Stork Vision

What Stork Vision does

Stork Vision Systems, Inc. is a privately held franchisor of elective prenatal ultrasound imaging centers headquartered in Colleyville, Texas, operating since 2004. The company markets limited-diagnostic 2D, 3D, 4D, and HD/5D ultrasound sessions to expectant mothers and their families, performed by ARDMS-registered sonographers under the oversight of a licensed medical director (OB/GYN, Radiologist, or Family Practice Physician), with scan times kept under the FDA's 30-minute guideline and all scans reviewed by the medical director. Imaging is delivered on Medison ultrasound equipment using quad-beam technology capable of 3D capture at up to 25 volumes per second.

The service catalog is organized into tiered packages — early gender peek (Sneak Peek, $50-$85), Prince or Princess gender determination ($80-$105), Silver/Gold/Platinum 3D/4D sessions ($125-$196), and multi-visit packages ranging from $215 to $475 — augmented by add-ons such as Heartbeat Animal plush recordings ($35-$50), digital media packages (DVD, CD, online galleries), and DNA-based early gender blood tests ($129-$160). Each location operates as a home-theater-style family suite seating up to 8-10 guests. Over 74% of franchise owners are medical professionals, and the company distributes brochures and prenatal bags in 500+ OB/GYN offices nationwide, supplemented by an in-house ecosystem of partnerships with cord blood banks (Cord Blood Registry, Family Cord), photography studios, and ancillary baby brands.

Revenue is generated almost entirely through per-session consumer fees and add-on retail purchases at 29+ franchised locations across 13 U.S. states, with online booking delivered through the Vagaro platform. The franchisor captures royalties and brand/operating fees, with corporate headcount in the 11-50 range. No external investors, public listing, or disclosed financials were identified in the source material.

Name

Stork Vision

Legal name

Stork Vision Systems, Inc.

Website

https://storkvision.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Stork Vision is a privately held Texas-based franchisor of elective prenatal 3D/4D ultrasound imaging centers, operating 29+ locations across 13 U.S. states and serving expectant mothers and families with ARDMS-credentialed sonographers under licensed medical director oversight.

Ownership category

akta.pro rank

Headquarters

HQ city

Colleyville

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Per-Session Ultrasound Services: One-time session fees for elective prenatal ultrasound imaging packages. Packages range from basic gender determination ($50-$95) to comprehensive Platinum multi-visit packages ($196-$475+). Additional revenue from add-ons including heartbeat animals ($35-$50), photo prints, DVDs, and gender reveal products.
2. DNA Gender Determination: Blood draw service for early gender determination starting at 7-8 weeks of pregnancy. Priced at $129-$160 with results available in 2 business days or expedited options available.
3. Photography Session Upsells: Partnership-based newborn and maternity photography session referrals through partner photographers. Locations offer discounted photography packages with partner studios as part of ultrasound packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Stork Vision operates a franchise network of prenatal ultrasound imaging centers providing elective 2D, 3D, and 4D (real-time HD/5D) ultrasound services to expectant mothers and their families. Services are performed by ARDMS-registered sonographers and reviewed by licensed medical directors, with tiered session packages for gender determination, early DNA blood tests, and keepsake add-ons such as heartbeat animal recordings.

Product overview

Stork Vision is a prenatal ultrasound imaging company offering franchise-based 2D, 3D, and 4D/HD (5D) ultrasound services. Founded in 2004, the company operates multiple locations across multiple states. Core services include traditional 2D imaging for gender determination (from 16 weeks), 3D imaging for detailed fetal photographs (26-32 weeks optimal), and 4D live motion imaging with real-time fetal movement capture. The company offers tiered packages ranging from basic gender determination to comprehensive multi-visit experiences, along with add-on products such as Heartbeat Animal plush recordings and digital media packages (DVD, CD-ROM, online galleries). Services are performed by ARDMS-registered sonographers and reviewed by licensed medical directors.

Differentiator

Problem solved

Functional benefit

Products and services

• 2D Ultrasound Imaging
• 3D Ultrasound Imaging
• 4D Ultrasound Imaging (HD/5D Live Motion)
• DNA Gender Determination (Blood Test)

Quantifiable outcome

• 74% of franchise owners are medical professionals (sonographers, nurses, doctors)
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered minor.

