Hersheson Products

What Hersheson Products does

Hersheson Products Limited is a UK-based premium hair brand operating under the name Hershesons, selling professional-grade hair styling products, electrical tools, accessories, and curated kits through its own Shopify e-commerce store and three London flagship destinations — Fitzrovia (29 Berners Street), Belgravia (8A West Halkin Street), and Selfridges Oxford Circus. The product portfolio centres on the 9-in-1 multi-award Almost Everything Cream (2,550+ reviews, 4.9 rating) alongside Zhoosh Foam, Air Dry Spray with UV Protection, a tools line (The Great Hairdryer, The Great Iron, The Wand, Wavemaker, The Multi-Tasker), accessories (Pro Blow Dry Brush, Everyday Essentials Brush, Self Grip Rollers, Great Hair Clips, Sock Diffuser), and purpose-built kits (Anti Frizz Kit, Great Hair Kit, Air Dry Kit, Great Iron x Anti Frizz Kit). Proprietary product technology centers on multi-functional formulations combining conditioning, texturizing, and styling in single SKUs (acetylated lanolin alcohol, behentrimonium chloride, simmondsia chinensis seed oil, panthenol, hydrolyzed wheat protein), plus tool differentiators such as titanium one-pass iron plates and a sock-style diffuser attachment.

The business model combines four revenue streams: (1) DTC product sales with global shipping to 60+ countries via hershesons.com at USD prices with multi-currency support and free UK delivery above £45; (2) a subscription/recurring tier offering 25% savings with 4/6/8/10-week delivery cadences via Klarna-backed checkout; (3) professional salon services (cuts, colour, treatments, blow dry bars) at the three London flagships; and (4) gift vouchers for in-salon experiences. The brand is associated with founder Daniel Hersheson (founder and chairman) and stylist Luke Hersheson as the figurehead, supported by an 11-50 employee base and more than 40 years of hairdressing heritage. Marketing is content-led across Instagram, a Hair Stories blog, a weekly Hair Wisdom newsletter, an Earned Media presence in Vogue/Harper's Bazaar/GQ/Cosmopolitan/Tatler/Marie Claire, and the Smile.io-powered Great Hair Insiders loyalty program.

Name

Hersheson Products

Legal name

Hersheson Products Limited

Website

https://hershesons.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Hersheson Products Limited is a UK-based premium hair brand selling professional styling products, electrical tools, accessories, and kits via DTC e-commerce (60+ countries) and three London flagship salons, serving style-conscious individual consumers globally.

Ownership category

akta.pro rank

Product category

Hair Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Styling & Finishing (CRABALAC)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD), Women's Hair Salons (HSALAAAA)

Keywords

• Hair care products
• Hair styling tools
• Professional hair styling
• Hair salon services
• Multi-functional hair styling

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer product sales through owned e-commerce platform with international shipping to numerous countries. One-time purchases and subscription models available.
2. Subscription/Recurring Revenue: Subscription model offering 25% savings with automatic deliveries every 4, 6, 8, or 10 weeks. Pause or cancel anytime after 3 deliveries.
3. Salon Services: Revenue from salon services at three London locations: Fitzrovia, Belgravia, and Selfridges. Includes blow dry bars, cuts, color, and treatments.
4. Gift Vouchers: Salon gift vouchers sold through e-commerce platform for in-salon experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hershesons designs, brands, and sells its own line of multi-functional hair care products and professional styling tools (including the hero Almost Everything Cream 9-in-1 styling cream, Air Dry Spray, Zhoosh Foam, and the Great Hairdryer, Great Iron, Wand, and Wavemaker tools), bundled into curated kits, and sells them direct-to-consumer via its e-commerce platform and own London salon locations. The company also delivers in-salon services including blow dry bars, cuts, colour, and treatments at three London flagship destinations.

