Peepal Design
Peepal Design is a Bangalore-based UX research and design consultancy founded in 2010 serving enterprise, startup, and NGO clients globally. Its 60+ person team delivers project-based user research, UX design, benchmarking (UX Index), and training as part of the ReSight Global network.
- Company typePrivate
- Founded2010
- HeadquartersBangalore, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Peepal Design does
Peepal Design, operating as a brand of User Experience Design Consulting Pvt. Ltd. and headquartered in Bangalore, India, is a UX research and design consultancy founded in 2010. The firm delivers professional services across the full UX lifecycle: user research (interviews, ethnographic studies, diary studies, usability testing), UX/UI design (information architecture, wireframing, visual design, prototyping, and design systems), UX benchmarking through its proprietary "UX Index" framework, and facilitation workshops using the LEGO Serious Play methodology. It also operates an international UX training and certification program. With 60+ researchers and designers across offices in Bangalore and Pune, the firm positions itself as a research-driven design partner rather than a software vendor, anchored by a proprietary Rolling Research methodology designed to deliver continuous, multi-country end-user feedback to large enterprise design teams.
The company serves enterprise clients (Microsoft, SAP, Bosch, TP Vision, Sixt, Blaize AI, Bajaj, Mobicip, Tecnotree, Ethos, Healthasyst, Biorad Medisys, Clarion 360/Maventic, Portico, Rem42), growth-stage startups, and NGOs/social-impact organizations, with engagement delivered on a project-based, quote-based model. The go-to-market is sales-led, executed through direct outreach, case study marketing, content publishing via the company blog, and client referrals. Pricing is not publicly disclosed and engagements are described as multi-year contracts, indicating retainer-style or repeated project relationships with enterprise buyers.
Peepal Design is the Indian member of ReSight Global, a worldwide network of UX studios that includes Bold Insight (USA/UK), XplusX (China), Uintent (Germany/Switzerland), and Uism (Japan), which extends its geographic reach across North America, Europe, and East Asia. The company is privately held, has no disclosed external funding, and reports no M&A or leadership changes in the available record. Its legal entity is User Experience Design Consulting Pvt. Ltd., incorporated in Karnataka, India, with the ReSight Global network operating as the strategic parent.
Peepal Design firmographics
Firmographics- Name
- Peepal Design
- Legal name
- User Experience Design Consulting Pvt. Ltd.
- Website
- https://peepaldesign.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Peepal Design is a Bangalore-based UX research and design consultancy founded in 2010 serving enterprise, startup, and NGO clients globally. Its 60+ person team delivers project-based user research, UX design, benchmarking (UX Index), and training as part of the ReSight Global network.
- Ownership category
- akta.pro rank
Peepal Design industry classification
Industry- Product category
- UX Research and Design Consulting
- NAICS
- Other Specialized Design Services (541490), Specialized Design Services (5414)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Learning Experience Design (LXD) & UX for Learning (EDAGAKAF), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
Keywords
Where Peepal Design is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Peepal Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- UX Research Consulting: Project-based user research consulting services including user interviews, ethnographic research, usability testing, and UX audits for enterprise and startup clients.
- UX Design Services: UX/UI design consulting for digital products including wireframing, prototyping, visual design, and design system creation.
- UX Training and Certifications: International UX certifications and training programs for career acceleration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Peepal Design product offering
Product offeringCore offering
Peepal Design is a UX research and design consultancy delivering project-based services including user research (interviews, ethnographic research, usability testing, diary studies, UX audits), end-to-end UX design (information architecture, wireframing, visual design, prototyping, design systems), the proprietary UX Index benchmarking framework, LEGO Serious Play facilitated workshops, and international UX training and certification programs for enterprise, startup, and NGO clients globally.
Product overview
Peepal Design is a UX research and design consulting firm offering a portfolio of services rather than a unified software product. Their core offerings include User Research (qualitative and quantitative research methodologies), UX Design (visual and interaction design), UX Index (benchmarking framework), Lego Serious Play (facilitation workshops), and UX Training (professional certification programs). These services are delivered to enterprise clients across various industries including healthcare, automotive, fintech, agriculture, and consumer technology. The company operates as a consultancy under User Experience Design Consulting Pvt. Ltd. and is part of the ReSight Global network.
Differentiator
Problem solved
Functional benefit
Products and services
- User Research Comprehensive UX research services including user interviews, ethnographic research, diary studies, and usability testing, used to gather insights that inform product design decisions for enterprise, startup, and NGO clients.
