Agri-Cover Inc

What Agri-Cover Inc does

Agri-Cover, Inc. is a privately held, North Dakota–headquartered manufacturer founded in 1981 that designs, engineers, and produces aftermarket hardware for pickup trucks and agricultural/commercial hauling. Its product portfolio spans nine sub-brands — ACCESS roll-up tonneau covers, LOMAX folding hard covers, DURACAP and OUTLANDER truck toppers, ADARAC truck bed racks, SNOWSPORT utility snow plows, ROCKSTAR mud flaps, AGRI-COVER roll tarp systems, and ACI truck bed accessories — supported by an extensive U.S. and Canadian patent portfolio covering low-profile roll-up covers, folding hard covers, electric tarp conversion systems, hitch-mounted mud flaps, and motion-activated plow designs. The company serves four primary customer segments: pickup truck owners (contractors, outdoor enthusiasts, general consumers), agricultural operations, construction and commercial fleet operators, and snow-removal end users. It is also a co-developer of tarp kits for major agricultural OEMs including John Deere and New Leader.

Agri-Cover generates revenue almost entirely through one-time hardware sales distributed via a nationwide authorized dealer network (with a dedicated dealer portal and a formal "Become a Dealer" program) and direct-to-consumer e-commerce through shop.agricover.com, supplemented by ongoing replacement-part and accessory revenue. Pricing is unit-based across the SKU range, from roughly $185 for ADAGRID support bars to $2,959.50 for a John Deere Tarp Kit, with free ground shipping on U.S. orders over $100 and a 20% restocking fee on returns within 30 days. Marketing is multi-channel: a heavy trade show presence across farm, trucking, and construction shows, an interactive Solution Builder configurator for ag-tarp quoting, video content, customer reviews, and digital channels. Products carry warranties ranging from one to three years, and ACI Ready Made Tarps are rated to remain flexible at temperatures as low as -40 degrees. The LOMAX STANCE Hard Cover holds a 4.86-star average across 145 customer reviews, illustrating the strength of the customer experience in newer product launches.

The company operates a single manufacturing facility in Jamestown, North Dakota, with a headcount in the 101–250 range, and serves customers across the 48 contiguous U.S. states (plus Washington, D.C.) and Canada. Its competitive positioning rests on a combination of patented product technology, a multi-brand ecosystem that addresses the full truck-accessory stack, OEM co-development relationships, and a deeply embedded dealer footprint. There is no evidence of public-company status, institutional investors, parent entities, M&A activity, or significant leadership turnover in the source material.

Name

Agri-Cover Inc

Legal name

Agri-Cover, Inc.

Website

https://agricover.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Agri-Cover designs and manufactures aftermarket hardware for pickup trucks and agricultural hauling — including roll-up and hard tonneau covers, truck toppers, bed racks, snow plows, mud flaps, and roll tarp systems — sold through a nationwide U.S. dealer network and direct e-commerce to pickup owners, farmers, and commercial fleet operators.

Ownership category

akta.pro rank

Product category

Truck Bed Covers & Automotive Accessories

NAICS

Farm Machinery and Equipment Manufacturing (333111), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)

akta.pro secondary industry

Packaging & Bagging Equipment (Weighers, Baggers, Sealers) (AFAAAJAI)

Keywords

• Truck bed covers
• Tonneau covers
• Pickup truck accessories
• Agricultural roll tarps
• Utility snow plows

Headquarters

HQ city

Jamestown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Truck Bed Cover Sales: One-time purchase of roll-up covers, hard folding covers, and truck toppers through dealer network and direct e-commerce
2. Roll Tarp System Sales: Agricultural tarp systems for grain carts, dump trucks, trailers, and specialty equipment; includes electric conversion options
3. Snow Plow Sales: Utility snow plows for trucks, SUVs, tractors, and skid steers with accessory parts and replacement components
4. Truck Rack and Accessories Sales: Pickup truck bed racks, mud flaps, LED lights, cargo management, and sealing solutions
5. Replacement Parts and Accessories: Ongoing sales of replacement parts for all product lines including tarps, covers, plows, and racks

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Agri-Cover Inc designs and manufactures automotive and agricultural hardware products, including roll-up tonneau covers, folding hard covers, truck toppers, pickup bed racks, utility snow plows, mud flaps, and roll tarp systems for agricultural and commercial trailers. The company operates sub-brands such as ACCESS, LOMAX, DURACAP, OUTLANDER, ADARAC, SNOWSPORT, ROCKSTAR, and AGRI-COVER, selling primarily through a nationwide authorized dealer network and its own e-commerce storefront.

