The Land App

What The Land App does

The Land App, operated by DigitalLandSolutions Ltd, is a UK-based collaborative digital mapping and analysis platform built to support land managers navigating the UK's transition from the Basic Payment Scheme to Environmental Land Management Schemes. The platform integrates 147 data layers from authoritative UK sources including Ordnance Survey, the Rural Payments Agency, HM Land Registry, Natural England, the Forestry Commission, UKHab, and the UK Centre for Ecology and Hydrology, then layers proprietary algorithms via its Land App Engine for automated habitat classification (UKHab Best Guess Baseline), field optimization (Efficient Arable Rectangles), and opportunity mapping (Wetlandscapes, Wild Edges, E-Planner). It is delivered as a web platform with a mobile companion app (iOS/Android) for offline field surveying, and offers specialised toolkits including a BNG 4.0 statutory metric toolkit, the EWCO Checker (co-developed with the Forestry Commission), and a Portfolio Summary for landscape-scale analytics.

The business operates a freemium SaaS model: a free tier covers core mapping, with paid Standard (£14/user/month) and Professional (£28/user/month) tiers unlocking advanced features, the BNG Toolkit, integration API access, SSO, and dedicated account management. Additional revenue comes from commercial data layer purchases (UKHab Baseline, OS MasterMap), print fees, referral credits (£5 per referral), and bespoke Nature Reporting services sold to food retailers and large estates. Customer segments span individual farmers and landowners, land agents and farm advisors (e.g., Savills, Strutt & Parker, Brown & Co), ecologists, large estates (Cholmondeley, Knepp, Chatsworth, Sandringham, Goodwood), and a growing enterprise book in food retail (Waitrose, Sainsbury's, M&S, Riverford) and banking (Oxbury). The company is privately held, B Corp certified (November 2025), and reports 32,000+ users mapping 10M+ hectares with coverage of 65%+ of English farmland.

Name

The Land App

Legal name

DigitalLandSolutions Ltd

Website

https://thelandapp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Land App is a UK-based collaborative digital mapping platform serving farmers, landowners, land agents, ecologists, food retailers, and conservation organizations with government-scheme templates, biodiversity net gain tools, and integrated geospatial data layers for land management and nature recovery planning.

Ownership category

akta.pro rank

Product category

Land Management Software

NAICS

Surveying and Mapping (except Geophysical) Services (541370), Surveying and Mapping (except Geophysical) Services (54137)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

akta.pro secondary industries

Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing) (EUAHAKAD), Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM)

Keywords

• Land mapping software
• Agricultural data platform
• Geospatial collaboration tools
• Biodiversity assessment software
• Farm planning platform

Headquarters

HQ city

Chilgrove

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue (Standard Tier): Standard subscription at £14/person/month (billed annually) or £16/person/month (billed monthly). Includes unlimited maps and plans, Land App Mobile access, enhanced data layers (LiDAR, corporate Land Registry), collaboration tools, 20% print discounts, live customer support, and Map of Maps functionality.
2. Subscription Revenue (Professional Tier): Professional subscription at £28/person/month (billed annually) or £32/person/month (billed monthly). Includes all Standard features plus Portfolio Summary, BNG toolkit, UKHab baseline discounts, Planning Applications data, API access, Re-Leased integration, SSO, dedicated account manager, and bespoke training.
3. Commercial Data Layers: Commercial data products purchasable at any subscription level including UK Habitat Best Guess Baseline, Ordnance Survey MasterMap Topography, OS 1:25,000 and 1:50,000 Scale Colour Raster, and OS VectorMap Local. Revenue from data licensing.
4. Print Revenue: Pay-as-you-go printing for various datasets and backdrops including Ordnance Survey and satellite imagery. Free printing with OpenStreetMaps. Standard tier includes 20% print discount.
5. Bespoke Data Services: Custom data solutions and analysis projects, particularly for supply chain and landscape-scale customers. Pricing customized based on project complexity and scale.
6. Referral Credits: Users earn £5 credit per person referred to Land App, applied to individual subscriptions, creating a referral loop that reduces churn and drives acquisition.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Cloud-based geospatial mapping platform that enables landowners, farmers, land agents, ecologists, and food retailers to map, manage, and collaborate on land-related data including habitats, biodiversity net gain, and UK government environmental scheme applications. The platform provides interactive maps, commercial data layers, template-based scheme forms, and team collaboration workspaces delivered as subscription software with companion iOS and Android apps.

