What ReSight Global does

ReSight Global GmbH is a Hamburg-headquartered, employee-owned holding company that consolidates majority ownership of five UX research and human factors agencies: Bold Insight (US/UK), uintent (Germany/Switzerland), Uism (Japan), XplusX (China/Singapore), and PeepalDesign (India). Founded in March 2018, the company coordinates a network of more than 200 researchers across seven primary operating markets with research partnerships spanning 100+ countries, delivering user experience research, human factors engineering, and employee experience consulting to enterprise clients in automotive, healthcare/medical devices, and consumer products. Its core methodology rests on ISO-9001-certified processes, FDA-grounded human factors validation frameworks, and a 15+ year track record of cross-agency collaboration among the leadership team.

The firm's flagship product is the Automotive Experience Score (AXS), a customizable online benchmarking dashboard that synthesizes objective performance metrics and subjective user feedback to compare in-vehicle UX across global automotive markets, with 50+ cars validated in its database. ReSight Global also publishes educational children's board books — 'U is for UX' and 'H is for Human Factors' — and offers employee experience research as a service line. The company monetizes primarily through professional services engagements (UX research and human factors consulting) sold via direct enterprise relationships through each regional subsidiary, supplemented by AXS licensing and limited consumer product sales. The company is privately held with no institutional investors and is governed under an employee-ownership model across all constituent firms.

Name

ReSight Global

Legal name

ReSight Global GmbH

Website

https://resight.global

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

ReSight Global is an employee-owned, Hamburg-headquartered holding company that consolidates five majority-owned UX research and human factors agencies across the US, UK, Germany, Switzerland, Japan, China, Singapore, and India, serving enterprise clients in automotive, healthcare, and consumer products.

Ownership category

akta.pro rank

Product category

UX Research & Human Factors Consulting

NAICS

Other Specialized Design Services (54149), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Engineering Services (8711), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Customer Experience (CX) & Journey Strategy (MPAAAFAI)

Keywords

• User experience research
• Human factors engineering
• Automotive UX benchmarking
• Medical device usability
• Global UX consultancy

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. UX Research and Human Factors Consulting: Professional services revenue from conducting user experience research and human factors engineering for clients across various industries including healthcare, automotive, and consumer products. Services include exploratory research, formative and summative testing, and design consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

ReSight Global delivers global user experience (UX) research, human factors engineering, and design consulting through five majority-owned regional agencies. Its proprietary Automotive Experience Score (AXS) provides on-demand benchmarking of in-vehicle UX across global markets by synthesizing objective performance data with subjective user feedback. Additional offerings include employee experience research, educational children's books on UX and human factors, and regulatory-aligned usability services for medical devices.

Product overview

ReSight Global is a global UX and human factors research organization offering a portfolio of services and products. Their core product is the Auto Experience Score (AXS), a dynamic online benchmarking dashboard for automotive UX evaluation that synthesizes metrics and user feedback across global markets. They also publish educational children's books about UX and human factors ('U is for UX' and 'H is for Human Factors'), available individually or as a bundle. Their service offerings include UX research and design, human factors consulting, and employee experience optimization. The company operates through subsidiary agencies (Bold Insight, uintent, Uism, XplusX, PeepalDesign) across multiple countries.

Differentiator

Problem solved

Functional benefit

Brands

• AXS (Automotive eXperience Score): A holistic automotive UX benchmarking toolkit providing on-demand data for comparing vehicle user experience across global markets
• Employee Experience Services
• U is for UX
• H is for Human Factors
• ReSight Global Recipe Box

Products and services

• Auto Experience Score (AXS) A holistic and nuanced toolkit for evaluating automotive user experience by synthesizing diverse metrics and methodological principles. Provides a customizable dashboard for comparing vehicle UX across global markets, combining objective performance measures with subjective user feedback to help automotive manufacturers refine interfaces and enhance user satisfaction.
• Employee Experience Services Research and optimization services for employee experience, delivered as part of Design Thinking projects to help organizations improve the employee experience in a targeted, holistic manner.
• U is for UX A children's board book that presents the concept of user experience in a simplified way with engaging illustrations, helping readers see how UX design impacts their experiences and sharing the variety of UX research methods that inform product design.
• H is for Human Factors The second in a series of children's board books that breaks down the concept of designing products to work better for people, playfully illustrating the industries and products that have been designed with human factors concepts in mind.
• Book Set (Get the Set) A discounted bundle containing both 'U is for UX' and 'H is for Human Factors' children's board books, offered for $25 as a limited time promotion.

