Wallwork Truck Center
Wallwork Truck Center is a family-owned commercial truck and trailer dealership operating 10 locations across North Dakota, Minnesota, Montana, and Wyoming, selling and servicing Kenworth and Ford trucks alongside trailer brands, parts, collision repair, rentals, and in-house financing.
- Company typePrivate
- Founded1921
- HeadquartersFargo, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wallwork Truck Center does
Wallwork Truck Center is a privately held, family-owned commercial truck and trailer dealership group headquartered in Fargo, North Dakota, with origins dating to 1921 when founder W.W. Wallwork Sr. opened Moorhead Motor Company. The company operates 10 locations across North Dakota, Minnesota, Montana, and Wyoming, employing approximately 450 professionals, and functions as an authorized dealer for Kenworth and Ford medium- and heavy-duty commercial trucks, alongside a broad portfolio of trailer brands including Great Dane, XL Specialized, Demco, East Manufacturing, Prestige, and Circle R.
The business operates a full-lifecycle commercial truck platform spanning new and used vehicle sales, multi-million-dollar parts inventory with self-serve retail, certified service and repair for major OEM brands, collision centers at Fargo and Bismarck, short-term rentals and long-term leasing through Wallwork NationaLease, and in-house financing via Wallwork Financial. Supporting subsidiaries include Northwest Truck and Trailer, Fargo Trailer Center, Advanced Autobody & Glass, Valley Imports, and Valley Reconditioning. Underlying technology is limited to the AUTOXLOO dealer management platform handling inventory, customer tracking, and website lead capture — standard dealership SaaS rather than proprietary systems.
Revenue is generated through five core streams: one-time vehicle and trailer sales, transaction-based parts sales, transaction-based service and repair, recurring rentals and leases, and financing income. The customer base is horizontally segmented across commercial trucking fleets, Bakken oilfield operations, agriculture, construction, and independent owner-operators. The go-to-market motion is sales-led across physical dealership locations with website-based inventory browsing and phone sales. The company has been a Kenworth franchise partner since the late 1960s and has received multiple gold and silver customer service awards from Kenworth since 1985, including the 2012 Gold Customer Service Dealer of the Year.
Wallwork Truck Center firmographics
Firmographics- Name
- Wallwork Truck Center
- Legal name
- Wallwork Truck Center, Inc.
- Website
- https://wallworktrucks.com
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wallwork Truck Center is a family-owned commercial truck and trailer dealership operating 10 locations across North Dakota, Minnesota, Montana, and Wyoming, selling and servicing Kenworth and Ford trucks alongside trailer brands, parts, collision repair, rentals, and in-house financing.
- Ownership category
- akta.pro rank
Where Wallwork Truck Center is headquartered
LocationHeadquarters
- HQ city
- Fargo
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Wallwork Truck Center business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Inventory (Supply Chain), Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Truck Sales: Sales of new and used medium and heavy-duty trucks including Kenworth and Ford models, as well as trailer sales representing brands like Great Dane, XL Specialized, Demco, East, Circle R, and others.
- Parts Sales: Millions of dollars in parts inventory with self-serve retail area for fluids, filters, lights, chrome and other commercial truck parts.
- Service and Repair: Full-service truck repair and maintenance, collision centers, and reconditioning services at multiple locations.
- Truck Rentals: Short-term daily/weekly rentals and long-term lease solutions through Wallwork NationaLease for Kenworth trucks and trailers.
- Financing: Vehicle financing services through Wallwork Financial, offering loans and lease structures for individuals and businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Kenworth Sleeper Truck Rental |
| Usage-based | Pay-as-you-go | Kenworth Day Cab Truck Rental |
| Usage-based | Pay-as-you-go | Oilfield/Off Road Truck Rental |
| Usage-based | Pay-as-you-go | Dry Van Trailer Rental |
| Usage-based | Pay-as-you-go | Hopper Trailer Rental |
| Unit Pricing | One time/ perpetual license | New Truck Sales |
| Unit Pricing | One time/ perpetual license | Used Truck Sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Wallwork Truck Center product offering
Product offeringCore offering
Wallwork Truck Center is a multi-location commercial truck and trailer dealership group selling new and used medium and heavy-duty Kenworth and Ford trucks, plus trailers from brands such as Great Dane, XL Specialized, Demco, East, and Circle R. It supports sales with a full-service ecosystem of truck and trailer parts, certified repair and service, collision centers, rentals and leasing (Wallwork NationaLease), and in-house financing (Wallwork Financial), operating seven locations across North Dakota, Minnesota, Montana, and Wyoming.
