KASK

What KASK does

KASK S.p.A. is an Italian premium sports helmet manufacturer founded in 2004 and headquartered in Chiuduno (Bergamo), Italy. The company designs, produces, and distributes safety helmets across three core consumer sporting verticals—cycling (road, gravel, MTB, aero, commuter), snowsports (all-mountain, backcountry, race), and equestrian (jumping, dressage, cross-country)—plus an industrial KASK Safety sub-brand for workplace head protection and a KOO Eyewear line of sunglasses and snow goggles sold as a complementary category.

The company's technology stack centers on proprietary safety and comfort IP, including the Fluid Carbon 12 composite technopolymer shell, Multipod 3D-printed elastomer internal padding, the Hyvent ventilation architecture, the OCTOFIT+ retention system, and an internal Rotational Impact WG11 Test protocol under which all KASK helmets achieve BrIC values substantially below the 0.68 pass criterion (measured at 0.390). Selected snow helmets integrate a Vibes bone-conduction Bluetooth audio system, and the portfolio carries CE/UKCA EN 1078 (cycling), CE EN 166/EN 174, and ASTM F2040/F659 (snowsports) certifications.

KASK operates a direct-to-consumer go-to-market with regional e-commerce sites (EU, US, ROW), physical retail stores, and wholly-owned sales subsidiaries in the United States (Charlotte, NC), Australia (South Melbourne), and the United Kingdom (London), shipping to over 60 countries. Helmet pricing spans €149-€650 and KOO eyewear €170-€240, anchoring a premium positioning. The company is privately held with no disclosed funding history, is led by CEO Angelo Gotti, and has not publicly disclosed annual revenue.

Name

KASK

Legal name

KASK S.p.A.

Website

https://kask.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

KASK S.p.A. is an Italian premium sports helmet manufacturer (cycling, snowsports, equestrian) plus KOO Eyewear and KASK Safety, selling direct-to-consumer across 60+ countries via regional e-commerce, retail stores, and wholly-owned subsidiaries in the US, Australia, and UK.

Ownership category

akta.pro rank

Product category

Sport Safety Helmets

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Sport safety helmets
• Cycling helmets
• Ski helmets
• Equestrian helmets
• Protective headgear

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Sport Helmets Sales: One-time purchase of premium helmets across cycling, snowsports, and horse riding segments. Products range from entry-level to professional/competition grade with prices from €149 to €650.
2. Accessories Sales: Sale of helmet accessories including inner padding, winter caps, visors, and replacement parts. Cross-selling opportunity with helmet purchases.
3. KOO Eyewear: Sale of premium cycling and snowsports eyewear under KOO brand, positioned as companion product to helmets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

KASK designs, manufactures, and sells premium sport safety helmets under the KASK brand across three sports segments — Cycling (road, gravel, MTB, aero, commuter), Snowsports (all-mountain, backcountry, race), and Equestrian (jumping, dressage, cross country). The company also sells KOO premium cycling and snowsports eyewear (sunglasses and goggles), helmet accessories and replacement parts (inner padding, visors, winter caps, audio kits), and operates a separate KASK Safety sub-brand for industrial and professional safety helmets. Products range from €149 entry-level to €650 competition-grade and are sold primarily direct-to-consumer via kask.com regional storefronts and physical retail stores in 60+ countries.

Product overview

KASK is an Italian manufacturer of premium sports helmets and protective headwear, operating across three core segments: Cycling (road, gravel, MTB, aero, and commuter helmets), Horse Riding (jumping, dressage, and cross-country helmets), and Snowsports (all-mountain, backcountry, and race helmets). The portfolio includes flagship products like the Elemento (road/cyclocross with Fluid Carbon 12 and Multipod technology), Protone Icon, and Utopia Y for cycling; Dogma, Star Lady, and Kooki for equestrian; and Shadow Visor, Chrome Visor, and Titano for snowsports. KASK also offers KOO Eyewear as a complementary sub-brand for sunglasses and goggles, and KASK Safety for industrial safety helmets. Key proprietary technologies include the Rotational Impact WG11 Test protocol, Multipod 3D-printed padding, Fluid Carbon 12 composite material, Hyvent ventilation system, OCTOFIT+ retention system, and the Vibes Audio System with bone-conduction Bluetooth audio for snowsports helmets. The company maintains ISO certifications and distributes globally through regional offices in Italy (HQ), USA, Australia, and UK.

Differentiator

Problem solved

Functional benefit

Brands

• KOO: Premium eyewear brand complementing KASK helmets for cycling and other sports.

