Herron Todd White

What Herron Todd White does

Herron Todd White is Australia's largest independent property valuation and advisory firm, employing more than 850 professionals across offices in every capital city and most regional centres, providing 100% national postcode coverage. Founded circa 1968-1970 and headquartered in Brisbane, the company delivers valuation services for residential, commercial, agribusiness, and plant and equipment assets, supporting mortgage security, financial reporting (AASB/IFRS), family law, taxation, SMSF compliance, insurance replacement, compulsory acquisition, and government asset management engagements. Core offerings include Commercial, Residential, and Agribusiness Property Valuations, alongside specialized services for Banking & Finance, Government, Legal, Financial Reporting, Insurance, Property Developers, and Property Investors, with supplementary products including the monthly Month in Review research publication and the HTW Academy graduate program.

The business operates on a professional services model with quote-based, pay-as-you-go pricing that varies by property type, valuation purpose, complexity, and geography. Revenue is generated through per-valuation fees across four streams: Property Valuation Services, Tax Depreciation Schedules, Advisory Services (feasibility studies, CGT valuations, portfolio analysis), and large-scale Portfolio Valuations for institutional clients with portfolios ranging from 10 to 10,000+ properties. Distribution is fully direct, through local expert valuers, a national contact centre (1300 880 489), and self-serve online quote forms; no intermediaries or resellers are used. The proprietary technology stack centers on a national property market database, the HTW Property Clock market indicator, and internal training frameworks (HTW Academy, Leadership Development Framework).

The company serves a diversified client base spanning Australia's major banks, federal/state/local government, legal practitioners, institutional investors and fund managers, property developers, accountants, and individual homeowners and investors, valuing over $80 billion in property annually and reaching more than 97% of Australia's population. Structural independence from sales, leasing, and management eliminates conflicts of interest, a key differentiator in mortgage and litigation work. In February 2025, Herron Todd White entered a strategic partnership with Quadrant Private Equity to accelerate growth, and continues to expand its talent pipeline through the HTW Academy and Graduate Regional Scholarship Program launched in 2026.

Name

Herron Todd White

Legal name

Herron Todd White

Website

https://htw.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Herron Todd White is Australia's largest independent property valuation and advisory firm, employing 850+ professionals across every state and territory. It delivers residential, commercial, and agribusiness valuations for banks, government, legal, institutional investors, developers, and individual property owners.

Ownership category

akta.pro rank

Product category

Property Valuation Services

NAICS

Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Valuation & Appraisal (BPAHANAC)

akta.pro secondary industries

Right-of-Way & Easement Valuation (BPAJAKAI), Insurance Replacement Cost & Damage/Loss Valuation (BPAJAKAL), Real Estate Valuation & Appraisal Advisory (FSAEAJAI)

Keywords

• Property valuation services
• Residential valuations
• Commercial valuations
• Agribusiness valuations
• Property advisory

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Valuation Services: Professional property valuation services for mortgage security, financial reporting, insurance replacement, SMSF compliance, taxation, family law, and compulsory acquisition. Revenue generated on a per-valuation basis with pricing varying by property type, complexity, and purpose.
2. Tax Depreciation Schedules: TDS reports for investment properties enabling property investors to claim depreciation deductions. Provided as a standalone service or bundled with other valuation services.
3. Advisory Services: Strategic property advice including feasibility studies, capital gains tax valuations, portfolio analysis, and market research for institutional investors, developers, and government bodies.
4. Portfolio Valuations: Large-scale valuation services for government bodies, fund managers, and institutional money managers managing property portfolios from 10 to 10,000+ properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Herron Todd White provides independent property valuation and advisory services across residential, commercial, agribusiness, plant and equipment, and specialised rural assets throughout Australia. Core offerings include mortgage security and pre-purchase/pre-sale valuations for individuals, SMSF and tax depreciation reports, portfolio valuations for institutional investors, expert witness services for legal proceedings, financial reporting valuations under AASB/IFRS, and strategic property advisory for government, developers, and funds. The firm delivers these services through a national network of 850+ qualified valuers covering 100% of Australian postcodes.

Product overview

Herron Todd White is one of Australia's largest independent property valuation and advisory firms, offering a comprehensive suite of valuation and advisory services across residential, commercial, and agribusiness sectors. The core offering comprises Commercial Property Valuations, Residential Property Valuations, and Agribusiness Property Valuations, supported by specialized services including Plant & Equipment valuations, Family Law and Legal services, Financial Reporting Valuations, Banking & Finance services, Insurance Replacement Cost Estimates, Government Services, Property Advisory, Property Investors support, and SMSF Valuations. The company also provides supplementary products including the Month in Review (monthly market research publication) and the HTW Academy (graduate program). With 100% national coverage across all Australian postcodes, the integrated service model allows clients to obtain any property valuation through a single point of contact.

Differentiator

Problem solved

Functional benefit

Brands

• HTW Academy: Graduate and Early Careers Program designed for university students and graduates building careers in property valuation and advisory.

