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Living Greens Farm

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uuid000388d

Namestring
Living Greens Farm
Legal namestring
Living Greens Farm, Inc.
Company typeenum
Private
Founded yearint
2011
Descriptiontext

Living Greens Farm (LGF) is a Faribault, Minnesota-based indoor vertical aeroponic farming company that produces bagged salads, salad kits, herbs, and microgreens for retail grocery distribution. Founded in 2011, the company operates what it describes as the world's largest vertical-plane indoor aeroponic farm at 60,000 square feet and distributes products through national retailers including Walmart and Whole Foods as well as regional Midwestern chains Jerry's and Fresh Thyme Market across Minnesota, Wisconsin, and Illinois. Production reached over 500,000 pounds of fresh greens in 2021.

LGF's core technology is a proprietary aeroponic growing system, now in its 9th generation, that suspends plant roots in air and delivers nutrient-rich mist via a patented automated moving mister/trolley system mounted on a patented vertical A-frame rack design. The company holds granted patents on the A-frame configuration, the integrated misting trolley, and the LED lighting arrangement. Plants are reported to grow up to 3x faster than outdoor equivalents using 95% less water, 98% less land, 95% less shipping, and no pesticides or herbicides. The controlled indoor environment eliminates exposure to wildlife, canal water, and insects, supporting a food safety narrative that the company uses to differentiate from field-grown California and Arizona leafy greens. A planned Muncie, Indiana facility announced in 2023 will add 5 million pounds per year of leafy greens capacity.

The company generates revenue through wholesale fresh produce sales to grocery retailers, with pricing not publicly disclosed. Go-to-market is a hybrid broker-plus-direct model: Robinson Fresh acts as the company's core broker partner managing retail account relationships, while LGF directly manages enterprise relationships with national chains. Distribution emphasizes freshness, with products reaching stores within 6-24 hours of harvest versus 5-10 days for West Coast competitors, positioning the brand on local Midwest sourcing, sustainability credentials, and longer shelf life.

Short descriptiontext

Living Greens Farm operates what it describes as the world's largest vertical-plane indoor aeroponic farm, producing bagged salads, salad kits, herbs, and microgreens for grocery retailers including Walmart, Whole Foods, and regional Midwestern chains across Minnesota, Wisconsin, and Illinois.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersFaribault, United States
HQ citystring
Faribault
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
Indoor vertical farming, Aeroponic agriculture, Packaged fresh greens, Microgreens production, Controlled environment agriculture
Industry4 codes
1Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens)
CodeAFAGAHAAPrimaryYes
2Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens)
CodeAFAGAHACPrimaryNo
3Fresh Herbs & Microgreens Wholesale
CodeAFAIACACPrimaryNo
4Sprouts & Microgreens Farming (Alfalfa Sprouts, Microgreens, Wheatgrass)
CodeAFAGADALPrimaryNo
NAICS code2 codes
  • Food Crops Grown Under Cover11141
  • Vegetable and Melon Farming11121
SIC code1 code
  • Agricultural Production-Crops100
Product category
Indoor Vertical Farming
No data
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Fresh Produce Sales
TypeTransaction Fee
Description

Living Greens Farm generates revenue through selling fresh produce directly to grocery retailers. Product line includes bagged salads, salad kits, clamshell lettuce, microgreens, and herbs. Products are sold to retail stores across the Midwest.

livinggreensfarm.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Living Greens Farm operates what it describes as the world's largest vertical-plane indoor aeroponic farm, growing pesticide-free lettuces, herbs, and microgreens without soil. The company packages and sells these as bagged salads, salad kits, clamshell lettuce, microgreens, and fresh herbs to grocery retailers across the United States.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 6 values shown
  • 95% less water usage compared to traditional farming
+5 more records
Product overview1 text field

Living Greens Farm is an indoor vertical aeroponic farming company that operates the world's largest vertical-plane aeroponic farm. The company offers a full product line of bagged salads and salad kits (including Caesar Salad Kit, Crunchy Southwest Salad Kit, Crisp Harvest Salad Kit, and Zesty Italian Salad Kit), clamshell greens (Whole Butter Lettuce and Whole Romaine Leaves), fresh herbs (Fresh Basil), and microgreens (Micro Kale, Micro House Blend, Micro Arugula, and Micro Broccoli). All products are grown using proprietary aeroponic technology in a controlled indoor environment without pesticides or GMOs, with claims of 95% less water and 98% less land compared to traditional farming. Products are distributed throughout the Midwest region at retailers including Whole Foods, Walmart, Jerry's, and Fresh Thyme Market.