Product overview

Agri-Cover Inc manufactures truck bed covers, accessories, and agricultural equipment. The product portfolio includes three primary categories: ACCESS® Roll-Up Covers (Original, Limited, Toolbox, LORADO®, VANISH®, TONNOSPORT®, LITERIDER®), LOMAX® Folding Hard Covers (Folding Hard Cover, Professional Series, STANCE™ Hard Cover), and DURACAP™/OUTLANDER™ Truck Toppers. Additional truck accessories include ADARAC™ Truck Bed Racks (M-Series, Aluminum Series, Pro Series), ROCKSTAR™ Mud Flaps, SNOWSPORT® Utility Plows (HD, LT, 180, PRO), ACI™ Truck Bed Accessories (bed mats, LED lights, sealing gaskets, cargo management), and AGRI-COVER® Roll Tarp Systems for agricultural/commercial trailers. The company also offers electric tarp conversion kits and overland rack accessories. Products are primarily distributed through dealers and an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• ACCESS: Roll-Up Covers brand for truck bed covers
• LOMAX
• DURACAP
• OUTLANDER
• ADARAC
• SNOWSPORT
• ROCKSTAR
• AGRI-COVER
• ACI Truck Accessories

Products and services

• ACCESS Roll-Up Covers Roll-up style truck bed tonneau covers that provide flexible cargo protection. Includes Original, Limited, Toolbox, LORADO, VANISH, TONNOSPORT, and LITERIDER variants. Designed for pickup truck owners and commercial fleet users seeking weatherproof and theft-resistant bed protection.
• LOMAX Folding Hard Covers Hard tri-fold and vertical folding tonneau covers with reinforced aluminum panels and weatherproof seals. Includes Folding Hard Cover, Professional Series, and STANCE Hard Cover variants for pickup truck owners.
• DURACAP and OUTLANDER Truck Toppers Truck cap and topper products including hard truck toppers (DURACAP QUEST, JOURNEY, EXPLORE) and soft truck toppers (OUTLANDER) for pickup bed coverage and cargo protection. Targeted at pickup truck owners needing enclosed or semi-enclosed cargo space.
• ADARAC Truck Bed Racks Aluminum truck bed cargo racks including M-Series, Aluminum Series, and Pro Series with adjustable uprights and load capacities up to 1,000 lbs static. Compatible with tonneau covers and targeted at pickup owners and overland enthusiasts.
• SNOWSPORT Utility Plows Snow removal plows for trucks, SUVs, tractors, and skid steers. Includes HD, LT, 180, and PRO models with motion-activated self-adjusting designs requiring no electrics or hydraulics. Sold to residential and commercial snow removal operators.
• ROCKSTAR Mud Flaps Mud flap and splash guard products including Full Width Tow Flaps, Commercial Tow Flaps, Splash Guards, and Hitch Mounted Mud Flap sizes (L, XL, 2XL, 3XL). Targeted at pickup owners, commercial tow operators, and fleet users.
• AGRI-COVER Roll Tarp Systems Roll tarp systems for agricultural and commercial trailers including SRT-2 Spool Roll Tarp, EZ-LOC Roll Tarp, Side Locking Tarp, and electric tarp conversion systems. Designed for grain carts, dump trucks, end dumps, fertilizer tenders, and construction dump boxes used by farmers, agribusinesses, and commercial fleet operators.
• ACI Truck Bed Accessories Truck bed accessories including TRAILSEAL Tailgate Gasket, ELEMENT SEAL Gasket, bed mats, LED lights, cargo management solutions, and truck bed storage products. Targeted at pickup truck owners seeking to enhance truck bed sealing, lighting, and organization.
• Electric Motor Kits for Roll Tarp Systems Electric tarp conversion kits including SRT-2 Electric Tarp Conversion, ROLTEC Electric Tarp Conversion, Economical Electric Tarp Conversion, and ROLTEC Electric Hopper Conversion for automated tarp operation on grain carts, dump trucks, and trailers. Targeted at agricultural and commercial hauling operators.

