The Land App
The Land App is a UK-based collaborative digital mapping platform serving farmers, landowners, land agents, ecologists, food retailers, and conservation organizations with government-scheme templates, biodiversity net gain tools, and integrated geospatial data layers for land management and nature recovery planning.
- Company typePrivate
- Founded2015
- HeadquartersChilgrove, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What The Land App does
The Land App, operated by DigitalLandSolutions Ltd, is a UK-based collaborative digital mapping and analysis platform built to support land managers navigating the UK's transition from the Basic Payment Scheme to Environmental Land Management Schemes. The platform integrates 147 data layers from authoritative UK sources including Ordnance Survey, the Rural Payments Agency, HM Land Registry, Natural England, the Forestry Commission, UKHab, and the UK Centre for Ecology and Hydrology, then layers proprietary algorithms via its Land App Engine for automated habitat classification (UKHab Best Guess Baseline), field optimization (Efficient Arable Rectangles), and opportunity mapping (Wetlandscapes, Wild Edges, E-Planner). It is delivered as a web platform with a mobile companion app (iOS/Android) for offline field surveying, and offers specialised toolkits including a BNG 4.0 statutory metric toolkit, the EWCO Checker (co-developed with the Forestry Commission), and a Portfolio Summary for landscape-scale analytics.
The business operates a freemium SaaS model: a free tier covers core mapping, with paid Standard (£14/user/month) and Professional (£28/user/month) tiers unlocking advanced features, the BNG Toolkit, integration API access, SSO, and dedicated account management. Additional revenue comes from commercial data layer purchases (UKHab Baseline, OS MasterMap), print fees, referral credits (£5 per referral), and bespoke Nature Reporting services sold to food retailers and large estates. Customer segments span individual farmers and landowners, land agents and farm advisors (e.g., Savills, Strutt & Parker, Brown & Co), ecologists, large estates (Cholmondeley, Knepp, Chatsworth, Sandringham, Goodwood), and a growing enterprise book in food retail (Waitrose, Sainsbury's, M&S, Riverford) and banking (Oxbury). The company is privately held, B Corp certified (November 2025), and reports 32,000+ users mapping 10M+ hectares with coverage of 65%+ of English farmland.
The Land App firmographics
Firmographics- Name
- The Land App
- Legal name
- DigitalLandSolutions Ltd
- Website
- https://thelandapp.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Land App is a UK-based collaborative digital mapping platform serving farmers, landowners, land agents, ecologists, food retailers, and conservation organizations with government-scheme templates, biodiversity net gain tools, and integrated geospatial data layers for land management and nature recovery planning.
- Ownership category
- akta.pro rank
The Land App industry classification
Industry- Product category
- Land Management Software
- NAICS
- Surveying and Mapping (except Geophysical) Services (541370), Surveying and Mapping (except Geophysical) Services (54137)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
- akta.pro secondary industries
- Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing) (EUAHAKAD), Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM)
Keywords
Where The Land App is headquartered
LocationHeadquarters
- HQ city
- Chilgrove
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Land App business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue (Standard Tier): Standard subscription at £14/person/month (billed annually) or £16/person/month (billed monthly). Includes unlimited maps and plans, Land App Mobile access, enhanced data layers (LiDAR, corporate Land Registry), collaboration tools, 20% print discounts, live customer support, and Map of Maps functionality.
- Subscription Revenue (Professional Tier): Professional subscription at £28/person/month (billed annually) or £32/person/month (billed monthly). Includes all Standard features plus Portfolio Summary, BNG toolkit, UKHab baseline discounts, Planning Applications data, API access, Re-Leased integration, SSO, dedicated account manager, and bespoke training.
- Commercial Data Layers: Commercial data products purchasable at any subscription level including UK Habitat Best Guess Baseline, Ordnance Survey MasterMap Topography, OS 1:25,000 and 1:50,000 Scale Colour Raster, and OS VectorMap Local. Revenue from data licensing.
