Pro Skills Basketball

What Pro Skills Basketball does

Pro Skills Basketball (PSB) is a privately held, for-profit youth basketball organization founded in 2009 and headquartered in Charlotte, North Carolina. It operates club teams (AAU), academies, camps, clinics, and online educational resources for boys and girls in grades 2-11 across 25+ U.S. cities, with 47 additional cities in active expansion pipeline. The company positions itself as a more professional, organized alternative to disorganized local youth basketball, emphasizing structured coaching, parent communication, and a proprietary life skills framework called F.O.C.U.S. (Fun, Overcome, Compete, Unity, Self-Improvement). PSB is one of only 15 Jr. NBA Flagship programs nationwide and holds USA Basketball accreditation, with all coaches USA Basketball Youth Coach licensed, background-checked, and First Aid and Child Safety trained.

PSB makes money primarily through seasonal club team membership fees (not publicly disclosed) and multi-week academy programs priced at $200-$1,200+, supplemented by unit-priced summer camps at $150-$295 per week and clinics at $25-$70 per session. Optional individual skills training and Sports Recruits-hosted college recruiting profiles deepen wallet share with existing families. The go-to-market is event-driven: free and paid tryouts feed the club team funnel, layered with content marketing (blog, podcast, YouTube), email nurture (free "Ultimate Guide to Club Basketball" ebook), organic social, and local word-of-mouth. Operations run through a decentralized city director model — local operators own city-level P&L — and registration is processed through the LeagueApps platform. Co-founders Brendan Winters (Chief Growth Officer, former Davidson Wildcat and European professional) and Logan Kosmalski (Director of Operations) lead the business, which has produced 250+ alumni who have gone on to play college basketball.

Name

Pro Skills Basketball

Legal name

Pro Skills Basketball

Website

https://proskillsbasketball.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Pro Skills Basketball is a Charlotte-based, for-profit youth basketball organization that runs AAU club teams, academies, camps, and clinics for grades 2-11 across 25+ U.S. cities, with one of only 15 Jr. NBA Flagship designations nationwide and USA Basketball-accredited coaching across the franchise network.

Ownership category

akta.pro rank

Product category

Youth Basketball Training Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth basketball training
• Club basketball teams
• Basketball skills camps
• AAU basketball programs
• Youth sports development

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Club Team Memberships: Seasonal club/AAU team fees covering practices, games, tournaments, and coaching. Teams are competitive for boys and girls in grades 2-11, running spring and fall seasons primarily.
2. Academy Programs: Multi-week skill development programs with structured curriculum. Offered at various price points from $200-$600 for multi-week sessions up to $1,200 for multi-month programs.
3. Summer Camps: Week-long intensive basketball camps typically priced at $150-$295 depending on duration and location. Includes full-day and half-day options.
4. Clinics: Single-day or short-duration skill-specific events (1-3 hours). Tryout/evaluation fees range from $20-$70 depending on type and location.
5. Individual Skills Training: Optional individual workout sessions offered alongside team programs, providing focused one-on-one or small group skill development.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pro Skills Basketball operates competitive youth club (AAU) basketball teams for boys and girls in grades 2-11 and sells multi-week skill academies, multi-day camps, and single-day clinics across 25+ U.S. cities. Programs are staffed by USA Basketball Youth Coach licensed, background-checked coaches and delivered alongside a proprietary F.O.C.U.S. life skills curriculum (Fun, Overcome, Compete, Unity, Self-Improvement). The organization also provides online educational resources and college recruiting support via Sports Recruits player profiles.

Product overview

Pro Skills Basketball is a multi-location youth basketball development organization offering a portfolio of interconnected programs: Club Teams (AAU teams for grades 2-11) as the core competitive offering, supplemented by Academies (multi-week progressive skill programs), Camps (intensive multi-day sessions), and Clinics (single-day focused skill events). The organization also provides Online Basketball Training Resources (educational blog content, videos, podcasts, and workouts) and College Recruiting Services integrated into its club team program. All programs emphasize the F.O.C.U.S. life skills framework (Fun, Overcome, Compete, Unity, Self-Improvement) and are delivered by USA Basketball certified coaches across 25+ U.S. cities.