Quantifiable outcome

• Statistically stable results with 40 participants in each country for automotive research
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• PeepalDesign (for UX Masterclass hosting)minorGTM or Marketing Partner · 5 December 2020Co-hosted the 16th UX Masterclass virtual conference with UXalliance. Theme: 'The Changing Faces of UX: Global perspectives'.
• Bold InsightcoreStrategic or Co-development PartnerUS and UK-based UX and human factors research agency. Majority-owned by ReSight Global. Offers global clients on-the-ground resources in both the US and UK markets.
• uintentcoreStrategic or Co-development PartnerGerman UX company with offices in Hamburg and Munich. Co-founded by Tim Bosenick who is also Managing Director of ReSight Global. One of first UX companies in Germany with nearly 20 years of experience.
• UismcoreStrategic or Co-development PartnerTokyo-based UX research firm with strong relationships with academic leaders offering access to latest industry thought leadership in Japan.
• XplusXcoreStrategic or Co-development PartnerChina and Singapore-based UX design firm helping clients understand Chinese users, localize products, and support Chinese companies expanding globally.
• PeepalDesigncoreStrategic or Co-development PartnerIndia-based UX research and design agency acquired January 2023 with over 65 full-time UX researchers and designers. Headquarters in Bangalore with satellite office in Pune.
• UXallianceminorStrategic or Co-development PartnerWorld's largest alliance of UX agencies. ReSight Global companies were founding members. Hosts annual UX Masterclass events.
• Switzerland Operations (uintent)coreStrategic or Co-development PartnerSwitzerland operations under uintent umbrella, expanding ReSight Global's European presence alongside German offices.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Maze: Rapidly growing automated UX research platform for rapid prototype and concept testing. Competes for the same enterprise research budgets as ReSight Global with a more scalable, platform-led model.
• PlaybookUX: Emerging remote user research platform offering unmoderated and moderated testing for product teams. Represents a more productized alternative to traditional UX consultancies like ReSight Global.

Broad incumbents

• IDEO: Iconic global design consultancy offering UX research, design strategy, and innovation services. Broader portfolio and brand reach than ReSight Global, but overlapping enterprise human-centered design methodology.
• Ipsos: Global market research firm with significant UX and user experience research capabilities across multiple verticals. Overlaps with ReSight Global in multi-country user research delivery for enterprise clients.
• Frog Design (Capgemini Engineering): Global design and engineering firm operating as part of Capgemini, with strong UX research and product design capabilities. Competes for similar enterprise innovation and UX engagements as ReSight Global.
• Kantar: Global market research and insights firm with UX and customer experience practice. Comparable in multi-country research delivery and enterprise client base, though much broader in scope than ReSight Global.

Direct peers

• cxpartners: UK-based UX research and design consultancy serving enterprise clients across financial services, retail, and healthcare. Comparable to ReSight Global's Bold Insight and uintent subsidiaries in scope, methodology, and client type.
• Human Factors International (HFI): Specialist human factors and usability engineering consultancy with deep regulated-industry experience. Closely comparable to ReSight Global's human factors practice serving medical device and enterprise clients.
• Nielsen Norman Group (NN/g): Largest dedicated UX research and training consultancy, offering user research, usability testing, and UX certification globally. Directly comparable to ReSight Global in core UX research methodology and enterprise B2B customer base.
• UserTesting: Platform-led UX research company offering remote usability testing and human insights. Overlaps with ReSight Global's moderated research services while representing a more productized, scalable delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ReSightGlobal
• Facebookfacebook.com/ResightGlobal
• LinkedInlinkedin.com/company/resight-global

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReSight Global