• SimilacminorGTM or Marketing PartnerBaby formula brand partnership providing coupons and samples in Stork Vision prenatal goody bags distributed to expectant mothers at appointments.
• Cord Blood Registry (CBR)minorGTM or Marketing PartnerCord blood banking partner. World's largest newborn stem cell company with over 800,000 samples stored. Provides educational materials and samples in Stork Vision prenatal bags.
• Family CordminorGTM or Marketing PartnerCord blood banking partnership through California Cryobank company. Offers cord blood stem cell banking services for families.
• Mom2BminorGTM or Marketing PartnerMaternity gown rental service for pregnant women. Partner provides samples and promotional materials in Stork Vision prenatal bags.
• My Baby's Heartbeat BearminorGTM or Marketing PartnerKeepsake plush animals that record and play back baby's heartbeat sound. Sold as add-on product at all Stork Vision locations ($35-$50).
• Byram HealthcareminorGTM or Marketing PartnerMedical supply provider offering free breast pumps through insurance. Promotional materials available in Stork Vision locations.
• SonabraeminorGTM or Marketing PartnerPregnancy skincare products founded by board-certified OB/GYN Dr. Scott. Products designed to help pregnant mothers look and feel their best.
• Best Ever BabyminorGTM or Marketing PartnerResources for new moms including birth plan and hospital bag checklist tools. Materials available through Stork Vision.
• Canvas by BlossomminorGTM or Marketing PartnerPhoto-to-canvas printing service with amazing quality. Allows parents to display ultrasound images as wall art.
• Koodle KidsminorGTM or Marketing PartnerService that transforms ultrasound images into art pieces for keepsake display.
• Write AwayminorGTM or Marketing PartnerPersonalized paper products including birth announcements, birthday cards, and holiday cards with unique hand-drawn graphics.
• NowvelminorGTM or Marketing PartnerPremium photo book service that creates books automatically from smartphone photos. Offers special pregnancy story photo books for Stork Vision customers.
• Arrowhead PhotominorGTM or Marketing PartnerNewborn photography partner for The Woodlands location. Offers discounted photography sessions for Stork Vision customers ($150 newborn session add-on).
• Sharon Cleveland PhotographyminorGTM or Marketing PartnerMaternity and newborn photography partner for Fort Worth and Frisco locations. Offers print credits ($50-$100) with ultrasound package purchases.
• Homebound PhotographyminorGTM or Marketing PartnerPhotography partner for Covington, GA location. Offers 10-25% discounts on maternity and newborn sessions with Stork Vision packages.
• Lauren Photography (Imagine Lauren)minorGTM or Marketing PartnerWoman-owned maternity and newborn photography partner. Offers low prices with high quality sessions for Stork Vision customers.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• GE HealthCare: Global incumbent in medical imaging, including a large ultrasound portfolio used by OB/GYN practices and imaging centers. Competes indirectly with Stork Vision by enabling hospitals and physician offices to offer 3D/4D prenatal imaging as part of routine prenatal care.
• Siemens Healthineers: Diversified medical imaging incumbent with a meaningful OB/GYN ultrasound business. Indirectly competes by enabling physician-office and hospital-based 3D/4D prenatal imaging as a substitute for elective visits.
• Philips Ultrasound: Major ultrasound equipment maker with a significant OB/GYN and women's health franchise. Indirectly competes by equipping OB/GYN offices with advanced 3D/4D imaging capability that could substitute for elective center visits.
• Mindray: Global medical imaging equipment vendor with a strong ultrasound portfolio used in OB/GYN, primary care, and specialty clinics. Competes indirectly with Stork Vision by providing affordable 3D/4D imaging to clinical settings that might otherwise refer to elective centers.

Others

• Samsung Medison: Manufacturer of the Medison ultrasound equipment Stork Vision deploys across its franchise network. While not a competing service, Samsung Medison is the key technology supplier and any product roadmap or pricing changes directly affect Stork Vision's imaging capability and equipment capex.

Emerging players

• Butterfly Network: Commercializes handheld, smartphone-connected ultrasound probes aimed at broader point-of-care and consumer-adjacent use. Could enable midwives, OB/GYNs, and eventually consumers to perform prenatal imaging outside of dedicated elective centers, eroding Stork Vision's dedicated-venue advantage.
• Natera: Provider of non-invasive prenatal testing (NIPT) and reproductive health diagnostics. Overlaps with Stork Vision's DNA gender blood-test add-on ($129–$160) and broader prenatal health offerings, and could capture share of the elective prenatal diagnostics spend.

Direct peers

• Window to the Womb: UK-based franchise offering elective 2D, 3D, and 4D prenatal ultrasound imaging as a keepsake/bonding experience. Operates a multi-location franchise model similar to Stork Vision, with comparable package pricing and ARDMS-equivalent sonographer staffing standards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/storkvisionusa
• YouTubeyoutube.com/user/storkvision/videos
• Facebookfacebook.com/storkvision
• Instagraminstagram.com/storkvision
• Pinterestpinterest.com/storkvision
• LinkedInlinkedin.com/company/stork-vision-3d-ultrasound

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stork Vision