Product overview
Wallwork Truck Center is a truck dealership network offering a comprehensive portfolio of commercial truck and trailer products and services. The core offering centers on new and used medium and heavy-duty trucks from Kenworth (Class 5-8 models including T880, T680, W900L, W990, T800) and Ford (F-450 through F-750), supplemented by an extensive trailer product line including Great Dane, XL Specialized, Demco, East, Prestige, and Circle R brands. These products are supported by a full-service ecosystem encompassing truck and trailer parts sales, professional repair and service, collision centers, truck rental and lease programs through Wallwork NationaLease, and in-house financing through Wallwork Financial. The company operates seven locations across North Dakota and Minnesota, with an acquired subsidiary, Motor Power Equipment (a Kenworth dealer in Montana and Wyoming). The portfolio is managed through a dealer website powered by Autoxloo/Webxloo technology.
Differentiator
Problem solved
Functional benefit
Brands
- Wallwork NationaLease: Short term rental and long term lease solutions for trucks and trailers
- Wallwork Financial
- Motor Power—A Division of Wallwork Truck Center
Products and services
- Kenworth Trucks New and used medium and heavy-duty Kenworth commercial trucks (Class 5 through Class 8) including models such as T880, T680, W900L, W990, T800, and T480, sold to commercial fleet operators, oilfield operators, agricultural businesses, construction companies, and independent owner-operators.
- Ford Trucks New and used Ford commercial trucks including F-450, F-550, F-650, and F-750 models in various configurations, sold to commercial buyers across the Upper Midwest.
- Great Dane Trailers
- XL Specialized Trailers
- Demco Trailers
- East Trailers
- Prestige Trailers
- Truck and Trailer Parts
- Truck Repair and Service
- Collision Centers
- Wallwork NationaLease Rentals and Leases
- Wallwork Financial
- Online Truck Rental Booking
Companies that use Wallwork Truck Center
Customer profileSegments5 records
Ideal customer profiles4 records
Wallwork Truck Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wallwork Truck Center partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Motor Power EquipmentcoreWallwork Truck Center acquired Motor Power Equipment, a Kenworth dealership with locations in Billings and Great Falls, Montana, and Casper, Wyoming. The locations were renamed Motor Power—A Division of Wallwork Truck Center. Motor Power Equipment was the third Kenworth dealership ever established and had operated for 85 years as the last Montana-owned and operated truck dealership.
- Kenworth (PACCAR)coreAuthorized Kenworth dealer for new and used medium and heavy-duty Kenworth trucks. Partnership established in the late 1960s as a key component of Wallwork Truck Center's founding.
- Ford Motor CompanycoreAuthorized Ford dealer for Ford trucks including F-450, F-550, F-650, F-750 and Ford Super Duty commercial vehicles.
- NationaLeasecoreWallwork NationaLease provides short-term truck and trailer rentals and long-term full-service lease solutions, part of the Nationalease network for consistent service standards.
- Great DanemajorAuthorized dealer for Great Dane trailer lines including dry vans, flatbeds, and reefers.
- XL SpecializedmajorAuthorized dealer for XL Specialized trailers.
- DemcomajorAuthorized dealer for Demco trailers including side dump trailers.
- East ManufacturingmajorAuthorized dealer for East Manufacturing trailers including flatbed trailers.
- Wallwork FinancialcoreIn-house financing subsidiary providing vehicle loans and lease structures for customers purchasing trucks and equipment.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Wallwork Truck Center competitors and assessment
Company assessmentDirect peers
- Rush Enterprises: Publicly traded (NASDAQ: RUSHA) and the largest commercial truck dealership network in North America—~140+ Rush Truck Centers selling Peterbilt, International, Hino, and Ford trucks with parts, service, collision, and finance. Directly comparable multi-brand, full-lifecycle dealer group.
