kartra

What Kartra does

Kartra is an all-in-one online business platform operated by Genesis Digital LLC, founded in 2016 and headquartered in Las Vegas. The platform consolidates 15+ native modules—including landing page builder, email marketing, online course hosting, membership sites, sales funnel builder, checkout/cart, affiliate management, lead management/CRM, video hosting, webinar hosting, surveys and quizzes, calendar scheduling, helpdesk, funnel analytics, and Kartra AI generative copy—into a single integrated system designed to replace 8-12 separate third-party tools. Kartra's underlying architecture emphasizes native interoperability over integrations: pages, email, cart, CRM, memberships, video, and scheduling share a unified user, data, and automation layer.

The company serves a horizontal persona base of individual creators and small businesses, primarily coaches, consultants, wellness professionals, authors, speakers, and agencies who are productizing offline expertise into digital offers (courses, memberships, programs). Kartra operates a pure SaaS subscription model with tiered monthly plans (Starter, Professional, Enterprise) priced by lead/contact volume, plus a 14-day free trial and promotional discounts. Go-to-market is product-led growth with self-serve onboarding, a template marketplace, an affiliate program, and content/webinar-led demand generation; no enterprise sales motion is evident. The company holds no disclosed funding, no reported revenue, and no published M&A or leadership changes in the source material, and is GDPR compliant.

Name

Kartra

Legal name

Genesis Digital LLC

Website

https://home.kartra.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Kartra, operated by Genesis Digital LLC, is an all-in-one integrated SaaS platform combining 15+ marketing and sales modules (pages, email, courses, memberships, cart, CRM, video, webinars, helpdesk, AI) for coaches, consultants, wellness professionals, and creators seeking to replace multiple point tools with one native suite.

Ownership category

akta.pro rank

Product category

Marketing automation software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

Keywords

• Marketing automation software
• Online course platform
• Sales funnel builder
• Email marketing software
• Membership site builder

Headquarters

HQ city

La Jolla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Kartra operates as a subscription-based SaaS platform with multiple tiered plans. Users pay recurring fees (monthly or annual) to access the all-in-one platform. The platform offers tiered pricing based on number of leads/contacts, with a 14-day free trial and promotional discounts available (up to $780 savings on midyear offers).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kartra is a subscription-based, all-in-one online business platform that combines a landing page builder, email marketing, online course and membership site hosting, sales funnels and campaigns, checkout/shopping cart, affiliate management, lead management (CRM), webinar hosting, video marketing, form builder, surveys & quizzes, appointment scheduling, help desk, and real-time funnel analytics into a single integrated suite. It also includes Kartra AI, a built-in generative AI assistant for on-brand marketing copy, emails, and sales pages. The platform is sold via tiered monthly/annual SaaS subscriptions with a 14-day free trial and is aimed at coaches, consultants, wellness professionals, authors, speakers, creators, and agencies.