- Print Revenue: Pay-as-you-go printing for various datasets and backdrops including Ordnance Survey and satellite imagery. Free printing with OpenStreetMaps. Standard tier includes 20% print discount.
- Bespoke Data Services: Custom data solutions and analysis projects, particularly for supply chain and landscape-scale customers. Pricing customized based on project complexity and scale.
- Referral Credits: Users earn £5 credit per person referred to Land App, applied to individual subscriptions, creating a referral loop that reduces churn and drives acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free forever with core mapping features |
| Subscription | Monthly | Collaborative mapping with mobile and enhanced data |
| Subscription | Monthly | Enterprise analytics with BNG toolkit and API |
| Subscription | Monthly | Charity discount on all paid tiers |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
The Land App product offering
Product offeringCore offering
Cloud-based geospatial mapping platform that enables landowners, farmers, land agents, ecologists, and food retailers to map, manage, and collaborate on land-related data including habitats, biodiversity net gain, and UK government environmental scheme applications. The platform provides interactive maps, commercial data layers, template-based scheme forms, and team collaboration workspaces delivered as subscription software with companion iOS and Android apps.
Product overview
The Land App is a unified digital mapping and land management platform with a modular, tiered subscription architecture. The core product is Land App (web platform), supplemented by Land App Mobile (iOS/Android companion app for field work) and a Professional Subscription add-on tier. Beneath these sits a suite of specialised tools and data services: the BNG Toolkit for biodiversity net gain planning, the EWCO Checker Tool for woodland creation funding, Nature Reporting for supply-chain-level environmental reporting, and Land App Engine-powered services including the UKHab Best Guess Baseline, Wetlandscapes, Wild Edges, Cover Crop Locator, Efficient Arable Rectangles, and E-Planner integration. Additional features include Map of Maps (landscape-scale aggregation) and Portfolio Summary (portfolio-level analytics), all accessible via plan templates for SFI, Countryside Stewardship, EWCO, BNG, and other government schemes.
Differentiator
Problem solved
Functional benefit
Products and services
- Land App Core Platform
- Land App Mobile
- Nature Reporting Service
- Land App Partnership Projects
- UKHab Best Guess Baseline
- BNG (Biodiversity Net Gain) Toolkit Toolkit of templates, calculators, and data tools supporting Biodiversity Net Gain assessments and reporting within the Land App platform, included with Professional-tier subscriptions.
- Bespoke Data Services Custom data services delivered to enterprise and corporate clients, including tailored mapping, analysis, and data layer production beyond standard subscription offerings.
Quantifiable outcome
- 8,000,000+ hectares mapped on the platform
- +4 more outcomes
Companies that use The Land App
Customer profileNamed customers26 records
Segments7 records
Ideal customer profiles5 records
The Land App technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature11 records
The Land App partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered flagship, core and supporting.
- WaitroseflagshipNature Reporting partnership through Waitrose Farming for Nature programme. Land App provides farm-level mapping and reporting to support transition of British farms to regenerative practices. Partnership includes case studies with Waitrose suppliers and Leckford Estate.
- UKHab LtdcoreStrategic partnership to make the UK Habitat classification the default classification system in the UK. Joint development of UKHab Best Guess Baseline, training programs, and ongoing classification updates. The partnership focuses on facilitating better environmental outcomes, increasing capacity and consistency in habitat surveys, and supporting users of UKHab with high-quality training.
- Forestry CommissioncoreOfficial partnership to develop the EWCO Checker Tool for the England Woodland Creation Offer. The tool helps landowners identify areas eligible for woodland creation, display stackable payment values, and calculate estimated carbon sequestration using Woodland Carbon Code data. Partnership enables direct integration of Forestry Commission requirements into Land App workflow.