Product and service5 records
1Bagged salads
CategoryPackaged salads
2Salad kits
CategorySalad kits
3Clamshell lettuce
CategoryFresh packaged greens
4Microgreens
CategoryMicrogreens
5Fresh herbs
CategoryFresh herbs
Scale indicator13 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Robinson Fresh serves as LGF's broker partner, managing relationships with retail accounts and supporting brand expansion across national and regional retail partners as the company scales to its national footprint.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Bowery is a New York-based indoor vertical farm producing leafy greens, herbs, and microgreens for major grocery and foodservice customers. Comparable product mix, indoor CEA model, and enterprise retail channel strategy.

TypeDirect peer
Description

Revol Greens is a Minnesota-based greenhouse grower of organic leafy greens and herbs sold to Midwest retailers. Highly comparable geography (Minnesota-based, Midwest distribution) and product overlap with Living Greens Farm.

TypeDirect peer
Description

BrightFarms operates a network of regional hydroponic greenhouses producing packaged salad greens for grocery retailers. Comparable indoor-grown leafy greens product line and supermarket distribution strategy, though greenhouse (vs. vertical indoor) model.

TypeDirect peer
Description

80 Acres Farms operates indoor vertical farms producing leafy greens, herbs, and microgreens for U.S. grocery and foodservice. Comparable product portfolio, indoor CEA model, and Midwest retail presence.

TypeDirect peer
Description

Gotham Greens operates a national network of hydroponic greenhouses producing leafy greens, herbs, and dressings for grocery retailers nationwide. Comparable indoor-grown product line and supermarket distribution approach.

TypeDirect peer
Description

AeroFarms is a Newark, NJ-based vertical farming pioneer using aeroponics to grow leafy greens at scale and supplying major retailers including Whole Foods. Directly comparable as an indoor aeroponic leafy-greens producer with national retail ambitions.

TypeDirect peer
Description

Local Bounti is a U.S.-based indoor farming company producing leafy greens and herbs through controlled environment agriculture. Comparable product mix and CEA-driven model; serves as a public-market proxy for valuation benchmarking.

TypeDirect peer
Description

Plenty is a San Francisco-based vertical farming company producing leafy greens via proprietary indoor systems, with partnerships across national grocery and ecommerce channels. Comparable CEA architecture, leafy-greens product focus, and retail distribution model.

TypeRegional player
Description

Infarm is a Berlin-based vertical farming company with in-store growing units and central production facilities producing herbs, salads, and microgreens for European grocery banners. Comparable indoor CEA model and leafy-greens/microgreens focus; primarily competes in Europe rather than the U.S. Midwest.

TypeDirect peer
Description

Bushel Boy is a Minnesota-based greenhouse tomato and produce grower supplying Midwest grocery retailers. Strong geographic and customer-base overlap with Living Greens Farm, though focused on tomatoes and cucumbers rather than leafy greens.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles7 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Living Greens Farm

Indoor Vertical Farminglivinggreensfarm.com

Living Greens Farm operates what it describes as the world's largest vertical-plane indoor aeroponic farm, producing bagged salads, salad kits, herbs, and microgreens for grocery retailers including Walmart, Whole Foods, and regional Midwestern chains across Minnesota, Wisconsin, and Illinois.

What Living Greens Farm does

Living Greens Farm (LGF) is a Faribault, Minnesota-based indoor vertical aeroponic farming company that produces bagged salads, salad kits, herbs, and microgreens for retail grocery distribution. Founded in 2011, the company operates what it describes as the world's largest vertical-plane indoor aeroponic farm at 60,000 square feet and distributes products through national retailers including Walmart and Whole Foods as well as regional Midwestern chains Jerry's and Fresh Thyme Market across Minnesota, Wisconsin, and Illinois. Production reached over 500,000 pounds of fresh greens in 2021.

