What Heraldo de Aragón does

Heraldo de Aragón is a regional newspaper company founded on September 20, 1895, headquartered at Pº Independencia 29 in Zaragoza, Spain. It is the header brand and dean title of the Henneo media and technology group, a privately held conglomerate in which the Yarza family holds the majority and Ibercaja Banco is a reference shareholder. The newspaper serves the Autonomous Community of Aragón, covering the provinces of Zaragoza, Huesca, and Teruel, with reporting across regional politics, sports (notably Real Zaragoza and SD Huesca), economy, society, culture, and national/international news. Its editorial positioning emphasizes independent, rigorous, and transparent journalism, including compliance with The Trust Project's 8 trust indicators.

The company operates a multi-platform distribution model centered on print newspaper home delivery (before 8:00 AM) and newsstand pickup, plus the digital heraldo.es platform, the Mi Heraldo mobile application, and PDF digital editions distributed via the Kiosko y Más kiosk platform supporting up to 3 simultaneous device accesses. Subscription tiers span digital (€10.99/month, €21.99/quarter, €5.99/month semestral, €15-€79.99/year) and print (€21/month weekend, €31/month mixed, €39/month full week), each bundled with the Club HERALDO loyalty program offering discounts at local Aragonese merchants, exclusive events, and priority access. Revenue streams also include display and institutional advertising, branded content through the Aragón Media Lab studio, event sponsorship, the Heraldo Entradas ticketing service, the Tienda Heraldo e-commerce store, and the Espacio H event venue.

The product portfolio extends beyond the main newspaper to include weekly and niche supplements: XL Semanal (investigative magazine), Tercer Milenio (science and innovation), Artes & Letras (culture), and Heraldo del Campo (agriculture and livestock). Heraldo de Aragón also operates Heraldo TV for video journalism and an email newsletter suite (El Análisis del Director, Economía, Planes de Finde). News agency partnerships with EFE and Europa Press supplement regional reporting, while the broader Henneo ecosystem provides synergies with 20minutos (national media), Hiberus TI (technology), and Factoría Henneo (audiovisual). The legal entity is Heraldo de Aragon Editora, S.L.U., a privately held Spanish limited company with no public listing.

Name

Heraldo de Aragón

Legal name

HERALDO DE ARAGON EDITORA, S.L.U.

Website

https://heraldo.es

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Heraldo de Aragón is a regional Spanish newspaper founded in 1895, serving the Aragón autonomous community across print, digital, mobile, and PDF editions. Operated by Henneo group, it monetizes through subscriptions, advertising, and a subscriber ecosystem including ticketing, e-commerce, and events.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional newspaper publishing
• Digital news subscriptions
• Print journalism delivery
• Aragón media coverage
• Subscriber loyalty programs

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Subscriptions: Monthly, quarterly, and annual digital subscription plans providing full website and app access with reduced advertising. Includes access to exclusive content and newsletters.
2. Print Subscriptions: Home delivery and newsstand pickup of physical newspaper editions with tiered options (Mon-Sun, Weekend only, Mixed). Includes Club HERALDO subscriber benefits.
3. Advertising: Display advertising on digital platform and in print editions. Includes branded content and sponsored sections.
4. Event Sponsorship and Promotions: Sponsored events, promotional partnerships, and branded content collaborations with local businesses and organizations.
5. Institutional Advertising: Government and public institution advertising, including institutional notices and public service announcements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Heraldo de Aragón is a regional newspaper publisher producing daily print editions and continuously updated digital news content covering Aragón (Zaragoza, Huesca, Teruel), Spain, and international events across sports, politics, economy, culture, and society. Core revenue comes from monthly and annual digital and print subscriptions distributed via heraldo.es, the Mi Heraldo mobile app, Kiosko y Más PDF platform, and physical home delivery or newsstand pickup across the region.

Product overview

Heraldo de Aragón operates as a multi-platform media company offering both print and digital news products. The core offering consists of the Heraldo de Aragón newspaper available through paper subscription (with home delivery or newsstand pickup) and digital access via web, app, and PDF editions. The company has expanded into a platform-plus-services model with Club Heraldo loyalty program, newsletters (El Director, Economía, Planes de Finde), video content (Heraldo TV), and cultural supplements including Tercer Milenio, Artes & Letras, and Heraldo del Campo. Additional services include ticketing (Heraldo Entradas), e-commerce (Tienda Heraldo), and event hosting (Espacio H). The portfolio is completed with XL Semanal magazine supplement.

