Two Blind Brothers

What Two Blind Brothers does

Two Blind Brothers is a 501(c)(3) nonprofit apparel and accessories brand (EIN 47-5511564) founded in 2016 in New York by brothers Bryan and Bradford Manning, both of whom have Stargardt's disease, a form of macular degeneration. The company sells women's, men's, and kids' apparel, socks, sunglasses, guide-dog merchandise, and gift items through a Shopify-powered direct-to-consumer storefront at twoblindbrothers.com, and distributes apparel manufactured in Los Angeles. Its flagship product is the Shop Blind Challenge, a four-tier mystery-box experience priced at $49, $99, $149, and $199 (with a seasonal Summer Shop Blind variant at $159) where customers purchase without seeing product images or descriptions, with a 30-day no-questions-asked return window. As a nonprofit, 100% of profits are donated to the Foundation Fighting Blindness to fund research into blinding diseases, and the company separately runs the ThriveBlind community program encompassing scholarships, mentoring, and partnerships.

The business model combines one-time D2C apparel transactions, direct donations, and a co-branded retail channel via the '2BB:' optical collection launched in partnership with L'Amy America and Emerging Vision (operator of Sterling Optical and Site for Sore Eyes), where 10% of optical collection sales flow back to Two Blind Brothers. The company has no recurring subscription component, no disclosed external funding rounds, and a lean 1–10 person operating team. Distribution is primarily domestic U.S. plus nascent EU shipping, with no company-operated physical stores.

Scale signals include 640,000+ cumulative Shop Blind Challenge participants, $3M+ contributed to charity partners and programs (of which $2.5M+ specifically directed to blindness research via the Foundation Fighting Blindness), over 1,000 verified five-star customer reviews, and cumulative social reach of roughly 215K across Instagram (69.9K), Facebook (116K), and TikTok (28.6K). Earned media includes endorsements from Katie Couric (2.1M followers), Lester Holt (224K), Ellen DeGeneres (136M), and Ice-T (1.3M), plus coverage by CBS, NBC, AP, Fox Business, and TEDx. Recent milestones include the November 2025 optical collection launch and the company's role as presenting sponsor of the Foundation Fighting Blindness 2026 Night for Sight gala in New York.

Name

Two Blind Brothers

Legal name

Two Blind Brothers

Website

https://twoblindbrothers.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Two Blind Brothers is a 501(c)(3) nonprofit apparel and accessories brand founded by two blind brothers that sells clothing, sunglasses, socks, and guide-dog merchandise direct-to-consumer, donating 100% of profits to blindness research through the Foundation Fighting Blindness.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Apparel and Accessories Sales: Two Blind Brothers sells apparel (graphic tees, henleys, bottoms), accessories (socks, sunglasses, guide dog merchandise), and mystery-box-style Shop Blind Challenge bundles. 100% of profits from all sales are donated to blindness research via the Foundation Fighting Blindness. Revenue is generated entirely through direct-to-consumer one-time transactions with no recurring subscription component.
2. Optical Collection Partnership Revenue: Through the partnership with Emerging Vision / Sterling Optical / Site for Sore Eyes, L'Amy America, and Two Blind Brothers, a portion of proceeds from the '2BB:' optical collection (10% of sales) flows to Two Blind Brothers as a charitable contribution structure supporting their mission.
3. Donations: The company is a 501(c)(3) registered nonprofit (EIN 47-5511564) that accepts direct donations to support awareness, education, and community programs for the blind and low vision community.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Two Blind Brothers is a 501(c)(3) nonprofit apparel brand that designs and sells soft, sensory-friendly clothing and accessories (men's, women's, and kids' apparel, plus socks, sunglasses, and guide-dog-related items). Products are sold through the company's direct-to-consumer e-commerce site and through optical retail partnerships, with 100% of profits donated to blindness research via the Foundation Fighting Blindness.

Product overview

Two Blind Brothers is a 501(c)(3) nonprofit apparel brand that sells clothing and accessories — including women's, men's, and kids' apparel, socks, sunglasses, guide dog items, and collaborations — primarily through its Shopify e-commerce store. The company's flagship offering is the Shop Blind Challenge, a mystery apparel box sold in tiers ($49–$199) where customers purchase without seeing product images or descriptions, designed to build empathy for blindness. The product portfolio also includes the Reserve Collection (exclusive to Shop Blind Challenge participants), the 2BB: Optical Collection (in partnership with L'Amy America and Emerging Vision), and collaborations with No Barriers and Dogs Inc. Two Blind Brothers donates 100% of profits to blindness research via the Foundation Fighting Blindness and runs community programs including ThriveBlind, scholarships, and mentoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Apparel Soft, sensory-friendly men's clothing (casual apparel and basics) designed and tactile-tested by the blind co-founders; sold to individual consumers seeking comfortable everyday wear with a charitable impact.
• Women's Apparel Soft, sensory-friendly women's clothing (casual apparel and basics) designed and tactile-tested by the blind co-founders; sold to individual consumers seeking comfortable everyday wear with a charitable impact.
• Kids' Apparel Soft, sensory-friendly children's clothing and basics designed with the same tactile-led approach as the adult lines; sold to parents and gift-givers seeking comfortable apparel for children with a charitable impact.
• Accessories (Socks, Sunglasses, Guide Dog Items) Branded accessories including socks, sunglasses, and guide-dog-themed items, sold to consumers as accompanying purchases to the apparel line and as standalone giftable items supporting blindness-related causes.
• Shop Blind Challenge Mystery Box Subscription-style mystery box of Two Blind Brothers apparel and accessories sold at four tiered price points ($49, $99, $149, $199), designed to deliver a discovery-driven, giftable purchase experience where 100% of profits are donated to blindness research.

