iPLANiT
iPLANiT is a Dublin-based boutique digital agency, founded in 2000, that provides website design, web development, digital marketing via its WiLDFiRE sub-brand, and brand creation services to enterprise, mid-market, SMB, and non-profit clients primarily in Ireland.
- Company typePrivate
- Founded2000
- HeadquartersBlackrock, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What iPLANiT does
iPLANiT is a Dublin-based boutique digital agency founded in 2000 that delivers website design, web development, digital marketing, brand creation, graphic design, video production, app development, UI/UX design, content creation, multi-lingual websites, and ongoing website support. Its clients include enterprise names such as Ryanair, Microsoft, Aer Lingus, and Aramark, more than 47 non-profit organizations (including the Irish Heart Foundation, Make-A-Wish Ireland, Breast Cancer Ireland, and Diabetes Ireland), and a long tail of SMB and mid-market customers across retail, hospitality, food & beverage, healthcare, insurance, manufacturing, automotive, and media sectors, primarily in Ireland.
The agency's technology stack is conventional and WordPress-centric: HTML5, CSS3, JavaScript, React, NodeJS, Laravel, Meteor, Bootstrap, and jQuery for development; CMS platforms including WordPress, Expression Engine, Joomla, and Modx; e-commerce platforms including Shopify, Magento, and PrestaShop; and cloud infrastructure on Google Cloud, Microsoft Azure, Amazon S3, and WP Engine. The firm has built 270+ WordPress sites since 2010 and accumulated 200,000+ combined development hours, with 100% mobile-responsive design across new projects since 2012 and Google Analytics embedded in every site since 2006. In 2019 it launched WiLDFiRE as a dedicated digital marketing sub-brand (SEO, PPC, social media management, content marketing, digital PR, and app store optimization), and in 2021 it introduced a Virtual Shows & Virtual Expos platform for live online exhibitions.
Revenue is generated through a mix of project-based website builds (one-time fees), recurring retainer arrangements for digital marketing via WiLDFiRE, and flexible support/maintenance subscriptions. The go-to-market is sales-led direct engagement with a partnership-style service model and free consultations. The company is privately held with no disclosed external funding, no parent entity, and a stable team of approximately seven people operating from Dun Laoghaire, County Dublin.
iPLANiT firmographics
Firmographics- Name
- iPLANiT
- Legal name
- iPLANiT
- Website
- https://iplanit.ie
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iPLANiT is a Dublin-based boutique digital agency, founded in 2000, that provides website design, web development, digital marketing via its WiLDFiRE sub-brand, and brand creation services to enterprise, mid-market, SMB, and non-profit clients primarily in Ireland.
- Ownership category
- akta.pro rank
Where iPLANiT is headquartered
LocationHeadquarters
- HQ city
- Blackrock
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
iPLANiT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Website Design and Development: Project-based website design, development, and deployment services. Includes custom website builds, mobile responsive design, and CMS implementation.
- Digital Marketing Services: Ongoing digital marketing retainer packages covering SEO, PPC, social media management, content marketing, and digital PR through the Wildfire subsidiary.
- Support and Maintenance: Flexible support packages for ongoing website maintenance, ensuring systems run smoothly with better value for clients.
- Brand and Graphic Design: Brand creation from scratch or brand refresh services, including logo design, graphic design for digital and print materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed-cost retainer packages for ongoing digital marketing services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
iPLANiT product offering
Product offeringCore offering
iPLANiT is a full-service digital agency that designs, develops, and deploys websites and provides digital marketing, brand creation, and graphic design services. The company delivers bespoke website builds, mobile responsive design, CMS implementation, and e-commerce solutions, complemented by the Wildfire sub-brand offering SEO, PPC, social media management, content marketing, digital PR, and app store optimisation. Services are sold as project-based engagements or ongoing retainers primarily to Irish SMEs, charities, and enterprise clients.
Product overview
iPLANiT is a full-service digital agency founded in 2000, offering a unified portfolio of website design, web development, digital strategy, and online marketing services. The core offering centers on Website Design & Web Development complemented by Digital Strategy, Online Marketing Campaigns, Brand Creation, Graphic Design, Video Production, App Development, UI/UX Design, Content Creation, and Multi-lingual Websites. The agency also provides supporting services including Domains & Hosting, Customer Support, and Cloud Based Applications. Under its Wildfire sub-brand, the company offers specialized digital marketing services including SEO, PPC (Google AdWords), Social Media Management, Content Marketing, Digital PR, and App Store Optimisation (ASO). The Wildfire division also launched Virtual Shows & Virtual Expos as an online exhibition platform. The company operates primarily in the WordPress ecosystem while serving diverse sectors including charity/non-profit, retail, hospitality, insurance, food/beverage, media, auctioneers, property, automobile, and IT/technology.
Differentiator
Problem solved
Functional benefit
Brands
- WiLDFiRE: A growth-driven digital marketing agency providing SEO, PPC, social media management, content marketing, digital PR, and app store optimisation services.
Products and services
- Website Design & Web Development Full-service website design and web development since 2000. Creates modern, mobile responsive websites with easy-to-update CMS backend functionality for Irish businesses and organisations.
