esome advertising technologies

What esome advertising technologies does

esome advertising technologies GmbH is a Hamburg-headquartered digital advertising specialist, founded in 2014 and operating as a subsidiary of Seven.One Entertainment Group GmbH (part of the ProSiebenSat.1 media group). The company orchestrates KPI-based paid media campaigns across three channel universes — Connected TV (CTV), Paid Social, and Open Web — for a client base that includes DAX-listed enterprises such as Opel, Audi, Vodafone, Zalando, and Recordati, alongside Mittelstand and startup advertisers. esome differentiates through proprietary KPI Media Products (Efficient Reach, TV Reach Extension, Advanced Video, Multi Platform Traffic, Big Screen Traffic, Convert) with volume guarantees and buy-back clauses, and through direct platform partnerships with Netflix, Prime Video, Meta, Google, Joyn, Pluto TV, Paramount+, and others.

The company's technology stack centers on a managed-service campaign orchestration platform, supplemented in July 2025 by viiew — a standalone CTV planning tool offering real-time gross-reach forecasts and comparison benchmarks. Cross-media measurement is delivered through an expanded partnership with AudienceProject, enabling cross-device targeting and Co-Viewing measurement that link CTV and Social campaigns. The company also builds custom Conversion APIs for paid-media optimization and operates with IAB TCF v2.2, GDPR, and CCPA-compliant data handling.

Revenue is generated primarily through managed-services agency fees and media-buying margins on multi-year enterprise contracts, with KPI-based outcome pricing and an hourly rate (EUR 80/hr) for ancillary professional services. The 100+ interdisciplinary team operates from Hamburg (HQ) and Belgrade, and the company maintains thought-leadership distribution via quarterly Market Insights reports and the "Beyond The Screen" podcast. esome is privately held, bootstrapped or internally funded via its parent, with no disclosed venture capital or private equity rounds.

Name

esome advertising technologies

Legal name

esome advertising technologies GmbH

Website

https://esome.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

esome advertising technologies is a Hamburg-based digital advertising specialist that orchestrates KPI-based campaigns across Connected TV, Paid Social, and Open Web for DAX enterprises and mid-market brands, backed by Seven.One Entertainment Group (ProSiebenSat.1).

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

akta.pro secondary industries

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Digital advertising services
• Connected TV advertising
• Paid social media campaigns
• Programmatic media buying
• KPI based campaign management

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Advertising Managed Services: esome manages advertising campaigns on behalf of clients, providing campaign planning, execution, and optimization services. Revenue is generated through agency fees and media buying margins, with KPI-based pricing structures where performance guarantees are offered.
2. Media Buying and Campaign Management: The company acts as an intermediary between advertisers and media platforms (CTV, Social Media, Open Web), earning margins on media spend managed. Services include campaign orchestration across multiple digital channels with measurable outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

esome advertising technologies is a managed digital advertising service provider that plans, executes, and optimizes cross-channel campaigns across Connected TV (CTV), Paid Social, and Open Web on behalf of enterprise brand clients. The company combines a portfolio of KPI-based Media Products with proprietary technology (including the viiew CTV planning platform and custom Conversion APIs) and a cross-media measurement partnership with AudienceProject to deliver outcome-guaranteed campaigns for DAX-listed companies and mid-market brands.

Product overview

esome advertising technologies is a digital marketing specialist offering a unified platform for KPI-based campaign management across Connected TV, Paid Social, and Open Web. The core platform is complemented by a suite of KPI Media Products — including Efficient Reach (performance guarantees), TV Reach Extension, Advanced Video, Multi Platform Traffic, Big Screen Traffic, and Convert — which provide specialized ad formats and measurable outcomes for specific campaign objectives. The company also offers viiew, a standalone CTV campaign planning platform launched in 2025, and a strategic partnership with AudienceProject for cross-media reach measurement. All offerings are orchestrated by a team of interdisciplinary experts from the Hamburg headquarters and Belgrade office.

Differentiator

Problem solved

Functional benefit

Brands

• viiew: An innovative planning platform for Connected TV (CTV) that simplifies the entry into the streaming environment for advertisers with intuitive tools and transparent campaign forecasts.

