Koru UX Design LLP

What Koru UX Design LLP does

Koru UX Design LLP is a bootstrapped, founder-led enterprise UX design agency specializing exclusively in healthcare technology and complex B2B software products. Founded around 2010-2011 by CEO Bansi Mehta, the firm operates with 45+ designers split between a Wilmington, Delaware headquarters and a Pune, India delivery office. The company has completed more than 1,500 healthcare UX projects reaching over one million patients, clinicians, and providers, and has accumulated multiple global design recognitions including iF Design Awards (2021, 2023, 2024), an A' Design Award (2021), and a UX Design Awards 2022 nomination.

The agency's core offerings are organized around three primary service lines: (1) Embedded UX Design Teams, which integrate directly into client product organizations to deliver ongoing design capacity without internal hiring overhead; (2) UX for AI, a specialized practice for AI-powered healthcare products built around the proprietary Sense-Shape-Steer framework (closed-loop AI product design covering Sense, Shape, and Steer phases) and the KoruVX framework for voice UX in high-stakes environments; and (3) UX Audit Services, a structured 7-step evidence-based evaluation. Supporting modules include UX research, UI/UX design, strategy and roadmapping, design systems, WCAG accessibility, and front-end development. Customer-facing technology centers on enterprise healthcare platforms — EHR integrations, telehealth solutions, clinical decision support, and AI-powered ambient documentation.

Revenue is generated entirely through professional services on a sprint-based, project-based engagement model priced at approximately two-thirds the fully loaded cost of a single mid-level in-house UX designer, with engagements typically including two designers and a project manager. Go-to-market is sales-led and direct, anchored on no-obligation UX discovery sessions, content-driven thought leadership (WCAG guides, AI UX patterns), and referrals from marquee enterprise clients including eClinicalWorks, MedBridge, WELL, healow, and Acentra Health. The company is privately held with no disclosed institutional funding.

Name

Koru UX Design LLP

Legal name

Koru UX Design LLP

Website

https://koruux.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Koru UX Design LLP is a healthcare-focused enterprise UX design agency providing embedded UX teams, AI UX design, and UX audit services to healthcare technology and complex B2B software companies. Founded ~2010, it operates 45+ designers across the US and India.

Ownership category

akta.pro rank

Product category

Healthcare UX Design Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Graphic Design Services (541430), Other Specialized Design Services (54149)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

UI/UX Engineering & Front-End Modernization (BPAEAFAH)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Healthcare UX design
• UX audit services
• Embedded UX teams
• AI UX design
• Enterprise UX consulting

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-based UX Design Services: Sprint-based approach to collaboration providing the fastest path to tangible outcomes and value creation. Engagements include two award-winning UX designers, a project manager, and detailed project reporting. Cost approximately two-thirds of a mid-level UX designer in-house, with savings on recruitment, training, software, equipment, and overhead.
2. UX Audit Services: Evidence-based UX design recommendations for healthcare applications to eliminate friction points, improve user outcomes, and elevate visual appeal. Includes user journey mapping, competitive analysis, and actionable recommendations prioritized by impact and feasibility.
3. UX for AI Services: Strategic AI and agentic UX design services including determining system autonomy levels, designing AI behavior, transparency, user control, and human-AI collaboration patterns.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Koru UX Design LLP is an enterprise UX design agency that sells UX design services to healthcare technology and complex enterprise software companies through sprint-based projects and embedded team engagements. Its core service offerings are UX Audit Services, UX for AI Services (including AI copilots, agents, and decision support systems), and an Embedded UX Design Team model that places its designers inside client product organizations.

Product overview

Koru UX Design LLP is an award-winning UX design agency specializing exclusively in healthcare and complex enterprise technology products. The company operates a sprint-based service delivery model (not a software product company), providing embedded UX teams that integrate directly with client organizations. The core offerings comprise three main services: UX Audit Services (a structured 7-step evaluation process for healthcare applications), UX for AI (specialized design for AI-powered products using the proprietary Sense-Shape-Steer framework), and an Embedded UX Design Team (ongoing scalable UX capacity). Supporting these are service modules including UX research, UI/UX design, strategy and roadmapping, design systems, WCAG accessibility, and front-end development. The company has completed 1,500+ healthcare UX projects and has won multiple global design awards including iF Design Awards (2021, 2023, 2024) and UX Design Awards 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• UX Audit Services

Quantifiable outcome

• 15% improvement in Patient Satisfaction Scores and 1.8x reduction in Documentation Workload (case study)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature3 records

Scale indicators8 records

Direct peers

• Modea: Healthcare-focused digital consultancy specializing in UX design, EHR integration, and patient experience platforms. Direct competitor to Koru in the healthcare UX agency market, serving similar EHR and digital health clients.
• Bold Insight: Human factors and UX research consultancy with a regulated-industries focus including medical devices and healthcare software. Comparable as a similarly sized specialist UX firm competing in usability research and FDA/HIPAA-aware design.
• Centerline Digital: Boutique digital experience agency with a strong healthcare and life sciences focus, providing UX design, research, and product strategy to pharma and medtech clients. Closely comparable to Koru as a similarly sized, healthcare-specialized UX agency competing for similar enterprise engagements.

Broad incumbents

• IDEO: Pioneering global design consultancy with a dedicated health practice. Comparable as a brand-recognized, award-winning design firm serving complex enterprise and healthcare clients, but with much broader scope including physical product and service design.
• Huge: Global digital experience agency with deep enterprise and healthcare client work. Comparable as a competing UX/design agency for complex multi-persona enterprise products, though with broader industry focus and larger bench.
• Frog Design: Global design and innovation consultancy (Capgemini Invent) with a well-established healthcare and product design practice. Directly comparable as a large design agency competing for enterprise UX engagements, though at much larger scale and broader industry reach.
• EPAM (Healthtech Design): Global digital engineering services major with a Healthtech practice offering UX design alongside product engineering. Comparable as a competitor for healthcare enterprise UX engagements at much larger scale, with onshore/offshore delivery capabilities.
• Perficient (Healthcare practice): Large US digital consultancy with a healthcare-dedicated practice offering UX, design systems, and patient experience services to providers and payers. Comparable as an enterprise-scale UX provider for healthcare but operating as part of a multi-vertical IT services portfolio.

Emerging players

• Nielsen Norman Group: UX research and consulting firm offering enterprise UX audits, research, and training. Comparable as a competitor for evidence-based UX engagements and advisory work, particularly aligned with Koru's UX audit offering.

Regional players

• Pariveda Solutions (Design practice): US IT consulting firm with embedded UX and design system capabilities serving mid-market and enterprise software clients. Comparable as a competitor offering embedded UX team models, though with broader technology services focus.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/2331052
• Xx.com/koru_ux

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koru UX Design LLP