- Sainsbury'sflagshipMulti-year partnership supporting Sainsbury's nature-positive retail commitments under the Plan for Better Initiative. Land App conducts supply chain biodiversity analysis to help Sainsbury's understand and improve environmental impact across their supplier network.
- Wendling Beck Environment ProjectflagshipOfficial mapping partner for the Wendling Beck Environment Project, one of the flagship landscape recovery initiatives in the UK. Land App provides the mapping infrastructure for coordinating multiple landowners across the project area.
- Ordnance SurveycoreOfficial Ordnance Survey partner providing commercial data layers including OS MasterMap Topography, 1:25,000 and 1:50,000 Scale Colour Raster, OS VectorMap Local, and historic OS mapping. Enables Land App users to access authoritative British mapping data.
- UK Centre for Ecology and Hydrology (UKCEH)coreIntegration of UKCEH E-Planner data into Land App, identifying where best to create habitats of local and national importance. Uses environmental datasets to build maps of relative suitability for different environmental opportunities and highlights associated management actions.
- M&ScoreNature reporting partnership supporting M&S supply chain sustainability and environmental reporting requirements.
- Oxbury BankcorePartnership exploring nature-based risks and sustainability through comprehensive data aggregation and risk management for agricultural lending.
- Riverford Organic FarmerscoreFuture farming and scope 3 emissions mapping partnership for sustainable supply chains. Land App supports Riverford's sustainability reporting and farmer support programs.
- Riverford Organic FarmerscoreSupply chain mapping project to understand and improve biodiversity and land use across Riverford's farmer network.
- Wildlife TrustscorePartnership with Wildlife Trusts for habitat mapping, nature recovery planning, and biodiversity net gain projects. Includes Space4Nature partnership with Surrey Wildlife Trust.
- Natural EnglandcorePartnership for BNG sites data, SSSI information, and integration with Natural England schemes and guidance.
- RSPBcorePartnership with RSPB for Important Bird Areas data and conservation planning tools.
- National TrustcorePartnership for estate management and conservation planning tools.
- Rewilding BritaincorePartnership for rewilding projects and landscape-scale nature recovery planning.
- Forestry CommissioncoreIntegration of Forestry Commission data including National Forest Inventory, EWCO sensitivity maps, and EWCO biodiversity layers.
- Re-LeasedcoreProfessional tier integration with Re-Leased property management platform, enabling data sharing between Land App and property management systems.
- British Geological SurveysupportingData provision of radon, soil parent material, and geological data layers for land assessment.
- BuglifesupportingB-Lines and Important Invertebrate Areas data for habitat connectivity planning.
- Rural Payments AgencycoreIntegration of RPA field parcel data, SBI number imports, and countryside stewardship scheme data for government scheme applications.
- HM Land RegistrycoreLand Registry data integration for freehold, leasehold, and other ownership data, including corporate ownership information.
- Environment AgencysupportingLiDAR DTM data, peatland status, historic landfill sites, and flood risk data layers.
- Historic EnglandsupportingListed buildings, scheduled monuments, heritage at risk, and registered battlefields data layers.
- James Hutton InstitutesupportingAgricultural land classification and forestry capability data for Scotland.
- NatureScotsupportingScotland-specific data including national scenic areas, peatland maps, and Muirburn guidance.
- Cranfield University (LandIS)supportingNational Soil Map data (NATMAP Vector and Soilscapes) for soil assessment and land capability planning.
- People's Trust for Endangered Species (PTES)coreJoint development of Healthy Hedgerows survey tool integrated into Land App and Land App Mobile for hedgerow assessment as part of SFI actions.
Scale indicators10 records
Recent moves6 records
Expansion highlights8 records
The Land App competitors and assessment
Company assessmentDirect peers
- Carto: Cloud-based geospatial analytics platform serving enterprise customers with location intelligence and mapping APIs. Comparable in offering collaborative mapping and spatial data layers, though less specialized in UK land management schemes.