Product overview

The Land App is a unified digital mapping and land management platform with a modular, tiered subscription architecture. The core product is Land App (web platform), supplemented by Land App Mobile (iOS/Android companion app for field work) and a Professional Subscription add-on tier. Beneath these sits a suite of specialised tools and data services: the BNG Toolkit for biodiversity net gain planning, the EWCO Checker Tool for woodland creation funding, Nature Reporting for supply-chain-level environmental reporting, and Land App Engine-powered services including the UKHab Best Guess Baseline, Wetlandscapes, Wild Edges, Cover Crop Locator, Efficient Arable Rectangles, and E-Planner integration. Additional features include Map of Maps (landscape-scale aggregation) and Portfolio Summary (portfolio-level analytics), all accessible via plan templates for SFI, Countryside Stewardship, EWCO, BNG, and other government schemes.

Differentiator

Problem solved

Functional benefit

Products and services

• Land App Core Platform
• Land App Mobile
• Nature Reporting Service
• Land App Partnership Projects
• UKHab Best Guess Baseline
• BNG (Biodiversity Net Gain) Toolkit Toolkit of templates, calculators, and data tools supporting Biodiversity Net Gain assessments and reporting within the Land App platform, included with Professional-tier subscriptions.
• Bespoke Data Services Custom data services delivered to enterprise and corporate clients, including tailored mapping, analysis, and data layer production beyond standard subscription offerings.

Quantifiable outcome

• 8,000,000+ hectares mapped on the platform
• +4 more outcomes

Named customers26 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature11 records

Partnerships

28 partnerships are on record, tiered flagship, core and supporting.

• WaitroseflagshipStrategic or Co-development Partner · 1 January 2024Nature Reporting partnership through Waitrose Farming for Nature programme. Land App provides farm-level mapping and reporting to support transition of British farms to regenerative practices. Partnership includes case studies with Waitrose suppliers and Leckford Estate.
• UKHab LtdcoreStrategic or Co-development Partner · 1 January 2023Strategic partnership to make the UK Habitat classification the default classification system in the UK. Joint development of UKHab Best Guess Baseline, training programs, and ongoing classification updates. The partnership focuses on facilitating better environmental outcomes, increasing capacity and consistency in habitat surveys, and supporting users of UKHab with high-quality training.
• Forestry CommissioncoreStrategic or Co-development Partner · 1 January 2023Official partnership to develop the EWCO Checker Tool for the England Woodland Creation Offer. The tool helps landowners identify areas eligible for woodland creation, display stackable payment values, and calculate estimated carbon sequestration using Woodland Carbon Code data. Partnership enables direct integration of Forestry Commission requirements into Land App workflow.
• Sainsbury'sflagshipStrategic or Co-development Partner · 1 January 2023Multi-year partnership supporting Sainsbury's nature-positive retail commitments under the Plan for Better Initiative. Land App conducts supply chain biodiversity analysis to help Sainsbury's understand and improve environmental impact across their supplier network.
• Wendling Beck Environment ProjectflagshipStrategic or Co-development Partner · 1 January 2022Official mapping partner for the Wendling Beck Environment Project, one of the flagship landscape recovery initiatives in the UK. Land App provides the mapping infrastructure for coordinating multiple landowners across the project area.
• Ordnance SurveycoreTechnology or IntegrationOfficial Ordnance Survey partner providing commercial data layers including OS MasterMap Topography, 1:25,000 and 1:50,000 Scale Colour Raster, OS VectorMap Local, and historic OS mapping. Enables Land App users to access authoritative British mapping data.
• UK Centre for Ecology and Hydrology (UKCEH)coreTechnology or IntegrationIntegration of UKCEH E-Planner data into Land App, identifying where best to create habitats of local and national importance. Uses environmental datasets to build maps of relative suitability for different environmental opportunities and highlights associated management actions.
• M&ScoreStrategic or Co-development PartnerNature reporting partnership supporting M&S supply chain sustainability and environmental reporting requirements.
• Oxbury BankcoreStrategic or Co-development PartnerPartnership exploring nature-based risks and sustainability through comprehensive data aggregation and risk management for agricultural lending.
• Riverford Organic FarmerscoreStrategic or Co-development PartnerFuture farming and scope 3 emissions mapping partnership for sustainable supply chains. Land App supports Riverford's sustainability reporting and farmer support programs.
• Riverford Organic FarmerscoreStrategic or Co-development PartnerSupply chain mapping project to understand and improve biodiversity and land use across Riverford's farmer network.
• Wildlife TrustscoreStrategic or Co-development PartnerPartnership with Wildlife Trusts for habitat mapping, nature recovery planning, and biodiversity net gain projects. Includes Space4Nature partnership with Surrey Wildlife Trust.
• Natural EnglandcoreStrategic or Co-development PartnerPartnership for BNG sites data, SSSI information, and integration with Natural England schemes and guidance.
• RSPBcoreStrategic or Co-development PartnerPartnership with RSPB for Important Bird Areas data and conservation planning tools.
• National TrustcoreStrategic or Co-development PartnerPartnership for estate management and conservation planning tools.
• Rewilding BritaincoreStrategic or Co-development PartnerPartnership for rewilding projects and landscape-scale nature recovery planning.
• Forestry CommissioncoreTechnology or IntegrationIntegration of Forestry Commission data including National Forest Inventory, EWCO sensitivity maps, and EWCO biodiversity layers.
• Re-LeasedcoreTechnology or IntegrationProfessional tier integration with Re-Leased property management platform, enabling data sharing between Land App and property management systems.
• British Geological SurveysupportingTechnology or IntegrationData provision of radon, soil parent material, and geological data layers for land assessment.
• BuglifesupportingTechnology or IntegrationB-Lines and Important Invertebrate Areas data for habitat connectivity planning.
• Rural Payments AgencycoreTechnology or IntegrationIntegration of RPA field parcel data, SBI number imports, and countryside stewardship scheme data for government scheme applications.
• HM Land RegistrycoreTechnology or IntegrationLand Registry data integration for freehold, leasehold, and other ownership data, including corporate ownership information.
• Environment AgencysupportingTechnology or IntegrationLiDAR DTM data, peatland status, historic landfill sites, and flood risk data layers.
• Historic EnglandsupportingTechnology or IntegrationListed buildings, scheduled monuments, heritage at risk, and registered battlefields data layers.
• James Hutton InstitutesupportingTechnology or IntegrationAgricultural land classification and forestry capability data for Scotland.
• NatureScotsupportingTechnology or IntegrationScotland-specific data including national scenic areas, peatland maps, and Muirburn guidance.
• Cranfield University (LandIS)supportingTechnology or IntegrationNational Soil Map data (NATMAP Vector and Soilscapes) for soil assessment and land capability planning.
• People's Trust for Endangered Species (PTES)coreStrategic or Co-development PartnerJoint development of Healthy Hedgerows survey tool integrated into Land App and Land App Mobile for hedgerow assessment as part of SFI actions.

