What Schrack Technik does

Schrack Technik GmbH is a privately held Austrian electrical engineering company founded in 1920 in Vienna, headquartered at Seybelgasse 13, 1230 Vienna, operating as a specialized distributor and manufacturer of components and solutions for energy and data technology. The company serves electrical installers, switchgear and network cabinet builders, IT specialists, and industrial customers through a direct sales model that bypasses wholesalers, supplemented by seven regional Schrack Stores in Austria and a full e-commerce platform at schrack.com. Its wholly-owned subsidiaries operate in 12 countries across Central and Eastern Europe (including Germany, Poland, Czechia, Slovakia, Hungary, Slovenia, Croatia, Romania, Bulgaria, Serbia, Bosnia and Herzegovina, plus Belgium), with partner companies extending its reach to 40 nations.

The product portfolio spans power distribution (circuit breakers, MCBs, RCDs, RCBOs, fuses), industrial control (relays, contactors, motor protection, transformers, UPS systems, kWh meters, with stated ~35% market share in relays), network technology (copper cabling Cat.5e–Cat.8, fibre OM2–OS2, 19-inch DS/DW server cabinets, SAT systems), building technology (VISIO switch series, KNX automation, Sigma intercom), safety systems (emergency lighting, CO warning, reactive power compensation), lighting (indoor/outdoor, Trinity sub-brand), photovoltaics, electromobility (i-CHARGE), cables and installation materials. The technology layer is anchored by proprietary digital workflow tools: Schrack Design (free desktop panel planning compliant with EN 61439 up to 1600A, with thermal calculation per IEC TR 60890 and a 2024 AI assistant for parts lists), Schrack CAD (AutoCAD/BricsCAD plug-in with a 10,000+ article database), Schrack Protect (EN 62305 lightning protection configurator), Scanos (scan-and-order warehouse system), and an EPlan Data Portal integration exposing 7,000+ products with function templates and 2D graphics.

The business model combines B2B hardware sales (the majority revenue stream, generated via direct sales force and account-specific discount pricing) with a meaningful technical consulting and services layer, supported by approximately 60% of employees working in sales and technical consulting roles. Customers register for free accounts to access tiered pricing, framework procurement, and promotional offers; enterprise project pricing is quote-based. Revenue mechanics are diversified across product categories, customer segments, and geographies, with certifications including ISO 9001 (quality management), ISO 14001 (environmental management), and GDPR compliance. Ownership is management-led following a 2004–2005 management buy-out led by Wilhelm Grosseibl, Viktor Essbüchl, and Norbert Kasper, with Hannover Finanz exiting in 2015 and ILAG acquiring a minority stake.

Name

Schrack Technik

Legal name

Schrack Technik GmbH

Website

https://schrack.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Schrack Technik is a privately held Austrian electrical engineering company founded in 1920, distributing power distribution, network technology, industrial control, and energy transition products through direct sales, owned subsidiaries in 12 CEE countries, and seven Austrian Schrack Stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturing and Wholesale of Electrical Components: Schrack Technik manufactures and distributes a comprehensive range of electrical components including switches, distribution boards, circuit breakers, relays, network components, charging stations, photovoltaic components, lighting, building technology products, cables, and installation materials. Revenue is generated through both direct B2B sales via the company's own sales force and through the Schrack Stores, as well as B2C e-commerce through the online shop.
2. Technical Consulting and Services: The company generates revenue through technical consulting, personal advisory services, and project planning support integrated with its digital tools (Schrack Design, Schrack CAD, Schrack Protect). Approximately 60% of employees work in sales and technical consulting roles, supporting the services revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Schrack Technik manufactures and distributes a comprehensive range of electrical components and solutions for power and data technology. The portfolio covers energy technology, power distribution, building technology, network technology and data centres, industrial control, safety systems, lighting, photovoltaics, and electromobility charging infrastructure. Products are sold through the company's own direct sales force, seven regional Schrack Stores in Austria, an e-commerce online shop, and partner companies across Central and Eastern Europe.