Differentiator

Problem solved

Functional benefit

Brands

• Tercer Milenio: Science, research, and innovation supplement
• Artes y Letras
• Heraldo del campo

Products and services

• Heraldo de Aragón Digital Main digital news platform of Heraldo de Aragón providing online access to news coverage of Aragón, Spain, and international events, offered via heraldo.es with both free and subscription-based content tiers for individual readers.
• Heraldo de Aragón Paper Edition Physical print newspaper edition delivering daily news coverage of Zaragoza, Huesca, and Teruel regions, available through home delivery subscriptions or newsstand pickup for individual readers.
• Mi Heraldo App Mobile application for subscribers enabling digital access to the newspaper, QR code-based newsstand pickup, home delivery management, and breaking news push notifications.
• Kiosko y Más Digital Edition Third-party platform integration providing PDF access to the newspaper edition, allowing subscribers to read the digital replica of the print version across up to three simultaneous devices per subscription.
• Club HERALDO Subscriber loyalty program offering discounts at partner establishments, event invitations, VIP access to cultural events, and exclusive promotions for newspaper subscribers throughout Aragón.
• Heraldo Newsletters Email newsletter subscription services including El Análisis del Director (weekly director analysis), Economía (financial news), and Planes de Finde (weekend activity recommendations) delivering curated editorial content to individual subscribers.
• Heraldo TV Video news content service including interviews, multimedia reports, and video journalism accessible through heraldo.es and the YouTube channel, providing on-demand video news for digital subscribers.
• Heraldo Entradas Event ticketing service for cultural events, shows, and entertainment experiences in Aragón, operated by Heraldo de Aragón for its subscriber base and the general public.
• Tienda Heraldo Online store offering Heraldo-branded merchandise, books, and promotional items sold directly to consumers via the tienda.heraldo.es platform.
• XL Semanal Weekly magazine supplement included with paper and digital subscriptions, featuring extended journalism, investigative reports, and nationally distributed editorial content accessed by Heraldo subscribers.
• Tercer Milenio Science, research, and innovation supplement covering scientific developments and technological research specific to Aragón and broader Spain, distributed as a branded editorial product under the Heraldo de Aragón umbrella.
• Artes & Letras Cultural supplement focusing on arts, literature, and cultural commentary for Aragón-based readers, distributed as a branded editorial product within the Heraldo de Aragón portfolio.
• Heraldo del Campo Agricultural and livestock news supplement covering rural affairs and primary sector developments in Aragón, distributed as a branded editorial product within the Heraldo de Aragón portfolio.
• Espacio H Events Event space hosting cultural events, conferences, and subscriber activities for Club HERALDO members and Heraldo subscribers, providing physical venue services in Aragón.

Quantifiable outcome

• Trusted news source for Aragón with comprehensive coverage of regional sports, politics, and society

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kiosko y MáscoreTechnology or IntegrationDigital distribution platform partnership for PDF edition reading. Subscribers access digital newspapers through up to 3 simultaneous device logins on the Kiosko y Más platform.
• Henneo Group CompaniescoreStrategic or Co-development PartnerSister media and technology companies within Henneo group including 20minutos (national media), Hiberus TI (technology), Factoría Henneo (audiovisual), and other group divisions providing synergies in technology, content, and distribution.
• Club HERALDO PartnersminorChannel Partner/ Reseller/ DistributorLocal Aragonese businesses offering discounts and promotions to Club HERALDO subscribers across sectors including hospitality, retail, services, and leisure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ABC: National Spanish newspaper with print and digital editions. Competes for cross-regional readers in Aragón and represents a broader incumbent alternative, though without Heraldo's local depth in regional affairs.
• El País: Spain's leading national newspaper with the largest digital subscriber base. Represents the primary national subscription competitor whose coverage of national/international news competes with Heraldo's secondary content categories.
• 20minutos: Spain's largest free national newspaper, distributed in print and operating a major digital platform. Notable as a sister brand within the Henneo group alongside Heraldo, providing internal group comparison and shared operational synergies.
• La Vanguardia: Larger Spanish regional newspaper (Catalonia) with broader national distribution and more extensive digital reach. Comparable as a regional newspaper leader but operates at significantly larger scale and broader geographic footprint.

Regional players

• Las Provincias: Valencia regional newspaper (part of Vocento group) with comparable regional positioning and subscription model. Operates in a different Spanish region but provides relevant comparison for regional newspaper unit economics and digital transition strategy.

Direct peers

• La Voz de Galicia: Leading regional newspaper in Galicia with similar multi-platform subscription model, club de suscriptores loyalty program, and dominant regional position. Closely comparable in business model, regional monopoly positioning, and print/digital hybrid strategy.
• El Diario Vasco: Basque regional newspaper (part of Vocento group) covering Gipuzkoa with print and digital editions. Comparable regional newspaper model with established subscription tiers and local sports/political coverage focus.
• Diario de Navarra: Navarre regional newspaper with similar century-old heritage, print and digital subscriptions, and dominant regional position. Comparable in scale, audience engagement model, and regional news monopoly dynamics.
• El Periódico de Aragón: Direct competitor serving the same Aragón region (Zaragoza, Huesca, Teruel) with print and digital news coverage. Competes head-to-head for the same regional advertising budgets, subscribers, and local sports/political coverage audience.
• El Correo: Basque Country regional newspaper with comparable heritage (founded 1910), multi-platform offering, and subscription tiers. Part of Vocento group, providing direct comparison point for regional newspaper economics in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/heraldoes
• YouTubeyoutube.com/@HeraldodeAragon
• Facebookfacebook.com/heraldodearagon
• Instagraminstagram.com/heraldo_aragon
• TikToktiktok.com/@heraldodearagon
• LinkedInlinkedin.com/company/heraldo-de-aragon-editora-sl

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heraldo de Aragón