Visual-Eyes

What Visual-Eyes does

Visual-Eyes is a privately held Canadian practice management software company founded in 1996 by SOTH Inc. and headquartered in Red Deer, Alberta. It serves optometry and optical retail practices across Canada with a modular platform that spans core EMR and practice management (Base, Examination, Invoicing, Scheduler, File Linking, Dispensing, Contact Lens, and ToDo/Routing modules) and patient-engagement tools (Visual Book for online booking, Visual Connect for automated email/SMS, Visual Forms for digital intake, Visual Care as the underlying communication backbone, and Visual Academy for training). The platform integrates with optical measuring devices (Optikam, i.Terminal, Visioffice), payment processors (Global Payments, Zomaron), the Otto contact-lens ordering platform (Phase 1 May 2024, Premium September 2025, Standalone integration $50/month), and TELUS Health for electronic insurance claim submission; in March 2026 the company added AI Assist, a generative-AI feature for refining written patient communications. The company generates revenue primarily through modular SaaS subscriptions priced per practice (with only the Otto standalone integration publicly listed at $50/month), supplemented by professional services for data conversion, training, and multi-location implementations. Go-to-market is sales-led: practice consultants run on-site demos and implementations, supported by inside-sales phone outreach, a website demo-booking funnel, content marketing via the company blog, and Visual Academy training. Visual-Eyes is PIPEDA-compliant, serves over 400 Canadian clinics, employs roughly 30 people, and remains privately held with no disclosed institutional funding, M&A, or geographic expansion beyond Canada.

Name

Visual-Eyes

Legal name

SOTH Inc.

Website

https://visual-eyes.ca

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Visual-Eyes is a privately held Canadian software company that provides modular practice management and EMR software for optometry and optical retail practices, serving over 400 clinics across Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Red Deer

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Practice Management Software Subscription: Modular SaaS subscription for optometry practice management with various add-on modules
2. Otto Integration (Standalone): Standalone Otto integration for contact lens ordering available for $50/month
3. Professional Services: Training, data conversion, and implementation consulting services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Visual-Eyes is a modular practice management software platform built specifically for optometrists and optical retailers in Canada. The core SaaS suite includes patient records, scheduling, examination documentation, invoicing with provincial billing, frame inventory and dispensing, contact lens ordering, and patient communication modules. It is sold as a subscription with optional add-on modules and is supported by training, data conversion, and ongoing practice consulting services.

Product overview

Visual-Eyes is a modular optometry practice management software platform consisting of a core system plus add-on modules. The core Base Module provides foundational patient management functionality, which is extended by specialized modules including: Invoicing Module for billing and provincial claims, Scheduler Module for appointment management, Dispensing Module for eyewear/frame inventory, Contact Lens Module with Otto integration, Examination Module for exam documentation, File Linking Module for digital document management, and ToDo/Routing Module for patient flow tracking. Patient-facing modules include Visual Book (online booking), Visual Connect (automated email/SMS with AI Assist), and Visual Forms (digital intake with kiosk mode). Visual Care serves as the underlying communication platform. The company also offers complementary services including Data Conversion, Training, and Multiple Locations support. Trusted by 400+ clinics across Canada for over 25 years.

Differentiator

Problem solved

Functional benefit

Brands

• Visual Book: Online booking software for patients to book appointments from their computer or mobile device directly into the Visual-Eyes scheduler.
• Visual Connect
• Visual Forms
• Visual Care
• Visual Academy
• AI Assist

Products and services

• Visual-Eyes Practice Management Software Modular SaaS practice management platform for optometry and optical practices, providing patient records, scheduling, EMR, invoicing, dispensing, contact lens ordering, and patient communication in an integrated suite. Targeted at Canadian eye care clinics.
• Otto Contact Lens Integration (Standalone) Standalone subscription integration enabling direct contact lens ordering from within the Visual-Eyes system while maintaining supplier accounts, wholesale pricing, and rebate programs. Sold separately at $50/month to clinics using the contact lens module.
• Data Conversion Service Professional service for converting data from legacy optometry practice management systems into the Visual-Eyes format. Targeted at new clients migrating from competing platforms.
• Training Service Comprehensive training delivered by practice consultants, offered on-site, remotely, or self-guided, to help clinics adopt and fully use Visual-Eyes software modules.
• Multiple Locations Service Support service for optometry practices operating multiple locations, providing real-time connectivity between sites, consolidated reporting, and centralized patient records.

Quantifiable outcome

• One clinic reported gross revenue increase of $100,000 within a year of implementation
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature13 records

Partnerships

Three partnerships are on record, tiered core.

• OttocoreTechnology or Integration · 29 May 2024Integration enabling direct contact lens ordering from within Visual-Eyes system. Automates contact lens ordering while maintaining existing supplier accounts, wholesale pricing, and rebate programs. Standalone integration available for $50/month.
• TELUS HealthcoreTechnology or IntegrationeClaims integration for streamlined insurance claim submissions through Visual-Eyes. Simplifies insurance billing process for Canadian eye care clinics.
• SOTH Inc.coreStrategic or Co-development PartnerParent company and creator of Visual-Eyes software. Governs terms of use, privacy policy, and product development.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nextech Systems: Specialty-focused healthcare IT (including ophthalmology) with practice management and EHR. Larger player competing for the same optometry/ophthalmology customer base as Visual-Eyes.
• athenahealth: Large ambulatory EHR and PM platform serving many specialties including eye care. Comparable as a software vendor targeting clinical workflows, patient communication, and billing, but not vertically specialized to optometry.
• Modernizing Medicine (EMA Ophthalmology): Specialty-focused EHR (including ophthalmology) with PM and patient engagement modules. Larger, better-capitalized competitor operating across multiple specialties that overlaps with Visual-Eyes' optometry workflow offerings.

Direct peers

• RevolutionEHR: Cloud-based EHR and practice management platform purpose-built for optometrists, with patient communication and optical retail features. Direct competitor to Visual-Eyes in the optometry-specific EHR/PM category.
• Practice Director: Optometry practice management and EHR solution targeting independent and small-group practices. Comparable to Visual-Eyes in target customer profile and core PM/EMR feature set.
• Eye Care Leaders (Crystal PM / My Vision Express): Suite of optometry and ophthalmology practice management and EHR products. Closely comparable to Visual-Eyes in vertical focus on eye-care workflows, patient recall, and optical dispensary management.
• OfficeMate: Long-established optometry practice management and EHR solution now owned by EssilorLuxottica. Competes head-to-head with Visual-Eyes for Canadian and US optometry clinics on scheduling, billing, and dispensing workflows.
• iMedicware: Ophthalmology-specific EHR and practice management system with scheduling, billing, and imaging modules. Comparable to Visual-Eyes in vertical depth within eye care, though with stronger focus on ophthalmology versus optometry.

Emerging players

• Jane App: Canadian-origin practice management platform for allied health and specialty clinics with online booking, charting, and billing. Not optometry-specific but targets similar SMB clinic customers with a comparable modular SaaS approach.
• OD Link: Optometry-focused practice management platform with online booking and recall features. Comparable emerging competitor overlapping Visual-Eyes' SMB optometry value proposition.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/visualeyesca

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual-Eyes