Scale indicators10 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Carto: Cloud-based geospatial analytics platform serving enterprise customers with location intelligence and mapping APIs. Comparable in offering collaborative mapping and spatial data layers, though less specialized in UK land management schemes.
• Farmplan: UK farm management software provider offering mapping, accounts, and crop recording tools to British farmers and advisors. Direct competitor in farm mapping and scheme application workflows for UK agriculture.
• SoilEssentials: UK precision agriculture company offering satellite imagery, variable rate application, and soil mapping services to UK farmers. Direct peer on remote sensing, precision agronomy, and field-level analytics.
• Gatekeeper (Agrii): UK crop management and farm recording software widely used by agronomists and farm businesses. Competes with Land App on field-level mapping, crop planning, and farm data management for UK growers.

Emerging players

• Agrimetrics: UK agri-data platform providing agricultural datasets and APIs to developers and enterprises. Adjacent peer in UK agricultural data infrastructure and analytics.
• Agriwebb: Farm management software platform with strong adoption in Australia and growing UK presence. Comparable as a digital farm mapping and record-keeping tool, though its scheme-integration depth in UK ELM is less mature.

Regional players

• xFarm Technologies: European farm management platform with strong presence in Italy, Switzerland, Spain, and expanding across Europe. Comparable farm mapping and management functionality but focused on continental European markets rather than UK-specific ELM schemes.
• MAGIC Map (Defra / Natural England): UK government-funded interactive map providing authoritative environmental, agricultural, and rural data layers. Serves overlapping use cases for scheme eligibility, habitat, and land classification lookups; a free public alternative that Land App layers commercial workflows on top of.

Broad incumbents

• Esri UK: UK arm of Esri, the dominant enterprise GIS platform provider. While Land App integrates with ArcGIS rather than competing head-on, Esri UK is the broad incumbent that larger estates, government bodies, and enterprises may default to for geospatial workflows.
• Trimble Agriculture: Global precision agriculture platform with farm management, mapping, and GNSS solutions. Competes in field mapping and farm data management but as part of a much broader agriculture portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCu2wAHcbqLVEIUsVOdBAq8A
• LinkedInlinkedin.com/company/the-land-app
• Instagraminstagram.com/landapp
• Xx.com/thelandapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Land App