Odds Portal ltd

What Odds Portal ltd does

Odds Portal Ltd operates OddsPortal, a free, consumer-facing sports betting odds comparison platform serving sports bettors globally. The platform aggregates real-time betting odds from dozens of online bookmakers across 20 sports — including football, basketball, tennis, hockey, cricket, American football, MMA, boxing, baseball, rugby, and esports — and highlights the best available price per market to help users maximize potential returns on single bets and accumulators, pre-match and in-play. The site also serves casual and serious bettors with advanced tools such as a Dropping Odds tracker, Value Bets calculator, Sure Bets (arbitrage) tool, Blocked Odds monitor, and a multi-format Bet Calculator, alongside a historical results and closing-odds archive dating to 2004/05, league standings, head-to-head records, bookmaker reviews, and bonus offers.

The underlying technology is a real-time odds aggregation and comparison engine that ingests pricing from multiple bookmaker feeds and dynamically surfaces the highest available odds. OddsPortal is delivered as a mobile-friendly web platform at oddsportal.com (and regional sub-brands such as oddsagora.com.br for Brazil and centroquote.it for Italy) without a native mobile app or public API. The product is built around content depth and breadth — 20 sports, deep league coverage, long-running historical data, and 18 years of operating history since 2008 — rather than around algorithmic differentiation.

OddsPortal is operated by LIVESPORT S.R.O., a Czech limited liability company headquartered in Prague at Bucharova 2928/14a (Aspira Business Centre). The entity is 100% owned by Livesport Group a.s., whose ultimate beneficial owners are Martin Hájek, Jiří Mareš, and Patrik Dzurenda. The business model is affiliate-driven: OddsPortal is free to end users and monetizes via commission when users click through to recommended bookmakers (bet365, Betway, Unibet, 888sport, Betfred, BetMGM, among others) and through advertising from betting-related companies. The company does not disclose revenue, has no external venture capital or private equity backing, and operates with a small team (11–50 employees).

Name

Odds Portal ltd

Legal name

LIVESPORT S.R.O.

Website

https://oddsportal.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

OddsPortal is a free sports betting odds comparison platform that aggregates real-time odds from multiple online bookmakers across 20 sports for global sports bettors, monetizing through affiliate referrals and advertising.

Ownership category

akta.pro rank

Product category

Sports Betting Odds Comparison

NAICS

Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industries

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI), Odds, Trading & Risk Management Services (MPAEACAD)

Keywords

• Sports betting odds
• Odds comparison
• Live in-play betting
• Sports data analytics
• Affiliate referrals

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate/Referral Revenue: OddsPortal earns commission when users click through to bookmaker sites and sign up or place bets. The site features embedded links to recommended online betting sites, with referral tracking for customer acquisition.
2. Advertising Income: The platform generates advertising revenue from bookmakers and betting-related companies. The company transparently discloses zero advertising income from public authorities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

OddsPortal operates a free real-time sports betting odds comparison platform that aggregates pricing from dozens of online bookmakers across 20 sports, highlighting the best available odds for each market. The platform provides specialized betting tools including a dropping odds tracker, value bets calculator, sure bets (arbitrage) identifier, bet calculator, and live in-play odds with real-time score updates. It also delivers historical results, league standings, and head-to-head records to support bettor decision-making.

Product overview

OddsPortal is a sports betting odds comparison platform that aggregates and compares real-time betting odds from multiple online bookmakers. The core product is the odds comparison engine, which is supplemented by analytical tools including a Dropping Odds tracker, Value Bets calculator, Sure Bets (arbitrage) tool, Blocked Odds monitor, and Bet Calculator. The platform also provides comprehensive sports data through Results archives and Standings pages, alongside bookmaker reviews and bonus offers. Users can access pre-match and in-play (live) odds across 20 sports including football, basketball, tennis, hockey, cricket, and esports. The platform operates as a consumer-facing website without a public API.

