ShipLilly

What ShipLilly does

ShipLilly, operating under the legal entity LILLY + Associates International, is a Miami-headquartered multinational freight forwarder and logistics services provider founded in 1996 by Lilly Cabrera and her son Nelson R. Cabrera. The company specializes in international ocean freight as a licensed Non-Vessel Operating Common Carrier (NVOCC) and has expanded into a full-stack logistics offering that includes air freight, ground transportation (FTL/LTL/rail), e-commerce fulfillment, customs brokerage, cargo insurance, and a Foreign Trade Zone (FTZ) operation. It serves medium-to-large B2B businesses shipping pallet-sized and larger cargo internationally — including enterprise customers such as Sharp and Haier — as well as individuals shipping personal effects overseas.

ShipLilly operates a vertically integrated asset base of approximately 470,000 square feet of owned warehousing across Miami (200,000+ sq ft LEED-certified facility), Coco Solito in the Colon Free Trade Zone, Panama (200,000 sq ft), and Valencia, Venezuela (70,000 sq ft), supported by wholly-owned offices in the USA, China (Shenzhen, its largest team), Panama, Venezuela, Colombia, and Mexico. The 2019 acquisition of its own cargo vessels consolidated the company as a Vessel Operating Common Carrier (VOCC) on the Panama–Venezuela trade lane, adding direct maritime capacity to its forwarding model. Its technology stack centers on an in-house Warehouse Management System (WMS), Inventory Management System (IMS) with 24/7 visibility, and the Magaya-powered LiveTrack shipment tracking portal with iOS/Android apps; it offers no public API but integrates with ShipStation, Shopify, and Amazon for e-commerce fulfillment workflows.

The revenue model is transaction-fee based — quote-driven pricing on each shipment across FCL, LCL, air, ground, and warehousing, with managed-service components for FTZ and customs brokerage, and an insurance line priced at $0.65 per $100 of cargo value. Go-to-market is sales-led, combining direct enterprise sales, inside-sales quote capture via the website, and carrier-network partnerships for capacity. The company remains privately held and family-controlled, has been self-funded since inception, and shows no evidence of external institutional investment.

Name

ShipLilly

Legal name

LILLY + Associates International

Website

https://shiplilly.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

ShipLilly is a Miami-headquartered multinational freight forwarder and logistics provider offering ocean, air, ground, warehousing, customs brokerage, FTZ services, and e-commerce fulfillment to medium-to-large B2B shippers across the Americas and Asia.

Ownership category

akta.pro rank

Product category

International Freight Forwarding and Logistics Services

NAICS

Freight Transportation Arrangement (48851), Water Transportation (483), Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Deep Sea Foreign Transportation Of Freight (4412), Water Transportation (4400)

akta.pro primary industry

Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF)

Keywords

• International freight forwarding
• Ocean freight services
• Warehousing and distribution
• Customs brokerage services
• Ecommerce fulfillment

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Freight Forwarding Services: Revenue from ocean freight, air freight, and ground transportation services. Charges based on shipment size, weight, destination, and equipment needs. Includes FCL (Full Container Load) and LCL (Less than Container Load) options.
2. E-Commerce Fulfillment: Revenue from warehousing, pick-and-pack, and order fulfillment services for e-commerce businesses
3. Warehousing & Storage: Revenue from storage space rental, inventory management, cross-dock, and trans-load services. Includes Foreign Trade Zone (FTZ) services with duty deferment benefits.
4. Customs Brokerage: In-house customs brokerage services including pre-clearance, electronic entry release, ISF filing, customs bonds, and FTZ admissions
5. Cargo Insurance: Insurance policies at $0.65 per $100 of cargo value with $125 minimum and no deductible for door-to-door coverage

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ShipLilly is an international freight forwarding and logistics services company that arranges and manages ocean, air, and ground transportation of cargo for businesses. It operates as a licensed NVOCC, provides in-house customs brokerage, warehousing, Foreign Trade Zone operations, ecommerce fulfillment, and cargo insurance, supported by wholly-owned offices across the Americas and Asia.