Product overview

Schrack Technik is an Austrian electrical engineering company founded in 1920, offering a comprehensive portfolio of products and solutions for power and data distribution. The offering is organized as a platform-plus-modules architecture: the core product lines encompass energy technology and power distribution (circuit breakers, protective devices), building technology (wall switches, KNX automation, intercoms), network technology (copper/fiber cabling, server cabinets), industrial control (relays, contactors), safety systems (emergency lighting, UPS, surge protection), lighting, photovoltaics, and electromobility charging infrastructure. Supporting these core product categories, Schrack Technik provides digital tools including Schrack Design (free panel planning software), Schrack CAD (AutoCAD/BricsCAD plug-in), Schrack Protect (lightning protection configurator), Scanos (scan-and-order warehouse system), and EPlan integration for CAD planning. The portfolio spans from consumer units and distribution boards (Modul 160, Modul 2000) to industrial enclosures and data centre infrastructure, serving customers across Central and Eastern Europe through direct sales and seven regional Schrack Stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Technology and Power Distribution Products and solutions for power distribution in residential, commercial and industrial buildings, including circuit breakers, fuses, and proper installation in distribution boards for safe and correct electrical supply. Targets electrical installers and panel builders.
• Building Technology and Management Comprehensive product range including wall switch designs (VISIO series), presence detectors, audio/video intercom systems (Sigma call system), and KNX building automation technology for smart home and facility management applications.
• Network Technology and Data Centres Complete range of products for network cabling including copper systems (Cat.5e to Cat.8), fibre optic technology (OM2, OM3, OM4, OM1, OS2), 19-inch network/server cabinets (DS and DW series), and SAT systems for IT specialists and data centre applications.
• Industry Products Products for switchgear, control panel building, and industrial control including relays (market leader at approximately 35% share), power breakers, load breakers, transformers, power supplies, contactors, motor protection switches, and kWh meters for industrial customers.
• Safety Technology and Plant Engineering Integrated safety products including emergency lighting (self-contained and CPS central battery systems), UPS systems (400 VA to 1 MW), CO warning systems for parking garages, and reactive current compensation systems for safety-critical applications.
• Lighting Technology Indoor and outdoor luminaires, LED products, LED controllers, power supplies, dimmers, emergency lighting, and free Dialux Evo lighting design service. Includes the Trinity Outdoor Lighting sub-brand.
• Photovoltaics and Storage Comprehensive PV system products including high-capacity modules, inverters for various power classes, mounting systems for pitched and flat roofs, surge protection, and kits for grid-tied and standalone systems.
• Electromobility (i-CHARGE) Complete range of products for electromobility including charging stations (i-CHARGE) and related infrastructure for commercial and residential applications.
• Cables and Wires Full range of cables and wires from supply lines to pull wires, including network cabling, power cables, coaxial cables, sheath and hose cables, and wiring ducts compliant with EN50575 Euroclass.
• Schrack Design Software Free desktop panel planning software for distribution board design compliant with EN 61439 standard. Features include assembly and wiring diagrams, thermal calculation according to IEC TR 60890, automatic parts list generation with AI assistant, and documentation generation including IEC 890 + A1 report. Version 6.0 includes AI assistant for parts list creation.
• Schrack CAD CAD software plug-in for AutoCAD and BricsCAD with over 10,000 article database. Supports electrical enclosure planning according to EN 61439, thermal calculation, documentation generation, wiring diagrams, front view generation, and direct parts ordering for electrical installers and panel builders.
• Schrack Protect Online configuration tool for inner lightning surge protection according to EN 62305. Configures lightning current and overvoltage arresters, generates documentation, creates complete parts lists, and enables direct ordering of articles for electrical installers.
• Scanos Scan and Order System Scan and order system for warehouse management. Uses barcode scanner to register articles, transfers items to the online shop as a parts list for ordering, with CSV export for offline use. Includes starter bundle with scanner and Scan Book.

Quantifiable outcome

• 35% market share in relays, making Schrack Technik the absolute market leader in this product segment
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

One partnership is on record.

• EPLAN Software & ServicecoreTechnology or IntegrationSchrack Technik products are available in the EPlan Data Portal, providing over 7,000 products with purchase information, function templates, and 2D graphics data. EPLAN develops CAE solutions and provides B2B consulting in engineering process optimisation. The integration enables Schrack customers to include products directly in project planning with EPLAN software.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Eaton: US-listed global power management company (~€20B+ revenue) with significant electrical components division. Comparable across circuit breakers, relays, power distribution, and industrial control product categories serving installer and industrial customers.
• Schneider Electric: French global electrical equipment, power distribution, and energy management leader (~€35B revenue). Comparable across Schrack's energy management, power distribution, building technology, and data center infrastructure product lines, with substantially larger scale.
• Phoenix Contact: German global market leader in electrical interconnection, automation, and interface solutions (~€2.5B+ revenue). Comparable to Schrack's industrial product categories (relays, contactors, terminal blocks, surge protection) and similar mid-sized German-speaking region origin.
• nVent Electric: US-listed global electrical connection and protection solutions provider (~€3B revenue). Comparable in enclosures, connection and protection products, and data center/network infrastructure offerings overlapping with Schrack's DS/DW network enclosures and AC/KC industrial enclosures.
• Wago: German family-owned electrical interconnection and automation specialist (~€1B+ revenue, 8,500+ employees) with strong focus on rail-mounted terminal blocks, interface electronics, and automation. Comparable product portfolio overlap and similar mid-sized European industrial heritage.
• Hager Group: German-French family-owned electrical installation systems provider (~€2.5B revenue). Directly comparable in distribution boards (Modul 160/2000 equivalents), circuit breakers, and KNX building automation products serving the same installer customer base.
• Weidmüller: German family-owned electrical connectivity, automation, and digital industrialization specialist (~€900M revenue, 5,000+ employees). Comparable mid-sized European industrial heritage with overlap in terminal blocks, relays, and power distribution components.

Direct peers

• Würth: German family-owned global leader in direct sales of fastening and assembly materials, with significant electrical product range. Comparable to Schrack's direct-sales-force-driven model serving installers and industrial customers with technical consultation and immediate product availability.
• Rexel: Global B2B electrical distribution group with €20B+ revenue across 19 countries. Direct comparable to Schrack's B2B electrical distribution model; particularly relevant because Schrack's Managing Director Franz Gletthofer was previously CEO of Rexel Austria, indicating direct familiarity with the model.
• Sonepar: World's largest B2B electrical distributor (family-owned, ~€30B+ revenue) with direct-to-customer model and presence in 40+ countries. Highly comparable to Schrack's combination of direct sales, technical consulting, and country subsidiaries serving installers and industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/schracktechnik
• Facebookfacebook.com/schracktechnik

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schrack Technik