Allstate Peterbilt Group
Allstate Peterbilt Group is a privately held commercial truck dealership operating 17 locations across five Upper Midwest states, selling and servicing new Peterbilt, used Peterbilt and Kenworth, Hino medium-duty, and Ottawa Kalmar vehicles alongside captive financing, leasing, parts, and mobile service.
- Company typePrivate
- Founded1975
- HeadquartersEagan, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Allstate Peterbilt Group does
Allstate Peterbilt Group is a privately held commercial truck dealership group headquartered in Eagan, Minnesota, operating 17 locations across five Upper Midwest states (Minnesota, Wisconsin, North Dakota, South Dakota, and Iowa). Founded circa 1975, the company is the largest Peterbilt dealer group in the Upper Midwest and has earned Peterbilt's 2021 North American Dealer of the Year, three consecutive MX Dealer of the Year awards, and 2024 Best-in-Class Dealer Group of the Year designations, with 15 of 17 service locations holding Platinum Service Center status. Its product portfolio centers on new Peterbilt heavy-duty models (567, 579, 589 plus legacy 389/379), used Peterbilt and Kenworth inventory, Hino medium-duty trucks, and Ottawa Kalmar terminal tractors, supported by a full parts operation through the Elite Truck Parts catalog and an online parts counter.
The company operates a vertically integrated dealer model that captures revenue across the truck lifecycle: new and used vehicle sales, parts distribution, in-shop service at 17 locations, mobile truck service dispatched within a 50-mile radius from every store, and Rapid Check certified 2-hour diagnostics. Financing and leasing are provided through affiliated entities All Wheels Financial and Allstate Leasing, with credit-tiered APR offerings (1.9%-9.9%) and loan terms from 24 to 72 months, enabling the dealer to internalize financing spread. The go-to-market is enterprise field sales through physical rooftops supplemented by inside phone sales (800-328-0104) and an e-commerce inventory browsing and lead-capture website. Customer segments include commercial fleet operators, owner-operators, vocational truck buyers (construction, refuse, utilities, heavy haul), and medium-duty buyers for city delivery.
Revenue is generated through one-time transactions on vehicle and parts sales, service labor, and financing/leasing spread. With 501-1,000 employees and the densest Peterbilt service footprint in its region, the business is exposed primarily to the Class 8 commercial truck cycle, regional freight demand in the Upper Midwest, and the OEM allocation and incentive structure set by Peterbilt Motors. There is no disclosed parent company, institutional investor, or M&A activity; the company appears founder/management-controlled and reinvests earnings into rooftop expansion (e.g., the 2024 Superior, WI opening) and brand diversification (Hino, Ottawa Kalmar).
Allstate Peterbilt Group firmographics
Firmographics- Name
- Allstate Peterbilt Group
- Legal name
- Allstate Peterbilt Group
- Website
- https://allstatepeterbilt.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Allstate Peterbilt Group is a privately held commercial truck dealership operating 17 locations across five Upper Midwest states, selling and servicing new Peterbilt, used Peterbilt and Kenworth, Hino medium-duty, and Ottawa Kalmar vehicles alongside captive financing, leasing, parts, and mobile service.
- Ownership category
- akta.pro rank
Allstate Peterbilt Group industry classification
Industry- Product category
- Commercial Truck Dealership
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Heavy Duty Truck Manufacturing (33612)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)
- akta.pro secondary industries
- Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB), Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC), Heavy-Duty Truck & Tractor Rentals (THADAJAC)
Keywords
Where Allstate Peterbilt Group is headquartered
LocationHeadquarters
- HQ city
- Eagan
- HQ country
- United States
- HQ region
- North America
Offices24 records
Markets served
Allstate Peterbilt Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Truck Sales (New and Used): Revenue from sale of new and used commercial trucks including Peterbilt, Kenworth, and Hino models. Includes day cabs, sleepers, vocational trucks, and medium-duty vehicles.
- Parts Sales: Revenue from sale of truck parts through online parts counter and physical locations. Includes Elite Truck Parts catalog.
- Service and Maintenance: Revenue from truck service, repair, and maintenance. Includes mobile truck service covering 50-mile radius from all stores.
- Financing and Leasing: Revenue from financing and leasing services through All Wheels Financial affiliate. Provides commercial truck financing options.
- Truck Rentals: Revenue from short-term and long-term truck rental services to supplement customer fleets during busy seasons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Credit-based financing rate tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Allstate Peterbilt Group product offering
Product offeringCore offering
Allstate Peterbilt Group is a commercial truck dealership group selling new and used heavy-duty and medium-duty trucks (Peterbilt, Kenworth, Hino, and Ottawa Kalmar brands) across 17 locations in 5 Upper Midwest states. The company provides complete truck lifecycle support including truck sales, parts distribution, maintenance and repair services, mobile service, financing through All Wheels Financial, leasing, and short-term rentals to commercial trucking businesses.
Product overview
Allstate Peterbilt Group is a multi-location commercial truck dealership offering new and used heavy-duty and medium-duty trucks from Peterbilt, Kenworth, Hino, and Ottawa Kalmar brands. The product portfolio centers on the Peterbilt truck lineup (Models 567, 579, 589 as primary offerings, plus 389, 379) for vocational and over-the-road applications, complemented by used Kenworth trucks, Hino medium-duty trucks, and Ottawa Kalmar terminal trucks. The company operates as a full-service truck dealer providing parts distribution (including Elite Truck Parts), maintenance and repair services at 17 locations, mobile truck service within 50-mile radius coverage, financing through All Wheels Financial, leasing options, and short-term rentals. This integrated dealer network serves the Upper Midwest across Minnesota, Wisconsin, North Dakota, South Dakota, and Iowa.
