Deloka

What Deloka does

DeLoKa is a privately held industrial metal finishing service company founded in 2000 and operating from a single 35,000 sq. ft. facility at 150 Dunn Road, Lyons, New York, in the Finger Lakes region. The company specializes in powder coating and sandblasting services for a wide range of metals, including mild steel, stainless steel, castings, aluminum, and galvanized parts, with particular emphasis on large and heavy parts up to 45 feet long and 10–12,000 lbs. Its equipment profile — one of the largest batch ovens in the Northeast US (10'H x 10'W x 45'L with 3 million BTU output), a 55'L x 24'W x 16'H sandblasting booth with dual 600 lb OSHA-approved blasters, 2-ton and 1/2-ton overhead cranes, forklifts up to 10,000 lb capacity, Nordson Encore HD electrostatic application equipment, and an Airex 18,000 CFM dust collection system — positions it as a large-format job shop rather than a high-volume production coater.

The company's service offering spans surface preparation, powder application, oven curing, in-house quality control against ASTM and PCI standards (Cross Hatch Adhesion D3359, Hardness D3363, Bend D522, Solvent Cure PCI #8, Dry Film Thickness, and Visual Inspection), and outbound packaging including Marine Grade Heat Shrink Wrap. Surface preparation is anchored by the CPR System, a two-step zero-discharge high-pressure phosphating pretreatment with recycling, and a versatile sandblasting operation offering SSPC-SP7 and SSPC-SP10 finishes. Powder chemistries span Polyesters, Epoxies, Hybrids, Urethanes, and Zinc Rich Primer, with thousands of RAL-standard colors available for stock or special order.

DeLoKa operates a B2B, sales-led, quote-based professional services model. Customers include truck and trailer manufacturers, architectural and fencing contractors, municipal and government buyers, and artists/sculptors, with the company explicitly positioning itself as a horizontal service provider rather than a vertical specialist. Marketing is driven by a website project gallery segmented by use case (dump bodies, gates, platforms and trailers, sculptures, stairs, park structures, pedestrian bridges), supported by direct phone, email, and contact-form inquiry channels. Pricing is not publicly disclosed and is determined per job based on part size, material, powder chemistry, and volume. The company is founder-led by Roger Westerman, has 1–10 employees, has no disclosed outside funding, no subsidiaries, and no M&A history.

Name

Deloka

Legal name

DeLoKa

Website

https://deloka.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

DeLoKa is a privately held industrial powder coating and sandblasting job shop in Lyons, New York, serving manufacturers, contractors, municipalities, and artists across the Northeast US with one of the region's largest batch ovens and large-part material handling capabilities.

Ownership category

akta.pro rank

Product category

Industrial Metal Finishing Services

NAICS

Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Surface Preparation & Abrasive Blasting (Sand/Grit/Shot/Waterjet) (IMAIAKAC)

akta.pro secondary industries

Surface Treatment & Finishing Equipment (Coating, Plating, Deburring, Shot Blasting) (IMAHADAJ), Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders) (IMAHALAL)

Keywords

• Powder coating services
• Industrial sandblasting
• Metal surface finishing
• Surface preparation services
• Metal fabrication coating

Headquarters

HQ city

Lyons

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Powder Coating Services: Service-based revenue from powder coating metal parts for industrial customers. Pricing is quote-based, depending on part size, material type, powder chemistry, and order volume. Value-added services include custom racking, masking, hole plugging, and various packaging options.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

DeLoKa provides industrial powder coating and sandblasting services for metal parts at its 35,000 sq. ft. facility in Lyons, NY. Services span surface preparation (CPR zero-discharge phosphating pretreatment and indoor sandblasting), electrostatic powder application using Nordson equipment, batch oven curing, in-house ASTM-standardized quality control, and value-added finishing such as custom racking, masking, hole plugging, and specialized packaging. The company serves manufacturers, fabricators, contractors, municipalities, and artists requiring durable finishes on metal components up to 45 feet long and 10-12,000 lbs.

