Mansa
Mansa operates a mobile-first streaming platform delivering vertical micro-dramas, feature films, and documentaries dedicated to Black storytelling, serving the global Black and African diaspora across seven countries via iOS, Android, and FireTV apps.
- Company typePrivate
- Founded2026
- HeadquartersWoodland Hills, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mansa does
Mansa (legal entity Mansa Holdings Inc., headquartered at 21031 Ventura Blvd, Woodland Hills, California) operates a mobile-first streaming platform dedicated exclusively to Black storytelling. The service distributes vertical-format micro-dramas — short-form, mobile-optimized video series such as 'The Heiress, The Baller & The Secret Society,' 'Playing the Field,' and 'Love Contract' — alongside feature films and documentaries. The platform is available globally through native iOS, Android, and FireTV applications, with simultaneous launch coverage across seven countries: the United States, United Kingdom, Nigeria, Kenya, Uganda, South Africa, and Brazil. Co-founded by actor-producers David Oyelowo and Nate Parker with COO Nkiru Uwaje, Mansa is positioned to serve the global Black and African diaspora audience with culturally specific content.
The underlying platform combines standard streaming infrastructure (Apple IAP, Google Play Billing, Stripe via RevenueCat for receipt validation) with social-viewing features including synchronized watch rooms, moment-specific reactions, favorites, and personalized recommendations. Content production is vertically integrated through Mansa Studios, the wholly-owned in-house studio that develops, finances, produces, and distributes original projects — including the feature film 'Newborn,' jointly released theatrically with AMC Theaters. The technology stack integrates Segment for product analytics and AppsFlyer for attribution, and supports ad-supported free viewing in addition to premium pay-as-you-go content unlocked via a virtual coin currency.
Mansa generates revenue through three streams: (1) in-app virtual coin purchases processed via Apple IAP, Google Play Billing, and Stripe, which unlock premium video content on a usage basis; (2) an ad-supported free tier with pre-roll, mid-roll, and banner advertising; and (3) content licensing and co-financing revenue from Mansa Studios projects distributed to third parties. The company is privately held, backed by an $8M funding round in April 2023 led by MaC Venture Capital with Vista Equity Partners, WndrCo, and others, and operates with an 11–50 person team. Post-launch engagement signals — over 6.5 million impressions within 30 days of the February 2026 launch and a slate of 10 additional micro-drama series slated for May–July 2026 — indicate early traction, though revenue and subscriber figures remain undisclosed.
Mansa firmographics
Firmographics- Name
- Mansa
- Legal name
- Mansa Holdings Inc.
- Website
- https://mansa.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mansa operates a mobile-first streaming platform delivering vertical micro-dramas, feature films, and documentaries dedicated to Black storytelling, serving the global Black and African diaspora across seven countries via iOS, Android, and FireTV apps.
- Ownership category
- akta.pro rank
Mansa industry classification
Industry- Product category
- Mobile Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (512120), Motion Picture and Video Distribution (51212)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Transactional VOD Distribution (TVOD) (MPADAJAF)
- akta.pro secondary industries
- Home Entertainment Distribution (Digital: TVOD/EST) (MPADAJAE), Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)
Keywords
Where Mansa is headquartered
LocationHeadquarters
- HQ city
- Woodland Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mansa business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Virtual Currency (Coins): Users purchase virtual coins within the app to unlock premium video content. Coins are processed through Apple IAP, Google Play Billing, and Stripe (web). RevenueCat handles receipt validation and coin crediting.
- Advertising: Ad-supported content tier with pre-roll, mid-roll, and banner advertisements. Personalized advertising based on user activity. Free tier available for users who prefer ad-supported experience.
- Content Licensing and Co-Financing: Licenses and co-finances approximately 30% of projects through in-house studio Mansa Studios, generating revenue from content partnerships and distribution deals across multiple markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free ad-supported tier |
| Usage-based | Pay-as-you-go | Premium content with virtual coins |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Mansa product offering
Product offeringCore offering
Mansa operates a mobile-first vertical video streaming platform dedicated to Black storytelling, delivering culturally specific micro-dramas, feature films, and documentary content to global audiences. The platform distributes exclusively through its own mobile app on iOS, Android, and FireTV, with content produced and financed through its in-house studio Mansa Studios. Revenue is generated through a freemium model combining virtual coin purchases for premium content, an ad-supported free tier, and content licensing deals.
Product overview
Mansa is a mobile-first streaming platform dedicated to Black storytelling, offering vertical micro-dramas, feature films, and documentary content. The core offering consists of the Mansa Streaming Platform (mobile app for iOS, Android, and FireTV), enhanced by in-house production through Mansa Studios. Users can access ad-supported content or purchase Virtual Coins to unlock premium content. The platform launched in February 2026 with vertical micro-dramas and has expanded to include feature film releases through Mansa Studios partnerships with AMC Theaters.