- Farmplan: UK farm management software provider offering mapping, accounts, and crop recording tools to British farmers and advisors. Direct competitor in farm mapping and scheme application workflows for UK agriculture.
- SoilEssentials: UK precision agriculture company offering satellite imagery, variable rate application, and soil mapping services to UK farmers. Direct peer on remote sensing, precision agronomy, and field-level analytics.
- Gatekeeper (Agrii): UK crop management and farm recording software widely used by agronomists and farm businesses. Competes with Land App on field-level mapping, crop planning, and farm data management for UK growers.
Emerging players
- Agrimetrics: UK agri-data platform providing agricultural datasets and APIs to developers and enterprises. Adjacent peer in UK agricultural data infrastructure and analytics.
- Agriwebb: Farm management software platform with strong adoption in Australia and growing UK presence. Comparable as a digital farm mapping and record-keeping tool, though its scheme-integration depth in UK ELM is less mature.
Regional players
- xFarm Technologies: European farm management platform with strong presence in Italy, Switzerland, Spain, and expanding across Europe. Comparable farm mapping and management functionality but focused on continental European markets rather than UK-specific ELM schemes.
- MAGIC Map (Defra / Natural England): UK government-funded interactive map providing authoritative environmental, agricultural, and rural data layers. Serves overlapping use cases for scheme eligibility, habitat, and land classification lookups; a free public alternative that Land App layers commercial workflows on top of.
Broad incumbents
- Esri UK: UK arm of Esri, the dominant enterprise GIS platform provider. While Land App integrates with ArcGIS rather than competing head-on, Esri UK is the broad incumbent that larger estates, government bodies, and enterprises may default to for geospatial workflows.
- Trimble Agriculture: Global precision agriculture platform with farm management, mapping, and GNSS solutions. Competes in field mapping and farm data management but as part of a much broader agriculture portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
The Land App social profiles
Digital presenceThe Land App compliance and trust
Trust signalCompliance2 records
The Land App financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Land App leadership team
Management profileNumber of profiles
Profiles2 records
The Land App funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Land App M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Land App
What does The Land App do?
Cloud-based geospatial mapping platform that enables landowners, farmers, land agents, ecologists, and food retailers to map, manage, and collaborate on land-related data including habitats, biodiversity net gain, and UK government environmental scheme applications. The platform provides interactive maps, commercial data layers, template-based scheme forms, and team collaboration workspaces delivered as subscription software with companion iOS and Android apps.
Is The Land App a public or private company?
The Land App is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Land App founded?
The Land App was founded in 2015. It employs 1 to 10 people.
Where is The Land App based?
The Land App is headquartered in Chilgrove, United Kingdom, in the Europe region.
How does The Land App make money?
Six revenue lines are on record. Subscription Revenue (Standard Tier) is the primary driver. The others are subscription Revenue (Professional Tier), commercial Data Layers, print Revenue, bespoke Data Services and referral Credits.
Who are The Land App's main competitors?
Direct peers on record are Carto, Farmplan, SoilEssentials and Gatekeeper (Agrii). Emerging players are Agrimetrics and Agriwebb. Regional players are xFarm Technologies and MAGIC Map (Defra / Natural England). Broad incumbents are Esri UK and Trimble Agriculture.
Does The Land App have an API?
Yes. Professional users can export live data from their organisational account to external third-party databases through the Land App Integration API. Enables running data to third-party apps, seamlessly sharing data with software such as ArcGIS, Google Sheets and Tableau, and developing custom data workflows and dashboards. Also supports integration with the Re-Leased property management platform. Developer documentation is at help.thelandapp.com/en.
What industry is The Land App in?
The Land App's product category is Land Management Software. Its primary akta.pro industry code is BPAMANAK, GIS & Spatial Data Management Platforms, with a secondary code of AFAAAFAB, Field Mapping, GIS & Remote Sensing Analytics. Its NAICS code is 541370 and its SIC code is 7374.