Quantifiable outcome

• LOMAX STANCE panels hold up to 400 lbs of evenly distributed weight while weighing approximately 50-60 lbs
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• John DeerecoreStrategic or Co-development PartnerJohn Deere Tarp Kits offered as part of AGRI-COVER agricultural product lineup. These specialized tarp kits are designed for John Deere equipment and sold through the company's agricultural dealer network and e-commerce platform.
• New LeadercoreStrategic or Co-development PartnerNew Leader Box Tarp Kit offered as part of AGRI-COVER agricultural product lineup. These specialized tarp kits are designed for New Leader equipment applications and sold through the company's distribution channels.
• Fairbank EquipmentminorChannel Partner/ Reseller/ DistributorExhibits at regional farm shows and events representing Agri-Cover products including the Dakota Farm Show, South Dakota Agri-Business Expo, Nebraska Agri-Business Expo, DakotaFest, Amarillo Farm and Ranch Show, and Husker Harvest Days.
• FEI (Farm Equipment Inc)minorChannel Partner/ Reseller/ DistributorExhibits at regional farm and agricultural shows representing Agri-Cover products including South Dakota Agri-Business Expo, Nebraska Agri-Business Expo, NFMS, and Husker Harvest Days.
• Vander HaagsminorChannel Partner/ Reseller/ DistributorExhibits at regional agricultural shows representing Agri-Cover products including Western Farm Show, Dakotafest, Farm Science Review, and Ozark Fall Farmfest.
• Nessa IncminorChannel Partner/ Reseller/ DistributorExhibits at IA Power Farm Show representing Agri-Cover roll tarp products.
• LongshotminorChannel Partner/ Reseller/ DistributorExhibits at Topeka Farm Show and Amarillo Farm and Ranch Show representing Agri-Cover tarp products.
• Crysteel Truck EquipmentminorChannel Partner/ Reseller/ DistributorExhibits at Minnesota Farmfest representing Agri-Cover products.
• Carolina TarpsminorChannel Partner/ Reseller/ DistributorExhibits at Mid-America Trucking Show representing Agri-Cover roll tarp products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BAK Industries: BAK Industries produces hard folding tonneau covers (BAKFlip) and truck bed covers, competing directly with Agri-Cover's LOMAX folding hard cover product line for pickup trucks.
• Truxedo: Truxedo manufactures roll-up and soft-folding tonneau covers for pickup trucks, competing head-to-head with Agri-Cover's ACCESS and TONNOSPORT product lines across the same dealer and consumer channels.
• Extang: Extang produces tonneau covers including soft folding, hard folding, and roll-up styles, directly competing with Agri-Cover's ACCESS, LOMAX, and truck topper product families in the pickup truck aftermarket.
• Roll-N-Lock: Roll-N-Lock specializes in retractable hard tonneau covers and cargo management systems, overlapping with Agri-Cover's LOMAX hard cover and tonneau cover portfolio for pickup trucks.
• UnderCover: UnderCover makes hard folding and one-piece truck bed covers, directly competitive with Agri-Cover's LOMAX folding hard covers and DURACAP truck toppers in the pickup aftermarket segment.
• Shur-Co: Shur-Co manufactures roll tarp systems and cargo containment solutions for agricultural and commercial trailers, directly competing with Agri-Cover's AGRI-COVER roll tarp systems for grain carts, end dumps, and fertilizer tenders.

Broad incumbents

• RealTruck: RealTruck is a major online retailer and distributor of truck accessories including tonneau covers from multiple brands, overlapping with Agri-Cover's direct-to-consumer e-commerce and dealer channels.
• Dee Zee: Dee Zee manufactures a broad range of truck accessories including bed mats, running boards, and toolboxes, competing with Agri-Cover's ACI truck bed accessories and ROCKSTAR mud flap lines.
• Curt Manufacturing: Curt Manufacturing produces hitches, towing equipment, and truck accessories, offering adjacent products to Agri-Cover's rack, mud flap, and cargo management lineup for pickup trucks.
• Lund: Lund manufactures truck accessories including nerf bars, running boards, and tonneau covers, with portfolio overlap to Agri-Cover's truck bed covers, racks, and accessory categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Agricover

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agri-Cover Inc