Products and services

• esome Digital Marketing Solutions (Core Platform) KPI-based managed digital advertising platform offering holistic campaign planning, execution, and optimization across Connected TV, Paid Social, and Open Web channels with a quality guarantee for brands from DAX-listed companies to startups.
• Connected TV (CTV) Solutions A dedicated service line covering streaming and Connected TV advertising — campaign planning, cross-channel CTV strategy, and convergent TV approaches that bridge linear TV data with digital targeting.
• viiew CTV Planning Platform Standalone CTV campaign planning platform that enables advertisers to plan, forecast, and benchmark CTV campaigns with real-time reach estimates and transparent data-based insights, built on a flexible modular architecture that can integrate additional data sources over time.
• Efficient Reach KPI-based media product guaranteeing campaign performance outcomes, such as volume-based KPIs (e.g., Completed Video Views), with quality assurance to advertisers.
• TV Reach Extension KPI media product that extends TV campaign reach to digital environments, bridging linear TV and streaming audiences to maximize incremental reach.
• Advanced Video KPI media product focused on video advertising optimization across digital platforms, delivering high-quality video ad placements with performance guarantees.
• Multi Platform Traffic KPI media product designed to drive traffic across multiple digital platforms simultaneously, optimizing reach and engagement metrics.
• Big Screen Traffic KPI media product targeting audiences on large-format digital screens (CTV environments) to drive qualified traffic and brand visibility.
• Convert KPI media product focused on conversion-oriented advertising campaigns, designed to drive measurable actions (e.g., clicks, sign-ups) from digital ad placements.

Quantifiable outcome

• Up to 66% lower cost per click when retargeting CTV-exposed audiences on Meta platforms
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AudienceProjectcoreTechnology or Integration · 10 June 2025Expanded partnership to enable cross-media reach measurement for CTV and Social Media campaigns. Through AudienceProject's cross-media measurement technology, esome can link CTV and Social Media campaigns for cross-channel optimization. Enables measurement of campaign reach, contact frequency, and targeting quality, including Co-Viewing measurement on CTV.
• Prime VideocoreChannel Partner/ Reseller/ DistributorMajor CTV advertising inventory partner for campaign execution on streaming platform.
• NetflixcoreChannel Partner/ Reseller/ DistributorMajor CTV advertising inventory partner for campaign execution on streaming platform.
• JoyncoreChannel Partner/ Reseller/ DistributorGerman streaming platform partner for CTV advertising campaigns.
• Meta (Facebook & Instagram)coreChannel Partner/ Reseller/ DistributorMajor social media advertising platform partner for campaign execution and retargeting.
• GooglecoreChannel Partner/ Reseller/ DistributorPlatform partner for digital advertising across Google's ecosystem including YouTube.
• PinterestminorChannel Partner/ Reseller/ DistributorSocial media advertising platform partner.
• Pluto TVcoreChannel Partner/ Reseller/ DistributorCTV advertising inventory partner for streaming campaigns.
• Waipu.TVminorChannel Partner/ Reseller/ DistributorGerman CTV platform partner for advertising campaigns.
• Paramount+coreChannel Partner/ Reseller/ DistributorStreaming platform partner for CTV advertising campaigns.
• BVDWminorStrategic or Co-development PartnerGerman Digital Economy Association membership, demonstrating industry standards and professional practices in digital advertising.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GroupM (WPP): Global media investment arm of WPP, operating across all major digital and traditional media channels including CTV and social. Comparable as a managed-service media-buying competitor in the German enterprise market, but operates at vastly larger scale with a broader portfolio.
• Dentsu (Germany): Global agency network with a strong DACH presence providing media planning, buying, and cross-channel campaign management. Comparable as an enterprise-tier digital marketing services competitor, though structured as a multi-brand holding rather than a focused specialist.
• Publicis Media: Global media network within Publicis Groupe covering programmatic, CTV, social, and data-driven buying. Directly competes with esome for enterprise DAX-level brand mandates in Germany, though with significantly broader geographic reach and capabilities.
• MediaCom: WPP-owned global media agency with substantial German operations serving enterprise advertisers across paid social, programmatic, and CTV. Direct competitor for DAX-level mandates with broader geographic coverage and integrated creative capabilities.
• Havas Media: Global media agency network within Havas with strong presence in European markets including Germany. Comparable as an enterprise-tier cross-channel campaign management competitor, though lacking esome's specialist CTV depth.
• OMD (Omnicom Media Group): Omnicom's global media agency network with significant German operations serving enterprise advertisers across digital and CTV channels. Competes for the same DAX-level brand budgets as esome but with broader geographic reach and full-service offerings.

Emerging players

• Hivestack: CTV ad-tech platform providing planning, buying, and measurement capabilities for programmatic CTV campaigns. Comparable to esome's viiew planning product and broader CTV services, though focused on global markets with a programmatic/DSP model rather than managed service.
• The Trade Desk: Global independent demand-side platform specializing in programmatic advertising including CTV. Comparable as a CTV-focused advertising technology competitor, though operating as a self-serve DSP for buyers rather than a managed-service agency like esome.
• Madhive: CTV-focused ad-tech platform providing planning, activation, and measurement solutions for streaming advertising. Comparable to esome's viiew and CTV planning capabilities, primarily serving US-centric customers but relevant as a category-defining peer in CTV tooling.

Regional players

• Ströer Digital Media: German digital media and out-of-home specialist operating digital marketing and media-buying services for enterprise advertisers in DACH. Comparable as a German-focused cross-channel digital marketing provider, with a distinct advantage in DOOH that esome does not currently address.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/esomeadvertising
• Xx.com/esome

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about esome advertising technologies