What Revolution Farms does

Revolution Farms is a West Michigan-based controlled environment agriculture (CEA) operator that grows non-GMO, pesticide-free lettuce and specialty salad greens in a greenhouse hydroponic system located in Caledonia, Michigan. The company produces roughly 2.1 million plants simultaneously across its facility, achieving 14 crop turns per year versus 2-4 for conventional outdoor farms, and uses 90% less water and 90% less land than field-grown lettuce. The product portfolio spans single-variety lettuces (Robust Romaine, Sweet Crisp Deli Leaf, Whole Leaf Romaine, Buttery Bibb, Bam! Baby Kale) and specialty mixes (Michigan Spring Mix, Great Lakes Gourmet, Harvest Superfood Mix, POW! Superfood Mix, Zesty Zing), all grown from seed to packaged product under a single roof with a closed-loop system that yields up to three-week shelf life. The company is operated as a brand by Peckham, Inc., a Michigan-based vocational rehabilitation organization that provides employment for people with disabilities or other barriers to employment, framing the business as a social enterprise.

The company's go-to-market is wholesale-direct to Michigan retail and food-service buyers. Products are distributed through 24 West Michigan Meijer stores, regional grocery chains (Family Fare, D&W Fresh Market, VG's, Forest Hills Foods, Horrocks, Fresh Thyme Grand Rapids), specialty retailers (Kingma's, Doorganics), and Michigan restaurants. There is no direct-to-consumer online channel; all sales flow through physical retail or food-service accounts. The company positions its value proposition around local freshness, 95% fewer food miles than California/Arizona lettuce, longer shelf life, and a "better than organic" pesticide-free certification, supported by FSMA-compliant operations and in-store signage at retail locations. Marketing efforts center on recipe content, an email newsletter, social sharing, and donations of at least 1% of annual production to local food pantries.

The business model is straightforward wholesale produce sales, with pricing set by individual retailers rather than disclosed publicly. The company has no disclosed outside funding rounds, no patents or trademarks on record, and is led by co-founder John Green (CEO and Chairman) with Tim Vogelzang as CFO. The single-state, single-facility footprint, combined with the social-enterprise parent structure, defines both the scale ceiling and the mission-anchored character of the business.

Name

Revolution Farms

Legal name

Revolution Farms

Website

https://revolutionfarms.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Revolution Farms is a West Michigan greenhouse hydroponic farm operated by social-enterprise parent Peckham, Inc., producing non-GMO, pesticide-free lettuce and specialty salad greens for distribution to Michigan grocery retailers (including 24 Meijer stores) and restaurants.

Ownership category

akta.pro rank

Product category

Greenhouse-grown fresh salad greens

NAICS

Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

akta.pro secondary industry

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)

Keywords

• Greenhouse hydroponic farming
• Fresh salad greens
• Controlled environment agriculture
• Greenhouse grown produce
• Local lettuce production

Headquarters

HQ city

Caledonia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Infrastructure, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Salad Greens Sales: Revenue generated from selling fresh salad greens (lettuce varieties) to retail grocery stores and restaurants in Michigan. Products include single-variety lettuce and pre-mixed salad greens sold in recyclable plastic containers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Revolution Farms grows and packages a portfolio of non-GMO, pesticide-free greenhouse-grown lettuce and salad greens in West Michigan and sells them wholesale to Michigan grocery retailers and restaurants. Products include single-variety lettuces and pre-mixed specialty blends, all produced year-round in a closed-loop hydroponic system from seed to final package under one roof.

