AudienceProject
AudienceProject is a Denmark-based SaaS company providing independent, AI-powered cross-media measurement to advertisers, agencies, publishers, and broadcasters. Its platform delivers deduplicated reach and brand-lift analytics across TV, CTV, social, and open web across 11+ European markets.
- Company typePrivate
- Founded2010
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AudienceProject does
AudienceProject is a Copenhagen-headquartered, Denmark-domiciled SaaS company founded in 2010 (originating from the Epinion Group) that operates an independent, AI-enabled cross-media audience measurement platform for advertisers, agencies, broadcasters, publishers, and e-commerce companies. Its core offering — the AudienceProject Platform and AudienceReport SaaS — delivers always-on, deduplicated reach and frequency measurement across linear TV, connected TV (CTV), online video, social media, and the open web, supported by direct integrations with Google, Amazon, Meta, Netflix, Disney+, Pinterest, and The Trade Desk. The methodology is panel-based with household graphs and co-viewing adjustments, supplemented by pixel-based mapping for open CTV systems and clean-room data matching for walled gardens, and is designed to operate with or without third-party cookies. Complementary products include AudienceProject Elevate (a recently launched measurement product for broadcasters and publishers to prove inventory value), AudienceHub (self-service audience building for publishers), AudienceData (socio-demographic targeting), and UserReport (survey-based data collection), with Cross-Media Brand Lift Measurement and Audience Verification offered as add-on modules.
AudienceProject firmographics
Firmographics- Name
- AudienceProject
- Legal name
- AudienceProject
- Website
- https://audienceproject.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AudienceProject is a Denmark-based SaaS company providing independent, AI-powered cross-media measurement to advertisers, agencies, publishers, and broadcasters. Its platform delivers deduplicated reach and brand-lift analytics across TV, CTV, social, and open web across 11+ European markets.
- Ownership category
- akta.pro rank
AudienceProject industry classification
Industry- Product category
- Cross-Media Measurement Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media & Audience Measurement Analytics (BPAHALAO)
- akta.pro secondary industries
- Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM), National TV & Cross-Platform Audience Measurement Panels (MPABAOAA)
Keywords
Where AudienceProject is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices6 records
Markets served
AudienceProject business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS platform revenue model. Advertisers, agencies, and publishers subscribe to access AudienceProject's cross-media measurement platform (AudienceReport) for campaign measurement, planning, and optimisation. Pricing appears quote-based for enterprise engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform access with custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
AudienceProject product offering
Product offeringCore offering
AudienceProject is a SaaS company that provides an independent, AI-powered cross-media audience measurement platform enabling advertisers, agencies, and publishers to measure, validate, and optimize advertising campaigns across linear TV, CTV, online video, social media, and the open web. Its platform delivers deduplicated reach and frequency metrics, in-flight campaign optimization, brand lift measurement, and audience verification through direct integrations with major platforms including Google, Amazon, Meta, Netflix, Disney+, Pinterest, and The Trade Desk.
Product overview
AudienceProject is a SaaS company offering an independent, AI-powered cross-media measurement platform that enables advertisers, media owners, and agencies to trust, prove, and improve advertising outcomes. The core platform (AudienceProject Platform/AudienceReport) provides comprehensive measurement across linear TV, CTV, online video, social media, and open web through direct integrations with major advertising platforms. The product portfolio includes specialized offerings: AudienceProject Elevate for broadcasters and publishers to prove inventory value; AudienceHub for publishers to build and activate first-party audiences; UserReport survey tool for data collection; and AudienceData for audience targeting. The company offers brand lift measurement, audience verification, and professional services as add-on capabilities. Built on deep integrations, robust methodology, and privacy-first architecture with AI as the measurement engine, the platform delivers always-on, deduplicated cross-media reach measurement and full-funnel campaign understanding.
Differentiator
Problem solved
Functional benefit
Products and services
- AudienceProject Platform Independent cross-media measurement SaaS platform that enables advertisers, agencies, and publishers to measure campaign performance across linear TV, CTV, online video, social media, and the open web with deduplicated reach and frequency metrics.
- AudienceProject Elevate Independent, scalable measurement product specifically designed for broadcasters and publishers to prove the value of their inventory and compete more effectively for advertiser budgets.
