Maxwell Healthcare Associates

What Maxwell Healthcare Associates does

Maxwell Healthcare Associates, doing business as Maxwell TEC, is a US-based private company founded in 2016 and headquartered in Minneapolis that sells technology products and consulting services to home health, hospice, and home care providers. The company's product franchise is built around nanaCONNECT, a platform-plus-modules patient communication and engagement architecture that spans the full care lifecycle, from initial check-in through ongoing care to bereavement support. nanaCONNECT comprises four integrated modules (NOTIFY for provider-patient communication, ENGAGE for daily insights and connected care, REACH for post-discharge transitional care, and BEREAVE for modernized bereavement care) and is paired with a separate Accelerator product aimed at caregiver enablement. The BEREAVE module is ACHC Certified and CHAP Verified, and the NOTIFY module is CHAP Verified, supplying a regulatory credential stack that is unusual for a company of this size.

Maxwell TEC operates a dual revenue model. Software revenue is generated from subscriptions to the nanaCONNECT platform and its modules, including the standalone Accelerator product, sold to home health, hospice, and home care agencies. Professional services revenue is generated through a six-practice consulting portfolio covering Optimization, Tech-Enabled solutions, Business Analytics, M&A Support, Implementation, and Revenue Cycle Management. The combination creates a services-led wedge into provider organizations that can be converted into recurring software subscriptions. The company maintains a single named public customer reference, St. Croix Hospice, for which a published case study reports a 93% reduction in monthly paper mailings following deployment of the BEREAVE module. The Chairman and Co-Founder is Tom Maxwell, and the firm appears to be privately held with no disclosed institutional investors or parent entity.

Name

Maxwell Healthcare Associates

Legal name

Maxwell TEC

Website

https://maxwellhealthcareassociates.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Maxwell Healthcare Associates (Maxwell TEC) is a Minneapolis-based private company that sells the nanaCONNECT patient communication platform and consulting services to home health, hospice, and home care providers in the United States.

Ownership category

akta.pro rank

Product category

Home Health & Hospice Technology

NAICS

Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169), Computer Systems Design Services (541512)

SIC

Services-Home Health Care Services (8082), Services-Management Consulting Services (8742), Services-Health Services (8000)

akta.pro primary industry

Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH)

akta.pro secondary industry

Hospice & Palliative Care Care Coordination / Navigation (HLADAHAK)

Keywords

• Home health consulting
• Hospice technology
• Patient communication platform
• EMR implementation
• Revenue cycle management

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Products: Revenue from nanaCONNECT platform modules (NOTIFY, ENGAGE, REACH, BEREAVE) and Accelerator product sold to home health, hospice, and home care providers
2. Consulting Services: Professional services revenue from Optimization, Tech-Enabled, Business Analytics, M&A Support, Implementation, and Revenue Cycle consulting engagements

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Maxwell Healthcare Associates (operating as Maxwell TEC) provides tech-enabled patient communication solutions and consulting services for home health, hospice, and home care providers. Its flagship product is nanaCONNECT, a proprietary platform with modules for provider-patient communication (NOTIFY), daily care insights (ENGAGE), discharge-to-recovery transitions (REACH), and bereavement support (BEREAVE), alongside the Accelerator caregiver technology. The company also delivers professional consulting services covering Optimization, Tech-Enabled, Business Analytics, M&A Support, Implementation, and Revenue Cycle Management.

Product overview

Maxwell TEC offers a platform-plus-modules architecture centered on nanaCONNECT, a unified patient communication platform for home health, hospice, and home care. The nanaCONNECT platform includes four integrated modules: NOTIFY (provider-patient communication), ENGAGE (daily insights and care connectivity), REACH (discharge-to-recovery transitional care), and BEREAVE (bereavement and grief support). The portfolio also includes Accelerator for caregiver enablement and Analytics services for data-driven insights. Consulting services span Optimization, Tech-Enabled solutions, Business Analytics, M&A Support, Implementation, and Revenue Cycle management.

Differentiator

Problem solved

Functional benefit

Brands

• nanaCONNECT: A patient communication platform connecting providers and patients across the care lifecycle. Comprises four modules: NOTIFY (provider-patient communication), ENGAGE (daily insights and connected care), REACH (post-discharge bridge to recovery), and BEREAVE (modernized bereavement communication, ACHC Certified & CHAP Verified).
• Accelerator

Products and services

• nanaCONNECT

Quantifiable outcome

• 93% reduction in monthly paper mailings
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Forcura: Forcura provides post-acute care communication, document workflow, and interoperability tools. It is an emerging peer in the same care-coordination and secure-messaging layer Maxwell targets with nanaCONNECT modules.
• Citus Health: Citus Health is a patient and family communication platform used by hospice and home health providers. It overlaps most directly with nanaCONNECT's NOTIFY and BEREAVE modules and represents a same-category competitor in hospice engagement.

Broad incumbents

• WellSky: WellSky is a large healthcare IT platform with deep home health and hospice EHR offerings. It is the most consequential incumbent Maxwell TEC must integrate with or differentiate against in patient engagement and care coordination.
• MatrixCare (ResMed): MatrixCare, owned by ResMed, provides EHR and care coordination software across home health, hospice, and senior living. It is a broad incumbent competing for the same provider budgets and increasingly bundling patient engagement functionality.
• NetSmart: NetSmart offers EHR and technology for post-acute, behavioral health, and hospice providers. It is a broad incumbent whose hospice platform overlaps with Maxwell's hospice-focused modules, including bereavement and patient communication.

Direct peers

• KanTime: KanTime delivers EMR solutions for home health, hospice, and home care agencies. It is a direct EHR competitor to the workflows Maxwell's platform sits adjacent to and a likely integration counterpart.
• Homecare Homebase: Homecare Homebase is a leading EHR purpose-built for home health and hospice agencies. It is a direct competitor for clinical workflow ownership and a primary integration target for Maxwell's nanaCONNECT communication layer.
• Axxess: Axxess provides cloud-based software and consulting specifically for home health, hospice, and home care agencies. It is one of the closest direct peers — similar vertical, similar agency customer base, and overlapping consulting-plus-software model.
• HEALTHCAREfirst: HEALTHCAREfirst offers software and services for home health and hospice agencies, including clinical, billing, and analytics. It directly competes for the same provider budget and overlaps in the consulting-plus-technology hybrid model.
• McBee (Netsmart): McBee provides consulting, coding, and revenue cycle services to home health and hospice agencies. It is a direct peer to Maxwell's consulting services line — particularly Optimization and Revenue Cycle — and a natural overlap candidate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MaxwellHCA

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxwell Healthcare Associates