ShortURL.at

What ShortURL.at does

ShortURL.at is a free URL shortening service that converts long URLs from any source into short, shareable links. The platform provides four core tools: a main shortener at shorturl.at, a URL Click Counter for tracking total hits in real time, a URL Unshortener that reveals the destination of a short link, and a Malicious URL reporting form for users to flag spam, phishing, or malware. Built on URL redirection infrastructure operated by NameSilo, ShortURL.at functions as a self-serve product-led growth utility rather than a sales-led SaaS.

The product's technical stack centers on server-side HTTP redirection with HTTPS encryption, a click-tracking counter backed by a database, and integration pathways (API, browser extension, QR code generator) reserved for paying users. The Terms of Service note that short URLs without at least one click per month are disabled, and disabled slugs may be reassigned, indicating a finite namespace managed through activity-based reclamation. All URLs are scanned by the team and removed upon abuse reports, with no machine-learning detection layer disclosed.

Commercially, ShortURL.at runs a freemium model. The base service is free without account creation and generates revenue indirectly through cross-promotion of NameSilo domain services and Saw.com premium domain brokerage. The premium tier, branded as Compact.link, adds custom short links, detailed analytics dashboards, UTM builder, API access, QR codes, browser extensions, and app integrations for marketing professionals and SMBs. Pricing is not publicly disclosed. Target customers are social media users, content creators, and marketing professionals rather than named enterprise accounts; the only disclosed customer reference is a CMO testimonial from DeleeseStone.com.

Name

ShortURL.at

Legal name

ShortUrl.at

Website

https://shorturl.at

Company type

Private

Operating status

Operating

Short description

ShortURL.at is a free URL shortening service operated under NameSilo that converts long URLs into short links and tracks clicks. It serves social media users, content creators, and SMBs, with a paid premium tier (Compact.link) offering analytics, custom links, API access, and QR codes.

Ownership category

akta.pro rank

Product category

URL Shortening & Link Management

NAICS

Web Search Portals and All Other Information Services (519290), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

akta.pro secondary industries

On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB), Spam, Fake Engagement & Content Abuse Prevention (HDADALAG)

Keywords

• URL shortening
• Link management
• Click tracking
• Branded short links
• Link analytics

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Freemium URL Shortening: Basic URL shortening service is free for all users. Revenue is generated by converting free users to premium subscribers who need advanced features like custom short links, detailed analytics, API access, QR codes, and browser extensions.
2. Premium Subscription: Premium features including custom shortened links with branded words and numbers, complete analytics dashboard, QR codes, API access, browser extensions, and app integrations are available to paying subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ShortURL.at is a free web-based URL shortening service that transforms long links from any website, blog, forum, or social network into short, shareable URLs, with built-in real-time click tracking that requires no registration. A premium tier (Compact.link) adds custom branded short links, a detailed analytics dashboard, UTM builder, QR code generation, browser extension, and API access for business and marketing users. The service is powered by NameSilo's domain and hosting infrastructure and includes safety features that automatically detect and remove spam, phishing, and malware URLs.

Product overview

ShortURL.at is a URL shortening service provided by NameSilo, offering a free core product for shortening long URLs with basic click tracking, alongside a premium tier that adds custom branded short links, detailed analytics dashboards, API access, UTM builder, QR codes, and browser extensions. Supporting sub-products include a URL click counter, URL unshortener, and malicious URL reporting tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Free URL Shortening Service A free web tool that transforms long URLs from any website, blog, forum, or social network into shortened links for easy sharing in publications, documents, advertisements, chat, and email. Designed for general consumers and content creators.
• URL Click Counter A free tool that tracks the total number of clicks a shortened URL has received in real time without requiring user registration. Available to all ShortURL.at users.
• URL Unshortener A tool that reveals the destination page a short URL redirects to, helping users verify where a shortened link leads before clicking. Available to all ShortURL.at users.
• Malicious URL Reporter A form-based reporting tool that lets users report shortened URLs suspected of spam, phishing, or malware for review and deletion. Aimed at all ShortURL.at users to keep the platform safe.
• Premium URL Shortening Service (Compact.link) A paid subscription tier offering custom short links with branded words and numbers, a complete dashboard with detailed statistics, UTM builder, QR code generation, API access, browser extension, and app integrations. Designed for marketing professionals, SMBs, and businesses running campaigns.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NameSilocoreOEM/ Whitelabel/ Licensing PartnerNameSilo powers ShortURL.at as its parent company and infrastructure provider. ShortURL.at branding appears alongside NameSilo's logo on the platform, and the service is promoted within NameSilo's domain and hosting ecosystem. ShortURL.at redirects users to NameSilo for domain registration services.
• Saw.comminorGTM or Marketing PartnerSaw.com is featured as a Premium Domain Brokerage partner on ShortURL.at, offering premium domain buying and selling services to users. This is a referral/affiliate relationship where ShortURL.at promotes Saw.com's domain brokerage services to its users.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bitly: Bitly is the market-leading URL shortener and link management platform with a freemium model, branded short links, analytics dashboards, and a deep API — directly competing with ShortURL.at across both free and premium tiers.
• TinyURL: TinyURL is one of the original free URL shorteners, offering no-signup link shortening and click tracking. It competes with ShortURL.at for the same casual social-media and SMB audience.
• Rebrandly: Rebrandly is a branded link management platform with custom domains, analytics, and team collaboration features — competing directly with ShortURL.at's compact.link premium offering for marketing and business users.
• Short.io: Short.io provides custom-branded short links, deep analytics, API access, and a free tier, making it a direct competitor across ShortURL.at's entire feature surface, especially for SMBs.
• BL.INK: BL.INK is a link management platform serving enterprises with branded short links, analytics, and integrations — overlapping with ShortURL.at's premium tier and targeting the same marketing and analytics buyers.
• Cutt.ly: Cutt.ly is a free URL shortener with click analytics, QR codes, and a premium tier — directly comparable to ShortURL.at on the free-with-premium-upgrade model.

Broad incumbents

• Hootsuite (Ow.ly): Hootsuite bundles Ow.ly URL shortening inside its broader social media management platform, competing with ShortURL.at for social-media users but as part of a much wider product portfolio.
• Buffer (Buffer Links): Buffer offers URL shortening and click tracking as part of its social media management suite, overlapping with ShortURL.at on the analytics and short-link functionality but serving users already inside Buffer's workflow.

Emerging players

• Linktree: Linktree provides link-in-bio and short-link functionality for creators and SMBs with analytics — a partial overlap with ShortURL.at's link-management and tracking features in the creator economy segment.
• Dub.co: Dub.co is a modern link management platform with branded short links, analytics, and a developer-friendly API, competing with ShortURL.at for tech-savvy SMB and developer users.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShortURL.at