- Professional Services
Quantifiable outcome
- 20% reach efficiency increase (Telia)
- +6 more outcomes
Companies that use AudienceProject
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
AudienceProject technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature8 records
AudienceProject partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Omnicom Media ItalycoreStrategic partnership making Omnicom Media Italy the first communications group in Italy to integrate AudienceProject's cross-media measurement technology. Provides unified measurement framework covering linear TV, CTV, social media, and digital channels with preferential commercial pricing for Omnicom's Italian clients. Extends AudienceProject's commercial reach through one of Italy's largest media buying groups in one of Europe's five largest advertising markets.
- TempcovercoreTempcover (part of RVU) invests in cross-media measurement with AudienceProject to optimise media mix and build trust in data-driven decision-making. Initial cross-media study showed YouTube contributing strong incremental reach on top of TV, enabling budget reallocation for 2026.
- The Trade DeskcoreDirect partnership enabling advertisers to activate and measure audiences across the open internet and CTV environments. Includes direct integration for independent audience measurement of The Trade Desk campaigns, and AudienceProject becoming a data provider in The Trade Desk's Data Marketplace for socio-demographic audience targeting. Measurement available in UK, Germany, Italy, Spain, Sweden, Denmark, Norway, and Finland.
- add2 GmbHcoreExtension of strategic partnership where add2 continues to utilise AudienceProject's cross-media measurement platform for consistent KPI measurement across channels. add2 also leverages audience verification capabilities to independently validate campaign delivery against defined target audiences for German market clients.
- Disney+coreDirect integration enabling advertisers and agencies to access independent audience measurement of Disney+ campaigns in AudienceProject's SaaS platform. Provides campaign reach and frequency measurement for standalone Disney+ campaigns and broader media mix analysis. Available in UK, Germany, France, Italy, and Spain, with more countries to follow.
- DOUGLAScoreDOUGLAS, Europe's leading omnichannel premium beauty retailer, announced AudienceProject as its official audience measurement partner in DACH. Partnership enables holistic view of campaign performance across open web, social media, online video, CTV, and linear TV through AudienceReport SaaS platform.
- MédiamétriecoreMédiamétrie chose AudienceProject's technology to accelerate development of its Cross-Media Video advertising measurement solution in France. Combines AudienceProject's technological assets with Médiamétrie's proprietary data and methodological expertise. Solution measuring performance across on-demand digital ecosystems and linear television.
- esomecoreExpanded partnership to launch audience measurement across CTV and social media. esome uses AudienceProject's technology to link CTV and social media campaigns, enabling in-flight campaign optimisation. Includes co-viewing measurement on CTV and cross-channel net reach analysis.
- HavascorePartnership with Havas Denmark for cross-media measurement of JDE Peet's campaigns. Havas uses AudienceProject insights for media buying analysis and budget allocation between digital channels and TV. Enables campaign monitoring in near real-time and in-flight optimisations.
- MiQcoreOmnichannel programmatic partner MiQ works with AudienceProject to generate audience insights on incremental reach. Combines AudienceProject's panel data with BARB data via TechEdge integration for holistic campaign overview across digital and TV.
- Amazon AdscoreAmazon Ads measurement partnership enabling advertisers to measure campaign performance on Amazon platforms through AudienceProject's cross-media measurement. Expanded to Sweden following initial launch.
- RTL AdAlliancecoreStrategic partnership to enhance audience targeting and measurement for RTL AdAlliance's publishing inventory across European markets.
- NLogicminorPartnership to launch independent cross-platform campaign measurement in Canada, expanding AudienceProject's geographic footprint.
- Azerion UKminorPartnership to offer independent audience measurement for CTV and OLV (online video) advertising through Azerion's platform.
- EssenceMediacomcoreCross-media video campaign measurement ensuring successful launch of new Postbank day-to-day money offer. Universal Pictures and EssenceMediacom document cross-media reach and brand impact.
- DailymotionminorPartnership to enrich campaign measurement solutions portfolio. Enables Dailymotion to initiate and report brand lift studies through survey invitations in their player, helping demonstrate advertising campaign impact.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
AudienceProject competitors and assessment
Company assessmentBroad incumbents
- Nielsen: Nielsen is the global incumbent in TV and cross-media audience measurement, including Nielsen One. Comparable to AudienceProject in offering cross-platform reach and audience measurement for advertisers, agencies, and broadcasters, but operates at vastly greater scale with deeper panel infrastructure.