Quantifiable outcome

• Over 640,000 people have participated in the Shop Blind Challenge
• +6 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Foundation Fighting BlindnesscoreStrategic or Co-development Partner · 3 February 2026Two Blind Brothers contributes 100% of its profits to the Foundation Fighting Blindness, which funds research into blinding diseases including Stargardt's disease. The company is serving as presenting sponsor for the Foundation's 2026 Night for Sight gala in New York City. Nearly 50 potential treatments are currently in clinical trials supported by the foundation.
• Emerging Vision (Sterling Optical, Site for Sore Eyes)coreGTM or Marketing Partner · 19 November 2025Emerging Vision, operator of over 100 optical retail locations including Sterling Optical and Site for Sore Eyes, launched the '2BB:' co-branded optical collection in partnership with L'Amy America and Two Blind Brothers. Ten percent of proceeds from collection sales are donated to Two Blind Brothers, timed ahead of the holiday shopping season to offer customers a charitable shopping option supporting degenerative eye disease research.
• L'Amy AmericacoreStrategic or Co-development Partner · 19 November 2025L'Amy America partnered with Emerging Vision and Two Blind Brothers to launch the '2BB:' optical collection. L'Amy America is the eyewear manufacturer supplying the product line sold through Sterling Optical and Site for Sore Eyes retail locations, with 10% of proceeds donated to Two Blind Brothers for blindness research.
• No BarriersminorGTM or Marketing PartnerTwo Blind Brothers collaborated with No Barriers to launch the 'No Barriers X 2BB' hiking socks collection, a product collaboration targeting the outdoor and accessibility community.
• Dogs Inc Shop BlindminorGTM or Marketing PartnerTwo Blind Brothers collaborated with Dogs Inc on a co-branded 'Shop Blind' product collection supporting guide dog awareness and the broader blind community.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Everlane: Everlane is a DTC apparel brand built on transparency and ethical production as a core marketing message. Comparable as a digitally-native apparel brand where mission/values narrative (rather than price or fashion) is the primary purchase driver.
• FIGS: FIGS is a DTC apparel brand targeting a niche professional segment (healthcare workers) with strong brand storytelling and a premium positioning. Comparable as a digitally-native apparel brand that uses mission/community-led marketing to differentiate from incumbents.
• Allbirds: Allbirds is a DTC apparel/footwear brand with a sustainability and mission-led positioning, building brand equity through storytelling and material innovation. Adjacent peer on the mission-driven DTC apparel axis, though focused on footwear rather than apparel/accessories.

Direct peers

• Cotopaxi: Cotopaxi is a mission-driven outdoor and apparel brand built around poverty alleviation and sustainability, using cause marketing and product collaborations. Similar positioning as a values-led apparel/accessories brand targeting consumers who want purchases to fund a cause.
• TOMS: TOMS pioneered the one-for-one cause-driven footwear and apparel model, donating a portion of sales to charitable causes tied to its customer base. Two Blind Brothers occupies a similar 'purchase = charitable impact' niche in apparel, with TOMS as the category-defining benchmark.
• Bombas: Bombas is a DTC apparel and socks brand built around a one-for-one donation model, donating one item to someone in need for each item purchased. It is the most directly comparable peer — both are mission-driven apparel/sock brands whose entire value proposition rests on converting purchases into charitable impact.
• Warby Parker: Warby Parker is a DTC eyewear brand with a built-in social mission (buy a pair, give a pair) and significant optical retail presence. Comparable to Two Blind Brothers on both the DTC eyewear product dimension (via the 2BB: optical collection) and the social-mission framing.
• Pura Vida Bracelets: Pura Vida Bracelets is a cause-driven accessories brand that partners with artisans and donates a portion of sales to charitable causes. Comparable as a small-team, social-mission-led DTC accessories brand leveraging influencer marketing.

Others

• Foundation Fighting Blindness: Foundation Fighting Blindness is the nonprofit research partner that receives 100% of Two Blind Brothers' profits and funds the clinical pipeline (~50 treatments in trials). Listed as an ecosystem peer because its reputation, research progress, and mission credibility directly drive Two Blind Brothers' value proposition.
• L'Amy America: L'Amy America is an eyewear manufacturer and partner in the 2BB: optical collection sold through Sterling Optical and Site for Sore Eyes. Listed because it is a direct collaborator on the company's most strategically distinct retail product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/twoblindbros
• Facebookfacebook.com/twoblindbros
• Instagraminstagram.com/twoblindbrothers
• TikToktiktok.com/@twoblindbrothers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Blind Brothers