Allstate Peterbilt Group

What Allstate Peterbilt Group does

Allstate Peterbilt Group is a privately held commercial truck dealership group headquartered in Eagan, Minnesota, operating 17 locations across five Upper Midwest states (Minnesota, Wisconsin, North Dakota, South Dakota, and Iowa). Founded circa 1975, the company is the largest Peterbilt dealer group in the Upper Midwest and has earned Peterbilt's 2021 North American Dealer of the Year, three consecutive MX Dealer of the Year awards, and 2024 Best-in-Class Dealer Group of the Year designations, with 15 of 17 service locations holding Platinum Service Center status. Its product portfolio centers on new Peterbilt heavy-duty models (567, 579, 589 plus legacy 389/379), used Peterbilt and Kenworth inventory, Hino medium-duty trucks, and Ottawa Kalmar terminal tractors, supported by a full parts operation through the Elite Truck Parts catalog and an online parts counter.

The company operates a vertically integrated dealer model that captures revenue across the truck lifecycle: new and used vehicle sales, parts distribution, in-shop service at 17 locations, mobile truck service dispatched within a 50-mile radius from every store, and Rapid Check certified 2-hour diagnostics. Financing and leasing are provided through affiliated entities All Wheels Financial and Allstate Leasing, with credit-tiered APR offerings (1.9%-9.9%) and loan terms from 24 to 72 months, enabling the dealer to internalize financing spread. The go-to-market is enterprise field sales through physical rooftops supplemented by inside phone sales (800-328-0104) and an e-commerce inventory browsing and lead-capture website. Customer segments include commercial fleet operators, owner-operators, vocational truck buyers (construction, refuse, utilities, heavy haul), and medium-duty buyers for city delivery.

Revenue is generated through one-time transactions on vehicle and parts sales, service labor, and financing/leasing spread. With 501-1,000 employees and the densest Peterbilt service footprint in its region, the business is exposed primarily to the Class 8 commercial truck cycle, regional freight demand in the Upper Midwest, and the OEM allocation and incentive structure set by Peterbilt Motors. There is no disclosed parent company, institutional investor, or M&A activity; the company appears founder/management-controlled and reinvests earnings into rooftop expansion (e.g., the 2024 Superior, WI opening) and brand diversification (Hino, Ottawa Kalmar).

Name

Allstate Peterbilt Group

Legal name

Allstate Peterbilt Group

Website

https://allstatepeterbilt.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Allstate Peterbilt Group is a privately held commercial truck dealership operating 17 locations across five Upper Midwest states, selling and servicing new Peterbilt, used Peterbilt and Kenworth, Hino medium-duty, and Ottawa Kalmar vehicles alongside captive financing, leasing, parts, and mobile service.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Heavy Duty Truck Manufacturing (33612)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)

akta.pro secondary industries

Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB), Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC), Heavy-Duty Truck & Tractor Rentals (THADAJAC)

Keywords

• Commercial truck dealership
• New and used trucks
• Truck parts and service
• Commercial fleet financing
• Vocational truck sales

Headquarters

HQ city

Eagan

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Truck Sales (New and Used): Revenue from sale of new and used commercial trucks including Peterbilt, Kenworth, and Hino models. Includes day cabs, sleepers, vocational trucks, and medium-duty vehicles.
2. Parts Sales: Revenue from sale of truck parts through online parts counter and physical locations. Includes Elite Truck Parts catalog.
3. Service and Maintenance: Revenue from truck service, repair, and maintenance. Includes mobile truck service covering 50-mile radius from all stores.
4. Financing and Leasing: Revenue from financing and leasing services through All Wheels Financial affiliate. Provides commercial truck financing options.
5. Truck Rentals: Revenue from short-term and long-term truck rental services to supplement customer fleets during busy seasons.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Allstate Peterbilt Group is a commercial truck dealership group selling new and used heavy-duty and medium-duty trucks (Peterbilt, Kenworth, Hino, and Ottawa Kalmar brands) across 17 locations in 5 Upper Midwest states. The company provides complete truck lifecycle support including truck sales, parts distribution, maintenance and repair services, mobile service, financing through All Wheels Financial, leasing, and short-term rentals to commercial trucking businesses.

