Urban Roots

What Urban Roots does

Urban Roots is an independent craft brewery and smokehouse founded in 2018 by Sacramento natives Rob Archie and Peter Hoey, operating from a 17,000-square-foot, 300-seat brewpub at 1322 V St. in Sacramento, California. The company produces and serves over 20 rotating beers on tap with a portfolio that emphasizes barrel-aged stouts (Demons Run, Chocolate Moustache, Stoutywine), oak-lagered Mellowwood series, locally-sourced Local Saison series, and a single-hop Isolate series, alongside scratch-made barbecue and smoked meats. A secondary sister-brand portfolio — Bawk! Chicken + Bar (fried chicken concept), The Roost (speakeasy behind Bawk!), Cervecería (East Sacramento beer bar), and the upcoming Good Neighbor (Ice Blocks on R St.) — extends the hospitality footprint to roughly six venues under common ownership.

The business model is overwhelmingly direct-to-consumer. On-premise brewpub sales dominate, supplemented by Toast Tab-powered online ordering for takeout and curbside pickup, third-party delivery through DoorDash and GrubHub, in-house e-commerce shipping of bottles and cans anywhere in California, keg retail, gift cards, and a full-service catering operation handling groups of 2 to 200+. There is no subscription or tiered pricing; revenue per transaction is set by product type, with limited-release barrel-aged bottles priced at $13–$22 and special-event ticketing (e.g., Zwanze Day at $100/ticket) creating high-margin event revenue. Distribution is constrained to a single metro area, with e-commerce shipping as the only channel extending beyond Sacramento. The company is structured as a California limited partnership (Urban Roots Brewery, LP) and filed an SEC notice of exempt offering in June 2025 for up to $1,750,000, of which $125,000 had been sold as of mid-June 2025.

Operational scale is modest and locally concentrated: 51–100 employees, a single primary brewing facility, and 6 sister venues. The company has accumulated substantial industry recognition — 2021 California Craft Brewers Cup Brewery of the Year, USA Today/10Best No. 5 Best Brewpub in America (2025), and multiple World Beer Cup, European Beer Star, and FoBAB medals through 2026 — but no enterprise customers, no franchising, and no meaningful wholesale footprint outside California.

Name

Urban Roots

Legal name

Urban Roots Brewery, LP

Website

https://urbanrootsbrewing.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Urban Roots is an independent Sacramento craft brewery and smokehouse operating a 17,000 sq ft brewpub plus five sister hospitality venues, serving local craft beer enthusiasts with barrel-aged beers, BBQ, and catering.

Ownership category

akta.pro rank

Product category

Craft Brewery & Smokehouse

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Craft Brewing (AFAFAAAA), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft brewery
• Barrel-aged beers
• Brewpub restaurant
• Smokehouse barbecue
• Craft beer retail

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. On-site food and beverage sales: Traditional brewpub model with on-site dining and drinking. Over 20 different beers on tap plus hand-picked selection of wines and ciders. Full food menu including smoked meats, barbecue, and other dishes. 300-seat restaurant with outdoor beer garden.
2. Retail beer sales: Sale of canned and bottled beer for off-site consumption. Keg sales to general public. Special bottle releases (limited editions) sold online and in-person. Ships beer anywhere in California.
3. Catering and events: Catering services for private parties and events, serving groups from 2 to 200+ people with full menu including Angus Brisket, Pork Ribs and more.
4. Gift cards: Sale of gift cards for use at the brewpub.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Urban Roots operates a craft brewery and smokehouse brewpub at 1322 V St. in Sacramento, CA, featuring over 20 rotating beers on tap alongside scratch-made smoked meats and barbecue. The company produces an extensive portfolio of barrel-aged and experimental beers (including Demons Run, Chocolate Moustache, Stoutywine, Local Saison, Mellowood, and Isolate series) and sells bottled/canned beer, kegs, gift cards, and catering services for groups of 2 to 200+.

Product overview

Urban Roots is an independent craft brewery and smokehouse operating as a unified hospitality brand. The core product is the brewpub at 1322 V St. in Sacramento, offering over 20 beers on tap alongside smoked BBQ. The beer portfolio centers on barrel-aged stouts (Demons Run, Chocolate Moustache, Stoutywine), experimental series (Local Saison, Mellowwood, Isolate), and collaborative releases. The company also operates a family of sister restaurants including Bawk! Chicken + Bar (fried chicken), The Roost (speakeasy), Cerveceria (bar), and Good Neighbor (under development). Services include catering and private events.