- UX Design
- UX Index
- LEGO Serious Play
- UX Training
Quantifiable outcome
- 10,000 user interviews conducted
- +2 more outcomes
Companies that use Peepal Design
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles4 records
Peepal Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Peepal Design partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ReSight GlobalcorePeepal Design is a ReSight Global company. ReSight Global is a worldwide network of UX studios including Bold Insight (USA/UK), XplusX (China), Uintent (Germany/Switzerland), and Uism (Japan). This partnership enables Peepal Design to serve clients globally with consistent quality UX research and design services.
- Bold Insight (USA)minorPart of the ReSight Global network of UX studios.
- Bold Insight (UK)minorPart of the ReSight Global network of UX studios.
- XplusX (China)minorPart of the ReSight Global network of UX studios.
- Uintent (Germany)minorPart of the ReSight Global network of UX studios.
- Uism (Japan)minorPart of the ReSight Global network of UX studios.
- Uintent (Switzerland)minorPart of the ReSight Global network of UX studios.
- UX AllianceminorGlobal network alliance for UX research and design collaboration.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Peepal Design competitors and assessment
Company assessmentDirect peers
- Lollypop Design Studio: India-based UX design and product strategy studio of similar size to Peepal Design, serving enterprise and startup clients with research, UX/UI design, and design system offerings.
- Bold Insight: US/UK-based UX research consultancy and a core ReSight Global network partner alongside Peepal Design. Directly comparable in service mix (user research, usability testing, UX audits) and serves similar enterprise clients.
- XplusX: China-based UX research and design consultancy and a ReSight Global network partner. Comparable in research-led methodology and cross-border enterprise project delivery alongside Peepal Design.
- Koru UX Design: India-based UX design and research studio serving enterprise and startup clients. Comparable in scale, methodology focus, and target buyer segments to Peepal Design.
- Human Factors International (HFI): India-origin global UX consultancy offering user research, usability, and UX training/certification. Closely comparable in service portfolio, target enterprise buyers, and training business line.
Broad incumbents
- AKQA: Global digital experience design and innovation agency. Competes for enterprise digital experience and CX transformation projects similar to those delivered by Peepal Design.
- IDEO: Global design and innovation consultancy working across digital product, service, and organizational design. Competes for the same enterprise design transformation mandates Peepal Design serves.
- frog design (Capgemini Engineering): Global design and engineering consultancy with deep enterprise footprint. Overlaps with Peepal Design's enterprise UX and product design work, though at much larger scale and broader scope.
- Nielsen Norman Group: Globally recognized UX research, training, and consulting firm. Overlaps with Peepal Design's research and training offerings, and operates at significantly larger scale and brand recognition.
Others
- UX Alliance: Global network of UX research and design agencies. Peepal Design is a member partner, making it a network ally rather than a direct competitor; relevant as an industry-association peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Peepal Design social profiles
Digital presencePeepal Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peepal Design leadership team
Management profileNumber of profiles
Profiles5 records
Peepal Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peepal Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peepal Design
What does Peepal Design do?
Peepal Design is a UX research and design consultancy delivering project-based services including user research (interviews, ethnographic research, usability testing, diary studies, UX audits), end-to-end UX design (information architecture, wireframing, visual design, prototyping, design systems), the proprietary UX Index benchmarking framework, LEGO Serious Play facilitated workshops, and international UX training and certification programs for enterprise, startup, and NGO clients globally.
Is Peepal Design a public or private company?
Peepal Design is a private company. It is classified as corporate owned and is currently operating.
When was Peepal Design founded?
Peepal Design was founded in 2010. It employs 51 to 100 people.
Where is Peepal Design based?
Peepal Design is headquartered in Bangalore, India, in the Asia region.
How does Peepal Design make money?
Three revenue lines are on record. UX Research Consulting is the primary driver. The others are UX Design Services and UX Training and Certifications.
Who are Peepal Design's main competitors?
Direct peers on record are Lollypop Design Studio, Bold Insight, XplusX, Koru UX Design and Human Factors International (HFI). Broad incumbents are AKQA, IDEO, frog design (Capgemini Engineering) and Nielsen Norman Group. UX Alliance is listed as an others.
Does Peepal Design have an API?
No public API is recorded for Peepal Design.
What industry is Peepal Design in?
Peepal Design's product category is UX Research and Design Consulting. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of EDAGAKAF, Learning Experience Design (LXD) & UX for Learning. Its NAICS code is 541490.