Differentiator

Problem solved

Functional benefit

Products and services

• Odds Comparison Engine Real-time comparison of betting odds across multiple online bookmakers for various sports and betting markets, highlighting the best available odds for users before they place wagers.
• Live Odds / In-Play Betting Real-time odds comparison during live matches with immediate score updates following goals, points, or baskets, enabling in-game wagering opportunities for sports bettors.
• Dropping Odds Tool Tracks when bookmakers reduce odds before matches, filterable by time period (last hour, 12 hours, 24 hours) and market, signaling potential market-moving information.
• Value Bets Calculator Mathematically identifies bets with positive expected value by comparing individual bookmaker odds against the total average odds for the same outcome.
• Sure Bets (Arbitrage) Identifies guaranteed profit opportunities by calculating optimal stakes across two different outcomes at different bookmakers for arbitrage betting.
• Blocked Odds Tracker Monitors matches or markets where bookmakers have stopped offering odds, useful for identifying market-moving information and acting at bookmakers that still have the market open.
• Bet Calculator Calculates potential payouts for single bets and accumulators using decimal, fractional, or American odds formats, helping bettors understand wagering math.
• Results Archive Historical match results with closing odds for all covered leagues and tournaments worldwide, enabling bettors to assess form and trends.
• League Standings Current and historical league standings for football leagues worldwide with filters for home/away form and bracket formats for knockout competitions.
• Head-to-Head Records Historical matchup data between teams or players for informed betting decisions.

Quantifiable outcome

• Users can win up to 20% more by betting at the best available odds

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• bet365coreChannel Partner/ Reseller/ DistributorMajor online bookmaker featured as a recommended betting partner. OddsPortal provides affiliate links directing users to bet365, earning commission on referred customer sign-ups and activity.
• BetwaycoreChannel Partner/ Reseller/ DistributorFeatured bookmaker partner with affiliate relationship. Users are directed to Betway through OddsPortal links for sports betting, generating referral revenue.
• UnibetcoreChannel Partner/ Reseller/ DistributorRecommended online bookmaker with affiliate partnership. OddsPortal features Unibet odds and links users for betting, earning commission on referred customers.
• 888sportcoreChannel Partner/ Reseller/ DistributorBookmaker partner included in the affiliate network. OddsPortal displays 888sport odds and receives referral fees when users sign up and bet.
• BetfredcoreChannel Partner/ Reseller/ DistributorFeatured UK bookmaker with promotional offers displayed on OddsPortal. Affiliate partnership generates revenue from referred customer activity.
• BetMGMcoreChannel Partner/ Reseller/ DistributorFeatured bookmaker partner offering welcome bonuses promoted on OddsPortal. Affiliate relationship drives user sign-ups and betting activity.
• Flash ScorecoreTechnology or IntegrationLivescores partner providing real-time match scores and updates. Part of the same ecosystem (Livesport Group) offering complementary sports data services.
• Tribal FootballminorGTM or Marketing PartnerFootball news partner website with reciprocal linking. Provides sports news content and cross-promotion of betting resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Stats Perform / Opta: Sports data and analytics provider supplying odds, scores, and AI-driven data feeds to sportsbooks and media. Adjacent rather than directly competitive, but indicative of the B2B data layer OddsPortal could expand into as a growth vector.

Emerging players

• Sofascore: Global sports statistics and live-score platform increasingly expanding into odds comparison and betting content. Comparable user base of sports-engaged consumers, with growing overlap into OddsPortal's category.
• Timeform: Specialist horse racing data, form, and ratings provider with betting-adjacent content. Comparable as a sports-data publisher targeting bettors, though narrower in sport coverage than OddsPortal.

Direct peers

• Oddschecker: UK-based odds comparison platform that aggregates prices from dozens of bookmakers across multiple sports. Direct competitor to OddsPortal, monetizing via affiliate referrals and bookmaker advertising with similar tools (dropping odds, value bets, tips).
• Compare.bet: Odds and bookmaker comparison platform focused on educating bettors and routing them to licensed operators. Direct peer with same affiliate-driven business model and sportsbook-led monetization.
• Flashscore: Sister property under Livesport Group providing real-time sports scores, statistics, and odds. Highly comparable user experience and complementary coverage to OddsPortal within the same corporate group.
• BetExplorer: Sports betting odds comparison site covering global leagues with results, standings, and odds movement tracking. Already listed as an OddsPortal reciprocal-link partner, indicating directly comparable offering and target audience.

Broad incumbents

• Sportsbet.io: Established global online sportsbook operator offering pre-match and in-play markets. Comparable as a major OddsPortal bookmaker partner and end-destination for OddsPortal's affiliate traffic.
• Bet365: World's largest online sportsbook operator and a featured affiliate partner of OddsPortal. Comparable in serving the same end bettor and in driving the consumer wagering behavior that powers OddsPortal's affiliate economics.

Regional players

• Action Network: US-focused sports betting analytics and odds comparison platform with proprietary data and content. Comparable affiliate-driven model and odds aggregation focus, but concentrated in the North American market where OddsPortal has lighter presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/oddsportal
• Facebookfacebook.com/OddsPortal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odds Portal ltd