Differentiator

Problem solved

Functional benefit

Brands

• Bawk! Chicken + Bar: Fried chicken restaurant and bar located on R St. in Downtown Sacramento offering rotisserie chicken, hot chicken, wings, tacos, and cocktails.
• The Roost
• Cervecería
• Good Neighbor

Products and services

• Urban Roots Brewing & Smokehouse
• Demons Run
• Chocolate Moustache
• Stoutywine
• Local Saison Series
• Mellowood Series
• Isolate Series
• Pitch In On A Party
• Bawk! Chicken + Bar
• The Roost
• Cervecería
• Catering & Events

Quantifiable outcome

• 2021 California Brewery of the Year
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Beachwood BrewingcoreStrategic or Co-development Partner · 13 October 2021Collaboration with Beachwood Brewing to release Steely Jam WCIPA, a West Coast-style IPA featuring Strata, Mosaic & Mosaic cryo hops. Bringing together SoCal and NorCal craft beer communities.
• Cantillon BrewerycoreStrategic or Co-development Partner · 18 September 2021Selected as official location for Cantillon Zwanze Day 2021, hosting ticketed event featuring multiple Cantillon beers. One of the most prestigious events in craft beer.
• DJ QuikminorStrategic or Co-development Partner · 28 June 2021Collaboration on Pitch In On A Party IPA with hip hop legend DJ Quik. Quik selected the hops (Cascade, Simcoe and Citra) during a session at Urban Roots.
• Allagash BrewingcoreStrategic or Co-development Partner · 19 August 2020Collaboration on Virtual Connection Belgian Pale Ale featuring Saphir and Tettnang hops fermented with Belgian yeast. Released for FreshFestDigi. Co-founder Rob Archie noted '12 years later it's hard to fathom that we're collaborating with one of my top 3 favorite breweries in the world.'
• Altamont Beer WorksminorStrategic or Co-development Partner · 31 July 2020Collaboration on Friends w/ Social Distances, a fruity and dank Double IPA featuring Centennial, Summit, Simcoe, Nelson, Cashmere and Mosaic hops.
• Weathered Souls BrewingminorStrategic or Co-development Partner · 16 June 2020Joined over 600 breweries in the Black is Beautiful initiative led by Weathered Souls Brewing. Created an Imperial Stout and donated proceeds to local nonprofit supporting Black community. First beer released in 4-packs of 12 oz cans.
• Three WeaversminorStrategic or Co-development Partner · 9 May 2019Collaboration on Extraordinary Humans, a bourbon barrel aged imperial porter. First collaboration beer brewed at Urban Roots. Available at Three Weavers and Urban Roots.
• Beachwood BrewingminorStrategic or Co-development Partner · 24 February 2018Collaboration on Saison du Kashi, a multigrain saison featuring Italian Pilsner malt, spelt and rye. One of four collaboration beers for opening day.
• FiftyFifty BrewingminorStrategic or Co-development Partner · 27 January 2018Collaboration on New Digs, a wheat wine brewed at FiftyFifty's facility in Truckee. Celebrated Urban Roots' future opening.
• Bottle Logic BrewingminorStrategic or Co-development Partner · 16 January 2018Collaboration on Pallet Treasure, an Imperial Chocolate-Covered Nutroll Stout brewed with Bottle Logic in Anaheim, CA.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership for food delivery to customers.
• GrubHubminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership for food delivery to customers.
• Toast TabcoreTechnology or IntegrationOnline ordering platform provider for takeout, curbside pickup, and delivery orders. Also powers gift card sales and beer shop purchases.

Scale indicators9 records

Recent moves1 record

Direct peers

• Russian River Brewing Company: Iconic California craft brewpub known for Pliny the Elder and barrel-aged sour programs with on-site food service. Highly comparable model combining world-class brewing, limited bottle releases, and brewpub hospitality.
• Beachwood Brewing: Southern California craft brewery and BBQ-focused brewpub with strong barrel-aging program and award-winning IPAs. Urban Roots collaboration partner on Steely Jam WCIPA, operating a similar craft brewery + food concept.
• Track 7 Brewing Company: Sacramento-based craft brewery with brewpub, rotating taps, and limited distribution. Direct geographic competitor operating similar brewpub + retail model in the same market.
• Three Weavers Brewing Company: Inglewood-based California craft brewery focused on IPAs and barrel-aged programs. Urban Roots collaboration partner (Extraordinary Humans bourbon barrel-aged imperial porter) with comparable craft beer focus.
• Bottle Logic Brewing: Anaheim-based craft brewery known for experimental stouts, barrel-aging, and limited releases. Urban Roots collaboration partner on Pallet Treasure, sharing the experimental barrel-aged stout category positioning.
• FiftyFifty Brewing Company: Truckee-based California craft brewery with renowned barrel-aging program (Eclipse series). Urban Roots collaboration partner on New Digs wheat wine — directly comparable barrel-aged craft positioning.

Broad incumbents

• Firestone Walker Brewing Company: Major California craft brewery with extensive barrel-aging program (Proprietor's Vintage Series) and broad distribution. Comparable barrel-aged stout expertise and California craft positioning, but at materially larger scale with national distribution.
• Stone Brewing: Major San Diego craft brewery with broad distribution, brewpub locations, and barrel-aging programs. Operates at materially larger scale but shares Southern California craft DNA and full-service brewpub model.

Emerging players

• Revision Brewing Company: Sparks, Nevada-based craft brewery specializing in IPAs and hazy beers with broad West Coast distribution. Comparable craft size and packaging-focused retail strategy but lacks brewpub component.
• Moonlight Brewing Company: Sonoma County-based small craft brewery focused on traditional styles and local ingredients. Comparable local-ingredient philosophy and small-scale craft production, though no brewpub component.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/urbanrootsbeer
• LinkedInlinkedin.com/company/urban-roots-brewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Roots