What Limepack does

Limepack ApS is a Danish B2B e-commerce platform founded in 2016 that supplies custom-printed takeaway packaging across European markets. The company aggregates demand from cafes, bakeries, ice cream parlors, restaurants, hotels, bars, and event organizers and routes production to a network of European packaging manufacturers, enabling minimum order quantities as low as 100-1,000 pieces and lead times of 8-9 working days — versus the 50,000+ piece minimums and 16+ week lead times associated with Asia-sourced alternatives. Its product catalog spans paper cups, plastic cups (with 50% recycled content), ice cream cups (including biodegradable variants), greaseproof paper, paper bags, bread bags, salad bowls, pizza boxes, burger and food boxes, napkins, popcorn boxes, soup cups, and accessories, organized into four sub-brand collections (Bestseller, Express, Bio, Best Price).

The underlying platform combines an online configurator (with free in-house design assistance delivering drafts in under 2 hours, unlimited CMYK color printing, Pantone matching, and 3D proofs) with a localized sales overlay: country managers across 14 European markets (UK, France, Belgium, Germany, Switzerland, Italy, Spain, Portugal, Ireland, Austria, Scandinavia) provide inside-sales support via country-specific phone numbers and dedicated account managers. Pricing is quote-based per unit with free EU shipping and a 105% price-match guarantee (competitor price plus an additional 5% discount).

Limepack generates revenue on a one-time transactional basis through unit-priced custom packaging sales, supplemented by expedited production surcharges for time-critical orders. Its stated customer base exceeds 7,647 companies across Europe, with named enterprise logos including Delivery Hero, Hard Rock, Nando's, TGI Fridays, Vapiano, Gordon Ramsay restaurants, First Hotels, Absolut Vodka, and Jameson Whiskey, alongside a long tail of SMB accounts. The company is privately held by co-founders Mads Enevoldsen (CEO) and Ane Lüth Elstrup (CCO), both Danish, and has been recognized with the Børsen Gazelle Award in both 2023 and 2024 — Denmark's most prestigious business growth award, given to fewer than 1% of Danish companies.

Name

Limepack

Legal name

Limepack ApS

Website

https://limepack.eu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Limepack is a Danish B2B e-commerce platform founded in 2016 that supplies custom-printed takeaway packaging to cafes, restaurants, hotels, and event businesses across 14 European markets, sourcing exclusively from European manufacturers to enable low minimum orders and fast delivery.

Ownership category

akta.pro rank

Product category

Custom Printed Packaging

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Folding Paperboard Box Manufacturing (322212), Plastics Bag and Pouch Manufacturing (326111), Paperboard Container Manufacturing (32221)

SIC

Paperboard Containers & Boxes (2650), Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

akta.pro secondary industries

Paper Bags & Sacks (retail, industrial, multiwall) (IMAMAHAC), Paper Bags & Sacks (Multiwall, SOS, Grocery) (IMALACAD), Custom Engineered Transit Packaging & Packaging Design Services (IMALAFAM)

Keywords

• Custom printed packaging
• Branded takeaway packaging
• Food service packaging
• Eco-friendly packaging
• Paper cups and bags

Headquarters

HQ city

Københoved

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Custom Printed Takeaway Packaging Sales: Limepack generates revenue through the sale of custom-printed takeaway packaging products including paper cups, plastic cups, ice cream cups, greaseproof paper, paper bags, salad bowls, food boxes, pizza boxes, napkins, bread bags, popcorn boxes, and accessories. Customers pay per unit with pricing based on quantity, product type, and printing specifications. Free design assistance is included in the product price.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Limepack sells custom-printed takeaway packaging — including paper cups, plastic cups, ice cream cups, greaseproof paper, paper bags, bread bags, salad bowls, pizza boxes, food boxes, napkins, popcorn boxes, soup cups, and accessories — produced through European manufacturing partners and sold primarily through its online platform at limepack.eu. Orders include free in-house design assistance, free 3D proofs, unlimited CMYK color printing, and free EU shipping, with low minimum order quantities starting at 100 pieces.

Product overview

Limepack is a European online platform specializing in custom-printed takeaway packaging, offering the EU's largest selection of branded packaging products. The company provides four curated sub-brand collections (Bestseller, Express, Bio, and Best Price) that organize its core product lines. Core products include paper cups (standard, BIO/recyclable, express, and hot-foil variants), plastic cups (standard, bulk, and reusable), ice cream cups (in 9 sizes with biodegradable options), greaseproof paper, paper bags, bread bags, paper bowls, pizza boxes (Deluxe and Bestseller variants), various food boxes (burger, french fry, cake, sushi, noodle), napkins, popcorn boxes, soup cups, and takeaway cones. Accessories such as lids, paper straws, and wet wipes complement the product range. All products are manufactured in Europe, feature free design assistance, offer low minimum order quantities starting from 100 pieces, and include free EU shipping. The company targets takeaway businesses, cafes, restaurants, and events across Europe with a business-to-business e-commerce model.