- MHC Kenworth: One of the largest Kenworth franchise dealer groups in the U.S., with locations across the Midwest, South, and West. Direct peer as an authorized Kenworth dealer offering new/used truck sales, parts, service, and leasing.
- Velocity Vehicle Group: Multi-brand commercial truck and trailer dealer group (Daimler, Volvo, Mack, and others) running full-service dealership locations across the western U.S. Directly comparable in scale and operating model to Wallwork.
- SelecTrucks: Daimler Truck's network of company-affiliated used commercial truck dealerships offering pre-owned Freightliner and Western Star (and competitive-make) trucks plus parts/service. Direct peer in the used-truck retail and service channel that overlaps Wallwork's used-truck offering.
- Premier Truck Group: Large, multi-brand commercial truck dealership group operating new/used truck sales, parts, service, and rental facilities across multiple U.S. states. A directly comparable peer in scale, mix, and service offering.
Broad incumbents
- PACCAR: Parent of Kenworth (Wallwork's anchor franchise brand) and Peterbilt, with a North American dealer network and growing aftermarket/parts business. Comparable as the OEM whose franchise rights underpin Wallwork's truck sales business.
- Daimler Truck North America: Parent of Freightliner and Western Star, with its own dealer network, the SelecTrucks used-truck channel, and parts/service infrastructure. Comparable as the principal competing commercial truck OEM and dealer-network operator.
- Volvo Trucks North America: North American operations of Volvo Trucks and Mack, with established dealer networks, parts/service/finance offerings, and a growing battery-electric truck portfolio. Comparable as a competing OEM with similar dealer-economics.
- Navistar / International: Manufacturer of International-brand medium and heavy-duty trucks, with its own dealer network and parts/service operations (now part of the Traton Group). Comparable as the third major Class 6-8 OEM competing for fleet and dealer attention.
Others
- NationaLease: The North American truck and trailer leasing/rental network to which Wallwork NationaLease belongs. Comparable as the platform that standardizes service offerings and extends customer reach for Wallwork's rental and lease business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wallwork Truck Center social profiles
Digital presenceWallwork Truck Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallwork Truck Center leadership team
Management profileNumber of profiles
Profiles10 records
Wallwork Truck Center subsidiaries and ownership
Company hierarchySubsidiaries7 records
Wallwork Truck Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallwork Truck Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallwork Truck Center
What does Wallwork Truck Center do?
Wallwork Truck Center is a multi-location commercial truck and trailer dealership group selling new and used medium and heavy-duty Kenworth and Ford trucks, plus trailers from brands such as Great Dane, XL Specialized, Demco, East, and Circle R. It supports sales with a full-service ecosystem of truck and trailer parts, certified repair and service, collision centers, rentals and leasing (Wallwork NationaLease), and in-house financing (Wallwork Financial), operating seven locations across North Dakota, Minnesota, Montana, and Wyoming.
Is Wallwork Truck Center a public or private company?
Wallwork Truck Center is a private company. It is classified as family owned and is currently operating.
When was Wallwork Truck Center founded?
Wallwork Truck Center was founded in 1921. It employs 251 to 500 people.
Where is Wallwork Truck Center based?
Wallwork Truck Center is headquartered in Fargo, United States, in the North America region.
How does Wallwork Truck Center make money?
Five revenue lines are on record. Truck Sales are the primary driver. The others are parts Sales, service and Repair, truck Rentals and financing.
Who are Wallwork Truck Center's main competitors?
Direct peers on record are Rush Enterprises, MHC Kenworth, Velocity Vehicle Group, SelecTrucks and Premier Truck Group. Broad incumbents are PACCAR, Daimler Truck North America, Volvo Trucks North America and Navistar / International. NationaLease is listed as an others.
Does Wallwork Truck Center have an API?
No public API is recorded for Wallwork Truck Center.