What Six+One does

Six+One is a privately held, New York-based full-service creative advertising, branding, and production agency founded by Eric Rojas (Founder/CCO) and operating from 333 Hudson St, Suite 305. The firm serves consumer, B2B, and entertainment clients across verticals including CPG snacks and beverages, alcoholic beverages, telecommunications, tourism (zoos, aquariums), fashion and apparel, pet care, financial services, healthcare, sports entertainment, and nonprofits. Its service portfolio spans six disciplines — strategy, branding, creative, advertising, media & entertainment, and production — delivered as a unified engagement rather than a modular platform architecture.

The agency's technology and delivery infrastructure centers on Six+One Studios, an in-house production unit providing video production, photography, post-production, animation, and retouching, supported by a roster of social-media content specialists called 'disruptors'. This vertical integration allows the firm to absorb production margin that competitors typically pay to external vendors and to build proprietary content libraries for long-tenure clients (e.g., 200+ premium images and 25 reels for Hippeas). The firm has no public AI/ML tooling, API, or SDK offering disclosed in the source data, and no patents or trademarks are on file.

Six+One operates on a professional-services, project-based revenue model with quote-based, non-standardized pricing. Go-to-market is enterprise field sales driven by portfolio reputation, industry press coverage (AdAge, AdWeek, Fast Company, Forbes, Campaign Live), and direct outreach. The client base is anchored by multi-year AOR relationships (Bronx Zoo for 6 years, Spectrum for 6 years) and supplemented by a long tail of startup and challenger-brand engagements. The agency also operates a wholly-owned nonprofit subsidiary, For The Greater Hood (FTGH), founded in February 2019, which distributes clothing to homeless individuals and is preparing to open a flagship location in Paterson, New Jersey. Six+One is founder-owned with no disclosed external institutional investment.

Name

Six+One

Legal name

SIX+ONE

Website

https://sixplusone.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Six+One is a New York-based, founder-owned full-service creative advertising and production agency offering branding, content creation, and production services to enterprise and challenger brands across CPG, beverage, telecom, tourism, fashion, pet care, and financial services verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative and Advertising Services: Full-service branding, creative advertising campaigns, digital marketing, social media management, branded content, and go-to-market strategy services for consumer and B2B brands.
2. Production Services: In-house production studio offering video, photography, animation, and post-production services to clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Six+One is a full-service creative advertising agency that develops brand strategy, creative campaigns, digital marketing, social media, media and entertainment content, and go-to-market strategy for consumer and B2B brands. Its Six+One Studios arm delivers in-house video, photography, animation, and post-production services, including retouching, color grading, sound mixing, and editing. The agency's work spans branding, advertising, website design, documentary production, and content creation for clients across CPG, beverages, telecommunications, tourism, fashion, pet care, and financial services.

Product overview

Six+One is a full-service branding, creative advertising, and production agency operating as a single unified offering rather than a platform-plus-modules architecture. The agency's core services span six disciplines: Strategy (brand positioning, architecture, creative and social strategy), Branding (naming, packaging, visual identity), Creative (core ideas, campaigns, digital journeys), Advertising (digital, traditional, social, DTC), Media & Entertainment (documentaries, script writing, content development), and Production (video, photography, post-production, animation). They also operate Six+One Studios for in-house content creation including social media, film, print, and entertainment. Their notable client work includes campaigns for Hippeas, Rowdy Energy, unbuzzd, LYX, Jovē, Spectrum, Bronx Zoo, New York Aquarium, Eagle FC, FLX Cast, and their nonprofit initiative For The Greater Hood. The agency follows a 'Disruption For Good' philosophy with three guiding principles: Reinvent Brands, Redefine Categories, and Reshape Culture.

Differentiator

Problem solved

Functional benefit

Brands

• Six+One Studios: In-house production studio providing video, photography, social media content creation, and post-production services. Includes roster of 'disruptors' (content creators) for social media content.

Products and services

• Branding and Advertising Services Full-service branding, creative advertising campaigns, brand strategy, positioning, and advertising for enterprise consumer and B2B brands across CPG, beverages, telecommunications, tourism, fashion, pet care, and financial services.
• Six+One Studios (Production Services) In-house video and photography production with retouching, color grading, sound mixing, and editing capabilities, delivering high-value production without third-party studio markups for Six+One clients.
• Digital Marketing Services Website design, digital marketing, social media management, and branded content creation services for consumer and B2B brands.
• Media and Entertainment Services Media strategy, social media content development, documentary production, and script writing services for brand and entertainment clients.
• Go-to-Market Strategy Services Strategic go-to-market planning and execution for consumer and B2B brands, including positioning, launch sequencing, and channel strategy.

Quantifiable outcome

• 30% follower growth year-over-year for Hippeas
• +6 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• For The Greater Hood (FTGH)coreOthers · 1 February 2019Six+One founded For The Greater Hood nonprofit in February 2019 as a vehicle for social impact. The organization empowers homeless individuals and families, distributing clothing and restoring dignity. FTGH has served over 17,000 people and distributed over $2.5 million in clothing. It is preparing to open its first permanent flagship location in Paterson, New Jersey.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Anomaly: Anomaly is an independent, creatively led advertising agency recognized for challenger brand work across CPG, beverages, and consumer categories — closely paralleling Six+One's full-service disruptive model targeting similar verticals.
• Mother NY: Mother is an independent creative-led network known for culturally resonant, brand-building campaigns in CPG and consumer — a direct competitor for the same client profile Six+One serves.
• GUT (Agency): GUT is an independent, award-winning creative agency with a reputation for challenger-brand work and in-house production — closely mirroring Six+One's boutique positioning and vertical mix.
• Translation LLC: Translation is an independent creative agency built on culture, brand, and partnership with cultural figures — highly comparable to Six+One's purpose-driven, founder-led brand-building approach.
• Preacher: Preacher is an independent creative agency known for challenger brand work in hospitality, CPG and beverage — a direct peer to Six+One across the same client types and boutique operating model.

Broad incumbents

• 72andSunny: 72andSunny is a larger, established creative agency working with major consumer brands (including Spectrum and other shared prospects of Six+One), offering overlapping brand and campaign capabilities at greater scale.
• Wieden+Kennedy: Wieden+Kennedy is a globally established, creatively driven agency with deep CPG and beverage credentials, serving as the broader-scale incumbent comparable along creative ethos if not boutique size.
• The Martin Agency: The Martin Agency is a larger full-service creative agency rooted in brand storytelling across CPG and consumer — comparable along service mix and verticals though operating at meaningfully greater scale.
• R/GA: R/GA is a large, established digital and creative agency that overlaps with Six+One's digital marketing, branded content, and production offerings across consumer brand clients.
• Droga5 (Accenture Song): Droga5, now part of Accenture Song, is a larger full-service creative agency comparable in craft quality and brand-building ambitions, particularly across CPG and challenger-brand work Six+One pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wearesixplusone
• Instagraminstagram.com/sixplusoneinc
• Facebookfacebook.com/sixplusoneinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Six+One