Differentiator

Problem solved

Functional benefit

Products and services

• Limepack Bestseller Collection Curated collection of Limepack's most popular takeaway packaging products, including paper cups, ice cream cups, and greaseproof paper, optimized for price and quality.
• Limepack Express Collection Fast-production takeaway packaging options for time-critical orders, featuring expedited manufacturing and delivery timelines.
• Limepack Bio Collection Eco-friendly takeaway packaging made from biodegradable and recyclable materials, targeting sustainability-conscious businesses.
• Limepack Best Price Collection Budget-oriented takeaway packaging solutions offering the lowest prices, typically requiring higher minimum order quantities.
• Branded Paper Cups Custom-printed paper cups for hot and cold beverages available in sizes from 100ml to 550ml, with options for single-wall, double-wall, BIO/recyclable, express, and hot-foil finishes. For cafes, coffee shops, juice bars, and food service operators.
• Custom Printed Plastic Cups Branded plastic cups for cold beverages in 5 sizes (200ml to 550ml), printed using Pantone colors via pad or offset printing, with 50% recycled plastic content. For bars, nightclubs, venues, and events.
• Branded Ice Cream Cups Custom-printed ice cream cups in 9 sizes (70ml to 550ml), available as biodegradable BIO options, with lids for freezing, and various printing methods including digital and express. For ice cream shops, dessert parlors, and frozen yogurt businesses.
• Branded Greaseproof Paper Custom-printed food wrapping paper for burgers, sandwiches, and snacks, available in standard and custom sizes with up to unlimited CMYK colors or Pantone printing. For restaurants, takeaways, and bakeries.
• Paper Bags with Logo Custom-printed takeaway paper bags in 7 sizes (4L to 25L capacity), available in kraft or white paper with full-surface or panel printing options. For cafes, bakeries, retail, and takeaway businesses.
• Custom Printed Bread Bags Paper bread bags in 5 sizes for bakery items, made from 40g/m² virgin fiber paper certified for food contact, printable with up to 4 Pantone colors. For bakeries and pastry shops.
• Custom Printed Paper Bowls Branded paper salad bowls for hot and cold foods, airtight and liquid-resistant with optional lids, available in multiple sizes. For health food spots, poke bowl restaurants, and salad shops.
• Personalised Pizza Boxes Custom-printed pizza boxes in 12 sizes (26x26cm to 52x52cm), available as Deluxe (glossy CMYK) or Bestseller (Pantone 1-3 colors) variants. For pizzerias and takeaway restaurants.
• Custom Food Boxes Branded takeaway boxes including burger boxes, french fry boxes, cake boxes, bubble waffle cones, sushi boxes, and noodle boxes with full-color CMYK printing. For quick service restaurants and takeaways.
• Personalised Napkins Custom-printed paper napkins in multiple sizes and folds, made from virgin fibers, chlorine-free, produced in Denmark, available with 2-3 layers. For restaurants, cafes, and hotels.
• Custom Popcorn Boxes Printed popcorn boxes in 9 sizes (0.5L to 5.5L) with 250g/m² paper thickness and glossy finish, suitable for popcorn, candy, nuts, and snacks. For cinemas, events, and trade shows.
• Soup Cups with Lids Food cups with custom-printed lids designed for soup and hot meals, providing secure closure for takeaway food transport. For takeaway restaurants and food trucks.
• Takeaway Cones Cone-shaped takeaway containers for snacks and food items, offering a unique presentation format for on-the-go dining. For events, food trucks, and street food vendors.
• Packaging Accessories Packaging accessories including dome lids for ice cream cups, paper straws, wet wipes, and lids for paper and plastic cups. Complementary add-ons for takeaway packaging orders.

Quantifiable outcome

• Deliver custom designs in 10-14 days
• +3 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Stora EnsocoreOthersStora Enso supplies Cupforma paper materials for ice cream cups. ISO-certified manufacturers ensure quality and sustainability standards.
• European Packaging ManufacturerscoreOthersLimepack works exclusively with European manufacturers to produce packaging, enabling fast delivery, competitive pricing, and reduced CO2 emissions during transport.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sabert Corporation: Global manufacturer of food packaging (platters, bowls, hinged containers, sustainable food service packaging). Comparable foodservice customer base and food packaging product lines.
• Huhtamaki: Global food packaging manufacturer with operations across Europe producing cups, containers, folding cartons, and foodservice packaging. A broad incumbent whose foodservice portfolio overlaps with multiple Limepack product lines.
• Smurfit Kappa: One of the world's largest paper-based packaging manufacturers, supplying corrugated boxes, folding cartons, and bag-in-box solutions across Europe. A broad incumbent in the same paper packaging substrate space as Limepack's boxes and bags.
• Berlin Packaging: Hybrid packaging supplier (containers, closures, custom packaging) serving European and global CPG/foodservice brands. Broad incumbent with overlapping customer base and custom packaging capabilities.

Direct peers

• Packhelp: Poland-based custom packaging e-commerce platform offering low-MOQ branded boxes, bags, mailers, and food packaging across Europe. Closest direct competitor to Limepack with the same digital-first, low-MOQ, design-included model.
• Detpak: Custom printed food packaging manufacturer (bags, wraps, boxes, cups) serving global QSR and foodservice brands. Comparable product categories and customer end-markets to Limepack, though with traditional higher-MOQ B2B sales.
• Noissue: Custom sustainable packaging e-commerce platform offering low-MOQ branded food packaging, mailers, and tissue paper. Overlaps directly with Limepack's Bio positioning and small-business custom packaging focus.
• Biopak (BioPak): Australia-headquartered sustainable food packaging supplier with growing European presence, offering compostable cups, bowls, and containers. Comparable product mix to Limepack's Bio line and foodservice customer base.
• Vegware: UK-based supplier of compostable and plant-based food packaging (cups, containers, cutlery) to foodservice and catering across Europe. Directly comparable on sustainable takeaway packaging and European foodservice customers.

Others

• Stora Enso: Renewable packaging materials supplier, already a Limepack raw material partner (Cupforma paperboard for ice cream cups). Comparable as a strategic supplier and broader European paperboard packaging manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Limepack
• Instagraminstagram.com/limepack_
• LinkedInlinkedin.com/company/limepack

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limepack