LGF's core technology is a proprietary aeroponic growing system, now in its 9th generation, that suspends plant roots in air and delivers nutrient-rich mist via a patented automated moving mister/trolley system mounted on a patented vertical A-frame rack design. The company holds granted patents on the A-frame configuration, the integrated misting trolley, and the LED lighting arrangement. Plants are reported to grow up to 3x faster than outdoor equivalents using 95% less water, 98% less land, 95% less shipping, and no pesticides or herbicides. The controlled indoor environment eliminates exposure to wildlife, canal water, and insects, supporting a food safety narrative that the company uses to differentiate from field-grown California and Arizona leafy greens. A planned Muncie, Indiana facility announced in 2023 will add 5 million pounds per year of leafy greens capacity.

The company generates revenue through wholesale fresh produce sales to grocery retailers, with pricing not publicly disclosed. Go-to-market is a hybrid broker-plus-direct model: Robinson Fresh acts as the company's core broker partner managing retail account relationships, while LGF directly manages enterprise relationships with national chains. Distribution emphasizes freshness, with products reaching stores within 6-24 hours of harvest versus 5-10 days for West Coast competitors, positioning the brand on local Midwest sourcing, sustainability credentials, and longer shelf life.

Living Greens Farm firmographics

Firmographics
Name
Living Greens Farm
Legal name
Living Greens Farm, Inc.
Website
https://livinggreensfarm.com
Company type
Private
Founded year
2011
Operating status
Operating
Headcount range
11–50 employees
Short description
Living Greens Farm operates what it describes as the world's largest vertical-plane indoor aeroponic farm, producing bagged salads, salad kits, herbs, and microgreens for grocery retailers including Walmart, Whole Foods, and regional Midwestern chains across Minnesota, Wisconsin, and Illinois.
Ownership category
akta.pro rank

Living Greens Farm industry classification

Industry
Product category
Indoor Vertical Farming
NAICS
Food Crops Grown Under Cover (11141), Vegetable and Melon Farming (11121)
SIC
Agricultural Production-Crops (100)
akta.pro primary industry
Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)
akta.pro secondary industries
Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Fresh Herbs & Microgreens Wholesale (AFAIACAC), Sprouts & Microgreens Farming (Alfalfa Sprouts, Microgreens, Wheatgrass) (AFAGADAL)

Keywords

  • Indoor vertical farming
  • Aeroponic agriculture
  • Packaged fresh greens
  • Microgreens production
  • Controlled environment agriculture

Where Living Greens Farm is headquartered

Location

Headquarters

HQ city
Faribault
HQ country
United States
HQ region
North America

Offices2 records

Markets served

Living Greens Farm business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

  1. Fresh Produce Sales: Living Greens Farm generates revenue through selling fresh produce directly to grocery retailers. Product line includes bagged salads, salad kits, clamshell lettuce, microgreens, and herbs. Products are sold to retail stores across the Midwest.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Living Greens Farm product offering

Product offering

Core offering

Living Greens Farm operates what it describes as the world's largest vertical-plane indoor aeroponic farm, growing pesticide-free lettuces, herbs, and microgreens without soil. The company packages and sells these as bagged salads, salad kits, clamshell lettuce, microgreens, and fresh herbs to grocery retailers across the United States.

Product overview

Living Greens Farm is an indoor vertical aeroponic farming company that operates the world's largest vertical-plane aeroponic farm. The company offers a full product line of bagged salads and salad kits (including Caesar Salad Kit, Crunchy Southwest Salad Kit, Crisp Harvest Salad Kit, and Zesty Italian Salad Kit), clamshell greens (Whole Butter Lettuce and Whole Romaine Leaves), fresh herbs (Fresh Basil), and microgreens (Micro Kale, Micro House Blend, Micro Arugula, and Micro Broccoli). All products are grown using proprietary aeroponic technology in a controlled indoor environment without pesticides or GMOs, with claims of 95% less water and 98% less land compared to traditional farming. Products are distributed throughout the Midwest region at retailers including Whole Foods, Walmart, Jerry's, and Fresh Thyme Market.