- Kantar: Kantar is a major global audience measurement and consumer insights firm with strong cross-media and media-effectiveness offerings (Kantar Media, Kantar Millward Brown). Comparable to AudienceProject in serving advertisers and agencies with audience and campaign effectiveness measurement across channels.
- GfK: GfK is a global market research and consumer intelligence firm with strong panel-based audience measurement capabilities, particularly in Europe. Comparable to AudienceProject in panel methodology and advertiser/agency client base, though broader in scope beyond media measurement.
- Oracle Advertising (Moat / Grapeshot): Oracle Advertising (incorporating Moat) provides ad verification, viewability, and brand safety measurement. Comparable to AudienceProject's verification and measurement capabilities across digital and CTV, though offered as part of Oracle's broader advertising/marketing cloud portfolio.
Direct peers
- Comscore: Comscore is a direct competitor in cross-platform digital and cross-media audience measurement, including ratings, planning, and post-campaign analytics. AudienceProject historically displaced Comscore as official measurement partner for Media Metrics Finland, indicating direct competitive overlap.
- Integral Ad Science (IAS): IAS provides digital ad verification, viewability, and brand safety measurement across channels. Comparable to AudienceProject's audience verification and cross-media measurement capabilities, particularly for digital and CTV environments.
- DoubleVerify: DoubleVerify provides media effectiveness, verification, and measurement solutions for digital advertising. Overlaps with AudienceProject's audience verification and cross-media campaign measurement offerings, particularly across digital and CTV channels.
Regional players
- BARB (Broadcasters' Audience Research Board): BARB is the UK's official television audience measurement body. AudienceProject's TechEdge integration with BARB data shows direct interoperability, and both organizations operate panel-based TV audience measurement, making BARB a regional peer in cross-media video measurement for the UK.
- Médiamétrie: Médiamétrie is France's official audience measurement body. AudienceProject and Médiamétrie partner to deliver France's Cross-Media Video measurement solution, but Médiamétrie also operates competing cross-media measurement services in France, making it a partial peer in the French market.
Emerging players
- Similarweb: Similarweb provides digital audience intelligence and measurement across web and app ecosystems. Comparable to AudienceProject in delivering digital audience insights to advertisers, agencies, and publishers, though with a less developed cross-media TV/CTV offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
AudienceProject social profiles
Digital presenceAudienceProject compliance and trust
Trust signalCompliance2 records
AudienceProject financial estimates
Financial estimateRevenue estimate
Valuation estimate
AudienceProject leadership team
Management profileNumber of profiles
Profiles11 records
AudienceProject funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AudienceProject M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AudienceProject
What does AudienceProject do?
AudienceProject is a SaaS company that provides an independent, AI-powered cross-media audience measurement platform enabling advertisers, agencies, and publishers to measure, validate, and optimize advertising campaigns across linear TV, CTV, online video, social media, and the open web. Its platform delivers deduplicated reach and frequency metrics, in-flight campaign optimization, brand lift measurement, and audience verification through direct integrations with major platforms including Google, Amazon, Meta, Netflix, Disney+, Pinterest, and The Trade Desk.
Is AudienceProject a public or private company?
AudienceProject is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AudienceProject founded?
AudienceProject was founded in 2010. It employs 51 to 100 people.
Where is AudienceProject based?
AudienceProject is headquartered in Copenhagen, Denmark, in the Europe region.
How does AudienceProject make money?
One revenue line is on record: saaS Platform Subscription.
Who are AudienceProject's main competitors?
Broad incumbents on record are Nielsen, Kantar, GfK and Oracle Advertising (Moat / Grapeshot). Direct peers are Comscore, Integral Ad Science (IAS) and DoubleVerify. Regional players are BARB (Broadcasters' Audience Research Board) and Médiamétrie. Similarweb is listed as an emerging player.
Does AudienceProject have an API?
Yes. AudienceProject offers API documentation for its platform. The API enables access to campaign measurement data, audience insights, and platform functionality. The documentation is accessible via https://audienceproject.com/?page_id=42 (API Documentation link in the navigation). The platform provides programmatic access to cross-media measurement capabilities including reach, frequency, and campaign performance data. Developer documentation is at audienceproject.com/?page_id=42.
What industry is AudienceProject in?
AudienceProject's product category is Cross-Media Measurement Software. Its primary akta.pro industry code is BPAHALAO, Media & Audience Measurement Analytics, with a secondary code of MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights). Its NAICS code is 541910 and its SIC code is 7310.