Products and services

• Residential Property Valuations Residential property valuation services for mortgage security, family law, taxation, and accountancy purposes, providing market value assessments for homeowners, banks, and major lenders nationwide.
• Commercial Property Valuations Expert valuation and advisory services for commercial property assets including office buildings, retail centres, industrial facilities, medical complexes, hospitality, childcare, aged care, specialist disability accommodation (SDA), and residential and commercial developments.
• Agribusiness Property Valuations Rural property and agribusiness valuation services covering agricultural land, water entitlements, plant and equipment, providing accurate property valuation advice drawing on an extensive national database of rural land sales.
• Property Advisory Strategic property advisory services including feasibility studies and capital gains tax valuations, helping institutional investors, developers, and owner-occupiers make informed property decisions.
• Property Investor Valuations Independent property valuation services for investors providing market value, potential rent rate, and market risk score assessments to assist with buying, selling, refinancing, and portfolio management decisions.
• Plant & Equipment Valuations Specialist plant and equipment valuation and asset management services for insurance purposes, asset management, financial reporting, tax compliance, acquisition, merger, liquidation, and family law matters.
• Family Law Property Valuations Legal property valuation services including single expert witness appointments, family court valuations, compulsory acquisition, litigation support, and receivership advice.
• Legal Services Independent property expert services for legal matters including single and dual appointment expert witness, estates and wills, civil disputes, stamp duty valuations, and court valuations.
• Financial Reporting Valuations Financial reporting property valuations in accordance with Australian Accounting Standards Board (AASB) and International Financial Reporting Standards (IFRS), including strata scheme valuations.
• Banking & Finance Valuations Property valuation and research services for major banks and financial institutions including mortgage security valuations, property market research, and insurance replacement valuations.
• Insurance Replacement Cost Estimates Insurance replacement cost estimate reports (RCE) ensuring property replacement values are correctly assessed by qualified quantity surveyors for calculating insurance premiums.
• Buying and Selling Valuations Pre-purchase and pre-sale property valuations helping homeowners determine accurate asking prices, reserve prices, or selling prices for property transactions.
• Government Services Valuation services and strategic advice for all levels of government across Australia, covering residential, commercial, and rural property types with single point of contact for multi-location portfolios.
• Property Developer Valuations Property valuation services for residential or commercial developments, providing timely, accurate valuation information for project management and informed decision-making.
• SMSF Valuations Trusted, audit-ready SMSF property valuations nationwide, helping trustees, accountants, and administrators meet ATO requirements with confidence.

Quantifiable outcome

• Valuing over $80 billion in property each year
• +2 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CBRE Valuation & Advisory Services: Global commercial real estate services giant with a significant Australian valuation and advisory practice. Competes with HTW on commercial and institutional advisory mandates while offering a much broader suite of real estate services globally.
• Cushman & Wakefield Valuation: Global real estate services firm operating in Australia with valuation and advisory capabilities. Overlaps with HTW in commercial property valuations, banking and finance, and government advisory work, though Cushman & Wakefield serves a much broader real estate services portfolio.
• Knight Frank Australia: International real estate consultancy with valuation and advisory operations in Australia. Overlaps with HTW on commercial property valuations, residential development feasibility, and government advisory work, while also offering broader sales, leasing, and asset management services.
• JLL (Jones Lang LaSalle) Valuation: Global real estate services firm with a dedicated valuation advisory business in Australia. Competes for large commercial, government, and institutional valuation and advisory engagements alongside capital markets, property management, and other broader real estate services.
• Colliers International Valuation: Global real estate advisory and investment firm with an Australian valuation practice. Competes with HTW on commercial property valuations, feasibility, and portfolio advisory for institutional investors and developers across Australia.

Regional players

• Charter Keck Cramer: Australian-owned property advisory and valuation firm operating across Victoria and other states. Directly comparable in commercial property valuations and property advisory services for institutional and government clients, though smaller scale than HTW.
• m3property: Australian commercial property valuation and advisory firm based in Queensland, competing with HTW for commercial, retail, and industrial valuation work for institutional and government clients in the Queensland market.
• WBP Property Group: Australian property valuation and advisory firm with national presence. Competes with HTW across residential and commercial valuations for banking, legal, and government clients across Australia.

Direct peers

• Opteon (formerly LandMark White): Australia's other major independent property valuation firm, formed from the rebranding of LandMark White and Opteon. Directly competes with HTW across residential, commercial, and agribusiness valuation services for the same bank, government, and legal clients across Australia.

Emerging players

• BMT Tax Depreciation: Australian specialist quantity surveyor and tax depreciation schedule provider. Overlaps with HTW's Tax Depreciation Schedules (TDS) offering and Insurance Replacement Cost Estimate services, though BMT is more specialized in depreciation-only work.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/herron-todd-white/?originalSubdomain=au

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herron Todd White