Differentiator
Problem solved
Functional benefit
Brands
- All Wheels Financial: Truck financing services offered through Allstate Peterbilt Group locations.
- Allstate Leasing
- Elite Truck Parts
- Red Oval Certified
Products and services
- New Peterbilt Trucks
Quantifiable outcome
- 2-hour diagnostic turnaround with Rapid Check certification
- +1 more outcomes
Companies that use Allstate Peterbilt Group
Customer profileSegments4 records
Ideal customer profiles4 records
Allstate Peterbilt Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Allstate Peterbilt Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Allstate Peterbilt Group competitors and assessment
Company assessmentDirect peers
- Rush Enterprises: Largest network of commercial truck dealerships in North America, operating the largest Peterbilt franchise footprint in the U.S. Rush is the most direct comparable to Allstate Peterbilt Group as a multi-location Peterbilt dealer group with parts, service, and financing arms.
- Velocity Vehicle Group: Daimler Truck North America dealer network operating multiple commercial truck dealerships across the Western U.S., offering Freightliner, Western Star, and Detroit products with full-service sales, parts, and service. Comparable as a multi-brand commercial truck dealer group with similar service and parts integration.
- Premier Truck Group: Network of commercial truck dealerships selling new and used trucks (Freightliner, Western Star, Volvo, Mack) across multiple U.S. states with full-service parts, service, and leasing. Highly comparable business model to Allstate Peterbilt Group as a multi-location commercial truck dealer.
- Wallwork Truck Center: Peterbilt dealer group operating multiple locations across North Dakota, South Dakota, and Montana, directly overlapping Allstate Peterbilt Group's geographic footprint. Highly comparable as a regional Peterbilt dealer group with full sales, parts, and service offerings.
- MHC Kenworth: One of the largest Kenworth dealer groups in North America with locations across the Midwest, South, and Southwest, offering new/used truck sales, parts, service, and leasing. Comparable to Allstate Peterbilt Group as a multi-location commercial truck dealer with integrated services.
- Truck Country: Multi-location commercial truck dealer group operating Freightliner, Western Star, and vocational brands across the Upper Midwest and other regions. Comparable as a regional commercial truck dealer with overlapping geographic presence in the Midwest.
- Nextran Truck Centers: Commercial truck dealer group operating multiple locations across the U.S. with new and used truck sales, parts, service, and leasing. Comparable to Allstate Peterbilt Group as a multi-brand commercial truck dealership network with full-service offerings.
- Idealease: International Truck dealer-affiliated commercial truck leasing and rental network with locations throughout North America. Comparable to Allstate Peterbilt Group's Allstate Leasing and truck rental operations as a truck-leasing franchise network.
Broad incumbents
- Ryder System: Major commercial fleet services company offering truck leasing, rental, maintenance, and used truck sales at national scale. Overlaps with Allstate Peterbilt Group's leasing and rental operations and competes for fleet customers across the U.S.
- Penske Transportation Solutions: Diversified transportation services company offering commercial truck rental, leasing, fleet management, and used truck sales. Overlaps with Allstate Peterbilt Group's leasing and rental arms as a much larger, nationally scoped incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Allstate Peterbilt Group social profiles
Digital presenceAllstate Peterbilt Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allstate Peterbilt Group leadership team
Management profileNumber of profiles
Profiles1 record
Allstate Peterbilt Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Allstate Peterbilt Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allstate Peterbilt Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allstate Peterbilt Group
What does Allstate Peterbilt Group do?
Allstate Peterbilt Group is a commercial truck dealership group selling new and used heavy-duty and medium-duty trucks (Peterbilt, Kenworth, Hino, and Ottawa Kalmar brands) across 17 locations in 5 Upper Midwest states. The company provides complete truck lifecycle support including truck sales, parts distribution, maintenance and repair services, mobile service, financing through All Wheels Financial, leasing, and short-term rentals to commercial trucking businesses.
Is Allstate Peterbilt Group a public or private company?
Allstate Peterbilt Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Allstate Peterbilt Group founded?
Allstate Peterbilt Group was founded in 1975. It employs 501 to 1,000 people.
Where is Allstate Peterbilt Group based?
Allstate Peterbilt Group is headquartered in Eagan, United States, in the North America region.
How does Allstate Peterbilt Group make money?
Five revenue lines are on record. Truck Sales (New and Used) is the primary driver. The others are parts Sales, service and Maintenance, financing and Leasing and truck Rentals.
Who are Allstate Peterbilt Group's main competitors?
Direct peers on record are Rush Enterprises, Velocity Vehicle Group, Premier Truck Group, Wallwork Truck Center, MHC Kenworth, Truck Country, Nextran Truck Centers and Idealease. Broad incumbents are Ryder System and Penske Transportation Solutions.
Does Allstate Peterbilt Group have an API?
No public API is recorded for Allstate Peterbilt Group.
What industry is Allstate Peterbilt Group in?
Allstate Peterbilt Group's product category is Commercial Truck Dealership. Its primary akta.pro industry code is IMACABAC, Class 7–8 Heavy-Duty Truck & Tractor Manufacturing, with a secondary code of IMACABAB, Class 4–6 Medium-Duty Truck Manufacturing. Its NAICS code is 42312 and its SIC code is 5013.