Differentiator
Problem solved
Functional benefit
Products and services
- Mansa Streaming Platform Mobile-first streaming platform dedicated to Black storytelling, delivering culturally specific vertical micro-dramas and video content to mobile audiences. Available on iOS, Android, FireTV, and web.
- Mansa Studios In-house production studio that develops, finances, produces, and distributes original micro-drama content and feature films for the Mansa platform and external partners.
- Newborn Feature film directed by Nate Parker, jointly released by AMC Theaters and Mansa Studios.
Quantifiable outcome
- 6.5 million impressions in first 30 days following February 2026 launch
Companies that use Mansa
Customer profileSegments2 records
Ideal customer profiles2 records
Mansa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Mansa partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Mansa StudioscoreIn-house studio responsible for developing, financing, producing, and distributing micro-drama content. Plans to license and co-finance approximately 30% of its projects through Mansa Studios. Part of the vertically integrated content strategy.
- AMC TheatersminorJoint release partner for 'Newborn' film directed by Nate Parker, opening in theaters through AMC distribution.
- Anti-Agency GroupminorCollaborated on the 'Newborn' activation at Detroit Pistons game to raise awareness about solitary confinement through a visual display activation.
- Triple PlayminorPartnered with Mansa Studios and Anti-Agency Group for the 'Newborn' NBA arena activation in Detroit highlighting solitary confinement issues.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mansa competitors and assessment
Company assessmentDirect peers
- ReelShort: ReelShort is the leading vertical microdrama streaming app, producing and distributing short-form serialized content optimized for mobile viewing. It is the most direct competitive comparable to Mansa's vertical microdrama model and category.
- DramaBox: DramaBox is a major vertical microdrama platform offering short-form serialized video content via a mobile-first app with coin-based monetization. Its product mechanics and revenue model closely mirror Mansa's virtual coin approach.
- GoodShort: GoodShort is an emerging vertical microdrama streaming app focused on short-form serialized fiction for mobile audiences. It targets the same product category and viewer behavior pattern as Mansa.
Broad incumbents
- Crazy Maple Studio: Crazy Maple Studio is the parent of ReelShort and a major producer of vertical microdramas with significantly larger content and capital resources. It is the dominant incumbent in the vertical microdrama format Mansa is targeting.
- BET+: BET+ is a major subscription streaming service focused on Black entertainment, offering series, films, and original content for Black audiences. It shares Mansa's cultural audience focus but operates as a broader SVOD rather than a vertical microdrama platform.
- ALLBLK: ALLBLK is a streaming service dedicated to Black storytelling, offering scripted and unscripted content from a wide range of creators. It competes for the same cultural audience as Mansa but with a longer-form SVOD model.
- Tubi: Tubi is a large free, ad-supported streaming service (FAST) offering a broad library of movies and series including significant Black content. It overlaps with Mansa's free ad-supported tier and broader streaming reach but operates at vastly larger scale.
- Roku Channel: The Roku Channel is a major free, ad-supported streaming service offering films, series, and live TV. It represents the broad incumbent model Mansa's ad-supported tier competes against for viewer attention.
Emerging players
- KweliTV: KweliTV is a smaller streaming platform dedicated to Black content from around the world, including independent films and documentaries. It is an emerging player in the same Black-focused streaming niche but lacks a vertical microdrama offering.
- Revry: Revry is a queer-focused streaming and media company that, like Mansa, serves a culturally specific audience with curated content and original programming. It offers a useful comparable for niche-audience streaming business models and community-led growth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mansa social profiles
Digital presenceMansa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mansa leadership team
Management profileNumber of profiles
Profiles3 records
Mansa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mansa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mansa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mansa
What does Mansa do?
Mansa operates a mobile-first vertical video streaming platform dedicated to Black storytelling, delivering culturally specific micro-dramas, feature films, and documentary content to global audiences. The platform distributes exclusively through its own mobile app on iOS, Android, and FireTV, with content produced and financed through its in-house studio Mansa Studios. Revenue is generated through a freemium model combining virtual coin purchases for premium content, an ad-supported free tier, and content licensing deals.
Is Mansa a public or private company?
Mansa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mansa founded?
Mansa was founded in 2026. It employs 11 to 50 people.
Where is Mansa based?
Mansa is headquartered in Woodland Hills, United States, in the North America region.
How does Mansa make money?
Three revenue lines are on record. Virtual Currency (Coins) is the primary driver. The others are advertising and content Licensing and Co-Financing.
Who are Mansa's main competitors?
Direct peers on record are ReelShort, DramaBox and GoodShort. Broad incumbents are Crazy Maple Studio, BET+, ALLBLK, Tubi and Roku Channel. Emerging players are KweliTV and Revry.
Does Mansa have an API?
No public API is recorded for Mansa.
What industry is Mansa in?
Mansa's product category is Mobile Video Streaming. Its primary akta.pro industry code is MPADAJAF, Transactional VOD Distribution (TVOD), with a secondary code of MPADAJAE, Home Entertainment Distribution (Digital: TVOD/EST). Its NAICS code is 516210 and its SIC code is 7822.