Product overview

Kartra is a fully integrated all-in-one online business platform offered by Genesis Digital LLC, combining 15+ individual product modules into one connected system. The platform is architected as a unified suite where pages, email, cart, CRM, memberships, video hosting, calendar scheduling, surveys, helpdesk, and analytics all work together natively. Core modules include the Landing Page Builder, Online Course Platform, Membership Sites, Email Marketing, Sales Funnel Software, Checkouts/Shopping Cart, Affiliate Management, Lead Management, Video Marketing, Surveys & Quizzes, Funnel Mapper & Simulator, Calendars/Scheduling, Help Desk, and Marketing Analytics—all accessible from a single dashboard. Kartra AI serves as an integrated generative AI content assistant. The platform also includes a dedicated Agency Dashboard for managing multiple clients and a Marketplace for pre-built templates. The system replaces 8-12 separate tools (including ClickFunnels, ConvertKit, ActiveCampaign, Teachable, and ThriveCart) with one interconnected platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Landing Page Builder A drag-and-drop page builder for creating high-converting landing pages, exit intents, and pop-ups with over 100 pre-designed templates and social media integrations, used by marketers, coaches, and creators to build their brand online.
• Online Course Platform A platform for creating and selling online courses with video, text, and download support, including drip scheduling, progress tracking, and secure member access, used by coaches, consultants, and educators to monetize their expertise.
• Membership Sites A feature for building recurring revenue communities where users can deliver courses, products, services, or host member-only content behind secure access.
• Kartra AI An integrated AI content generation tool that creates on-brand marketing copy, emails, and sales pages instantly, designed to boost productivity and conversions for coaches, consultants, and creators.
• Email Marketing A complete built-in email marketing system with broadcasts, newsletters, automated sequences, behavior-based triggers, segmentation, lead tagging, and A/B testing.
• Sales Funnel Software (Funnels & Campaigns) An automation tool for building complete customer journeys from lead magnet to high-ticket offer, with done-for-you campaigns, a drag-and-drop editor, and funnel mapper & simulator.
• Shopping Cart / Checkouts A secure checkout system supporting one-time, subscription, and upsell options, with customizable fields, promotions, coupons, and branded checkout experiences.
• Webinar Platform A platform for hosting live or evergreen webinars to reach and engage audiences, with automation capabilities for webinar funnels.
• Form Builder A tool for creating opt-in forms with text inputs, drop-down menus, radio buttons, and checkboxes, deployable anywhere on pages with dedicated call-to-action windows.
• Affiliate Management Software A built-in affiliate program tool enabling users to entice partners to sell their products and services.
• Lead Management Software A CRM-style tool for turning prospects into customers through lead capture, tagging, and scoring capabilities.
• Video Marketing Software Native video hosting with a customized player and added features for marketing purposes.
• Help Desk Software Built-in customer support functionality to help users support their customers directly within the platform.
• Kartra for Agencies A specialized dashboard solution for agencies managing multiple client accounts under one roof, enabling centralized client work and multi-tenant marketing operations.

Quantifiable outcome

• Over 60,000 customers using the platform to run their digital businesses
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature16 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ClickFunnels: Direct all-in-one sales funnel and marketing platform for entrepreneurs and small businesses. Closely comparable to Kartra in target persona (coaches, consultants, creators), bundled modules (pages, email, checkout, affiliate), and product-led GTM motion.
• Kajabi: All-in-one platform for knowledge entrepreneurs to build, market, and sell courses, memberships, and coaching. Overlaps heavily with Kartra on online course, membership, email, and funnel functionality, serving the same coaching/creator SMB persona.
• GoHighLevel: All-in-one marketing and sales platform with strong positioning toward agencies and SMBs. Comparable to Kartra on CRM, funnels, email, and white-label capabilities, and increasingly competitive on the agency-tier use case Kartra targets.
• Builderall: Bundled online business platform combining website builder, email, funnels, courses, and apps. Directly comparable to Kartra on horizontal all-in-one positioning and the same SMB/prosumer customer base.
• Teachable: Online course and digital product platform used by creators and coaches. Directly comparable on the course/membership module of Kartra, though narrower in scope than Kartra's full marketing suite.
• Thinkific: Course creation and selling platform targeting creators and SMB educators. Comparable to Kartra's online course and membership modules and the same knowledge-entrepreneur persona, but without Kartra's broader marketing automation stack.

Emerging players

• ConvertKit (Kit): Email-first creator marketing platform that has expanded into commerce and automations. Partial overlap with Kartra's email, landing pages, and creator-focused commerce tooling, but lighter on native checkout, courses, and memberships.
• ActiveCampaign: Customer experience automation platform combining email, CRM, and sales automation. Comparable to Kartra on email automation and CRM/lead management, but aimed at a broader SMB and mid-market segment rather than creators specifically.

Broad incumbents

• HubSpot: Large incumbent CRM, marketing automation, and content platform. Overlaps with Kartra on email, landing pages, and CRM, but operates across a much broader market including B2B mid-market and enterprise, with far deeper module depth.
• Mailchimp: Established email marketing and basic automation platform. Comparable to Kartra on email, forms, and landing pages, but lacks native course, membership, and full funnel/checkout modules that Kartra bundles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kartra2017
• Facebookfacebook.com/groups/kartra
• LinkedInlinkedin.com/company/kartra
• Instagraminstagram.com/kartraofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kartra