Differentiator

Problem solved

Functional benefit

Products and services

  • Bagged salads
  • Salad kits
  • Clamshell lettuce
  • Microgreens
  • Fresh herbs

Quantifiable outcome

  • 95% less water usage compared to traditional farming
  • +5 more outcomes

Companies that use Living Greens Farm

Customer profile

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Living Greens Farm technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Living Greens Farm partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Robinson FreshcoreChannel Partner/ Reseller/ DistributorRobinson Fresh serves as LGF's broker partner, managing relationships with retail accounts and supporting brand expansion across national and regional retail partners as the company scales to its national footprint.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Living Greens Farm competitors and assessment

Company assessment

Direct peers

  • Bowery Farming: Bowery is a New York-based indoor vertical farm producing leafy greens, herbs, and microgreens for major grocery and foodservice customers. Comparable product mix, indoor CEA model, and enterprise retail channel strategy.
  • Revol Greens: Revol Greens is a Minnesota-based greenhouse grower of organic leafy greens and herbs sold to Midwest retailers. Highly comparable geography (Minnesota-based, Midwest distribution) and product overlap with Living Greens Farm.
  • BrightFarms: BrightFarms operates a network of regional hydroponic greenhouses producing packaged salad greens for grocery retailers. Comparable indoor-grown leafy greens product line and supermarket distribution strategy, though greenhouse (vs. vertical indoor) model.
  • 80 Acres Farms: 80 Acres Farms operates indoor vertical farms producing leafy greens, herbs, and microgreens for U.S. grocery and foodservice. Comparable product portfolio, indoor CEA model, and Midwest retail presence.
  • Gotham Greens: Gotham Greens operates a national network of hydroponic greenhouses producing leafy greens, herbs, and dressings for grocery retailers nationwide. Comparable indoor-grown product line and supermarket distribution approach.
  • AeroFarms: AeroFarms is a Newark, NJ-based vertical farming pioneer using aeroponics to grow leafy greens at scale and supplying major retailers including Whole Foods. Directly comparable as an indoor aeroponic leafy-greens producer with national retail ambitions.
  • Local Bounti: Local Bounti is a U.S.-based indoor farming company producing leafy greens and herbs through controlled environment agriculture. Comparable product mix and CEA-driven model; serves as a public-market proxy for valuation benchmarking.
  • Plenty: Plenty is a San Francisco-based vertical farming company producing leafy greens via proprietary indoor systems, with partnerships across national grocery and ecommerce channels. Comparable CEA architecture, leafy-greens product focus, and retail distribution model.
  • Bushel Boy: Bushel Boy is a Minnesota-based greenhouse tomato and produce grower supplying Midwest grocery retailers. Strong geographic and customer-base overlap with Living Greens Farm, though focused on tomatoes and cucumbers rather than leafy greens.

Regional players

  • Infarm: Infarm is a Berlin-based vertical farming company with in-store growing units and central production facilities producing herbs, salads, and microgreens for European grocery banners. Comparable indoor CEA model and leafy-greens/microgreens focus; primarily competes in Europe rather than the U.S. Midwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Living Greens Farm financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Living Greens Farm leadership team

Management profile

Number of profiles

Profiles7 records

Living Greens Farm funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Living Greens Farm M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Greens Farm

What does Living Greens Farm do?

Living Greens Farm operates what it describes as the world's largest vertical-plane indoor aeroponic farm, growing pesticide-free lettuces, herbs, and microgreens without soil. The company packages and sells these as bagged salads, salad kits, clamshell lettuce, microgreens, and fresh herbs to grocery retailers across the United States.

Is Living Greens Farm a public or private company?

Living Greens Farm is a private company. It is classified as venture growth investor backed and is currently operating.

When was Living Greens Farm founded?

Living Greens Farm was founded in 2011. It employs 11 to 50 people.

Where is Living Greens Farm based?

Living Greens Farm is headquartered in Faribault, United States, in the North America region.

How does Living Greens Farm make money?

One revenue line is on record: fresh Produce Sales.

Who are Living Greens Farm's main competitors?

Direct peers on record are Bowery Farming, Revol Greens, BrightFarms, 80 Acres Farms, Gotham Greens, AeroFarms, Local Bounti, Plenty and Bushel Boy. Infarm is listed as a regional player.

Does Living Greens Farm have an API?

No public API is recorded for Living Greens Farm.

What industry is Living Greens Farm in?

Living Greens Farm's product category is Indoor Vertical Farming. Its primary akta.pro industry code is AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens), with a secondary code of AFAGAHAC, Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens). Its NAICS code is 11141 and its SIC code is 100.