- Digital Strategy Works with clients to understand business goals and builds properly researched and planned digital strategies to meet those objectives.
- Online Marketing Campaigns Creative and engaging marketing campaigns that drive prospects to enquire or sign up to services.
- Brand Creation Unique, attractive and professional brand design from scratch or refreshing existing brands for businesses and organisations.
- Graphic Design Digital and print design services including logos, banner adverts, posters, infographics, flyers, and business cards.
- Video Production Professional video shooting, production and development to enlighten customers about product, service or business benefits.
- App Development User-friendly mobile app design and development services to complement business ideas and keep users engaged.
- UI/UX Design User interface design services that create engaging experiences for brand visitors, beginning with strategy tailored to business goals.
- Wildfire Digital Marketing Agency Growth-driven digital marketing agency brand under iPLANiT, offering SEO, PPC (Google AdWords), social media management, content marketing, digital PR, and app store optimisation services on fixed-cost retainer packages.
- Virtual Shows & Virtual Expos
Companies that use iPLANiT
Customer profileNamed customers27 records
Segments10 records
Ideal customer profiles3 records
iPLANiT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
iPLANiT partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights3 records
iPLANiT competitors and assessment
Company assessmentDirect peers
- Wolfgang Digital: Dublin-based digital marketing agency specializing in SEO, PPC, and content marketing for enterprise clients. Closest direct peer to iPLANiT — same Irish market, similar boutique-to-mid-market positioning, and overlapping service mix in SEO/PPC/digital strategy.
- Verve: Dublin-based creative and communications agency offering brand strategy, marketing campaigns, and digital services. Comparable to iPLANiT as a fellow Irish boutique serving national brands and non-profits with integrated creative + digital offerings.
- Thinkhouse: Dublin-based creative agency providing brand strategy, marketing campaigns, and content production. Comparable to iPLANiT as a similarly sized Irish boutique agency focused on creative partnerships with enterprise and consumer brands.
- Plus Three: Irish digital marketing and creative agency specializing in content, social media, and digital campaigns. Comparable to iPLANiT as a Dublin-area boutique offering integrated digital marketing and creative services to similar client segments.
Broad incumbents
- Dentsu Creative Dublin: Irish operations of global advertising network Dentsu providing creative, digital, and media services. Comparable to iPLANiT as a competitor in the Irish digital services market, though operating at significantly larger scale as part of a global holding company.
- Publicis Dublin: Irish operations of Publicis Groupe providing advertising, digital, and creative services to enterprise clients. Comparable to iPLANiT as a digital services provider active in the Irish market, though embedded within a global holding company structure.
- Wieden+Kennedy: Independent global creative agency with offices worldwide, known for brand campaigns and creative work for major brands. Comparable to iPLANiT as a creative/digital agency providing brand and campaign services, though at much larger scale and global reach.
- Huge: Global digital experience agency designing and building digital products, websites, and platforms for enterprise clients. Comparable to iPLANiT as a digital agency offering web design, development, and digital marketing services, though at substantially larger scale.
- R/GA: Global digital creative agency offering brand design, digital product development, and integrated marketing services. Comparable to iPLANiT across the same service categories — website design, brand creation, digital marketing — though at massively larger scale and global footprint.
- Accenture Song (Ireland): Global digital agency arm of Accenture offering design, marketing, and digital transformation services to enterprise clients. Comparable to iPLANiT as a provider of web design, digital marketing, and brand services, though as part of a global consulting giant serving Fortune 500 clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
iPLANiT social profiles
Digital presenceiPLANiT financial estimates
Financial estimateRevenue estimate
Valuation estimate
iPLANiT leadership team
Management profileNumber of profiles
Profiles7 records
iPLANiT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iPLANiT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iPLANiT
What does iPLANiT do?
iPLANiT is a full-service digital agency that designs, develops, and deploys websites and provides digital marketing, brand creation, and graphic design services. The company delivers bespoke website builds, mobile responsive design, CMS implementation, and e-commerce solutions, complemented by the Wildfire sub-brand offering SEO, PPC, social media management, content marketing, digital PR, and app store optimisation. Services are sold as project-based engagements or ongoing retainers primarily to Irish SMEs, charities, and enterprise clients.
Is iPLANiT a public or private company?
iPLANiT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iPLANiT founded?
iPLANiT was founded in 2000. It employs 1 to 10 people.
Where is iPLANiT based?
iPLANiT is headquartered in Blackrock, Ireland, in the Europe region.
How does iPLANiT make money?
Four revenue lines are on record. Website Design and Development is the primary driver. The others are digital Marketing Services, support and Maintenance and brand and Graphic Design.
Who are iPLANiT's main competitors?
Direct peers on record are Wolfgang Digital, Verve, Thinkhouse and Plus Three. Broad incumbents are Dentsu Creative Dublin, Publicis Dublin, Wieden+Kennedy, Huge, R/GA and Accenture Song (Ireland).
Does iPLANiT have an API?
No public API is recorded for iPLANiT.