Product overview

Deloka is Central New York's premier powder coating facility offering a comprehensive industrial finishing service. The company operates a 35,000 sq. ft. facility in Lyons, NY (Finger Lakes region) providing powder coating application, surface preparation (pretreatment and sandblasting), and color/finishing services. The core offering consists of Powder Coating Services using electrostatic spray technology with multiple powder chemistries (Polyesters, Epoxies, Hybrids, Urethanes, and Zinc Rich Primer), supported by Surface Preparation services including the CPR System pretreatment and large-scale sandblasting. The company serves diverse specialty project categories including dump bodies, gates, park structures, pedestrian bridges, platforms, trailers, stairs, and sculptures. Color & Finishes offerings utilize industry-standard RAL colors with thousands of options. Value-added services include custom racking, masking, hole plugging, and various packaging options.

Differentiator

Problem solved

Functional benefit

Products and services

• Powder Coating Services Industrial powder coating application service using electrostatic spray technology to apply electrostatically charged powder that fuses to the substrate during oven curing, creating durable finishes. For manufacturers, fabricators, contractors, and municipalities needing durable, corrosion-resistant finishes on metal parts up to 45 feet long and 12,000 lbs.
• Surface Preparation Services Pre-coating surface preparation services including the CPR SYSTEM two-step zero-discharge high-pressure phosphating pretreatment with recycling, and in-house sandblasting in a 55'L x 24'W x 16'H booth using two 600 lb OSHA-approved blasters with SSPC-SP7 and SSPC-SP10 blast options. For industrial customers requiring properly prepared substrates prior to powder coating.
• Colors & Finishes Selection Color and finish selection service offering thousands of RAL color possibilities with Hi-Gloss, Semi-Gloss, and Flat finishes across multiple powder chemistries (Polyesters, Epoxies, Hybrids, Urethanes, Zinc Rich Primer), with stock and special-order options. For customers specifying powder coating colors and finishes for industrial or architectural projects.
• Large-Scale Industrial Powder Coating Powder coating service for oversized and heavy industrial parts, using a 10'H x 10'W x 45'L batch oven with 3 million BTU output, material handling up to 45' length and 10-12,000 lbs, custom racking, and value-added services including masking, hole plugging, and packaging. For industrial customers with parts too large for typical finishing shops.
• Specialty Project Powder Coating Custom powder coating for specialty metal projects including dump bodies, gates, park structures, pedestrian bridges, platforms and trailers, stairs, sculptures, and miscellaneous metal components. For customers with one-off or low-volume specialty finishing needs requiring customized handling and finish specifications.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Prismatic Powders: Custom powder coating service provider offering electrostatic powder coating and sandblasting across multiple chemistries, directly comparable to DeLoKa's core job-shop business model and customer use cases.
• All-Color Powder Coating: Regional custom powder coating shop serving industrial and architectural customers with pretreatment and finishing services, comparable in scope, customer mix, and service-led GTM to DeLoKa.
• Advanced Coating Technology: Industrial powder coating and sandblasting service provider for manufacturers and fabricators, directly comparable to DeLoKa's surface preparation and finishing workflow.

Emerging players

• IFS Coatings: Independent powder coating manufacturer supplying chemistries (polyesters, epoxies, hybrids, urethanes) used by job shops like DeLoKa; comparable because it serves the same industrial finishing value chain with overlapping customers.
• Tiger Coatings (Tiger Drylac): Global powder coatings manufacturer whose Tiger Drylac brand is widely stocked by job-shop coaters; comparable as a chemistry supplier in the same end-market ecosystem DeLoKa serves.

Broad incumbents

• Axalta Coating Systems: Global coatings manufacturer with a major industrial powder coating portfolio; comparable as a broad incumbent in the same industrial finishing category, though it operates upstream in chemistry rather than as a regional applicator.
• PPG Industries: Large diversified coatings manufacturer with industrial powder coating offerings; comparable as a broad incumbent whose products and finishing services compete in DeLoKa's end markets.
• Sherwin-Williams: Major coatings producer with industrial finishing products including powder coatings; comparable as a broad incumbent in the metal finishing category DeLoKa serves.
• AkzoNobel: Global paints and coatings company with an industrial powder coatings portfolio; comparable as a broad incumbent whose chemistries are used across the same industrial finishing workflows DeLoKa executes.

Regional players

• Bodycote: International provider of heat treatment and surface treatment services to manufacturers; comparable as a multi-region surface treatment service operator with similar industrial customers, though its footprint extends well beyond DeLoKa's Northeast US base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DelokaLLC
• LinkedInlinkedin.com/company/deloka-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deloka