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Live signals
PR NewswireLiving Greens Farm, Inc. Announces Significant Expansion with Addition of Indoor Vertical Aeroponic Growing Facility in IndianaLiving Greens Farm announced the expansion of its Midwest operations with a new 200,000 square foot indoor vertical aeroponic facility in Muncie, Indiana, scheduled to open in early 2023. The facility will employ approximately 120 people and has the capacity to produce five million pounds of leafy greens annually while using 95% less water and 99% less land than traditional farming methods. The expansion is part of the company's national geographical growth strategy to better serve current retail partners including Walmart, Whole Foods, and HyVee while expanding into additional Midwest and Midsouth markets.PR NewswireLiving Greens Farm Expands Executive Team with New VPs of Sales and Supply ChainLiving Greens Farm appointed Dan Olson as VP of Sales and Melanie Faust as VP of Supply Chain to support its expansion into a national footprint. The new executives bring extensive experience from major food industry players such as Chobani, Hormel Foods, and Jennie-O Turkey Store. This leadership addition aims to drive brand growth and operational scaling for the vertical farming company.GlobeNewswireLiving Greens Farm Announces Sen. Joe Donnelly as New Member of Corporate Advisory BoardLiving Greens Farm announced that former Senator Joe Donnelly will join its advisory board effective January 2021. He will provide insights for the company's planned national rollout, which is scheduled to begin later this year. The farm, based in Minnesota, has served customers in the upper Midwest for two years.trib.alPastrana takes over MN-based Living Greens FarmGeorge Pastrana has been appointed as the new president, CEO, and board member of Living Greens Farm, a Faribault-based indoor aeroponic producer. The company aims to expand its distribution from the Midwest to cover two-thirds of U.S. households within four years under his leadership.GlobeNewswireLiving Greens Farm Hires New CEOLiving Greens Farm appointed George Pastrana as president, CEO, and board member. He brings nearly 30 years of commercial leadership and plans national rapid expansion. The company operates one of the largest indoor aeroponic farms in the U.S.GlobeNewswireLiving Greens Farm Responds to COVID-19Living Greens Farm announced added COVID-19 precautions, including triple daily sanitization of common areas and remote work for non-essential staff. The indoor aeroponic farm already follows GAP and GMP guidelines, with annual audits by Primus. Farm tours have been suspended until early summer.PR NewswireLiving Greens Farm Produces the Freshest, the Healthiest and the Safest RomaineLiving Greens Farm, a Minnesota-based indoor aeroponic grower, is promoting its romaine lettuce as a safe alternative to traditionally farmed romaine, which has faced recurring E. coli contamination recalls for the second consecutive year. The company claims its controlled indoor environment eliminates common contamination sources such as wildlife exposure, flooding, farmworker hygiene issues, and contaminated equipment, while shipping products within one day of harvest. Living Greens Farm, which describes itself as the world's largest vertical plane aeroponics grower, positions its near-clean room production standards and UV-filtration irrigation systems as superior to conventional farming methods.PrwebLiving Greens Farm Launches New Air-Grown ProduceLiving Greens Farm announced the launch of a new product line of air-grown salads and herbs in Faribault, Minnesota. The company highlights that its patented aeroponic system uses significantly less land and water than traditional farming while ensuring higher food safety standards. This local production model allows for rapid delivery to Midwestern stores, reducing transportation distances compared to conventional supply chains.PrwebLiving Greens Farm Becomes One of the Largest Indoor Farms in the WorldLiving Greens Farm is set to become the world's largest vertical plane aeroponic farm upon the opening of a new grow room on February 22, 2019. The expansion brings the facility to 60,000 square feet, utilizing patented technology that uses 95 percent less water and significantly less land than traditional agriculture.MinnPostOne of the largest indoor farms in the world is in FaribaultLiving Greens Farm, an indoor agriculture company based in Faribault, has expanded its operations to increase production capacity to 1 million heads of lettuce annually using patented aeroponic systems. The company currently supplies major grocery retailers including Lunds & Byerlys and Hy-Vee, with plans to expand into Iowa and corporate food service accounts. Founder Dana Anderson highlights the efficiency of their technology, which uses significantly less land and water than traditional farming methods.