ANTI AGENCY GROUP

What ANTI AGENCY GROUP does

ANTI Agency Group is an independent media planning and buying collective headquartered in Hermosa Beach, California, founded circa 2019 by Amanda Au, Amir Eldar, and Charles Hsu. The firm positions itself as a senior-led alternative to large advertising holding companies, organizing work around bespoke client teams rather than the layered agency structures it explicitly criticizes.

The company's offering spans six core service lines: Direct Buy Partnerships (exclusive inventory and custom activations), Experiential Activations (unconventional placements including aerial and NBA arena executions), Traditional Media (OOH, TV, radio, print with digital integration), Programmatic Activations (CTV, display, video, native, audio, OOH), Paid Social (including TikTok), and Search Engine Marketing (PPC with KPI-linked attribution). It serves an enterprise client roster that includes Amazon, Danone, Dollar Shave Club, Dr. Martens, Warner Bros. (Harry Potter), HHS, Hotel R, Intuit, Spotify, Sundance, Universal, and Xbox, across entertainment, consumer goods, technology, financial services, hospitality, and government verticals.

ANTI monetizes through professional-services fees, media commissions, or retainers tied to client media spend, with no publicly disclosed pricing. It operates with 11–50 employees, has no disclosed funding rounds, parent company, or M&A activity, and reaches market primarily through senior-led direct sales. Strategic partnerships with Mansa Studios and Triple Play extend its execution capacity for large-scale activations, exemplified by the 2026 "NEWBORN" film activation at a Detroit Pistons NBA arena.

Name

ANTI AGENCY GROUP

Legal name

Anti Agency Group

Website

https://antiagencygroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ANTI Agency Group is an independent media planning and buying collective that provides direct-buy, programmatic, paid social, search, traditional, and experiential media services to enterprise brands across entertainment, consumer goods, technology, and government.

Ownership category

akta.pro rank

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Planning and Buying Services: ANTI generates revenue by providing media planning and buying services to brands. This includes direct buy partnerships, programmatic activations, paid social, search engine marketing, traditional media (OOH, TV, radio, print), and experiential activations. Revenue likely comes from agency fees, commissions on media spend, or retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ANTI Agency Group is a media planning and buying collective that provides enterprise brands with integrated paid media services across six core channels: Direct Buy Partnerships, Experiential Activations, Traditional Media (OOH, TV, radio, print), Programmatic Activations, Paid Social, and Search Engine Marketing. The firm assembles bespoke senior-led teams per project rather than operating under a traditional holding-company agency structure.

Product overview

ANTI Agency Group is a media planning and buying collective offering a unified suite of six specialized services: Direct Buy Partnerships (strategic partnerships with exclusive inventory), Experiential Activations (unconventional media placements), Traditional Media (out-of-home, TV, radio, print), Programmatic Activations (cross-channel programmatic buying), Paid Social (social platform planning and buying including TikTok), and Search Engine Marketing (PPC campaigns). These services work together as an integrated offering, allowing the agency to build bespoke teams for clients that combine traditional and digital media buying with creative activation strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Buy Partnerships

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Mansa StudioscoreStrategic or Co-development Partner · 8 April 2026Strategic partnership with Mansa Studios for the 'NEWBORN' film activation at Detroit Pistons NBA arena. The collaboration leveraged NBA's most visible platform to raise awareness about solitary confinement, featuring thousands of arena attendees dressed as prisoners.
• Triple PlaycoreStrategic or Co-development Partner · 8 April 2026Strategic partnership with Triple Play for the 'NEWBORN' film activation at Detroit Pistons NBA arena. Combined efforts with Mansa Studios and Anti-Agency Group to create a powerful experiential marketing campaign reaching millions of viewers nationwide.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mediahub: Publicis-owned media agency positioned as an indie-style alternative within a holding company, offering full-service media planning and buying — direct competitor for ANTI's enterprise client roster.
• Horizon Media: Largest US independent media agency with a similar boutique, senior-led positioning and full-service media planning and buying across traditional, digital, and programmatic channels — directly comparable to ANTI's independent full-funnel media model.
• Good Apple: Independent media agency specializing in holistic media planning and buying with strong experiential capabilities, serving enterprise brands with bespoke teams — directly overlaps with ANTI's service mix and indie positioning.
• Assembly: Stagwell-owned media agency offering modern, indie-style media planning and buying with strong digital and experiential capabilities; competes head-to-head with ANTI for the same mid-to-large brand client base.
• Tinuiti: Independent digital media agency focused on paid social, search, programmatic, and Amazon media — strong overlap with ANTI's paid social, SEM, and programmatic offerings for enterprise brands.

Broad incumbents

• Hearts & Science: Omnicom-owned media agency leveraging data-driven audience buying at holding-company scale; competes with ANTI for the same enterprise CMOs while offering global infrastructure ANTI cannot.
• PHD Worldwide: Omnicom global media planning and buying network with deep enterprise client relationships across tech, CPG, and entertainment — overlapping verticals with ANTI but offering full geographic scale.
• Wavemaker: WPP-owned global media agency providing integrated planning, buying, and content across all channels — competes with ANTI for the same enterprise clients and benefits from WPP's proprietary data and procurement assets.

Emerging players

• ForwardPMX: Stagwell media and technology agency focused on performance-driven media planning and activation — partial overlap with ANTI on programmatic, paid social, and SEM, with a stronger performance bent.
• PMG: Independent digital media agency with strength in programmatic, search, and social buying for enterprise brands — comparable scale and indie positioning to ANTI, with deeper digital specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/antiagencygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANTI AGENCY GROUP