Products and services

• Cycling Helmets KASK cycling helmets are premium protective headgear for road, gravel, mountain biking, aero/time trial, and commuter use. They feature KASK's proprietary WG11 rotational impact protection (BrIC < 0.68), Fluid Carbon 12 composite (on Elemento), Multipod 3D-printed internal padding, Hyvent ventilation, and OCTOFIT+ retention. The line targets competitive cyclists, professional riders (e.g., INEOS Grenadiers), and safety-conscious recreational riders willing to pay a premium for Italian-made craftsmanship.
• Snowsports Helmets KASK snowsports helmets serve alpine skiing, backcountry skiing, ski racing, and snowboarding across All Mountain, Backcountry, and Race categories. Premium features include integrated visors, a Smart Active Ventilation System, Vibes bone-conduction Bluetooth audio that leaves ears unoccluded, and Merino wool inner padding (in partnership with Reda). Models carry CE EN 1077 and ASTM F2040 certifications for alpine impact protection.
• Equestrian Helmets KASK horse riding helmets serve competitive and recreational riders in jumping, dressage, and cross-country disciplines. Differentiating features include the OCTOFIT+ retention system (redesigned for riders with longer hair), extensive customization in finish (Pure Shine, Chrome, Hunter variants), and Merino wool inner padding options. Models target elegant aesthetic demands typical of equestrian competition alongside safety certification.
• KOO Eyewear KOO Eyewear is a premium eyewear brand under KASK offering sunglasses and goggles designed to pair with KASK helmets for cycling and snowsports. The line spans performance sunglasses for road and mountain biking and snowsports goggles (Era), with photochromic and mirror lens options. Products carry CE EU Declaration of Conformity and are positioned as companion cross-sell purchases to KASK helmets.
• KASK Safety KASK Safety is a dedicated safety helmet brand for industrial and professional head protection applications. Operated as a separate brand via kask-safety.com, it targets workplace head protection needs distinct from KASK's consumer sport helmet portfolio.
• Helmet Accessories and Replacement Parts Replacement parts and aftermarket accessories for KASK helmets and KOO eyewear: inner padding sets, winter padding and cycling caps, visors (including the Aero Pro Visor line and the Piuma R Visor), the Vibes bone-conduction Bluetooth audio system, optical clips for prescription lenses, and equestrian backpacks. Items are sold individually as standalone accessories to extend helmet life and functionality.

Quantifiable outcome

• All KASK helmets pass Rotational Impact WG11 Test with BrIC values substantially below 0.68 threshold, achieving BrIC of 0.390

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• INEOS Grenadiers Cycling TeamcoreStrategic or Co-development PartnerProfessional cycling team collaboration for Elemento helmet development. Team provides real-world performance feedback and serves as prominent brand ambassador in elite cycling competitions.
• DROP SrlcoreImplementation/ SI/ Consulting PartnerE-commerce operator handling online sales operations for kask.com. DROP Srl manages order processing, fulfillment, customer service, and payment processing on behalf of KASK S.p.A. Located in Montegranaro, Italy.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• POC: Swedish premium sport-safety brand making helmets and eyewear for cycling, snowsports (skiing/snowboarding), and gravity sports. Closest analog to KASK in positioning: small-headquartered European maker, premium pricing, deep technical differentiation around rotational-impact protection (MIPS-derived approach), and parallel use of owned e-commerce plus athlete partnerships.
• Giro Sport Design: Owned by Vista Outdoor / Bell helmet family, Giro is a leading cycling helmet brand in the premium tier with parallel sport coverage (cycling, snow). Direct competitor in road, MTB, commuter, and snow helmet segments; significantly larger distribution and North American retail penetration versus KASK.
• Smith Optics: Premium US-headquartered helmet and goggle/sunglass brand owned by Safilo. Direct competitor in cycling and snowsports helmet markets and the natural rival to the KASK + KOO combination given Smith's dual helmet + eyewear franchise.
• Sweet Protection: Norwegian premium helmet and protection brand covering skiing, snowboarding, cycling, and mountain biking. Closely comparable to KASK on premium positioning, sport verticals (cycling + snow), founder-owned heritage, and technical product differentiation.
• Alpina Sports: German premium helmet, eyewear, and protection brand covering cycling, skiing, and riding. Parallel product architecture to KASK (multi-sport premium helmet maker with Eyewear adjacency) and a direct competitor in cycling and snow helmets.
• Bollé Safety / Bollé: French safety, cycling, and ski helmet/eyewear brand now under the M&P (Bushnell) portfolio. Direct overlap with KASK's cycling and snow helmet footprint, plus industrial safety helmets — a meaningful competitor on both sport and adjacent safety SKUs.
• Charles Owen: British heritage equestrian helmet specialist. Direct competitor to KASK in the horse-riding segment, with deep penetration in show jumping, dressage, and cross-country markets and established US/UK distribution.
• Samshield: French premium equestrian helmet maker with strong design positioning and customization (similar to KASK Dogma). Closest premium-fashion competitor in KASK's equestrian vertical.

Broad incumbents

• Uvex: Large German manufacturer of sport helmets (cycling, ski, equestrian) and industrial safety products. Wider portfolio than KASK but with significant overlap on cycling/ski helmet SKUs and European premium positioning.
• Specialized Bicycle Components: Large cycling brand with a significant in-house helmet line (Prevail, Tarmac, Ambush, etc.) covering road, MTB, and commuter. Competes with KASK across the cycling helmet vertical with the advantage of category-spanning equipment brand ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kask_sport
• LinkedInlinkedin.com/company/kask-s-p-a
• Instagraminstagram.com/kask_sport
• Xx.com/kask_cycling

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KASK