Product overview

Allstate Peterbilt Group is a multi-location commercial truck dealership offering new and used heavy-duty and medium-duty trucks from Peterbilt, Kenworth, Hino, and Ottawa Kalmar brands. The product portfolio centers on the Peterbilt truck lineup (Models 567, 579, 589 as primary offerings, plus 389, 379) for vocational and over-the-road applications, complemented by used Kenworth trucks, Hino medium-duty trucks, and Ottawa Kalmar terminal trucks. The company operates as a full-service truck dealer providing parts distribution (including Elite Truck Parts), maintenance and repair services at 17 locations, mobile truck service within 50-mile radius coverage, financing through All Wheels Financial, leasing options, and short-term rentals. This integrated dealer network serves the Upper Midwest across Minnesota, Wisconsin, North Dakota, South Dakota, and Iowa.

Differentiator

Problem solved

Functional benefit

Brands

• All Wheels Financial: Truck financing services offered through Allstate Peterbilt Group locations.
• Allstate Leasing
• Elite Truck Parts
• Red Oval Certified

Products and services

• New Peterbilt Trucks

Quantifiable outcome

• 2-hour diagnostic turnaround with Rapid Check certification
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rush Enterprises: Largest network of commercial truck dealerships in North America, operating the largest Peterbilt franchise footprint in the U.S. Rush is the most direct comparable to Allstate Peterbilt Group as a multi-location Peterbilt dealer group with parts, service, and financing arms.
• Velocity Vehicle Group: Daimler Truck North America dealer network operating multiple commercial truck dealerships across the Western U.S., offering Freightliner, Western Star, and Detroit products with full-service sales, parts, and service. Comparable as a multi-brand commercial truck dealer group with similar service and parts integration.
• Premier Truck Group: Network of commercial truck dealerships selling new and used trucks (Freightliner, Western Star, Volvo, Mack) across multiple U.S. states with full-service parts, service, and leasing. Highly comparable business model to Allstate Peterbilt Group as a multi-location commercial truck dealer.
• Wallwork Truck Center: Peterbilt dealer group operating multiple locations across North Dakota, South Dakota, and Montana, directly overlapping Allstate Peterbilt Group's geographic footprint. Highly comparable as a regional Peterbilt dealer group with full sales, parts, and service offerings.
• MHC Kenworth: One of the largest Kenworth dealer groups in North America with locations across the Midwest, South, and Southwest, offering new/used truck sales, parts, service, and leasing. Comparable to Allstate Peterbilt Group as a multi-location commercial truck dealer with integrated services.
• Truck Country: Multi-location commercial truck dealer group operating Freightliner, Western Star, and vocational brands across the Upper Midwest and other regions. Comparable as a regional commercial truck dealer with overlapping geographic presence in the Midwest.
• Nextran Truck Centers: Commercial truck dealer group operating multiple locations across the U.S. with new and used truck sales, parts, service, and leasing. Comparable to Allstate Peterbilt Group as a multi-brand commercial truck dealership network with full-service offerings.
• Idealease: International Truck dealer-affiliated commercial truck leasing and rental network with locations throughout North America. Comparable to Allstate Peterbilt Group's Allstate Leasing and truck rental operations as a truck-leasing franchise network.

Broad incumbents

• Ryder System: Major commercial fleet services company offering truck leasing, rental, maintenance, and used truck sales at national scale. Overlaps with Allstate Peterbilt Group's leasing and rental operations and competes for fleet customers across the U.S.
• Penske Transportation Solutions: Diversified transportation services company offering commercial truck rental, leasing, fleet management, and used truck sales. Overlaps with Allstate Peterbilt Group's leasing and rental arms as a much larger, nationally scoped incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PeterbiltGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allstate Peterbilt Group