Product overview

Hershesons is a UK-based hair brand offering a unified portfolio of professional-grade styling products, hair tools, accessories, and salon services. The core offering centers on the multi-award-winning Almost Everything Cream as the hero product, complemented by styling formulas (Air Dry Spray with UV Protection, Zhoosh Foam), professional hair tools (The Great Iron, The Great Hairdryer, The Wand, Wavemaker, The Multi-Tasker), and hair accessories (Pro Blow Dry Brush, Everyday Essentials Brush, Great Hair Clips, Self Grip Rollers, Sock Diffuser). Products are bundled into curated kits (The Great Hair Kit, Anti Frizz Kit, Air Dry Kit, Great Iron x Anti Frizz Kit, Home & Away Kit) for specific routines. The brand operates three flagship 'anti-salon' destinations in London (Belgravia, Fitzrovia, Selfridges Oxford Circus) and a blow dry bar service, offering salon experiences alongside e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Almost Everything Cream

Quantifiable outcome

• 4.9 out of 5 average rating across major products with 2500+ reviews
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DrybycoreStrategic or Co-development PartnerNail service partnership at Belgravia flagship location. Co-located beauty service offering gel manicures, nail art, and hand care treatments within the Hershesons destination space.
• Brows by SumancoreStrategic or Co-development PartnerBrow styling and waxing services partnership at Belgravia location. Professional brow shaping, tinting, and brow art treatments.
• Kichi BeautyminorStrategic or Co-development PartnerBeauty and wellness service partnership at Belgravia flagship. Range of beauty treatments and services.
• Hagen CafeminorStrategic or Co-development PartnerCafé partnership within Belgravia location. Provides food and beverage service for clients wanting to work, socialize, or relax during their visit.
• Sunday RileyminorStrategic or Co-development PartnerSkincare brand partnership at Fitzrovia location. Professional skincare products and treatments available within the salon environment.
• SelfridgescoreChannel Partner/ Reseller/ DistributorDepartment store retail partnership at Oxford Circus location. Hershesons blow dry bar concession within Selfridges beauty department.
• KlarnaminorOthersPayment provider offering installment payment options (Buy Now, Pay Later) for customers purchasing through the e-commerce platform.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Olaplex: Professional-grade, salon-credibility haircare brand that has scaled to global consumer and professional distribution. Highly comparable to Hershesons in the salon-to-consumer premium haircare category and competing directly for the same prestige consumer and stylist audience.
• Moroccanoil: Iconic salon-to-consumer haircare brand built around signature treatment products and a strong professional channel. Directly comparable to Hershesons in positioning, distribution (salon + DTC), and prestige marketing playbook.
• K18: Premium biotech haircare brand with strong salon and DTC presence, targeting stylists and consumers seeking high-performance treatments. Comparable in premium positioning, salon-credibility narrative, and treatment-led hero SKUs to Hershesons' Almost Everything Cream.
• OUAI: Celebrity-stylist-founded premium haircare brand sold primarily through DTC and Sephora. Directly comparable to Hershesons as a stylist-founded, prestige-positioned, multi-product haircare brand with a strong social media-led acquisition strategy.
• Living Proof: Science-driven salon haircare brand with a strong professional and DTC footprint. Comparable to Hershesons in the premium, salon-credibility haircare category, with overlapping stylists, retailers (e.g., Selfridges), and consumer audiences.
• Color Wow: Award-winning, premium haircare brand best known for hero treatment products (e.g., Dream Coat) and strong DTC and salon presence. Comparable to Hershesons in treating a single hero SKU as the brand anchor and a multi-SKU portfolio extension strategy.
• ghd (Good Hair Day): Premium professional hair tool brand (straighteners, dryers, wands) sold globally through salons, department stores, and DTC. Directly comparable to Hershesons' tools portfolio (Great Hairdryer, Great Iron, Wand) in category, positioning, and salon-anchored distribution.

Broad incumbents

• Dyson: Global premium technology-led hair tools incumbent (Supersonic, Airwrap) with massive R&D and marketing budgets. Comparable to Hershesons at the premium hair tool price point, but operates at vastly larger scale and as a multi-category technology company rather than a styling-focused brand.

Emerging players

• Drybar: Blow-dry-bar chain that has built an associated product line. Comparable to Hershesons' blow-dry bar + product strategy, though operates at materially larger US-focused scale and as a chain rather than destination flagship concept.
• Briogeo: DTC-first premium haircare brand with strong Sephora and digital distribution and a clean-beauty positioning. Comparable to Hershesons in the multi-product premium haircare category and the stylist-influenced, ingredient-forward marketing approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hershesons
• YouTubeyoutube.com/@hershesons
• Facebookfacebook.com/Hershesons
• LinkedInlinkedin.com/company/hershesonsltd
• Instagraminstagram.com/hershesons
• TikToktiktok.com/@hershesons

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hersheson Products