McQuaig

What McQuaig does

McQuaig Institute of Executive Development Ltd. is a Toronto-based, family-owned SaaS HR technology company founded in 1966 by industrial psychologist Jack H. McQuaig. The company operates a cloud-based talent assessment platform comprising seven integrated tools: the Job Survey (role benchmarking), Word Survey (personality assessment), Mental Agility Test (cognitive ability), 360 Leadership Review (multi-rater feedback), Self-Development Survey (personalized coaching), TeamSync (team analytics), and McQuaig Maven (AI-powered assistant). The platform covers the full employee lifecycle from job profiling through leadership development and is used by 3,000+ HR teams across 30+ countries, with named enterprise customers including Marriott International, Samsung, Scotiabank, Deloitte, Coca-Cola, Domino's, and Canon.

Name

McQuaig

Legal name

The McQuaig Institute of Executive Development Ltd.

Website

https://mcquaig.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

McQuaig Institute is a Toronto-based, family-owned SaaS HR technology company founded in 1966 that provides a seven-tool talent assessment platform covering hiring, leadership development, and team effectiveness for 3,000+ HR teams across 30+ countries.

Ownership category

akta.pro rank

Product category

Talent Assessment Software

NAICS

Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Learning Management (LMS) & Talent Development (BPACAPAG)

Keywords

• Talent assessment software
• Behavioral assessment platform
• Pre-employment testing
• Leadership development tools
• HR tech SaaS

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription/Membership Plans: Tiered membership plans offering access to assessments, benchmarks, reports, and support. Plans include Hire and Retain Basic (starting at $1,500/90 days), Hire and Retain, Collaborate, and Full Talent Management tiers with varying levels of access to features and support.
2. Training and Certification Services: Revenue from certification training workshops (in-person and online), McQuaig Essentials workshops, McQuaig University courses, and Advanced Training modules. Training available at additional cost for Basic tier customers.
3. Enterprise/Custom Solutions: Tailored training solutions and customized programs developed in collaboration with clients for specific organizational needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

McQuaig provides a cloud-based talent assessment SaaS platform combining behavioral, cognitive, and 360-degree leadership assessments with an AI-powered assistant (Maven) to help organizations hire, develop, and retain employees. The suite includes seven integrated tools (Job Survey, Word Survey, Mental Agility Test, 360 Leadership Review, Self-Development Survey, TeamSync, and Maven) that cover the full employee lifecycle and integrate with major ATS platforms.

Product overview

McQuaig is a talent assessment platform offering 7 integrated tools that help organizations hire, develop, and retain employees. The platform includes the Job Survey (role benchmarking), Word Survey (personality assessment), Mental Agility Test (cognitive ability), 360 Leadership Review (multi-rater feedback), Self-Development Survey (personalized coaching), TeamSync (team analytics), and McQuaig Maven (AI assistant). The platform operates on a 7-step talent strategy workflow and is used by 3,000+ HR teams in over 30 countries. Pricing tiers include Hire and Retain Basic, Hire and Retain, Collaborate, and Full Talent Management packages.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 42% reduction in turnover
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WorkablecoreTechnology or IntegrationPre-built integration with Workable ATS enabling McQuaig assessments to be delivered and accessed within the Workable hiring workflow, supporting structured candidate assessment at each stage.
• JazzHRcoreTechnology or IntegrationIntegration with JazzHR simplifying high-volume hiring by embedding McQuaig assessments directly into the hiring workflow for early candidate evaluation.
• GreenhousecoreTechnology or IntegrationIntegration with Greenhouse strengthening structured hiring through McQuaig assessments that support consistent, data-informed hiring decisions.
• Merge Unified APIcoreTechnology or IntegrationIntegration via Merge Unified API enabling McQuaig to connect with a wide range of HR tools, ensuring all data is in sync and accessible from one central platform.
• HRDiveminorStrategic or Co-development PartnerContent partnership with HRDive to produce the Talent Overflow playbook on workforce optimization in an employer's market, demonstrating thought leadership in HR technology.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hogan Assessment Systems: Hogan Assessments is one of the most established personality and behavioral assessment providers for hiring and leadership development, directly competing with McQuaig's Word Survey and 360 Leadership Review across enterprise HR teams globally.
• Criterion Partnership / PDI (PDI Assessments): PDI offers personality, behavioral, and leadership assessments used in hiring and development, directly competing with McQuaig's Word Survey and 360 Leadership tools for enterprise HR teams.
• Thomas International: Thomas International provides personality and behavioral assessments (DISC-based), cognitive ability tests, and 360 reviews for hiring and leadership development, directly overlapping with McQuaig's full talent assessment suite.
• Caliper (now part of Assess Group): Caliper provides personality and behavioral assessments for recruitment, leadership development, and team effectiveness, directly comparable to McQuaig's psychometric offerings for enterprise and mid-market HR teams.

Broad incumbents

• SHL (a CEB/GlobalData company): SHL is the global incumbent in psychometric talent assessment, offering pre-hire assessments and behavioral tools functionally comparable to McQuaig's suite, but with much broader scale, R&D depth, and enterprise penetration.
• Korn Ferry Assessment Solutions: Korn Ferry's assessment division delivers personality, cognitive, and leadership assessments comparable to McQuaig's Word Survey, Mental Agility Test, and 360 Leadership tools, bundled with broader leadership and talent advisory services.
• Aon Assessment Solutions: Aon's assessment solutions provide pre-hire psychometric testing and talent management tools overlapping with McQuaig's products, but as part of a much larger HR consulting and insurance portfolio.

Emerging players

• Assessfirst: Assessfirst delivers AI-augmented personality and behavioral assessments for recruitment and development, providing a comparable but more digitally native alternative to McQuaig's traditional psychometric suite.
• Pymetrics: Pymetrics uses neuroscience-based and AI-driven assessments for hiring and talent development, competing for the same enterprise HR buyer as McQuaig but with a more AI-native, less personality-survey-led approach.
• TestGorilla: TestGorilla is a SaaS assessment platform combining personality, cognitive, and skills tests for pre-hire screening, competing with McQuaig across mid-market ATS-integrated hiring workflows.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mcquaigsolution
• YouTubeyoutube.com/c/mcquaiginstitute
• LinkedInlinkedin.com/company/the-mcquaig-institute
• Facebookfacebook.com/mcquaiginstitute

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McQuaig