Differentiator

Problem solved

Functional benefit

Brands

• PSB: Abbreviated brand name for Pro Skills Basketball used in marketing, social media, and merchandise.
• PSB Elite

Products and services

• Club Teams (AAU Teams) Competitive youth basketball teams for boys and girls in grades 2-11, offering practices, games, tournaments, certified coaches, organized parent communication, and integrated F.O.C.U.S. life skills curriculum. Sold as seasonal memberships.
• Player Development Academies

Quantifiable outcome

• 250+ alumni have gone on to play at the next level (college)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• NBA / Jr. NBAflagshipStrategic or Co-development PartnerPro Skills Basketball is one of 15 Jr. NBA Flagship programs in the United States, providing official NBA youth basketball programming alignment and brand association.
• USA BasketballcoreStrategic or Co-development PartnerOfficial USA Basketball accredited organization with all coaches licensed through USA Basketball Youth Coach licensing program.
• Sports RecruitscoreTechnology or IntegrationPartnership providing online player profile hosting for PSB high school players, integrated into club team program for college recruiting visibility. Includes separate portals for boys and girls college prospects.
• WNBA / Jr. NBAminorStrategic or Co-development PartnerCo-brand partnership displaying WNBA and Jr. NBA logos on club team page, indicating youth basketball development alignment.
• Under ArmourminorGTM or Marketing PartnerBrand partnership displaying Under Armour logo on club team page, suggesting apparel or marketing partnership.
• Positive Coaching AllianceminorStrategic or Co-development PartnerPartnership indicating alignment with double-goal coach philosophy and positive youth sports development principles.
• PGC BasketballminorStrategic or Co-development PartnerPartnership with Player's Goal Course (PGC) basketball programming, indicating collaborative basketball education approach.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• USA Basketball: National governing body for basketball in the U.S. PSB is an accredited organization under USA Basketball, whose coach licensing and youth development standards PSB adopts as a core quality credential.
• Jr. NBA: The NBA's official youth basketball participation program of which PSB is a Flagship member. A broader incumbent that defines the national youth basketball framework PSB operates within, and whose curriculum and brand PSB leverages.

Direct peers

• Team Final Basketball: Established multi-state AAU club program offering team play, showcases, and recruiting exposure. Comparable to PSB as a multi-city club operator with national tournament participation and college recruiting support.
• PGC Basketball (Point Guard College): National basketball skills camp, clinic, and academy operator focused on player development and recruiting. Directly comparable to PSB's academies and camps product line; already a listed PSB partner.
• NYG Hoops (New York Gauchos / NYG): Long-running, multi-region AAU club program with strong college placement history. Directly comparable to PSB in club-team focus, multi-grade structure, and college recruiting pipeline.
• NIKE EYBL (Elite Youth Basketball League): National elite AAU basketball league that organizes the top club teams in the country. Directly comparable as a national, premium-tier youth basketball club competition circuit serving grades 2-11 with college recruiting exposure.
• Adidas Gauntlet: Adidas-sponsored national AAU basketball circuit aggregating top club teams. Direct competitor to PSB in the elite youth basketball club space, with similar college exposure, apparel partnership, and tournament structure.
• Under Armour Association Basketball: Under Armour-sponsored national AAU basketball circuit for elite youth teams, mirroring the Nike EYBL model. Comparable to PSB because it aggregates top club programs nationally, partners with a major apparel brand, and serves the same college-prospect family.
• Phenom Hoops: National youth basketball media, tournament, and showcase operator serving AAU-style club teams. Comparable to PSB in combining club programming, media, and college exposure for high school prospects.

Others

• Positive Coaching Alliance (PCA): National nonprofit that develops 'double-goal coach' curriculum and partners with youth sports organizations. Already a PSB partner, and a thematic peer in the 'positive youth development through sport' positioning PSB emphasizes via its F.O.C.U.S. framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/proskillsbball
• YouTubeyoutube.com/c/ProSkillsBasketball
• Facebookfacebook.com/ProSkillsBasketball
• LinkedInlinkedin.com/company/pro-skills-basketball
• Instagraminstagram.com/proskillsbasketball

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Skills Basketball