Product overview

Revolution Farms offers a portfolio of premium greenhouse-grown lettuce and salad greens, all non-GMO and pesticide residue-free. Their product line includes single-variety lettuces (Robust Romaine, Sweet Crisp Deli Leaf, Whole Leaf Romaine, Buttery Bibb, Bam! Baby Kale) and specialty mixes (Michigan Spring Mix, Great Lakes Gourmet, Harvest Superfood Mix, POW! Superfood Mix, Zesty Zing). These products are distributed as consumer packaged goods through Michigan retailers including Meijer, Family Fare, and Fresh Thyme, as well as to restaurants throughout Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Michigan Spring Mix A crisp blend of green and red leaf lettuce designed for everyday salad use, available year-round to Michigan grocery and foodservice customers.
• Robust Romaine A dark, nutrient-dense single-variety romaine lettuce marketed as having higher nutrient content than typical supermarket romaine.
• Great Lakes Gourmet A crisp blend of green leaf lettuce marketed as a gourmet, nutrient-enhanced salad mix for Michigan consumers.
• Sweet Crisp Deli Leaf A green Sweet Crisp lettuce with leaves sized for sandwiches and enough crunch for use inside warm sandwiches, sold at Michigan retail and foodservice.
• Whole Leaf Romaine Whole leaf romaine lettuce designed for lettuce boats and wraps, sold to Michigan grocery and foodservice customers.
• Harvest Superfood Mix A nutrient-dense superfood lettuce mix featuring premium greens, sold as part of the Revolution Farms specialty salad range.
• POW! Superfood Mix A protein-packed superfood salad greens mix positioned for use in main courses or side salads.
• Zesty Zing A fresh, zesty-flavored salad mix with a peppery kick, designed for summer salads and similar uses.
• Buttery Bibb A soft-leaf bibb lettuce with a smooth taste and tender texture, suited for fresh eating, spring rolls, and lettuce wraps.
• Bam! Baby Kale A baby kale product positioned for use in smoothies, kale Caesar salads, kale chips, and pesto recipes.

Quantifiable outcome

• 90% less water usage compared to field-grown lettuce
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Peckham, Inc.coreOthersRevolution Farms is operated by Peckham, Inc., a company that operates the www.revolutionfarms.com website. Peckham is a vocational rehabilitation organization that provides employment opportunities for people with disabilities or other barriers to employment. Revolution Farms by Peckham is described as a high-growth agriculture company rooted in vision and values.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BrightFarms: Greenhouse hydroponic grower of leafy greens and salad mixes sold through regional grocery banners. Closely comparable in production method (greenhouse hydroponics) and product mix (bagged salads/leafy greens), though operating across multiple U.S. regions.
• Gotham Greens: Operates a national network of greenhouses producing lettuce, salad greens, herbs, and dressings for grocery and foodservice. Same CEA greenhouse model and similar product portfolio, with broader geographic and SKU footprint.
• Little Leaf Farms: Greenhouse hydroponic lettuce producer (notably baby leaf and crisp lettuce) selling to East Coast grocery retailers. Mirrors Revolution Farms' controlled-environment, pesticide-free, bagged-salad positioning at larger scale.

Broad incumbents

• 80 Acres Farms: Indoor vertical farm producing leafy greens, herbs, and microgreens for grocery retail. Same CEA leafy-greens category, with a multi-state footprint and significantly larger capital base.
• Plenty: Vertical farming company developing indoor leafy greens production at scale. Same controlled-environment leafy greens category with much larger capital backing and R&D investment.
• Bowery Farming: Indoor vertical farming company producing packaged salad greens and herbs sold through major U.S. grocery chains. Directly comparable product set (bagged leafy greens) but at significantly larger scale and broader retail distribution.
• AeroFarms: Indoor vertical farm producing leafy greens and microgreens for retail and foodservice nationally. Same CEA leafy-greens category, with much larger scale, capital base, and multi-state footprint.

Emerging players

• Square Roots: Container-farm operator producing leafy greens and herbs, often co-located near retail and foodservice customers. Comparable controlled-environment leafy-greens category with a tech-forward, modular-farm approach.
• Local Bounti: Controlled-environment agriculture company growing and selling leafy greens and herbs through U.S. grocery retail. Directly comparable CEA packaged-salad play, though still in early stages of scaling its national footprint.

Regional players

• Living Greens Farm: Midwest-based vertical farm growing lettuce, herbs, and microgreens for regional grocery. Directly comparable CEA produce model in a similar Midwest geographic footprint, though operating across multiple categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/revolution-farms

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revolution Farms