Product overview

ShipLilly (LILLY + Associates International) is an international transportation and logistics company offering a comprehensive suite of freight forwarding and supply chain services. The portfolio includes six core transportation and logistics modules: Ocean Freight (NVOCC shipping), Air Freight, Ground Transportation (FTL/LTL/trucking), Ecommerce Fulfillment, Warehousing & Distribution, and Customs Brokerage. These are supplemented by specialized services including Foreign Trade Zone (FTZ) operations in Miami, Cargo Insurance, and Personal Shipments. The company operates international warehousing facilities in Miami, China, Panama, and Venezuela. The service architecture is built around door-to-door logistics with in-house capabilities for customs clearance, inventory management, and cargo tracking. No public API is offered; technology consists of customer-facing portals and mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Ocean Freight International ocean freight shipping services including Full Container Load (FCL), Less than Container Load (LCL), refrigerated containers (reefers), and break bulk cargo. Operates as a licensed NVOCC with high volume contracts with multiple ocean carriers.
• Air Freight Air cargo forwarding services for time-sensitive shipments with faster and more reliable transit times than ocean, including perishable goods handling and compliance with air cargo regulations.
• Ground Transportation (Freight Trucking) Domestic ground freight services including Full Truckload (FTL), Less than Truckload (LTL), refrigerated cargo, oversized cargo transport (Flat Racks, RoRo, LoLo), and rail freight transport throughout North America.
• Ecommerce Fulfillment End-to-end eCommerce fulfillment services handling inventory receiving, storage, pick-and-pack, and shipping to final customers with same-day shipping capability, Amazon compliance, and reverse logistics.
• Warehousing & Distribution Warehousing and storage services with 200,000+ square feet of LEED-certified space in Miami, 49 loading doors, cross-docking, trans-loading, and real-time inventory management through an IMS system.
• Foreign Trade Zone Miami Foreign Trade Zone (FTZ) services enabling duty-free receipt, storage, and re-export of products, with benefits including duty deferment, zone-to-zone transfers, weekly entries, and duty drawback.
• Customs Brokerage U.S. Customs brokerage services including pre-clearance, electronic entry release, FTZ clearances, ISF filing, customs bonds, ACH statements, and Remote Location Filing (RLF) capabilities across all 50 U.S. states.
• Cargo Insurance Cargo insurance policies covering marine, air, and ground transportation with all-risk coverage including flood, windstorm, earthquake, and door-to-door coverage with $0 deductible.
• Personal Shipments International personal shipping services for individuals moving overseas, including vehicle shipping, with minimum charge of 2 cubic meters (approximately one pallet size).
• Business Shipping B2B international shipping solutions for companies with complex global supply chains, including supply chain analysis and optimization services targeting Fortune 500 companies.
• VOCC Maritime Shipping Services Direct vessel-operated maritime shipping services between Panama and Venezuela (Puerto Cabello and La Guaira) following acquisition of own cargo vessels.

Quantifiable outcome

• Eliminate up to half of shipping costs through foreign-to-foreign market shipments
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• ShipStationcoreTechnology or IntegrationIntegration partnership enabling e-commerce sellers to connect their stores and automate order fulfillment through ShipLilly's warehouse services
• ShopifycoreTechnology or IntegrationIntegration partnership for seamless order sync and fulfillment services for Shopify merchants using ShipLilly's e-commerce fulfillment
• AmazoncoreTechnology or IntegrationAmazon FBA preparation and fulfillment services with Amazon compliance, pick, pack, ship, and customer service for products sold on amazon.com

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Kuehne+Nagel: One of the world's largest global freight forwarders with full ocean, air, road, and contract logistics services plus customs brokerage. Comparable in service breadth (ocean, air, customs, warehousing) but operates at vastly larger scale across 100+ countries.
• Expeditors International: Global freight forwarder specializing in ocean and air freight with in-house customs brokerage and warehousing across 60+ countries. Closely matches ShipLilly's asset-light forwarding model and in-house customs capability, but at substantially larger scale.
• DB Schenker: German-headquartered global logistics provider offering ocean, air, land, and contract logistics with customs services. Comparable to ShipLilly across the full forwarding + customs + warehousing stack, though at global incumbent scale.
• C.H. Robinson: Large North American freight forwarder and third-party logistics provider with global ocean, air, and customs services. Overlaps with ShipLilly on freight forwarding and customs brokerage, with stronger North American surface transportation scale.
• DHL Global Forwarding: Division of Deutsche Post DHL offering ocean, air, road freight and customs services globally. Comparable service portfolio to ShipLilly (ocean, air, customs, warehousing) and competes directly for the same B2B shippers, though with vastly greater scale and brand recognition.
• Yusen Logistics: Japanese-headquartered global logistics provider with ocean, air, contract logistics, and customs services across 40+ countries. Comparable integrated service portfolio to ShipLilly, particularly relevant given overlapping China-LatAm trade corridor focus.
• Maersk Logistics & Services: Integrated ocean carrier and logistics provider offering ocean, land, air freight and customs services globally. ShipLilly competes with Maersk as both a carrier (NVOCC) and as an integrated logistics provider; Amanda Callahan, ShipLilly's Operations Manager, previously worked at Maersk, indicating direct talent overlap.

Direct peers

• Flexport: Digital-first global freight forwarder offering ocean, air, and ground transportation with proprietary technology for visibility and quoting. Directly comparable to ShipLilly on ocean and air freight forwarding core business, though Flexport is venture-backed and operates at significantly larger scale.

Regional players

• Tropical Shipping: Regional ocean carrier and NVOCC serving the Caribbean and Latin America from US East Coast ports. Direct regional overlap with ShipLilly's US-LatAm focus and NVOCC operations, particularly on Florida-Caribbean-Venezuela trade lanes.
• King Ocean Services: Niche NVOCC operating ocean freight services between the United States, Caribbean, Central America, and South America. Closely comparable to ShipLilly's regional NVOCC positioning and Latin America corridors, competing head-to-head on the same Florida-LatAm trade lanes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shiplilly
• YouTubeyoutube.com/user/shiplilly
• Facebookfacebook.com/shiplilly
• LinkedInlinkedin.com/company/shiplilly
• Instagraminstagram.com/shiplilly
• Pinterestpinterest.com/shiplilly

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShipLilly